Thinking About Taking Your Product Into Big-Box Stores? You Need Help in These 4 Areas

Introducing your online-only product into physical stores calls for a launch playbook that’s completely different from that of the online world. February 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Introducing your online-only product into physical stores calls for a completely different launch playbook. But as difficult as the task ahead may be, it won’t be impossible.  Example: Quip, an oral care company, successfully launched its product in Target, one of Harbor Retail’s partners, last year. And because Quip meshed well with Target’s new “cheap chic” branding, it was able to gain an additional $40 million in equity financing, after just one fiscal quarter on the retailer’s shelves. Placing your own product in physical stores can help you create a seamless shopping experience for your customers, test new product lines and even create brand awareness. True, web-only brands are taking over ecommerce, but companies like Casper are successful because they’re available in traditional retail […]

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SEO Channel Context: An Analysis of Growth Opportunities

Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there’s a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. Case description The included charts show real, live data. You can see the whole SEO channel context analysis in this Data Studio SEO report template. […]

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Hey, Elon Musk, Here’s What to Do Before You Launch Your New Tequila Brand, ‘Teslaquila’

Move over, electric cars and space exploration: The world’s most famous entrepreneur is jumping into the online alcohol biz. Here’s advice from someone in that industry. February 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last October 12, Elon Musk tweeted that the Tesla-branded Tequila, “Teslaquila,” which started out as an April Fool’s joke, was “coming soon”; he filed for a trademark that same week. Although Musk has had success in many avenues, from electric cars to flamethrowers, he may not have realized the challenges he faces to break into the alcohol industry, especially if he plans to sell his agave liquor online. As the CEO of Thirstie, I work with alcohol brands marketing through ecommerce, so I just might have some sage advice. Related: Need a Drink? This Startup Will Deliver Booze On Demand. That advice may be warranted because, today, online alcohol sales are still in their infancy, with less than […]

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Ayesha Curry Shares How She Took Her Love of Cooking and Food and Built a ‘Homemade’ Empire

The lifestyle brand founder, author and host gave us her advice about social media and creating tangible brand experiences. February 20, 2019 7 min read In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success. For Ayesha Curry, there is no such thing as a typical day. The 29-year-old married mom of three is the founder of lifestyle brand Homemade, the New York Times bestselling author of The Seasoned Life: Food, Family, Faith, and the Joy of Eating Well, a restaurateur and TV host. She has also grown a sizable online audience of 6.1 million followers on Instagram. Curry’s latest project is a partnership with GoDaddy on a new hub where visitors can shop her line of kitchen and home goods, read up on her favorite recipes, get tips for throwing a great dinner party and get insight into […]

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Papa John’s Launches Program to Help Employees Pay for College

The embattled pizza chain is partnering with Purdue University. February 20, 2019 2 min read Papa John’s announced last week that it will partner with Purdue University to offer both corporate and restaurant employees full tuition to the school’s online courses. The initiative nets out to $5,250 per person per year, and the embattled company said it aims to work with other universities going forward. Roughly 20,000 workers will be able to take advantage of the program, with the company covering tuition and other attendant fees, including books and classroom materials, for Papa John’s employees that work at least 20 hours a week. Franchise locations also are eligible for the initiative, with slightly different requirements. Franchise employees will receive 20 percent off tuition for associate’s and bachelor’s degrees, and 14 percent off for master’s degrees. In an interview about the new program with Bloomberg, Chief People Officer Marvin Boakye said, […]

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Want a Sales Boost in 2019? Streamline Your Communications.

Because we communicate through multiple apps and systems, stress and miscommunication are proliferating. Let’s curb them. February 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. According to a survey by Bluesource, roughly 25 percent of employees polled said they regarded email as a major productivity killer. And that certainly sounds familiar, because we all know the time we waste by hopping among our different email accounts, misplacing messages or being distracted by email notifications. Related: 6 Communication Tips to Strengthen Your Company’s Culture Yet, without active and ongoing communication, not much gets done in the typical company. So, how do we remain communicative but still focused? The importance of prompt, regular communication A study by the Brevet Group showed that 30 to 50 percent of sales go to the vendor that responds most quickly. So, sure, the quality of communication makes a difference for winning the sale, but speed has […]

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Make sense of your data with these essential keyword segments

This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags. Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through! Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic. Standard tags are best used when you want to keep specific keywords grouped together because of shared characteristics — like term (brand, product type, etc), location, or device. Standard […]

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How Technology Helped Innovate This Pen-and-Paper Business

Bridgit, a software company for developers, saw a place for improvement and ran with it. February 20, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Mars Discovery District talks with one of the co-founders of Bridgit, a software company for developers and general contractors. Lauren Lake talks about the technology used on construction sites as limited to basic tools, like pen and paper, over more advanced tools, as soon inside these companies’ offices. Lake breaks down how she got into construction through her family’s business. Her interest in improving the efficiencies of the business encouraged her to bring technology to construction sites. The founders were able to pinpoint their target audience by asking, “What is the biggest pain point in your day?” In other words, Bridgit hoped to discern what technology could do for the company. Click the video to hear more. Related: This CEO Says That Second-Guessing […]

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The 7 Best WordPress Popup Plugins – (Winter 2019 Review)

Popups are a controversial topic, to say the least. Are they effective? Are they annoying? Do they work? Truthfully, the answer depends on who you ask. According to a study from Sumo that analyzed nearly two billion popups, the average conversion rate for a website popup is 3.09%. The top 10% of high-performing popups convert at an average rate of 9.28%. Some websites saw conversion rates that topped 50%. Let’s put these numbers into perspective. According to a recent study from Impact, the average conversion rate for any website landing page is 2.35%. The top 10% of websites have an average conversion rate of 11.45%. So popups on average outperform the average traditional landing page. And, the average conversion rate of the highest performing popups are still in the ballpark of the highest performing landing pages. On the flip side, HubSpot reported that 73% of consumers dislike online popups. Although […]

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Turn Your Business Plan Into Money!

Three things to know about writing your business plan. February 20, 2019 1 min read These tips, and many more, can be found in the best-selling book Start Your Own Business. Bankers, investors and VCs are sophisticated in financial matters, so avoid putting too much hype in your business plan. If it praises your idea as “unprecedented” or “the disruptor that will change the industry forever” you’re likely to turn serious investors off.  Spend extra time on your executive summary. Investors are busy! And if your summary is confusing, full of typos or worst of all, boring, they’ll likely move on to next pitch and toss your plan in the trash. Make sure your plan is complete! Entrepreneurs can be in such a rush to get funding that they submit condensed or preliminary plans. The problem is that this opens the door for investors to wonder if missing information even exists, and […]

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Google Responsive Search Ads: What Are They?

In addition to guest posting on the UpCity blog, JM Web Designs is featured as one of the Top PPC Agencies in Omaha  Check out their profile here. In July at Google’s annual Marketing Live event they announced several new Google Ads features and tools, among those were Responsive Search Ads (RSAs). This new ad type is the largest change in the search ad format since Google released the Expanded Text Ad. Responsive Search Ads are currently in beta for many users across the Google Ads platform, but it is expected Google will continue to roll out Responsive Search Ads to all advertisers. What Are They? Unlike traditional search ads, in which you create one static ad where the ad copy remains the same each time it is served to a user, Responsive Search Ads serve varying combinations of headlines and descriptions in any order. You can to write up to 15 different headlines and […]

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How to Revive Low Performing Content

Content is the lifeline of every blog, and you have to make sure you have the best content available for your readers. The way content interacts with people, and the important it plays has changed enormously over the years. Much of this has to do with Google algorithm updates that have been tweaked to meet the user pattern. For example, users are much more precise when they search, and know what they are looking for. This means we have to be as “targeted” when implementing keywords into our content. As a blogger, I made the mistake of using to many broad keywords, and my competition when through the roof when that happen. However, I was able to learn early on I have to be very precise, and targeted so I’ll have a better chance of ranking within the SERP’s. Next, Many of us have been blogging for years even before […]

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How to Take Advantage of Interactive Marketing Right Now

Brands effectively using interactive-content marketing enjoy a steadily growing customer base. February 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Interactive content is highly effective because it connects users with a brand on multiple levels. Interactive marketing provides a creative and unique experience that is personalized to each user — this means it keeps their attention longer, it increases excitement and they’ll be more likely to seek it out. One defining element of interactive marketing is that it gives users some control or influence over their experience, making this content more personal and memorable. Today, many brands are offering interactive-content marketing campaigns that seek to enhance customers’ experiences, boost their engagement, gain more followers and ultimately grow a brand’s customer base. So how exactly do these tools work and how can brands take advantage of these strategies? Here are five interactive trends your brand should […]

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How to Build a Business You Enjoy Even with Little Time—with Dana Malstaff

Dana Malstaff: So he sends me this article and it’s called “The Heroine’s Journey,” and it’s hilarious. I’ll see if I can find the link and send it to you. So it basically is, hey there’s the hero’s journey, well nobody talks about the heroine’s journey. Pat Flynn: I love this. Dana: “The Heroine’s Journey” is literally a woman that goes, “I’m sorry, what journey are we talking about? I have to feed the kids and take them to school and cook everybody dinner and make lunches and do the laundry. I don’t know what journey you’re talking on, but no one’s got time for a hero’s journey on this end.” So”The Heroine’s Journey” is, “I ain’t got time for a journey.” Pat: You’re listening to Dana Malstaff, the founder of Boss Mom who is our special guest today. She leads an amazing, engaged and very large community of moms over […]

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Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election

Perhaps the greatest proof the American people have rejected the War on Drugs is that presidential candidates can favor legalization at no political cost. February 19, 2019 5 min read Opinions expressed by Green Entrepreneur contributors are their own. Two senators who are leading candidates in the race for the Democratic presidential nomination have already accomplished something early in the campaign – they’ve made legalization of marijuana at the national level a primary issue. Sen. Cory Booker of New Jersey already has introduced legislation to remove marijuana from the federal list of illegal drugs and continues to take that position as a candidate. And Sen. Kamala Harris of California this month very publicly declared her support for legalizing pot on “The Breakfast Club” morning radio show in New York City. She couldn’t have been much more straightforward. “Let me just make this statement very clearly: I believe we need to […]

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A Cool New Resource for Developing and Sharing Your Ideas

My husband once had the chance to ask novelist James Ellroy where he got the idea for one of his fiendish criminal characters. And the answer was: “I made him up, Daddy-O.” Creative thinkers of all stripes know that it’s not really about having ideas … it’s about capturing and developing ideas. Capturing them, because ideas have a way of drifting out the window unless we can capture them as they fly past. And developing them, because raw ideas are a long way from finished work. One of our founding partners, Sean Jackson, has been a student of ideas for many years. He’s fascinated by how we can be more intentional in our thinking, and how ideas get developed into finished work. And he’s just launched a Kickstarter for a nifty new project, the THINKERS Notebook. When he sent me one and asked if I wanted to talk about it […]

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The Motivational Meaning Behind Josh Steinberger’s Tattoos

What to do when life makes you want to throw in the towel. February 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Josh Steinberger, founder and CEO of Driven Acquisitions real estate and NextGen Restoration roofing and restoration company. It was condensed by The Oracles. Who was your biggest influence growing up? Josh Steinberger: My dad was my biggest influence when I was a child. He worked a lot and was gone most of the time. He taught me the invaluable importance of work ethic. Sitting around and watching TV has never been normal to me. Everyone who knew him professionally used to refer to him as “the man.” He died right after I graduated high school. People at his funeral told stories of crazy things he […]

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How I Turned a Facebook Group Into a Thriving Startup

Want to float an idea for a new startup? this boating expert asks. A Facebook group could be just the place to find your new crew. February 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. This past summer, Facebook announced that it was removing more than 5,000 ad-targeting settings from its platform in response to accusations that those options enabled discriminatory behavior by advertisers. While that may have been beneficial to users, it makes it much harder for businesses to reach the right audiences with their ads. In addition, Facebook posts don’t have the organic reach they once did. In fact, according to research from [email protected], Facebook business pages with more than 500,000 fans see an organic reach of just 2 percent. As Facebook continues to change the algorithm behind its news feed to make the platform more about connecting people and less about displaying posts from businesses, you’re […]

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the success it is today — and not just because the phrase is catchy. Related: Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats. It made the brand different and was, and is, its unique selling proposition (USP). Every company needs a USP in order to stand out from the crowd. But many business owners fail to come up with one that sets their brands apart. If you’re an accounting business, for instance, what could be different about you versus your peers? Defining your […]

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Obama Recommends Black History Month Reading List

The nonfiction list includes classic books and some of important works you could finish reading during lunch. February 19, 2019 2 min read Former President Barack Obama has shared an eclectic Black History Month nonfiction reading list to help Americans “better understand our country’s past and our evolving, persistent struggles with race.” “I wanted to share a nonfiction reading list that can help to provide some essential context about the challenges that many people of color face every day,” Obama wrote in a Facebook post. “From modern memoirs to cornerstones of the American narrative, these works can help us better understand our country’s past and our evolving, persistent struggles with race — and they can be fuel on our journey toward a more fair and just future for all of our sons and daughters.” Related: 10 of the Most Influential African-American Inventors The reading list includes: Read_more Related posts: Top 5 Summer […]

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