Category: Social Media Marketing

These Tech Companies are Scoring Big at the World Cup

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Are you following the matches in Russia? Sports are ripe for disruption, but you’ve gotta have the right tech. June 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The 2014 FIFA World Cup was viewed by 3 billion sports fans globally, CNN reported, and probably just as many are tuned in to the 2018 football (soccer) series, crowning this tournament as the most watched sporting event in our time. Related: 5 World Cup Strategies You Can Steal to Make Consumers Passionate Fans of Your Brand This year, the finals are in Russia, and if you’re tuning in, you may find yourself enthralled by the theatrics of overtly excited players, and the thrilling matches to which they devote their undeniable talent. However, there is one other MVP that shouldn’t be overlooked this year; and, no, we’re not talking about Portugul’s Cristiano Ronaldo or Argentina’s Javier Mascherano. We’re talking about […]

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How to Market Your #CannabisBusiness

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Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren’t yet fully available to the industry. Find out what you can do to spread the word. June 27, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound This article is part of Entrepreneur’s series on How to Start a Cannabis Business. We seek to promote financial inclusion through cannabis. In previous articles, we’ve looked into numerous aspects of getting into the marijuana industry, including how to convince investors to give you money, and how to brand your cannabis business and craft your story. Cannabis is more popular than ever. However, marketing your brand can still be difficult due to the extensive legal limitations on advertising. […]

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StudioPress Acquired by WP Engine

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I’m pleased to announce that StudioPress, our WordPress design and hosting division, has been acquired by WP Engine. With this move, the world’s most popular WordPress design framework — Genesis — will now be paired with the world’s leading managed WordPress hosting platform. Thank You to Brian Gardner and the StudioPress Team As 2018 began, it became clear that there was interest in StudioPress from several prominent WordPress players. I wasn’t sure how I felt about that given our future plans for the brand, so I turned to my business partner and StudioPress founder Brian Gardner. His answer was simple: If a company with greater resources than ours could demonstrate that they understand the multi-faceted value and go-forward potential of StudioPress and Genesis, it was worth considering. More importantly, any suitable successor to the brands needed to grasp the worth of the people within the vibrant community of designers and […]

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After Severing Ties With a Business Partner, This Entrepreneur Had to Trust in Herself and Go It Alone

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As a college student, Haley Hoffman Smith founded a nonprofit, wrote a book and started another company. But when things turned sour with a business partner, she had to cut ties and start over. June 27, 2018 7 min read “Whoever has the money calls the shots.” That loaded statement came in the form of a message from Haley Hoffman Smith’s former business partner — and it made her blood run cold. Hoffman Smith is the author of Her Big Idea and president of women’s entrepreneurship at Brown University — and before that, she founded a nonprofit and wrote a book for women with big ideas called She Is Without Limits. But when clashes with a co-founder led to dissolving the nonprofit she’d built, Hoffman Smith told herself she’d never start another company again. She tells us how it happened — and how she turned things around. This interview has […]

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Forget Your Muse – Copyblogger

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Forget your muse. That’s right, you heard me. You don’t need her bullshit anymore. Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. How many times has she left you alone at your desk, waiting for something — anything — to appear on your screen, like a dumb, lovesick teenager checking their texts every 30 seconds? Her promise is so sweet, so tempting, you can’t help but believe that maybe, this time, she will come through for you. But I’m here to tell you a truth you don’t want to hear. You don’t need her. You only think you need her because you don’t want to face the alternative: Scheduling time to write every day. Doing your research. Sitting down to write and not stopping until you’ve written 1,000 words. […]

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My Greatest Make Money Online Tool

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One of the most asked questions I get is what has been my greatest tool to make money online? Most people think it’s this blog but it’s not. My greatest money making tool is… My Email List My email list is the foundation of my entire online business. Without, I would be just another blogger making peanuts, instead of six figures. It’s because of my list that I was able to continue growing after Google banned me from their search engine for three years (that’s for a future story)! If you truly want to make money online and live the Dot Com Lifestyle, you MUST have a list. And RIGHT NOW is the time to start it. My friends over at Constant Contact would like to offer you a free 60 day trial to test out their world class list building service. The free trial will allow you to explore […]

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13 Simple Tricks That Can Give You an 30 Extra Minutes of Sleep

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From eating walnuts to reading and laughing, these quick tips will help you sleep longer and better. June 27, 2018 5 min read As much as you might try to get seven to eight hours of sleep every night, the truth is, sometimes it feels like there aren’t enough hours in the day. From productivity to food cravings, sleep impacts nearly every aspect of our lives. That’s why it’s more important than ever to keep it a priority. Related: Neurons in Your Brain Wake You Up and 16 Other Unexpected Things That Are Stealing Your Sleep Of course that’s easier said than done. Whether it’s worries from work or an attachment to your phone, there are a number of things that might keeping you up at night. However, the good news is, with a few quick tricks you’ll be well on your way to zonking out and even tacking on a […]

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How to Determine If Your USP Is Fake (a Missed Opportunity to Connect)

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The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going to share a classic Copyblogger exercise that could be a game-changer for your marketing, even if you have no interest in nail salons. Let me explain. Spotting a fake USP A few years ago, in Why Content Marketers Need Editors, I shared that I enjoy painting my nails myself. I now prefer getting a professional manicure, but like any discerning consumer I did a good amount of research before making the switch. My first hurdle was that all nail salons looked the same to me. I never found a clear frontrunner that compelled me to […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

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Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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Danica Patrick Spent Years Preparing to Retire — by Laying the Groundwork for a New Career

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How do you trade the comforts of a job you know well for the unknown of entrepreneurship? Just-retired race car driver Danica Patrick is finding out. June 27, 2018 16 min read Opinions expressed by Entrepreneur contributors are their own. This story appears in the July 2018 issue of Entrepreneur. Subscribe » In the weeks leading up to Danica Patrick’s final IndyCar race this past May, she spent her time the way most drivers do — practicing on the Indianapolis Motor Speedway and running through details with her team. But with about two weeks to go before she’d suit up professionally for the last time, she is summoned to do a little salesmanship. A group of teenage girls has been assembled at the speedway’s main building, and NASCAR has asked Patrick to give them a pep talk about the exciting possibilities of a career in professional auto racing.  Related: How Successful […]

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Do the Right Thing for Your Business … and Your Audience

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This week was all about doing the right thing — being cool, kind, ethical, and respectful. Not in spite of your business goals, but to support them. Because it turns out, most people would actually rather do business with someone who isn’t a complete tool. On Monday, Stefanie Flaxman talked about content authenticity — what it means, and how it jibes with holding your audience’s attention by producing a high-quality performance experience. Can we be authentic and still deliver a great performance with our content? We think the answer is absolutely yes. On Tuesday, I thought it would be useful to remind everyone that we have a great, free session coming up with Tim Paige on how to make more sales with webinars (or other sales situations) … without turning into a weird saleshole. We’ll be meeting on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time, and you can […]

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How to Get Your First Sale for Your New Ecommerce Website

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Your new ecommerce site has finally launched. Congratulations! Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your first few sales can be intimidating. Existing businesses that expanded to the Internet, using it as an additional sales platform, will have an easier time with this. That’s because they already have current customers familiar with the brand. For the most part, they’ll just need to let those customers know they’re selling online, and sales should follow. With that in mind, this guide is designed mostly for those startups that just launched an ecommerce site. Or maybe you’ve had a website for a while, but you’re just now adding an ecommerce feature to it. Regardless of your situation, this guide will help anyone looking to increase conversions in their ecommerce stores, ultimately generating […]

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How to Think About Productivity as a Dot Com Pro

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The basic concept of productivity likely rose to prominence some time during the Industrial Revolution. Sure, people who worked on farms up until that point were probably interested in how much their fields could yield each season or how many eggs they could get their chickens to lay, but the rise of manufacturing really got the bosses interested in how much they could produce each day. Remember that the root of the word “productivity” is “product.” In the context of manufacturing, the number of units a factory worker can output in any given shift is instrumental to how much money that company can make. If every widget you sell brings in five bucks, you’d certainly be making more money if the factory worker manufactured 100 widgets in a shift as opposed to 10 widgets. Let’s just set the complications of supply and demand aside for the sake of simplicity. Today, […]

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5 Things You Should Know About CBD

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The naturally-occuring chemical in cannabis has been shown to have a bunch of benefits. June 26, 2018 3 min read Brought to you by Probhtd.com Cannabidiol, also known as CBD, is a naturally occurring chemical found in cannabis. It is one of the most highly concentrated and studied compounds among the more than 100 compounds, or cannabinoids, found in the plant. While it does not cause users to get high, cannabidiol does make them feel better.  1. It’s been shown to have health benefits. Although cannabidiol still requires further study to know all of its health benefits, scientists have been able to pinpoint some of the medical uses of the compound. CBD can help treat nausea and vomiting, making it a useful choice for cancer patients. Cannabidiol may also help shrink the growth of cancer and tumors. It may help people who suffer from psychoses, anxiety, and depression. Inflammation and […]

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4 Reasons People Stop Reading Before the End of a Page

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Every page you create has a purpose. It doesn’t matter whether it’s a sales page, a subscription page, an about page, a blog post, or any other kind of page. You publish it for a reason. You want something to happen. Maybe you want someone to share the page on social media. Or you want readers to sign up for a newsletter. Or register for an event. Or click through to a sales page. Or complete a purchase. Scratch the surface and you’ll find every page has a purpose. But that purpose is rarely achieved if people don’t read to the end of the content. To maximize the number of people who take action, you need to review every page you write and ask yourself if anything is getting in the way of them reading it from start to finish. Remember, your reader’s attention is fragile. There are plenty of […]

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Want to Build a Mindful Company? There’s No App for That.

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Mindfulness is trendy among startups and corporations, but adopting it company-wide is not as simple as some people think. June 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to the modern search for mindfulness, collective wisdom seems to say, “There’s an app for that.” After all, apps abound for finding pet sitters, booking vacation rentals and creating investment portfolios. Why wouldn’t we expect to find inner peace via our smartphones, as well? Related: 6 Ways Embracing Mindfulness Helps You Thrive at Work With the proliferation of tools such as Calm, the meditation app that topped App Store rankings last year, everyone from Hollywood celebrities to ambitious professionals seems to be swept up in the tech-enabled mindfulness trend. Setting aside the fact that some apps are more scientifically grounded than others, however, an app-based mindfulness sort of misses the point: While tech platforms certainly make meditative concepts […]

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Join Us for a Free, In-Depth Workshop on Selling

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At Copyblogger, we love to teach! We really have a great time teaching copywriting, content strategy, search engine optimization, social media strategy … The one thing we don’t teach? Selling. Because it’s not what we’re fantastic at. Fortunately, we found someone who is fantastic at it, without being … a creepy weirdo. (There, I said it.) His name is Tim Paige. He’s genuine, funny, nice, and seriously good at selling. Tim’s going to be leading a free workshop for us to help sharpen up our selling skills. (And let me be clear: I’ll be the first one in there, with my notebook open and ready to take a million notes.) If you’d like to improve your selling skills for your product, service, course, or other offering, Tim will help you get there. Without making it weird. Join us on Tuesday, June 26, at 12:00 Noon Eastern U.S. Time You can […]

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What Canada’s Legalization of Marijuana Means to the US, Eh

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The landmark decision may cause a seismic shift in the industry. How will it affect your business? June 26, 2018 9 min read Opinions expressed by Green Entrepreneur contributors are their own. Last week Canada announced a landmark decision in the history of legal cannabis when the Senate put the final stamp of approval on the law legalizing the recreational use of marijuana all across the country. This will make the Canucks the first G7 nation, and the second country in the world, to legalize recreational cannabis – only beaten to the finish line by the small South American republic of Uruguay. “It’s an enormous milestone for the industry as a whole that will further validate the recreational industry and further separate it from the medical applications one,” said Aras Azadian, CEO of Canada-based cannabinoids biotech company Avicanna. Related: Canada Legalizes Cannabis Following the Senate decision, Prime Minister Justin Trudeau announced the new legislation will […]

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If Content Is a Performance, Is It Ever Authentic?

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Producing more effective content that helps you build an audience of interested prospects is a common theme in my articles. In the past few months, I’ve written about ways to show how likable you are and how to make your writing personal, but not self-indulgent. And I realized that neither of those posts mentioned authenticity, even though it’s a common content marketing topic among bloggers, podcasters, and video creators. But I regard effective content marketing as a performance, so can it also be authentic? Rethinking authenticity In 2007, Brian Clark had some thoughts on this topic. He wrote: “The secret to effective marketing is to focus on the needs of others, rather than our own egocentric need to ‘authentically’ express whatever we’re feeling at the moment.” “Authentic” could be bland. “Authentic” could be unstable. Neither hold anyone’s attention for very long. The right performance is what holds someone’s attention. The […]

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How 10 Famous Business Leaders, Including Musk, Bezos and Jobs, Handle Meetings

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Yes, even Oprah gets bored in meetings. June 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all zoned out in meetings that pointlessly drag on for no reason. They are tiring, time-consuming and unnecessary. The most successful people in business know that just because you’ve met, doesn’t mean you’ve been productive. Here’s how 10 famous business leaders efficiently run their meetings. Jeff Bezos: Keep the headcount low. Jeff Bezos’s strategy for keeping meetings under control? Buy two pizzas. If that doesn’t comfortably feed the crowd, there are too many people in the room, which could make the meeting pointlessly drag on and stifle creativity. To prevent groupthink and feed independent ideas (quite literally), Bezos keeps Amazon’s meetings to only a handful of people. Jack Ma: Don’t be the smartest person in the room. Chinese billionaire and founder of Alibaba Group makes sure he is […]

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