Category: Social Media Marketing

The Secret Behind Lucrative Side Hustles

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One of the jokes you hear about in the solo entrepreneur world is that people will gladly work 60 hours to keep from working 40. But it’s so true. I personally have a friend who recently caught the side-hustle bug. He’s done his research and settled on two niches, running blogs and books. You would think he works some dead-end job and doesn’t make much money. This is far from the truth. My friend works at one of the most prestigious Catholic schools in the nation (Go Irish!) and he makes more than me (for now). So, why is he adding to his already busy schedule to run a blog and sell books? It’s all about passion. My friend is an avid runner and he has always dreamed of opening his own used bookstore. He’s spending his extra time pursuing his dreams so he can live them. But how do […]

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Building a Social Media Empire: Step 3

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We’re building a social media empire. If this is the first post of the series that you have stumbled on, please take a look through the first two before continuing: Find Your Niche and Create Your Accounts Build Your Page Audience with Facebook Ads My Fan Page, Everything TIU, is growing nicely. Using my Facebook Ads for Likes strategy, I am currently averaging $0.03 per Like. I am only spending $3/day and I am already at 476 Likes. The Page’s reach is growing and I am getting both engagement and organic Likes already. The screenshot above is from the FPTraffic Stats tool. I am using FPTraffic to grow my Page organically and provide value to my new audience. You provide value through your content and in return your audience stays engaged. But, you need to consistently post great content. Consistently Post Great Content I already have enough content scheduled […]

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Why You’re Not Making Money on YouTube

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We see these big YouTube stars like Jake and Logan Paul, PewDiePie, and Casey Neistat and many of us dream of the untold riches that these online celebrities are supposedly raking in by posting sometimes fun, sometimes silly, but always profitable videos online. Considering that you can get started for less than $200 (and even less if you already have a reasonably modern smartphone), it seems like the barriers to entry to minimal and the potential is astronomical. So, you start a YouTube channel and you get disappointed when you’ve only earned a buck or two in the last three months. What gives? In an article and interview on Vox, Gaby Dunn complains that “thousands of women try to make a living blogging and vlogging” and “most fail.” She started a channel with friend back in 2014 and, since then, they’ve attracted over 750,000 subscribers and yet they “weren’t making […]

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Why Life Insurance Has to Be Part of Your Wealth-Building Plan #FinancialFreedom

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The following excerpt is from Mark J. Kohler and Randall A. Luebke’s book The Business Owner’s Guide to Financial Freedom. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Every day, life insurance companies pay death benefits to the beneficiaries of their policies, providing them with needed and certainly welcome funds. In essence, life insurance provides leverage: You pay a relatively small amount of money to the insurance company in the form of a “premium,” and the insurance company will provide a guaranteed payout of a relatively large amount of money upon the death of the insured. While there are thousands of different life insurance plans available, they all fall into two categories: term and permanent insurance. Term, as the name implies, provides a benefit for a fixed period of time; 10 years, 20 years, and so on. Permanent insurance is in place for life. Term […]

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How to Write an Actionable Email Newsletter

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Every business needs an email marketing strategy. You constantly need to try to grow your subscriber list so you can engage more and more customers. But what kind of content should you be sending to the people on your email list? Currently, you may be focusing on coupons and other promotions. That’s great. But you can take your email marketing strategy one step further by adding newsletters to your arsenal. Some of you may already be emailing newsletters to your subscribers. However, if you’re not writing actionable newsletters, these messages could be doing more harm than good. Subscribers want to hear from you. That’s why they joined your list. But they don’t want spam, nonsense, or anything else that wastes their time. If you’re sending newsletters just because you haven’t contacted your subscribers in a while, it’s not an effective strategy. Fortunately for you, I’m an expert in this space. Whether you’ve […]

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Not Making Any Sales? Here’s 5 Reasons Why (FS254)

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Many an entrepreneur knows the feeling… you’re sending the emails, making the calls, promoting the offer on the web and social media, but the sales just aren’t coming in. Are your missed sales telling you something about how you’re making your pitch? Maybe you can turn things around with a few quick corrections. How to turn it around This is the kind of thing we see happen all the time with modern entrepreneurs. And the fixes might surprise you right into a new way of thinking about sales. (Hint: there’s normally at least one big mindset shift that needs happen.) There are 5 reasons why your sales aren’t rolling in and we want to coach you through each one. You see, it’s not enough to know what the problem is… you have to know how to FIX it. If you want to be making more sales — not just today, but […]

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Five SPI Readers Who Recently “Made The Leap” And How They Did It

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If you’re looking for inspiration to make the leap and jump into entrepreneurship, I hope these concrete examples will give you the dose of inspiration you need to move closer to your 2015 goals this week. For me… It took getting laid off from my job to finally see the opportunities available to me as an online entrepreneur. As I will forever repeat: Getting laid off was the best thing that ever happened to me. But… It was also terrifying, scary and painful in the beginning. That’s why I’d love to recognize five SPI readers today who’ve been proactive in making the leap into entrepreneurship. There are tens of thousands of success stories in the Smart Passive Income audience and I can’t wait to feature several of you in upcoming episodes of The Smart Passive Income Podcast. Some of you are just getting started and recently earned your first dollar […]

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There’s Treasure Everywhere: Turning waste into profit

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Hobbes: Why are you digging a hole? Calvin: I’m looking for buried treasure! Hobbes: What have you found? Calvin: A few dirty rocks, a weird root, and some disgusting grubs. Wait for it … Wait for it … Hobbes: On your first try?? Calvin: There’s treasure everywhere! I thought of this cartoon by Bill Watterson (which he also used to name a cartoon collection book) while reading the Harvard Business Review article Searching for New Ideas in the Curious Things Your Customers Do by Taddy Hall and Eddie Yoon. Turning a waste product into a $500 million brand Hall and Yoon tell the story of Steve Hughes, now the CEO of Sunrise Strategic Partners. He was walking through a Tropicana factory when he noticed some workers on break taking the excess pulp (a waste product in orange juice production) and mixing it into juice they would drink themselves. Instead of ignoring the workers or just assuming their behavior was odd, […]

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Better, Faster, Cheaper!

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Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper! source_link Related posts: Get Smarter About Business Cheaper With These 10 Free Online Courses How to Get Into Your Most Productive Zone — Faster 4 Things to Do When Your Team Grows Faster Than Your Business 3 Steps to Get Your Website On Google Faster 17 Growth Hacks to Help Your Startup Scale Faster 10 Simple Ways to Make Your WordPress Site Faster How to Write Blog Posts Faster Without Sacrificing Quality Try This System to Manage Your Blog Comments Faster (and with Less Stress)

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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Are you a manager? Pay inequality is your fault.

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A new study shows that men and women will one day receive equal pay for equal work! Unfortunately, it’s estimated that day will arrive in 2059 – 42 years from now, which might as well be never. Today is Equal Pay Day, the date that symbolizes how long women have to work to make what their male counterparts do in the previous 12 months. To put this another way, for every dollar a man makes in North America, a women makes about eighty-five cents. This is not a new topic (in fact, we’ve been talking about it for an astonishing 75 years), and there are lots of government initiatives that seek to close the pay gap all over the world. But I refuse to wait another 42 years for this issue to be addressed. Clearly, whatever we have been doing, we are doing wrong. Pay inequality is not something that […]

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Google’s Mobile First Index: What Is It & How Can You Prepare For It?

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In addition to guest posting on the UpCity blog, Nerdigital Marketing is featured as one of the Top SEO Agencies in San Diego. Check out their profile here. The move to a mobile first index is more inevitable than it has ever been. More than half of all online traffic now comes from mobile platforms. This trend continues to grow every year. Although 44 percent of traffic is still coming from the desktop environment, once Google makes the switch and the priority to mobile official, users will likely speed up their migration. In order to understand how the change to a mobile first index may affect you, you should know how your site is currently indexed. How Your Site is Currently Indexed on Google In its current form, the Google index bases your search engine position on the content that comes from your desktop website.  If the mobile first switch is made, the engine will […]

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Google Search Console – a Beginner’s Guide to Finding Actionable SEO Tasks

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Google Search Console (GSC) can be a helpful tool – providing you use it. This guide isn’t meant for advanced users nor is it a comprehensive dive into every feature GSC has. I’m not looking to overwhelm you. Instead, we’re going to go over eight simple GSC features that can provide you with actionable tasks you can start working on right away to improve your site’s SEO. Ensure your site isn’t suffering from a Manual Action Not every “penalty” handed down by Google is the result of their algorithmic updates. In some cases, Google has singled you out and given you a penalty. This action is referred to as a Manual Action or Manual Penalty. In the old days, you only got these penalties as the result of breaking Google’s guidelines severely and intentionally. You had no idea when you got one either except through the power of deduction. In […]

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3 Unique Niche Markets to Target with Affiliate Marketing in 2018

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Let’s face it… when it comes to affiliate marketing, your options are pretty much limitless. There is no need to hire employees, you don’t need to purchase any inventory, and you can also immediately partner up with some of the best brands and companies in the world today. The only thing is… you need to find the right niche focus and different angles to not only find the right audience but also to provide them with a solution as well. With affiliate marketing, it’s all about creating a valuable resource (site), address the situation or need they have, then providing them with a call to action or solution (your affiliate offer). It’s a method that has worked time and time again. And while it might seem easy, it’s actually not — especially if you are just going to create a site, content, and then hope to rank in Google. It’s […]

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Is Content Still ‘King’ in Voice Search SEO?

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“Ok, Google, what’s the weather like outside?” Google tells me the temperature and the forecast. My friend: “Why don’t you just stick your head out the door?” Me: “It’s easier this way, and besides, it’s winter and cold.” You can speak faster than you can type on a phone keyboard unless you’re The Flash. And let’s admit it, most of us aren’t The Flash. This is exactly what Google is hoping as they push their very useful voice search option. They’re hoping that people will decide it’s too much work to type or that really, I don’t want to be distracted from my driving. Voice search really is convenient. It’s the next step in search technology. And nearly 20% of all mobile searches are voice search. What, then, does this mean for SEO? 1. What Can Voice Search Do? Voice search will serve a different purpose than traditional search. You […]

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Step 2 – Build Your Page Audience with Facebook Ads

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Step 2 to building your social media empire is all about using Facebook Ads to build your Page audience. If you have not read Step 1 yet (Find Your Niche and Create Your Accounts), please read that become you continue. In the 3 days since I created my new Facebook Page, I have accumulated over 150 Likes after having spent $7.05 on Facebook Ads. There are a few key takeaways from this data: You do not have to have a big ad budget to begin your testing. I have my daily budget set at $3 for this ad campaign. Every day, my cost per Like is decreasing because Facebook is optimizing who they show my ad to based on the data they’re collecting on who is responding well to my ad (Liking my Page). I was able to successfully reach $0.03 per Like in just 3 days with the […]

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You Must Shop and You Must Spend Money

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On this episode of the Dot Com Lifestyle Vlog, I go shopping with Sally at Fashion Island in Orange County because her mom told her must shop and she must spend money. This ended up with me paying over $800 for two pairs of sunglasses. Good thing I live the Dot Com Lifestyle! How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is a step by step system that I created […]

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How to Get Your Team Onboard When Accomplishing Your Mission Means Setting a New Course

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Milestones give someone a lot to think about, so when Conservation International celebrated its 20th anniversary in 2007, it put me in a reflective mood. We’d accomplished a lot over the years, protecting more than 200 million acres of biodiversity hot spots and building the strongest species-focused science enterprise in the world. But if we were to push together all these acres, they’d amount to only a roughly 30-mile strip of land, which is basically the width of that perforated line marking our equator — and that’s really tiny. At that same time, the Intergovernmental Panel on Climate Control’s Fourth Assessment Report called climate change an “unequivocal” threat to humanity’s stability; extinction rates were accelerating; dry regions were becoming more arid; and global fisheries were collapsing. As significant as our successes were, they paled in comparison to what humanity and our Earth faced — and continues to face. A recent Geophysical Research […]

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How to Boost Revenue by Optimizing the Customer Experience

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The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but how does this impact the customer journey? If you’re saving a few bucks or some extra time at the expense of the customer experience, it’ll backfire. Instead, everything you do needs to center around creating an optimal customer experience. You think about your business 24 hours a day, 365 days per year. But the reality is, your customers have more important things to worry about. Their time is valuable. They want to give you money, but not if it’s going to take too much time out of their day. You need to simplify your conversion […]

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When to Burn it All Down & Start Work on Something New

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Chase:              Hello, and welcome to the Fizzle Show. That is so annoying, I’m going to stop right there. This is the Fizzle Show, where every week we put together another episode, another conversation, raw, honesty conversations with entrepreneurs who are really doing this stuff in their real lives to help you get a little motivation, education, little information, little, I was going to say another bation, but I’m going to stick away from that for now. Yeah, I just feel like that’s, it’s a family show Chase, you don’t need to get into that, but I know you’re already thinking it, because you kind of … Corbett:            Oblation. Chase:              Yeah, oblation, little stuff like that, and today is no exception. We have an awesome episode for you, where we’re going to get into […]

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