Category: Social Media Marketing

Taking on a Much Bigger Rival in a Hyper-Competitive Segment? Try a Move From This Playbook.

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Mazda’s North American president explains how the relatively small brand is going up against auto giants Honda and Toyota. August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Between electric vehicles, self-driving technology and all-new segments emerging at nearly every auto show, the car industry will likely change more in the next five years than it has in the last 50. Japanese behemoths like Honda and Toyota, of course, are determined not to get left behind. The marketplace is saturated with small, mid, and large-sized vehicles from these two top-selling brands, who edge out the competition by constantly evolving their core collection of models. Related: The Next-Generation Corvette Is Radically Different. Here’s What Led GM President Mark Reuss to Revamp an Icon. Enter Mazda. They’re a far smaller company and are taking an interesting approach to the fight for consumers’ attention: “The company is passionate about distinguishing […]

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Nike Is Entering Into a Subscription Model Business

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Plus, a Bay Area startup raises $28 million, and a startup helping podcasters raises $23 million. August 16, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Nike is entering the subscription model with a kids sneaker club. The subscription service is called the Nike Adventure Club. It will allow parents to order shoes for their kids ages 2 to 10 either on a quarterly, bimonthly or monthly basis. The fees are either $20, $30 or $50 depending on the frequency of the service.  A Bay Area Startup, Light Field Lab, raises $28 million! Light Field Bosch Venture Capital and Taiwania Capital led the round of funding for the company’s technology to build large holographic displays out of small building blocks. A startup that wants to help podcasters build media business called Glow raises $2.3 million! Glow helps podcasters start monetizing their podcasts with a simple and seamless payment system. Listeners can sign up for recurring subscriptions […]

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How the U.S. Women’s National Soccer Team Has Maintained Its Dominance

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The new book “Powerhouse” provides insights on the secrets to build a winning team. August 15, 2019 10 min read Opinions expressed by Entrepreneur contributors are their own. You probably enjoyed watching the U.S. Women’s National Soccer Team’s recent World Cup win, but do you know the tactics that the team used to win it all? To find out more about how the team has been able to create a dynasty of success and how those strategies can be applied to business, I reached out to USWNT legend Kristine Lilly and John Gillis Jr., to talk about their new book, Powerhouse: 13 Teamwork Tactics that Build Excellence and Unrivaled Success.  David Meltzer: I’m going to start with you, Kristine. What was the motivation behind the book? Kristine Lilly: I played on the U.S. Women’s Soccer Team for 23 years, and it was such a successful organization. We not only won at the […]

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Barneys Department Store Is Betting on the Luxury World of Weed

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Inside Barneys’ posh cannabis store, The High End. August 15, 2019 2 min read This story appears in the August 2019 issue of Green Entrepreneur. Subscribe » Few among us are in the market for a $950 handblown-glass bong. Or a pair of $900 Balenciaga high-top sneakers. But if you’re someone who absolutely must have both, you’ll find them within 20 feet of each other on the fifth floor of Barneys New York in Beverly Hills. The cannabis store-within-a-store is fittingly called The High End. It isn’t so much a dispensary as it is a luxury head shop offering the finest paraphernalia and CBD-infused beauty products. While The High End is exclusively in Beverly Hills for now, there are plans to expand to additional Barneys locations in legal-use states.  “Our brand is really about acknowledging cultural shifts and creating dialogues,” says Barneys creative director Matt Mazzucca. “There’s a lot of controversy […]

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‘People Enablement’ Is the Human-Resources Trend You Can’t Ignore

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Stop viewing HR reps as administrative and give them a seat at the board. August 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems unfortunate that human resources, one of the most vital functions of an organization, frequently suffers from a bad reputation. Employees usually know little about what their HR contacts do beyond payroll and contracts, while C-Suite execs tend to leaves them on the sidelines of visionary decision-making.   But if there’s truth behind the common call to “grow your people, grow your business”, shouldn’t HR be the most important department in a company? It’s time to stop viewing HR reps as purely administrative and give them a seat at the board by adopting the principle of “people enablement.” At its essence, people enablement is a more holistic approach towards individual development, and it encompasses the technology, processes and content empowering employees and teams to develop and improve faster. Through this emerging trend, companies can […]

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Should You Get Into the Restaurant Business?

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It won’t be a walk in the park, but this entrepreneur says if you have a passion for food, you may be right for it. Read_More Related posts: Newport Beach Restaurant Week – Lunch At Bluefin Newport Coast Restaurant Technology Needs Are Serving up Great Entrepreneur Opportunities As Restaurant Chains End ‘No-Poach’ Policies, How Will Franchisees Retain Trained Employees? Amazon Shuts Down Its Restaurant Delivery Business in the U.S. The SmoKING Rib BBQ Restaurant Here Is How Much it Costs to Build a Restaurant (Infographic) Marijuana Among Restaurant Trends for 2019 What's the Biggest Challenge of Starting a Restaurant?

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Chick-fil-A Is the Most Beloved Fast-Food Chain in America, According to a Brand Intimacy Survey

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Per the survey, 26.7% of people who visit Chick-fil-A said they were willing to pay up to 20% more at the chain. August 15, 2019 2 min read This story originally appeared on Business Insider Chick-fil-A is winning over customers’ hearts and stomachs. The chicken chain rose to the No. 1 spot among fast-food chains in MBLM’s 2019 Brand Intimacy study. The marketing agency analyzes people’s emotional bonds with brands, surveying 6,200 people in the U.S., Mexico, and the United Arab Emirates. Chick-fil-A ranked tenth of all brands analyzed by MBLM, the highest of any food or beverage brand. Dunkin’ was the second most intimate of the fast-food brands, Starbucks was third, and McDonald’s was fourth. MBLM found that Chick-fil-A had a wide appeal among various demographics. 26.7% of people who visit Chick-fil-A said they were willing to pay up to 20% more at the chain, compared to 14.5% on average at […]

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5 Common Objections to SEO (& How to Respond) – Whiteboard Friday

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How many of these have you heard over the years? Convincing clients and stakeholders that SEO is worth it is half the battle. From doubts about the value of its traffic to concerns over time and competition with other channels, it seems like there’s an argument against our jobs at every turn.  In today’s Whiteboard Friday, Kameron Jenkins cover the five most common objections to SEO and how to counter them with smart, researched, fact-based responses. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everybody. Welcome to this week’s edition of Whiteboard Friday. My name is Kameron Jenkins, and today we’re going to be going through five common objections to SEO and how to respond. Now I know, if you’re watching this and you’re an SEO, you have faced some of these very objections before and probably a lot […]

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How to Achieve Your Goals and Avoid Burnout

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Bat away self-doubt and celebrate where you are today. August 15, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. “Start where you can. Use what you have. Do what you can.” Entrepreneur Network partner Kate Volman loves this quote from professional tennis player Arthur Ashe, which celebrates the need to take small steps and rise above the tendency to feel overwhelmed.  Lofty goals are part of nearly everyone’s outlook on life, and we visualize the end result as an essential part of our lives. But too often, we let things out of our control affect our pursuit of goals. Volman stresses that you should instead look at the small tweaks that you can change.   Click the video to hear more.  Related: How to Increase Employee Engagement and Productivity Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand […]

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Why Discipline Is the Ultimate Cheat Code for Life

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This video breaks down how a more disciplined approach to business can change your life. August 15, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Mark Brazil, co-founder of IKONICK, talks about his strategies for winning every day, including the morning routine that he uses to get each day started off right. Brazil shares his insights about the difference between the typical East Coast and West Coast approaches to business, as well as his thoughts on the best way to build beneficial relationships. Brazil and The Playbook host David Meltzer chat about topics such as the importance of giving value first without expecting anything in return, tips for effectively balancing your work and family life and the need to support other entrepreneurs by sharing your situational knowledge. Related: Damon Wayans Jr. Says Hearing ‘No’ Means It’s Time to Work Harder Read_More Related posts: This Daily Habit (with a Twist) Is the […]

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What It Means to Be a Hero

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In this episode of the Capability Amplifier podcast, Mike Koenigs and Dan Sullivan share the secrets of becoming a hero — to yourself and others. August 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Who do you want to be a hero to? This is one of the most powerful questions every business owner, leader and entrepreneur needs to answer to truly know who their ideal client or customer is. This question and the path to finding the answer is this focus of the latest episode of the Capability Amplifier. No matter what business, industry, product or service you provide — you need to understand the challenges your customers face so that you can create the right message at the right time, through the right medium to attract them back to you and your brand. And the more intimate that connection is, the more trust you create. […]

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LGBTQ Content Creators Sue YouTube for Discrimination

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A group of LGBTQ YouTubers is suing the platform for poorly moderating hateful content and unfairly restricting videos. August 15, 2019 2 min read This story originally appeared on PCMag Several LGBTQ YouTube creators filed a lawsuit against Google yesterday, according to the Washington Post; they claim the company discriminated against them by restricting their content and not doing enough to staunch the flow of hate speech on the platform. Several creators, including Bria Kam and Chrissy Chambers of BriaAndChrissy — a channel aimed at LGBTQ viewers — claim YouTube unfairly marked their videos as Restricted, limiting who could view them and how much money they could make. In the Post’s report, Kam and Chambers say they went from making $3,500 a month on their videos to $500. Lindsay Amer, another plaintiff, said YouTube did nothing when Nazi trolls flooded her comments section with hate, which discouraged parents from letting their kids watch her channel. Others […]

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Get Certified in Google Analytics in 48 Hours

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Become a data guru and ace the Google Analytics exam in just two days. August 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Content is king when it comes to digital marketing, but you won’t get very far if you can’t see how people are responding to your content. There are hundreds of tools out there claiming that they can help you get the most out of the data you collect from your website or social media channels. Google Analytics outranks them all, but you’ll need some lessons (and a certification) if you want to get a real handle on your user engagement. With this Google Analytics Certification course, you’ll prepare to ace the Google Analytics […]

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An Expert Reveals Smart Rate-Setting Tips for Your Freelance Writing Business

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Making sure you get paid what your worth is essential to business success. These tips can help you set your rates so you hit the sweet spot with customers — not too high and not too low. August 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Laura Pennington Briggs’ book Start Your Own Freelance Writing  Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound One of the easiest ways to determine your rates for freelance writing projects is to do research and see what’s already out there in the market. Be aware, however, that you’ll find a dramatic price range. You’ll find people who charge the bottom end of the spectrum and are comfortable making that amount of money, all the way up to the people who have a smaller client pool because of […]

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Colorado Joins New York and Illinois in Allowing Doctors to Prescribe Weed for Pain

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State lawmakers are starting to catch up with what medical marijuana users have advocated for years: Cannabis is good for pain management August 15, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Marijuana advocates have long supported the use of cannabis for the treatment of pain. State lawmakers, at least in Colorado, New York and Illinois, have finally decided to give the people what they want giving the green light to doctors to prescribe marijuana for the management of pain. Doctors can do the same in Illinois through a state pilot program that focuses on using cannabis to lower opioid use. It’s a substantial change from the laws in most states, which allow medical marijuana use for a narrow list of conditions. Typically, they include epileptic seizures and the discomfort and pain associated with treatment for cancer or AIDS.  One of the main drivers behind the change […]

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How to Turn Your Biggest Fear Into Your (Career) Superpower

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Negative beliefs can derail success, but there’s a way to modify them to your favor. Just ask Richard Branson. August 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. “If you think you can do a thing or think you can’t do a thing, you’re right.”  Henry Ford As a child, I was extraordinarily shy. Naturally, I was terrified of public speaking. Show-and-tell was a nightmare. But of course, I was far from alone in my extreme aversion to speaking in front of others. Research shows that public-speaking anxiety, or glossophobia, affects a whopping 73 percent of the population. Interestingly, it turns out that this widespread fear might be tied closely to a primal need to avoid — at all costs — being rejected by our peers. Back in the Stone Age, survival was all about safety in numbers. Successful communities ate together, slept together and hunted […]

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2019 SiteGround cPanel Tutorial

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SiteGround has one of the top reputations in the web hosting industry. Over 2 million domains are hosted on the platform. That’s one of the many reasons why SiteGround made my list of the top web hosting services on the market today. For those of you who are new to hosting your website with SiteGround, you might be wondering how to navigate your dashboard. Fortunately, if you read any SiteGround web hosting reviews, you’ll quickly learn that the platform is very user-friendly. SiteGround uses cPanel, which is a highly responsive web-based control panel that’s used for managing your settings and account. cPanel runs on Linux and is extremely versatile. It’s where you’ll customize your site and web hosting needs. SiteGround cPanel is well designed so anyone can use it, regardless of their technical skill level. With cPanel, you’ll be able to do things like: Install WordPress (or another CMS) Back […]

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Here’s Why More THC Companies Are Starting CBD Companies

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The quest to cater to different consumers in a growing market is growing wider every day. August 14, 2019 5 min read Brought to you by Weedmaps Judging from cannabis sales — U.S. adult-use and medical-only marijuana sales reaching $8 billion to $10 billion in 2018 while cannabidiol (CBD) sales were upwards of $238 million, according to Marijuana Business Daily estimates — consumers are extremely interested in both THC and CBD. So are business owners. As legalization continues to spread, both will continue to cater to different consumer types in a growing a company’s potential market wider than ever before. The CBD market grew by 57% in 2018, according to the Nutrition Business Journal Hemp & CBD Guide(NBJ). In the study, the NBJ found 73% of natural and organic product manufacturers surveyed are expanding their offerings to include CBD products. The NBJ’s 65% of natural and organic product manufacturers expected to launch new hemp-derived CBD products in […]

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When It’s Time to Get Serious about Your Content and Copywriting

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We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of getting noticed in the sea of content that’s generated every day. Pros know that creativity needs to be harnessed to professional discipline. Creative work is work, and it calls for a serious mindset. And when your creative work is directly tied to a company’s revenue (and the grocery bills and mortgages of everyone who works for that company), there’s no time for self-indulgence. This week, we offered three posts about the power of creative discipline. On Monday, Stefanie Flaxman talked about how people perceive the writing life, and what it’s actually like. While from the outside, professional writers sometimes look a little fuzzy, working writers know what it’s like to keep wrestling with a piece when everyone else has gone off to hit Happy Hour. On Tuesday, Beth Hayden shared […]

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4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook

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Put your money where your online retailer is. August 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that 69 percent of adults in the United States use Facebook, but the vast majority aren’t going there to discover new products and services. To many, Facebook ads are actually an intrusion that takes time away from checking in with family or sharing the latest cat memes. Worse still, even with Facebook’s audience-targeting metrics, many users are exposed to ads that are completely irrelevant to their interests. On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why investing in Amazon ads could be one of the most important […]

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