Category: Social Media Marketing

From establishing credibility to creating consumer trust, demonstrating every interaction matters. December 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brand awareness. Social clout. Online presence. Offline networking. Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as an entrepreneur is golden. Being an entrepreneur requires you to have your hand on the pulse of your brand so that you can focus your attention where it’s needed the most. One mistake entrepreneurs make more often than not is that they allow the daily grind of working in their business to stop them from improving it. The lack of balance while building can sometimes act as a barrier to extend the reach needed to see an impact on the bottom line. The seesaw effect of building and balancing can be lessened when a social-proof strategy is implemented.   […]

December 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Growth comes in many shapes and sizes. To you, it might mean growing your team by bringing more developers on board, boosting revenue by overhauling your sales process or growing your interpersonal skills via emotional intelligence training. But there’s no need to choose between business and personal growth. These four New Year’s resolutions can help you grow in both directions. 1. Take a load off. With entrepreneurs like Grant Cardone claiming that you need to work 14-hour days to earn a million dollars, work-life balance can seem like a pipe dream. While overwork might help your business in the short term, it won’t benefit you or your company in the long run. Overwork can lead to burnout, health problems and team dysfunction. One of the best ways to lighten your load and strengthen your company in the process […]

The medical innovator’s success didn’t come easy, but in this exclusive interview, he shares the values that got him there. December 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. When we think of most billionaires, we imagine founders of software companies in Silicon Valley, hedge-fund mavens or even oil tycoons. Many of them are merely heirs to the billionaires who came before them. Whatever the case, it can be difficult to relate to them. Some of them are far smarter than we’ll ever be, while others are born into families we could never have. It makes you wonder whether it’s even possible to come from a modest background and become a billionaire if all you know is hard work and passion. Renowned medical innovator Gary Michelson is living proof that it is.  Recently, I had a chance to chat with Michelson, who was once a 17-year-old out on the streets with […]