Category: Social Media Marketing

Watch This Funny Video to Find Inner Peace With Annoying People’s Instagram Accounts

October 22, 2019 Entrepreneur Staff Leave a comment

Looking at pictures of influencers’ fabulous lives doesn’t have to drive you insane. October 21, 2019 1 min read Presented by In his new book and video series, Very Modern Mantras: Daily Affirmations for Daily Aggravations, humor writer Dan Zevin has created a guide for navigating the annoyances we face on a daily basis, like ice-cold food deliveries, over-sharing coworkers and grunting dudes at the gym, to name a few. In this video revolving around Instagram, Zevin helps you tame the feelings of jealousy (“Why do they get to go on such nice vacations?”) or confusion (“How does this idiot have more followers than me?”) that can bubble up in the best of us. Check out more videos from the hilarious series here, and follow @ModernMantras on Instagram for more mindful meditations. Related: This Hilarious Video Takes on Everything Awful About Open-Office Floor Plans Read_More Related posts: Facebook Pulls Hundreds of Propaganda Accounts Linked to PR Firms 5 Female-Focused Accounts […]

Innovation Now
Internet Marketing
Social Media Marketing

How to Shatter the 30-Employee Ceiling

October 22, 2019 Krister Ungerboeck Leave a comment

If your team’s growth has stalled, examine whether your managers are leading through expertise or curiosity. October 21, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In a recent Harvard Business Review article, researcher Eva de Mol identified a critical element of startup success: that experience alone won’t make a team successful. And data from Adecco USA confirms that experience isn’t everything, as 62 percent of hiring teams report reducing the experience needed for new hires. In her research, de Mol found that soft skills like shared passion and a cohesive vision are far more important traits to encourage in a startup team. Yet during early team-building phases, most founders or managers lead primarily through expertise. In other words, founders and entrepreneurs share their vast knowledge stores, leading others to immediate solutions when problems arise. This is akin to sharing the answers to a test, but top performers don’t […]

Growth Strategies
Internet Marketing
Social Media Marketing

4 Ways to Spice Up B2B Marketing

October 22, 2019 Tiffany Delmore Leave a comment

October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to mean “boring.” But the fact is that B2B buyers are people, too. The same tactics that resonate with everyday consumers — humor, color and playfulness — catch the eye of procurement professionals. Serious, trustworthy, compelling and fun can co-exist in B2B campaigns. Here’s how to do it. 1. Let your corny side shine. Paper isn’t a product that requires a lot of explaining. Yet until recently, Case Paper’s marketing strategy focused on its product rather than what made the company special. Beyond its strong customer service, which many companies can claim, what distinguishes the family owned paper company is its quirky […]

Internet Marketing
Marketing
Social Media Marketing

Make Working Online Safer and Faster with Disconnect VPN

October 21, 2019 Entrepreneur Store Leave a comment

This VPN and ad tracker blocker will greatly improve your browsing experience. October 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s no secret that the web can be a dangerous place. Between hackers trolling to steal information, government and private snoops trying to harvest your data, and the litany of ad trackers that inhabit virtually every site, the web is filled with inconveniences that range from nefarious to simply irritating. While most VPNs will protect you from the most harmful attacks against your system, many don’t go the extra mile to actually improve your browsing experience. Disconnect, however, does. Disconnect VPN goes beyond being simply a VPN by blocking trackers and malware across your devices, […]

Internet Marketing
Security
Social Media Marketing

The Key to Making Your Failures Productive, Not Destructive

October 21, 2019 Aytekin Tank Leave a comment

Here’s the difference between informative and unnecessary failure. October 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Failure used to be a private affair, like eating peanut butter from the jar or dancing in your underwear. Now, many founders wear their failures as a badge of honor. From confessional blog posts to gatherings like startup funerals and FailCon to podcasts and online communities, entrepreneurs have taken the “fail fast, fail often” mantra to heart. “Failure teaches self-confidence and tenacity,” FailCon founder Cass Phillipps told Entrepreneur in 2014. “There are people who fail and take it very, very personally, and that makes it hard to recover from it… We tell people ‘Don’t take this so personally. Failure’s actually really great.’” Statistics show that 70 percent of new tech companies fail, usually about 20 months after their first financing round. A staggering 97 percent of seed- or crowd-funded consumer hardware startups will also fail. These figures make me […]

failure
Internet Marketing
Social Media Marketing

5 Things You Should Know About “People Also Ask” & How to Take Advantage

October 21, 2019 SamuelMangialavori Leave a comment

It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I’ve worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who are these people that also ask SO MANY questions? Somehow, I always imagine the hipster-looking man from Answer the Public being the leader of such a group of people… The first part of the post focuses on five things I’ve learned about People […]

Internet Marketing
Others
Social Media Marketing

Why You Should Ditch the Sandwich Method When You Give Feedback

October 21, 2019 Caroline Stokes Leave a comment

Learn how to get right to it when giving feedback in a way that helps you build trust with your team members. October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Caroline Stokes’s book Elephants Before Unicorns. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound We all know how the feedback sandwich works: Say something nice, then say something critical, then say something nice again to round it out. It’s a worn-out formula with a good intention behind it — because bosses are often petrified of saying anything negative to their employees, the feedback sandwich was invented so bosses could couch the “negative” — which is most likely the point of the entire interaction — between two banal “positives.” But employees can see right through it, and you need to just “get right to […]

Internet Marketing
Managing Employees
Social Media Marketing

Get This Award-Winning Photoshop Alternative on Sale Today

October 21, 2019 Entrepreneur Store Leave a comment

Streamline your branding initiatives with the AI-enhanced tools of Luminar 3. October 21, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We’re not all professional photographers, and we can’t all afford expensive, top-tier suites like the Adobe Creative Cloud to make our photos stand out. Still, there’s value in clear, beautiful photography, both from a marketing standpoint and a personal one. Branding can’t succeed without great imagery! In that case, take a look at Luminar 3. This award-winning, budget-friendly alternative to more costly photo editing software boasts a number of innovative features to make photo editing a breeze. With Accent AI 2.0, Luminar 3 allows you to make dozens of adjustments to dozens of photos using a […]

Branding
Internet Marketing
Social Media Marketing

How the Away Luggage Line CEO Thinks About Customer Service

October 21, 2019 Business Rockstars Leave a comment

The make-up of the company’s team is key to forwarding the company’s pursuits. October 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars and host Gregg Greenberg speak with the CEO and co-founder of Away, Steph Korey. Korey says the company’s signature suicases were an answer to the question, “What would it take to design a high-quality, lifetime-warranty suitcase that would fit into a frequent traveler’s busy lifestyle?” Korey also talks about the experience of entrepreneurship, and that the best reason to work for yourself is to work with a fantastic team. She explains that each of her team members is focused on the Away customer experience, concentrating on making the entire process of purchase and use seamless. Moreover, like Korey, each member of the Away team is passionate about travel and committed to the detail-oriented nature of […]

Growth
Internet Marketing
Social Media Marketing

7 Golden Rules for Hosting Webinars that Engage and Convert

October 21, 2019 Jerod Morris Leave a comment

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In other words: there’s just too much damn content. And, well, it’s tough to argue with that. Just open up Twitter, perform a web search, or check your inbox. Good luck consuming even a fraction of what piques your interest. That’s a major obstacle for content creators, but not a substantial threat to content marketing. What it does mean is that your content marketing strategy better start with creating the highest quality, most audience-focused content possible — because that is the only way to have a smidge of a chance at getting and keeping your target […]

content marketing
Featured
Internet Marketing
Selling
Social Media Marketing
webinars

How Can CBD Oil Help With Pain Relief?

October 21, 2019 Weedmaps News Leave a comment

As more people use CBD for health issues, here’s some information to determine if CBD oil is right for you. October 21, 2019 7 min read This story originally appeared on Weedmaps Pain affects more Americans than cancer, diabetes, and heart disease combined, according to one scholarly survey published in the Journal of Pain by Elsevier, about one-third of people who report pain experience their pain as disabling, severely impacting their daily lives. For those living with chronic or acute pain, finding a safe, effective method of managing pain represents a critical concern. Commonly used painkillers include acetaminophen, non-steroidal anti-inflammatory drugs (NSAIDs), and opioids. However, many of these medications carry side effects or lead to dependency stemming from long-term use. Cannabidiol (CBD) oil is currently gaining traction as an alternative form of pain relief. It is thought that CBD works to alleviate pain by reducing inflammation in the body. The Benefits Of CBD Oil For Pain […]

CBD
Internet Marketing
Social Media Marketing

Test

October 21, 2019 Oliver Leave a comment

The post Test appeared first on Zac Johnson. Read_More Related posts: How to Test a Business Idea Without Spending a Fortune Uber Will Test Its Flying Taxis in Melbourne Marketing 101: What is an A/B split test? How To A/B Test Ads In Google Ads Why You Don’t Want to Fail This #DirectMail Test How to Split-Test Your Lead Magnets for More Opt-ins How the ‘Mom Test’ Can Help You Cut Through B.S. and Find Important Answers Is It Time for a Financial Stress Test?

Internet Marketing
Social Media Marketing
Uncategorized

How to Deal With a Small Margin of Error

October 20, 2019 David Meltzer Leave a comment

Robbie Gould, placekicker for the San Francisco 49ers, shares his thoughts on using your vision to prepare yourself for the challenges ahead. October 20, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. San Francisco 49ers placekicker Robbie Gould talks about some of the challenges that come with playing his position, including an expectation of perfection, as well as how the mental preparation for football is similar to entrepreneurship. Robbie Gould and The Playbook host David Meltzer discuss the calm mindset Gould developed to achieve such great success as an NFL kicker and how he has learned to seize the moment when under pressure. As Gould ventures into the world of entrepreneurship with his venture Eventlify, the pair discuss the vision needed in order to lead a football team and a startup. Related: What Are Esports, and How Do I Monetize Them? Read_More Related posts: How Jan Stenerud Turned a […]

Internet Marketing
Social Media Marketing
Sports

10 Prominent Women Leaders Share Their Thoughts on How to Close the Gender Wage Gap

October 20, 2019 Candice Georgiadis Leave a comment

‘It’s okay to talk about salaries with your friends, mentors and peers,’ says Cate Luzio, CEO of Luminary. ‘If you don’t get a raise, don’t give up.’ October 20, 2019 15 min read This story originally appeared on Authority Magazine The movement to achieve equal opportunities for women has made incredible progress. But even in 2019 women reportedly still earn about 80 cents for every dollar a man makes. On Women’s Equality Day, 8/26, Authority Magazine launched a series called “5 Things We Need To Do To Close The Gender Wage Gap.” In this series, scores of prominent women leaders shared their insights about necessary steps to narrow and eventually close the gender wage gap. Here are some highlights. These interviews have been edited for length and clarity. Shanna Hocking (Associate Vice President at the Children’s Hospital of Philadelphia) Image credit: via Authority Magazine Gail Becker (CEO of CAULIPOWER) Image credit: via […]

Internet Marketing
Social Media Marketing
Women in Business

3 Vizio Smart TVs That are Perfect for the Home or Office

October 20, 2019 Entrepreneur Store Leave a comment

Find a great deal on a new VIZIO TV. October 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In the market for a new TV? Today’s TVs have advanced to a level of technology unheard of even a decade ago, with a slew of incredible features and the kind of immersive viewing experience you’d typically only expect in a cinema. That means home entertainment centers can feel like a night out at the movies, only you get to be on your own couch with your favorite blanket. All you have to do is find the right TV for you and get a great deal. You can do both of those things right now. VIZIO SmartCast™ E-series 60″ […]

Internet Marketing
smart tv
Social Media Marketing

What Are Esports, and How Do I Monetize Them?

October 20, 2019 David Meltzer Leave a comment

Ann Hand, CEO of Super League Gaming, shares her thoughts on the growth of esports and how important it is to create a community for the diverse range of gamers. October 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Ann Hand, CEO at Super League Gaming, talks about her early career, working for traditional big enterprise companies in oil and gas before venturing into the startup space, eventually landing as the CEO of the first esports company to trade on Wall Street. Hand and The Playbook host David Meltzer discuss how they learned about the vast opportunities in the esports space and how they explain what esports are to people who don’t understand the appeal of competitive video games. The pair also discuss the importance of creating an accepting community for the 2.6 billion amateur gamers in the world. Related: How to Manage a Business With Courage Read_More Related posts: […]

esports
Internet Marketing
Social Media Marketing

How Private Podcasts Could Change the Way Companies Communicate With Employees

October 20, 2019 Madison Semarjian Leave a comment

‘The market was ready because of the growth in Apple podcasting, Spotify and Netflix,’ says Jen Grogono, CEO of uStudio. October 19, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Every year, we publish the Entrepreneur 360 — our list of the 360 most well-rounded companies in America, based on an evaluation of impact, innovation, growth, leadership and business valuation. This series spotlights some of this year’s honorees. For more 360 content, view our 360 content hub. Podcasts have absolutely exploded in popularity, offering entertainment and information to listeners while they’re commuting, cooking dinner and even folding laundry. But what about when listeners are at work? Can companies leverage the podcast craze to more efficiently communicate with their employees? Entrepreneur spoke with Jen Grogono, CEO of uStudio, a private podcast and video solutions company, about what the new age of employee communication could look like. This interview has been edited for length and clarity. What internal communication challenges […]

Entrepreneur 360
Internet Marketing
Social Media Marketing

Make Your Binge-Watching Productive with Access to 2,000+ Documentaries

October 20, 2019 Entrepreneur Store Leave a comment

This documentary streaming service is a fraction of the price of Netflix. October 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re like most people, your evening unwinding time turns into a multiple-hour TV binge. Sure, there are a lot of great shows on today, but when you’re watching re-runs of Friends or The Office for the sixth time, it may be time to reevaluate how you’re using that time before sleep. If picking up a book feels a little too ambitious, consider CuriosityStream, the award-winning streaming service that’s explicitly devoted to documentaries. Launched by Discovery Communications founder John Hendricks, CuriosityStream works just like Netflix, Hulu, or any other streaming service you already use. You […]

Internet Marketing
Social Media Marketing
Streaming

Focusing on a Single Product May Be the Key to Dropshipping

October 20, 2019 Jonathan Jeffery Leave a comment

How the trending e-commerce practice can work for you. October 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One out of every ten dollars spent around the world this year will be paid online, according to new research. But what’s more impressive is that within just three years, that number is expected to nearly double, accounting for $5.8 trillion of transactions conducted via e-commerce. So it comes as a surprise to me to see so many commentators disparaging dropshipping, a form of e-commerce where the merchant doesn’t stock inventory, but mediates the transaction between the customer and the factory supplier for a profit. The most significant criticism directed at the dropshipping industry stems from its apparent lack of good customer experience. That’s because the factory ships the goods directly to the customer, by nature of the business model. As a result, they incur high shipping durations and the quality […]

Internet Marketing
News and Trends
Social Media Marketing

Aphria CEO Weighs In On The Canadian Stock Market

October 20, 2019 Green Entrepreneur Staff Leave a comment

On the Green Entrepreneur podcast, Irwin D. Simon talks about running one the biggest cannabis companies in the world. October 18, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Irwin D. Simon runs one of the largest cannabis companies in the world in terms of stock value and just sheer size. Aphria’s grow facilities are 2.5 million square feet– the equivalent of 350 football fields. Green Entrepreneur Editor In Chief Jonathan Small interviewed Simon last month at the CWCBExpo in Los Angeles in front of an audience. They talk about his background running a billion-dollar health food company, how he landed in cannabis, and his take on the over-valuation of cannabis companies on the Canadian stock market. Read_More Related posts: Bond Market Signals Recession, Hurting Stock Prices Prospect of U.S.-China Trade War Sinks Stock Market Prices China’s Response to Threats From President Trump Calms the Stock […]