Category: Social Media Marketing

Free Webinar | August 27: Keeping Your Network Strong: How Women Business Owners Can Adjust to the New Normal

July 8, 2020 Entrepreneur Insider Leave a comment

Join us as we discuss strategies women entrepreneurs can adopt to keep their networks robust during COVID-19 and beyond. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. In this webinar, a panel from Wilmington Trust will discuss the findings of a new survey on peer networking for women business owners, and issues they continue to confront versus their male counterparts. They will also talk about strategies women entrepreneurs can adopt to keep their networks robust during COVID-19 and beyond. Key Takeaways: How women business owners and entrepreneurs can gain better access to peer networks What are the networking challenges that women face as compared to men, and how do men and women perceive those challenges differently How the pandemic is impacting face-to-face networking, and what are some techniques business owners […]

Internet Marketing
recovery planning series
Social Media Marketing

Supreme Court Overrules Law Allowing Debt-Collection Robocalls

July 8, 2020 Stephanie Mlot Leave a comment

The decision strikes down an Obama-era amendment allowing autodials by debt collectors. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 7, 2020 3 min read This story originally appeared on PC Mag If there’s one thing that can unite Americans, it’s a disdain for robocalls. You can expect fewer autodials, though, since the Supreme Court this week struck down a 2015 law allowing automated messages by debt collectors. Nearly 30 years ago, Congress passed the Telephone Consumer Protection Act of 1991 (TCPA), which generally prohibits robocalls to home and mobile phones. A recent amendment, however, allows pre-recorded messages to be made if collecting debts to the government—including student loan and mortgage balances. The robocall restriction survived strict scrutiny because of the government’s “compelling interest in collecting debt,” according to this week’s Supreme Court decision. “Severing this relatively narrow exception to the broad robocall restriction fully […]

Internet Marketing
robocalls
Social Media Marketing

U.S. Government Considers Banning Tik Tok

July 8, 2020 Matthew Humphries Leave a comment

Mike Pompeo suggests using TikTok puts your private information ‘in the hands of the Chinese Communist Party.’ Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 7, 2020 2 min read This story originally appeared on PC Mag The Trump administration has been laser-focused on removing Chinese hardware manufacturers from the US market, including Huawei and ZTE, but now the focus seems to be turning to Chinese social media apps. As CNBC reports, Secretary of State Mike Pompeo told Fox News that the US government is looking to ban certain social media apps offered by Chinese companies. They include the extremely popular video-sharing app TikTok. “We are taking this very seriously. We are certainly looking at it … With respect to Chinese apps on peoples’ cellphones, the United States will get this one right too,” Pompeo […]

Internet Marketing
Social Media
Social Media Marketing

Free Webinar | August 6: A Guide to Developing Your Social Media Positioning

July 8, 2020 Entrepreneur Insider Leave a comment

Join Crystal Surrency, SVP of Strategy at Fullscreen, as she discusses how to identify the people most likely to become customers and how to find them on social media. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Identifying your social media audience is key to a successful campaign. In this free webinar, Crystal Surrency, SVP of Strategy at Fullscreen, will help you identify the people most likely to become customers and how to find them on social media, including the COVID-19 considerations you should take into account when tracking down your audience. Key Takeaways Determining your ideal audience Identify your social media audience Understanding your audience’s core needs and social habits Considering COVID-19 in your social media communications Register Now […]

Internet Marketing
recovery planning series
Social Media Marketing

Passion Is the Marrow of Success

July 8, 2020 David Meltzer Leave a comment

The actor and co-founder of Crystal Head Vodka talks about the origins of the spirits brand and the importance of positivity in business. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Dan Aykroyd is an actor, comedian, filmmaker, and entrepreneur, famous for his contributions to The Blues Brothers, Ghostbusters, and the House of Blues venues, among others. Aykroyd talks with #ThePlaybook host David Meltzer about Crystal Head Vodka, the spirits brand he co-founded, and his business approach. Aykroyd speaks about his prioritization of fun, which motivated him to pursue a business opportunity to import Patrón Tequila into Canada and to enter the $50 billion vodka market with an additive-free vodka bottled in glass skull-shaped containers. Aykroyd talks about his ingredients for success, including aiming for impeccable quality, incentivizing employee loyalty, and passion — which he […]

Internet Marketing
Lifestyle
Social Media Marketing

3 Reasons Why Purpose-Driven Businesses Can Help You Find Better Hires, Mentors and Investors

July 8, 2020 Bryan Janeczko Leave a comment

July 7, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. During a recession, it becomes especially important for early-stage businesses to prove why they matter more than other companies. In this climate, purpose-driven businesses are the only ones who can say for certain that the world is a better place with them in it. When your business has an important mission at its heart, you will have more power to attract talent, valued mentors, investors and customers. That’s because today’s consumers are drawn to ethical products from ethical brands. Employees are willing to work for less pay if their company shares their values, and these trends are only going to become more ingrained as the world comes to terms with recent events. Research shows that purpose-driven companies are more resilient in times of crisis. B Lab found that during the last recession, companies with a social mission […]

Internet Marketing
purpose driven
Social Media Marketing

Why We Put 137 People on Our Cover

July 7, 2020 Jason Feifer Leave a comment

July 7, 2020 13 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Mustafa Nuur was born in Somalia but fled after terrorists killed his entrepreneurial father. He eventually settled in Lancaster, Pa., where he launched a startup called Bridge. It hosts cross-cultural experiences — dinners, gatherings, and so on — so that immigrants, refugees, and locals can better understand each other. “There’s nothing that can replace sitting across from someone who’s different from you and hearing their story,” he tells me. But something would have to replace it, of course. When COVID-19 swept through America, sitting across from someone wasn’t an option. Nuur was scared. Then he had an idea. The immigrants and refugees he works with could become essential workers, helping homebound residents. For example, he has a Syrian refugee family who, just days before the lockdown, hosted a dinner in their home. […]

Editor's Note
Internet Marketing
Social Media Marketing

7 Ways to Build a Stronger Business During a Crisis

July 7, 2020 Liz Brody Leave a comment

July 7, 2020 6 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Nikki Howard and Jaqi Wright, founders, The Furlough Cheesecake Lesson: Stand out when others aren’t. In 2018, Nikki Howard worked in recruitment at the FDA and Jaqi Wright (right) was an analyst at the Department of Justice. But in December, the sisters were both furloughed in what turned out to be the longest government shutdown in history. By New Year’s, they were worried about feeding their families. To cheer everyone up, Howard baked one of her sweet potato cheesecakes for church. “It was our mother who sat down with a pot of coffee and told us, ‘You should sell those,’” Wright recalls. The sisters jumped on it. They registered their company, The Furlough Cheesecake, threw up a website, and went out to friends and family on social media. Their first 24 hours in business, […]

Crisis Management
Internet Marketing
Social Media Marketing

How 5 Entrepreneurs Pivoted To Thrive During the Pandemic

July 7, 2020 Kenny Herzog and Stephanie Schomer Leave a comment

July 7, 2020 7 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » Christina Stembel, founder, Farmgirl Flowers Old idea: Carefully curated products New idea: More options at lower cost When the pandemic forced Christina Stembel to change her business, she was horrified. Then she was relieved. And now she has a stronger business as a result. Stembel is the founder of Farmgirl Flowers, a San Francisco–based floral arrangements company. She started it in 2010, when she saw a way to stand out in a crowded market. The internet is full of floral companies, but most of them outsource fulfillment, surrendering control of the quality and design of their bouquets as a way to boost margins. Stembel did the opposite. Her arrangements had a point of view, she offered a small variety of them, and everything would be created in-house — ensuring high quality. Flower lovers […]

Crisis Management
Internet Marketing
Social Media Marketing

14 Ways to Ensure Company Growth Doesn’t Outstrip Biz Communications

July 7, 2020 Zac Johnson Leave a comment

Some businesses have seen a period of massive growth lately, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem — that of having their growth outscale their ability to communicate. Business communication deals with how the company interacts with and informs its employees and its clients, which includes the overall branding promise. Naturally, a small company is likely to have a different approach to a larger one, simply because of the scale of the communication involved. However, as businesses grow in size, many of their focus areas and key elements that helped them get to where they are today tend to fall and get lost in the mix. Unfortunately, this happens to a great majority of businesses and brands, and it just doesn’t have to be this way. Recommendations and Tips in on How to […]

Entrepreneurship
Internet Marketing
Social Media Marketing

3 Ways to Build a Sustainable Business Post-COVID, According to Jon Taffer

July 7, 2020 Jon Taffer Leave a comment

Creating a strong operation for the future will require thinking ahead – and acting now. July 7, 2020 4 min read This story appears in the July 2020 issue of Entrepreneur. Subscribe » When there’s a problem, entrepreneurs fix it. But it’s not enough to just solve today’s problems anymore. That’s reactive and short-sighted. We have a massive opportunity to thrive after this pandemic, but it’ll only happen if we spend today solving tomorrow’s problems. Look out into the future, and create the solutions that will resonate in the months and years to come. You don’t need to be a fortune-teller to do this. I’ll give you an example. Related: What You Can Learn From the Rise of Sustainability-Focused Entrepreneurship Let’s say a guy named Joe has a favorite burger place. They make a great burger, and he can’t wait to eat there again. But when his local lockdown is finally […]

Crisis Management
Internet Marketing
Social Media Marketing

Marketing Set up for the Target Group vs Marketing Without Settings

July 7, 2020 Zac Johnson Leave a comment

Marketing that’s made for everyone (massive marketing), and not the target group, is the one used in traditional marketing, while the one that’s set for the target group was established with digital marketing. A marketing campaign that’s set up to the target group is cheaper and more effective to reach the goal – to sell a product or service. Marketing strategy is a very important segment for anyone starting a new business. You should know that over the years, many companies have switched from so-called mass marketing to one that aims at the target group. Depending on your product and business model, you can adopt either of the two strategies mentioned. However, you should know that marketing will be more effective for you if you target your consumers. That’s why some of the most famous companies use this strategy. How to Target the Right Consumer Group for Your Business? Segmentation […]

Internet Marketing
Marketing
Social Media Marketing

Elon Musk Started Selling Red Satin Shorts to Celebrate Tesla’s Stock Climbing, And It Crashed the Website

July 7, 2020 Isobel Asher Hamilton Leave a comment

In the past Musk has used short shorts to taunt Tesla short-sellers. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 6, 2020 2 min read This story originally appeared on Business Insider Tesla CEO Elon Musk tweeted on Sunday to announce that his electric car firm was selling limited-edition branded red satin shorts. Limited edition short shorts now available at https://t.co/5EmNcTBvJv — Elon Musk (@elonmusk) July 5, 2020 The price is listed as $69.420 on the Tesla website — a reference to two popularly memed numbers, 69 and 420. Musk is fond of referencing 420, which has associations with marijuana, and famously landed in trouble in 2018 for vowing to take Tesla private at $420 a share. On June 28, he tweeted: “69 days after 4/20 again haha.” The shorts have the word “S3XY written on the back, a reference to Tesla’s Model S, Model 3, Model X, and […]

Internet Marketing
News and Trends
Social Media Marketing

How to Bring Your Best Self to the Online Conference Season

July 7, 2020 cheryldraper Leave a comment

Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don’t forget, if you haven’t yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your intention To get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to achieve? Some examples […]

Internet Marketing
Others
Social Media Marketing

Amazon Pushes Prime Day Back to October

July 7, 2020 Matthew Humphries Leave a comment

The annual sales event won’t now happen until Oct. 5 at the earliest, but it could be delayed further. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 6, 2020 2 min read This story originally appeared on PC Mag For the past five years, Prime Day has been held in July, but it looks as though the ongoing pandemic has seen Amazon decide to break with tradition and delay its big sales event by three months. As CNBC reports, Amazon has decided that now is not the time to launch a massive sales event online as it continues to be one of the key suppliers of goods to people stuck at home. An email sent out to third-party sellers confirms that Prime Day won’t happen until Oct. 5, but that’s a “placeholder date” meaning it could still be moved further back in the year. […]

Internet Marketing
News and Trends
Social Media Marketing

How to Make Money with the NutriProfits Affiliate Program

July 7, 2020 Zac Johnson Leave a comment

The health and beauty industry is thriving at present. Today the global beauty industry is a $532 billion business, and this only looks set to increase over the next decade. You could say society has become highly engaged with how they appear, and many businesses are leveraging this trend to help health and beauty seekers meet their needs. NutriProfits has leveraged the power of health and beauty brands that use quality ingredients and naturally help people look and feel their best. Additionally, they have also launched an affiliate program to share the sales of their products with influencers, bloggers, vloggers, and beauty content creators. Therefore, in today’s post, we’ll look at the NutriProfit Affiliate Program. You’ll find background information, tools, and guidelines, benefits, and considerations that will help you become a successful affiliate for NutriProfits. Let’s get started by looking at what the program is about. What is the NutriProfits Affiliates […]

Affiliate Marketing
Internet Marketing
Social Media Marketing

Uber Acquires Food Delivery Service Postmates for $2.65 Billion

July 7, 2020 Stephanie Mlot Leave a comment

Uber hopes the to-go trend continues as restaurants and bars reopen across the country. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 6, 2020 2 min read This story originally appeared on PC Mag Uber has inked a deal to acquire food delivery start-up Postmates in a $2.65 billion deal. While fewer people are opting to share rides during a global pandemic, plenty are ordering takeout. Uber clearly hopes the to-go trend continues as restaurants and bars reopen across the country. Uber, which launched its own food delivery platform in 2014, is expected to merge Postmates with Uber Eats under the command of food delivery head Pierre-Dimitri Gore-Coty. Postmates CEO Bastian Lehmann and his team will stay on to manage Postmates as a separate service, Bloomberg says. In a statement, Uber said Postmates “is highly complementary to Uber Eats, with differentiated geographic focus areas and […]

Internet Marketing
News and Trends
Social Media Marketing

How to Bring Your Best Self to the Online Conference Season

July 7, 2020 cheryldraper Leave a comment

Internet Marketing
Others
Social Media Marketing

Tips for Integrating Chatbots into your Marketing Strategy

July 7, 2020 Zac Johnson Leave a comment

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all. Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology. Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. This article will explain four useful tips for integrating chatbots into your business marketing strategy. Choose the right chatbot to suit your needs The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that […]

Internet Marketing
Marketing
Social Media Marketing

4 Questions to Ask Yourself While Writing a Speech

July 7, 2020 Jennifer Spencer Leave a comment

July 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. So, you’re about to take a stage soon. Whether it be for a work presentation, a book tour or as the keynote speaker for a conference in your industry, an engaging talk should hit on all the right components. It should be educational, honest, surprising, vulnerable and witty. Whew! That’s a lot to pack in. Albert Einstein famously said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask … for once I know the proper question, I could solve the problem in less than five minutes.” Writing a speech is somewhat the same. If you know what it is you’re asking of yourself — or that which the audience is asking of you — the speech will roll off your tongue […]