Category: Social Media Marketing

10 TV Shows Every Entrepreneur Should Watch on Netflix

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Have some free time on your hands? Get into one of these series. Opinions expressed by Entrepreneur contributors are their own. If you’ve suddenly found yourself with a lot of free time at home, TV shows and docuseries can be a great way to fill the extra hours. They can help you recharge and relax, and you might even learn a little something in the process. As I build my company, I’m always looking for ways to keep my creativity flowing. In order to do that, I try to remember to engage in self-care and give myself a chance to decompress. If the world seems to be falling apart and you’re feeling your anxiety levels creep up, it might be time to engage in the tried-and-true relaxation strategy of binge-watching Netflix. Related: 7 Movies on Netflix All Entrepreneurs Should Watch If you pick the right shows, you’ll not only find some much-needed escapism; […]

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How Jen Gotch’s Mental Health Struggles Made Her a Better Leader

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The founder and creative director of Ban.do wants to help her team, customers, and people everywhere prioritize their own wellness. March 27, 2020 6 min read Jen Gotch is not a particularly private person. The founder of Ban.do, a company beloved for its bright, sunny, fun-focused products, is know for being brutally honest about her experiences with depression, anxiety, and bipolar disorder. She’s become a mental health advocate, thanks to her rising profile and platforms that includes the podcast Jen Gotch Is Ok…Sometimes and the new book, The Upside of Being Down: How Mental Health Struggles Led to My Greatest Successes in Work and Life. Gotch sat down with Entrepreneur to talk about the new book, her personal growth as a leader, and why her mental health experiences led her to expanding the mission of her business to be about so much more than just fun. You’ve always been upfront about how […]

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Why Your Brand Should Double Down on Owned Media

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Here are three steps you can take today to maximize your owned media assets. March 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When we consider the best customer relationships we’ve built, those relationships were often fostered in some part by owned media. Whether it’s your website copy that motivated a customer to book a call with you, a blog post that warmed up or qualified a lead, or a value-packed newsletter that helped customers get information they couldn’t get anywhere else, it’s clear that high-quality digital media assets can help your business in a big way. Despite this, a lot of companies still tend to focus on marketing efforts that are instantaneous drivers of awareness but don’t necessarily foster long-term relationships. In other words, they’re investing in channels that help with visibility but don’t help establish loyalty and retention. Surely, having a strong mix of marketing […]

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10 Tips for Entrepreneurs to Actually Get Work Done While Homeschooling Kids

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Homeschooling kids is the new normal, but our work still needs to get done. March 27, 2020 10 min read Opinions expressed by Entrepreneur contributors are their own. I have a new appreciation for teachers, and I know I’m not the only one. Most of our schools are closed indefinitely and many of us working parents are expected to homeschool our kids while running our businesses and working. Although many schools have distributed online programs and learning packets, and we’re seeing an emergence of articles about how to homeschool, the majority of them don’t explain how to continue to work effectively while keeping your kids at home, and learning.   I’ve worked from home for 12 years, and although I’ve had nannies along the way, below are 10 tips to help make the time you spend with your kids productive, enjoyable and educational — all while keeping your business going. 1. Teach independence.  Kids need to […]

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A Healthy and Productive Guide to Virtual Meetings

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We need to embrace change and rethink virtual meetings. Here’s how to promote a positive remote culture. March 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. “Become a student of change. It is the only thing that will remain constant.” — Anthony J. D’Angelo, American author How can leaders adapt to a rapidly changing environment? According to D’Angelo, we should learn to embrace the turning of the tide. And there’s perhaps no better example of this than the present. In the coming years, the business world will no doubt be affected by continued periods of crisis that will make remote/virtual work part of our daily lives. The scale and scope of organizations asking employees to work from home so quickly is unprecedented, writes Harvard professor of business administration, Tsedal Neeley. “It’s not that people are going to permanently adopt this new format of work, but […]

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6 Amazing To-Do Lists to Help You Maximize Productivity

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Sticky notes are so last century. March 27, 2020 7 min read This story originally appeared on Glassdoor While some people swear by paper to-do lists, I’ve always found that they either clutter up my workspace way too much or end up getting lost completely for them to be valuable to me. But the good news is, there are better options out there. With the proliferation of productivity apps, extensions, and software that exist today, there’s a plethora of platforms to keep track of your daily priorities. But with so many out there, the question becomes: Which one is right for you? Fortunately, this time, you can save yourself the research. We’ve created a round-up of some of the best to-do lists out there, each with their own unique features with specific types of work styles in mind. Read on below, and get ready to kick your productivity into high gear. 1. Evernote Price: Free, with […]

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The Importance of Diversity and Inclusion During Uncertain Times

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And what leaders should do about it. March 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As inclusion strategist Vernã Myers says, “Diversity is being invited to the party; inclusion is being asked to dance.” But what if it’s a virtual dance party, where you’re unsure who to invite, how to send the invitations, who can DJ or what online platform would work the best? That is the situation many of us are finding ourselves in these days. We are in uncharted waters trying to float without knowing how to use the life vests. Having diversity among races, genders, generations, ethnicities and thought within an organization is one thing. But including employees with these experiences in the conversation can help leaders and organizations find the answers to these questions during trying times. If you’re still not convinced, check out these statistics:  Racial and ethnically diverse companies are 35 percent more […]

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How Your Company Can Use Its Strengths for the Greater Good

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The vice president of social impact, sustainability, diversity and inclusion at Sephora offers advice on how to improve your company’s social impact. March 27, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Corrie Conrad believes doing good is good for business. As Sephora vice president of social impact, sustainability, diversity and inclusion, she’s particularly proud of the company’s recent We Belong to Something Beautiful campaign, “which is a public statement manifesto of our commitment to inclusion beyond just wanting to do better,” she says. “It’s a commitment to do more around our inclusion activities.” Sephora launched a program called Bold Beauty for the transgender and gender-nonconforming community through its Classes For Confidence program. It also provided gender pronoun buttons to all of its teams in every store because they believe representation matters. Conrad says companies have a really unique opportunity to use their strengths for the greater good of the community when it comes […]

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Tech Company Trillion-Dollar Valuations Crumble

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On March 23, only Microsoft still had the symbolic $1 trillion-plus market capitalization after the COVID-19 crisis killed off billions in tech-company value. (Apple’s back too, for now.) March 27, 2020 2 min read This story originally appeared on PCMag What a difference a month — and a pandemic — can make in the so-called worth of a U.S. tech company. Back in 2018, speculation was on to see which company would be the first to have a $1 trillion market cap. Apple won that race handily. It didn’t take long, though, for Alphabet (owner of Google), Amazon and Microsoft to reach that milestone too. Microsoft even held the trillion-dollar spot alone for a while. But the chart above shows the toll that the coronavirus has taken on the stock market. With info from Ycharts, our partners at Statista looked at the market cap from a month ago in February up to Monday, March 23, […]

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Are You Building a Culture of Co-Signers or Authorized Users?

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Three lessons for leading a team that’s truly committed to your shared goal. March 27, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Everyone on your team is either a co-signer or an authorized user. You might be familiar with the difference between the two — especially if you are a parent to a young adult, or if you’ve ever needed help building your credit. A co-signer on an account takes a shared responsibility for payment, but an authorized user simply has access to the credit line. While this is typically a financial conversation between parents and children, within this concept lies a powerful leadership lesson for anyone leading a team. Every employee is one of the two. Which would you rather have? In other words, are you building a culture of co-signers or authorized users? It’s quite simple to tell the difference. You know you have a […]

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Digitization of Assets Is Altering Companies’ Competitive Advantages

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And why frictionless payment methods have to become the norm. March 27, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Convenience has a new name: frictionless. Consumers are favoring companies that provide streamlined online buying experiences. Think Amazon’s one-click purchase (perhaps the world’s most frictionless checkout process) and Facebook’s proposed Libra non-sovereign currency. Digital, social and ecommerce are ushering an age of electronification of products and currencies. Of course there’s political resistance to some of these fintech innovations — incumbents are using entrenched lobbyists to slow the pace of change. But companies want to mazimize customer satisfaction, which is the no. 1 priority for businesses from a sales standpoint, according to Salesforce’s annual State of Sales report. The digitization of tangible things includes fungible (e.g. gold) and non-fungible goods (e.g. artwork). The transformation of real assets to tokens is disrupting many sectors, including the $2 trillion global payments industry. This makes […]

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The 8 Best HR Outsourcing Services – 2020 Review

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Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Human resources is a critical aspect of any business. Historically, HR departments were reserved for larger organizations. Small businesses might just have a bookkeeper handle HR responsibilities. But today, businesses of all shapes and sizes can leverage HR outsourcing to perform these crucial tasks. Large businesses can use HR outsourcing to reduce operational costs. Outsourcing tasks and roles is much more cost-effective than in-house employees. What’s the best HR outsourcing service? Find out below. The 8 Best HR Outsourcing Services of 2020 Lots of companies offer some form of HR outsourcing. Human resources is offered by most of the best PEO service providers on the market. After researching dozens of HR firms and outsourcing services, I’ve narrowed down the top eight for you to consider. ADP — […]

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How Optimists and Pessimists Can Get Along

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Opposites may not necessarily attract in business, but they can make your team a more productive whole. March 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. How often do conflicts occur in your enterprise because someone proposed ill-considered or insufficiently thought-out ideas? What about because someone opposed innovative, out-of-the-box ideas? If you have either problem, you might be plagued by two very common cognitive biases: the optimism bias or the pessimism bias. The optimism bias describes the many people who tend to make overly positive assessments of future risks and rewards, while the pessimism bias refers to those who make excessively negative assessments. These mental blindspots are two out of myriad dangerous judgment errors that result from how our brains are wired. It’s what scholars in cognitive neuroscience and behavioral economics like myself call cognitive biases. These problems plagued a quickly growing healthcare startup in the Northeast, […]

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Need a Mental Break? The ‘Meet Cute’ Podcast Delivers Rom-Com Escape in 15-Minute Bursts

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Naomi Shah’s podcast company packs original romantic comedies into 15-minute podcast episodes. March 26, 2020 7 min read In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what’s your business? Hello! I’m Naomi. I am the founder and CEO of a new entertainment company called Meet Cute.  A meet-cute is a term used in entertainment which means “an amusing or charming first encounter between two characters that leads to the development of a romantic relationship between them.” We develop and produce short, audio romantic comedies that take you from meet-cute to happily ever after in 15 minutes. Essentially, we are making your favorite Nora Ephron-style rom-com movies, without visuals. We drop a new story every Monday, Wednesday and Friday and distribute widely across all audio and podcasting […]

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The 10 Best Commercial Cleaning Services – 2020 Review

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Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Cleaning and sanitizing a business requires a lot more work than simply straightening up around the house. Whether you run a small retail store or a company with hundreds of employees, you need a professional cleaning service that has the staff, resources, and materials to handle a big job. In other words, you need a commercial cleaner. While most of them operate nationwide, it’s common for them to franchise. Much like the chain fast food restaurants in your neighborhood look and feel like every other location around the country, they’re owned by a local person who follows corporate rules and regulations. So how do you find a good commercial cleaning service? Fortunately, there are plenty to choose from. Even better, most have been in business for decades. […]

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Franchising Provides Owners With a Proven Model and Opportunities to Evolve the System

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The value of owning a franchise is the operating system. March 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the major differences between joining a franchise system and inventing your own business is the degree of independence and control enjoyed by the owner. There are pros and cons to both, and most people seem to have an opinion about which system is better. Both approaches have merit — which is best depends mostly on the preferences of the individual and what they want to put into and get out of the business. Related: 7 Things You Need to Know Before Becoming a Franchise Owner The basics of owning versus franchising Independent owners create every aspect of their business. Through trial and error, the independent business owner builds an operating system that allows the business to successfully attract and retain customers. This includes everything from building the business to marketing […]

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How to Deal With the Economic Impact of the Coronavirus

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Make a plan for managing your money during this pandemic. March 26, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. The full economic impact is yet to be felt, so it’s more important than ever to establish a plan to deal with the economic fallout. Ben shares four simple steps to get started on your plan in the third and final video of his three-part series. Watch part one on how to boost your immune system and part two on how to manage the emotional fallout of the outbreak so you can be prepared in a variety of ways. Are you strong enough to rise above the chaos? Take this 60-second quiz now to see how you will fare, and be sure to grab a copy of Angel’s new daily planner, The Unstoppable Journal, today. Related: How to Manage the Emotional Fallout of the Outbreak Read_More Related posts: How to Manage the Emotional Fallout of the Outbreak 3 Areas Where Enterprise-Focused Startups […]

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5 Ways to Be More Efficient While Working From Home

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Learn to maximize your impact working remotely. March 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. A large portion of the United States has suddenly found itself working from home and adapting to a new way of life. How can you remain productive while working from your couch or kitchen table? These five strategies can help optimize your time away from the office. 1. Establish a routine. A stable routine is always helpful, which is why having a habit machine — or system to help you build positive habits — is essential for those who are new to working remotely. Your habit machine will help you add more value to your daily routine. The first step is a little counterintuitive to some: Lower the bar. Tell yourself, “I’m going to do this a minimum of one minute today, two minutes a day tomorrow.” Set the […]

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26 Questions to Help You Decide If a Late-in-Life Business Is Right for You

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Instead of just asking “Why me?” ask yourself these questions to determine if becoming an entrepreneur after you retire from your job is a smart move for you. March 26, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Rick Terrien’s Ageless Startup. Buy it now from Amazon | Barnes & Noble | IndieBound How do you know if starting a business is the right path for you? And how do you know when the time is right to lay the groundwork for the next chapter of your work life? If your answer is that you’ll figure it out when you get there, then you’d better start figuring it out soon. Creating new income streams with a new enterprise is entirely possible, but it takes time and resources. It’s always best to start small, start slow and start smart—with some self-assessment. When you ask yourself some […]

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Generating Local Content at Scale – Whiteboard Friday

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Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart’s content. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, this is Russ Jones here with Moz again to talk to you about important search engine optimization issues. Today I’m going to talk about one of my favorite techniques, something that I invented several years ago for a particular client and has just become more and more and more important over the years.  Using natural language generation to create hyper-local content I […]

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