Category: Social Media Marketing

4 Steps to Finish a Practical Project Instead of Fantasizing about a Lofty Idea

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If I set out to practice yoga for an hour each day, I would practice zero hours of yoga each day. Something else would always take priority over that hour of yoga. We all have other things to do. Instead, I consistently practice five to 20 minutes of yoga Monday through Friday. I had to find a routine I could fit in regularly — without making a big production of it. What have you turned into a big production? The long-term goal. Where you want to go. An ultimate objective. All of those thoughts can serve you well. The problem occurs when those thoughts stay thoughts because meeting your goal requires too much time or energy — time or energy you don’t realistically have. Overwhelm and disappointment cloud your hopes and dreams because you haven’t actually done anything related to them. Here’s a quick litmus test: You know you’re wasting […]

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‘Sign in With Apple’ Promises Better Customer Experiences But Is It Just More Lock-in?

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Sign In with Apple is yet another manifestation of Apple’s commitment to consumer privacy as a brand. June 23, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. News from Apple’s massive Worldwide Developer Conference last week was all over the board, covering new hardware and developer tool sets for everything Apple. However, one of the more intriguing announcements came in the form of “Sign In with Apple.” The new sign-in or “identity platform” is Apple’s answer to how consumers can get a bit more privacy back in their lives when it comes to accessing and using apps within the iOS ecosystem. While initially greeted with considerable enthusiasm, the following few days brought on concerns about Apple mandating use of the sign-in feature for developers and what it means for the platform giant to make demands that potentially sway consumer behaviors. In the long run, the privacy […]

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Become a Master at Adobe Photoshop With This Bundle

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The Complete Master Photoshop & Adobe CC Bundle will help you create a gorgeous website and professionally edit your photos in no time. June 23, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A great website that speaks to your customers is essential for your startup, but unfortunately, it costs more than many entrepreneurs can afford as they’re getting on their feet. The Complete Master Photoshop & Adobe CC Bundle teaches you how to get a grip on Adobe’s must-know programs. These six courses will take you from beginner to pro in Photoshop. You’ll master Photoshop’s layering features, figure out which tools you need to use for each project and use real-world examples to help you remember […]

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Is Your Company Flexible Enough to Survive Modern Society?

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This tech entrepreneur discusses the power of innovation. Read_More Related posts: Losing Employees to Competitors? Modern Workspaces Can Help You Keep Them. Strapped for Cash? Three Modern Ways To Take Out A Small Business Loan. What Do Modern B2B Customers Want? It’s More Complex Than You Think How to Turn Leads into Clients with Modern Email Marketing SPI 318: Modern Mindfulness with Melissa Monte—An SPI Student and Her Successful Start Want to Become a Successful Tech Company? Be Boring! This Entrepreneur Quickly Grew His Chickpea Pasta Company by Being Scrappy and Bold and Borrowing Tech Company Tactics 7 Tools for Content Creators to Survive Writer’s Block and Stay Productive

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New Report Forecasts $40B Global Cannabis Market by 2024

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The US is expected to remain by far the largest market on the planet. June 22, 2019 4 min read This story originally appeared on Benzinga Arcview Market Research and BDS Analytics have published the seventh edition of their “State of Legal Cannabis Markets” report. In regulated markets, U.S. cannabis sales surged by 20 percent in 2018 and are on track to jump by another 36 percent this year, the report said. $40B in sales by 2024 The growth of the global cannabis market comes on the back of liberalization in existing markets and new countries introducing laws legalizing medical use. BDS Analytics and Arcview said Luxembourg, Mexico and New Zealand are at the forefront of legalization, alongside South Korea and Thailand, both of which recently approved medical cannabis. In Africa three countries — Lesotho, South Africa and Zimbabwe — have cannabis development programs. These countries and others will bring spending outside North America to $5.8 billion by 2024, up […]

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Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course

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The Complete Guide to Digital Marketing will make you an online marketing machine. June 22, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s no secret that you’ve got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital marketing is one of the smartest moves you can make when you’re starting your new business. If you want to do that work yourself but not feel totally overwhelmed, the Complete Guide to Digital Marketing Course is a great place to start. This class will teach you how to harness the power of digital marketing to grow your own business or land a cushy job in this hot industry. […]

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Is Slack Really Worth $20 Billion?

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The office collaboration company’s stock fell on its second trading day. June 21, 2019 2 min read Slack shares opened at $38.50 on Thursday, the company’s first day of trading, up 48 percent from a $26 reference price Wednesday. That massive win gave the San Francisco-based tech startup a $19.5 billion valuation, almost triple its private valuation of $7.1 billion. That seems like a high number, considering that Slack itself estimated the market for its industry (workplace collaboration services) at $28 billion in its offering paperwork. Friday saw the startup fall back to earth, as Slack stock fell 3.63 percent to 37.22. However, the true question about Slack’s value won’t be determined in its first week of trading (just as Uber’s fate wasn’t decided by a disastrous IPO). The Entrepreneur Index™ as a whole was down slightly, falling 0.13 percent as Amazon, Comcast and Adobe Inc. saw losses on the day. […]

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Why Excuses Are Sometimes Misdiagnosed as a Lack of Willpower When They Shouldn’t Be

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June 21, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Excuses are a symptom, not a cause of inaction, and there is a specific reason they occur based on neuroscience. In the second season of 60 Seconds to Unstoppable, Entrepreneur Network partner Ben Angel shares what’s going on at a deeper level. Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what’s really holding you back, and be sure to grab a copy of Angel’s new book, Unstoppable, today. Related: Why You Should Make Your Most Important Decisions in The Morning Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in the business vertical. Watch […]

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Recreational Weed States of America

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These states with legal recreational weed made millions from cannabis taxes in 2018. June 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Everyone assumes that cannabis legalization will prove a lucrative source of new revenue for states, but how much have recreational weed states made from cannabis taxes thus far? While 11 states have legalized the sale of recreational weed, not all of them have functioning legal markets — and the tax revenues they collect are proportionate to the actual market. Let’s break down how much states with legal recreational weed have collected so far. Massachusetts falls far short of anticipated revenue. Total Tax Revenue: $5.2 million Legalized: 2016 (sales began 2018) Massachusetts is very far short of the $63 million in revenue it anticipated by now. The commonwealth (as people in Massachusetts like to call their state) has reportedly collected just $5.2 million since legalization, according to data from Statista.  […]

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Facebook Launches a New Cryptocurrency Called Libra

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Plus, Lululemon launches a line of personal-care products, and a mental health chatbot app raises $3 million. June 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Facebook is creating a new open-source digital currency called Libra. The goal is for developers to create services for consumers to send money around the world easily and for free. Payment companies like Visa, Stripe and PayPal will help merchants accept Libra. Lululemon is expanding beyond workout apparel. They have announced the launch of personal-care products sold in retail 50 stores and online. The lineup includes dry shampoo, deodorant, face moisturizer, and lip balm. Lululemon has also hinted that they might launch their own line of shoes! A mental health app chatbot app called Youper raised $3 million. The funding was from Goodwater Capital and the San Francisco based startup will use the funding to grow their AI based capabilities.  Related: The Number One Reason Women Entrepreneurs Should Look to Support Each […]

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How a Breakdown at the Airport Led to a Breakthrough for Entrepreneur Jeanine Blackwell

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She restructured her life to prioritize what matters most. Now she helps others do the same. June 21, 2019 10 min read Opinions expressed by Entrepreneur contributors are their own. In 2007, Jeanine Blackwell stood at the gate, a “flight canceled” status flashing above her. “We can’t get you out for another three days,” the ticket agent said. Blackwell fought back tears as her world collapsed around her. A missed flight meant a missed school play, broken promises, and more time away from her children. As a mom to three daughters, she desperately needed to get home to New Orleans, but she couldn’t bargain with a Minnesota blizzard. The cruel irony was Blackwell had built a successful consultancy helping Fortune 500 companies to afford her the freedom to be with her family. But the more her company grew, the more her time was consumed traveling to conferences and on-site meetings […]

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Is Acquisition Entrepreneurship Your Best Bet?

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Acquisition entrepreneurship isn’t right for every startup idea. But there are a few things you can do to position yourself for success. June 21, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. There are two things we (think we) all know for sure about Elon Musk: He’s a founder of Paypal, and a founder of Tesla — two of the most innovative companies in the past 100 years. But “founder” doesn’t actually describe how those companies happened. Musk’s digital payment company, X.com, acquired Peter Thiel’s company, Confinity. And that merged organization became PayPal. In a similar turn of events, following a 2002 sale to eBay that netted him $180 million, Musk went on to become the leading investor in a little car startup founded by engineers Martin Eberhard and Marc Tarpenning. Musk, CEO of Tesla, eventually claimed co-founder status — something for which he was sued. Related: 19 Times Elon Musk Had the Best Response The general assumption […]

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5 Ways to Make the Modern Tech Workplace More Welcoming to Women

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While it’s great to see so many companies supporting diversity and inclusion, we haven’t done enough to increase the pipeline for potential women leaders. June 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Madeleine Albright famously said that there’s a special place in hell for women who don’t help other women. I would add to that: There’s a special corner table in hell for women in tech who don’t help other women. There’s no shortage of awareness in Silicon Valley about the need for diversity and inclusion (a phrase that has unsurprisingly turned into an acronym — D&I). Speaking as a woman who has succeeded in the Valley through the support of mentors like Marc Benioff, I would say that we need to do better. Others have opened doors for us to grow and pivot within our careers. Now, it’s our turn to open those […]

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How the Top Five 2020 Democratic Candidates’ Tax Plans May Impact Entrepreneurs

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It’s important to educate ourselves about the proposals of Biden, Sanders, Warren, Harris and Buttigieg — vs. those of the GOP. June 21, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With the first 2020 Democratic candidate debates to be broadcast June 26 and June 27, it’s important for entrepreneurs to pay attention to the tax proposals to be discussed — and how these changes could potentially impact their bottom line. As everyone knows, 23 Democratic candidates are currently running; but, here, let’s take a closer look at what the top five — Joe Biden, Bernie Sanders, Elizabeth Warren, Kamala Harris and Pete Buttigieg — are saying about this hot topic, which will be the subject of many debates throughout the 2020 election season. Related: How Amazon and Entrepreneurs Can Pay Zero Federal Income Tax, and Do So Legally First, the big picture: The Tax Cuts and Jobs […]

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Cash Advance Apps Can Be a Short-Term Bridge for People Short on Money

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If you find yourself short on cash, these services could be a good short-term solution. June 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Around 78 percent of Americans found themselves living paycheck to paycheck, according to a 2017 study by Career Builder. Perhaps it’s no coincidence then that cash advance apps, which give people access to their money before payday, have become a hot trend in recent years. These apps allow users to temporarily borrow the money they need to bridge the gap until that invoice money comes in or payday hits, at a cheaper cost compared to overdraft fees and missed payment penalties from banks. In this respect, many entrepreneurs and early stage startup employees are finding these apps genuinely helpful. For example, I recently learned of a startup team that is building a company that gets paid on the performance of their work, so their […]

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Why Collecting Business Cards is Not Networking

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Don’t be afraid to really put yourself out there. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest mistakes people make when networking is thinking that it’s just about running around the room collecting as many business cards as possible. These are often people who don’t really like networking but they know they have to do it, and they think this is the best way to get it done. I’ve tried telling them that this is not networking — it’s either face-to-face cold calling or worse yet, it’s simply “card collecting.”  Years ago, I ran into a couple of business partners who made a competition of collecting cards at networking events. The person who collected the least number of cards had to buy the other partner dinner that week. They were very proud of this networking strategy — seriously, they bragged about it to […]

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Break Bad Investing Habits by Adopting These Tried-and-True Tips

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Phil Town describes a few traits of smart investors. June 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Many investors unwittingly follow a slew of bad habits that prevent them from making money. Thankfully, if you are one of these people, you can change your course by following these tips from Entrepreneur Network partner, Phil Town. First off, stop trying to get rich fast. Get-rich-quick schemes often blow up and backfire. A good investor knows that to make money, you should commit to investing in a company for an extended period of time. Exiting an investment too soon directly cuts into your ability to build up wealth, and practicing patience can lead to a big payoff down the road.  Town says that most people who are willing to take your money and invest it are not great at it. that’s why you should dive into companies on your own and figure out the strategies […]

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Just Because You Can Take a Selfie Doesn’t Mean We Want You To

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We can all agree that a picture in front of the Parthenon is a fair game, but that post-workout flex? Maybe not. June 21, 2019 2 min read This story originally appeared on PCMag At the 2019 U.S. Golf Open, golfer Henrik Stetson knocked out a fan. His ball sped across the green and ended up in the stands, where it clocked an unsuspecting golf enthusiast in the noggin. The fan came to with a ball-like bulge protruding from his head and asked Stetson for a selfie. The surprising part of this story is how unsurprising it is. If something happens, we want to document it. The smartphone’s portability and ubiquity make recording everything easier than ever. Every meal. Every vacation. Every one of Uncle Timmy’s embarrassing blunders at Aunt Tina’s wedding. But just because you can do something doesn’t mean you should. Photo etiquette, especially now, divides us: Chances are if […]

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Learn to Design a Better Customer Experience

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The Ultimate UI & UX Designer Bundle shows you how to improve your site to draw in satisfied repeat customers. June 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’ve got your SEO perfected, your content is on point and you’re drawing visitors to your site. So why aren’t they sticking around and buying anything? The problem might lie in your site’s UI or UX. UI stands for User Interface. It’s how your visitors interact with your site, and it has a huge effect on their decision-making process. UX stands for User Experience; it refers to how your potential clients feel about using your site or products. If UX and UI sound intimidating, don’t worry. The […]

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How to Empower Your Employees to Do Their Best Work

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Enabling your employees to do their best work begins with giving it meaning. June 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Crossing a marathon finish line puts a runner’s hard work in perspective. All those grueling trainings, tough miles and social sacrifices take on meaning. As their purpose falls into place, the experience becomes an opportunity for discovery and reflection. If work projects evoked this type of self-reflection and earned pride, employees would feel less like drones and more like change makers. And that can happen when leaders show team members that their work has value and scope far beyond just one exercise. Connecting the dots from mission to meaning. Getting workers to connect their tasks with the bigger picture has become a much-ballyhooed topic of conversation and research — and for good reason. Connected personnel tend to stick around and produce more, even without the […]

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