The Lessons We Can All Learn From Sears’s Branding Blunders

Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For Sears, the tagline “Life. Well spent” ultimately didn’t resonate with its consumers. The time customers spent in the stores? It was time that wasn’t well spent. Sears’s marketing dollars? Those weren’t well spent, either. Related: 13 Surprising Facts About Sears, Which Just Declared Bankruptcy In sum, this previously iconic chain buckled over time beneath its inability to adapt to today’s brand expectations. The result was that just this week, Sears Holdings filed for Chapter 11 bankruptcy protection. How did this downfall happen? The answer is that in addition to the decisions Sears, the company, made in the boardroom, it made missteps for its brand. With an outdated logo and brand message, a less-than-appealing store experience and a failure to embrace influencers and partnerships, Sears struggled to form a personal […]

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A Week of Sweet Copywriting Advice

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you! Ready to get started with persuasive copywriting? Copyblogger is delighted to announce a brand-new copywriting course, coming in October 2018…   On Monday, Stefanie Flaxman talked about what to do when just being good isn’t enough. Often, you need to discover a way to be different as well. If Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls On Tuesday, Kelly Exeter swung by to talk about how to turn “vanilla ice cream” writing (pretty good) into “chocolate chip […]

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7 Reasons Your Small Business or Freelancing Career Isn’t Making Enough Money

Cash flow problems? It’s probably due to one of these reasons. October 17, 2018 7 min read This story originally appeared on Ellevate In a recent post, I answered a question from a small-business owner not generating enough sales. But what if you have sales and are still not making enough money? Here’s another comment I received: I left corporate work in 2013 and created my solo consultancy. I have *not* reached my corporate salary (not even close) and while I’ve been incredibly successful in terms of business, clients, 80%+ client-referral, outcomes, A-lister clients, etc…the financial success is not there. I know every ‘freelancer’ and solo entrepreneur knows what I’m talking about. I’m now focusing and building strategy to grow my services business. I’m trying to remain open-minded to growth ideas that I rejected in the past. Here are seven reasons your small business is not making enough money. Related: Want to Make […]

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Here's the Process to Create One of the Best Cups of Coffee I've Ever Had

Ever think about where coffee beans come from? And how the different levels of roasting affect the taste of coffee? The entrepreneur behind Devocion has. Read_more Related posts: The Coffee Shop Is Sexier than The Bar 4 Step Process to Create Better Content than the Competition How to Design a Checkout Process That Generates High Conversion Rates U.S. Coffee Consumption by the Numbers (Infographic) Five Coffee Facts to Impress Everyone With on Coffee Day The Essential Site Migration Guide: SEO Strategy, Process, & Checklist Is Your Onboarding Process Broken? Here’s How to Fix It. How to Get More Converisons by Optimizing Your Checkout Process

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Facebook’s Portal Gets Even Creepier. 3 Things to Know Today.

Stay in the know in 60 seconds. October 17, 2018 1 min read 1. Facebook recently announced the launch of Portal, its new smart home device for hands-free video calling. But in the midst of a flood of Facebook privacy scandals, we’ve all learned something new about Portal: It can track information like who you call, how frequently you call them and which apps you use — and that data could be used to serve you targeted ads on other platforms owned by the company.  2. In other security news, two new companies backed by SoftBank are teaming up to keep hackers from accessing your vulnerable smart home devices. (Think lightbulbs and thermostats.) Most devices that fall under the “Internet of Things” umbrella are notorious for flawed security, meaning hackers could use them to spread malware, access user data or gain control remotely.  3. Ride-sharing giants Uber and Lyft may both be […]

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4 Apps to Supercharge Your Ecommerce Site for the Holiday Season

Look out for those abandoned online shopping carts! These tools will help you do that — and more. October 17, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. The leaves are turning, the days are growing shorter; and for consumers and ecommerce store owners alike, the holiday shopping season is fast approaching. Related: 5 Ecommerce Tools That Can Help You Score More Sales That’s important because for many ecommerce business owners, the last two months of the year are the most crucial. In 2017, U.S. holiday season sales were more than $106 billion, according to Statista; and that number is projected to grow, in 2018, year over year, by more than 17 percent, to $123.39 billion. Last year, Cyber Monday alone generated $6.59 billion in sales, as reported by Adobe, making it the biggest online shopping day in history. So, the message here is that ecommerce store owners need to […]

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3 Ways to Ensure Your Job Survives Automation

‘Avoid jobs that robots are good at’ sounds like science fiction, but it’s good advice for the future. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A common thread in conversations about automation is the uncertainty people feel about their long-term job security. Despite (or perhaps because of) automation’s impressive ability to streamline operations and costs in certain industries, many people remain hesitant to double down on these technologies because of their fears about how automation could affect the future workforce. Related: How Robot Therapists Can Fill a Gap in Health Care What causes those fears are the experts who predict that robots and automated technology could replace as many as 800 million jobs worldwide by 2030, according to a recent McKinsey report. On the other hand, there are experts who predict that this number could be misleading due to the fact that jobs will simply be […]

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The 7 Triggers Blunting Your Brain

By addressing these seven issues, you may just find you’re more than capable of creating a strong, successful business after months or years of disappointments. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ben Angel’s book Unstoppable: A 90-Day Plan to Biohack Your Mind and Body for Success. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Throughout my 90-day mission to become unstoppable, my attention was repeatedly drawn back to seven critical areas that depleted my battery and impacted my mood: Medication Food sensitivities Nutritional deficiencies Digestion Hormones Allergies Toxins All these triggers have one thing in common; They can cause inflammation within the body and the brain. Short-lived inflammation is healthy and necessary to the healing process. The problem occurs when chronic inflammation takes over, and the immune system remains activated beyond the […]

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Why the Cleantech Industry Needs Marketing Automation

Marketing in a disruptive industry requires a disruptive mindset and savvy brands in the cleantech space are doing just that by taking advantage of marketing automation solutions. For the unfamiliar, clean technology, or cleantech, is an umbrella term that is used to define companies that are influencing positive change through clean energy, smart mobility, sustainable agriculture, waste technology and other environmentally protective business practices. The goals of cleantech companies are to provide exceptional products and services while reducing the ecological impact and promoting respect and the responsible use of natural resources. While clean technology is good for the environment, it also brings tremendous benefits to those who are willing to invest in it. Cleantech solutions provide the opportunity for sustainable development and have the potential to be extremely profitable. The biggest challenge for the clean technology industry lies in convincing stakeholders of its economic viability. Challenges in Cleantech Marketing The […]

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This New Platform Aims to Help Freelancers Boost Their Marketing Skills

Fiverr is rolling out a program called Learn. October 17, 2018 1 min read Part of being a successful solopreneur or freelancer is making sure that you are up to date on the latest technology and skills required to make an impact in your field. This week, Fiverr, an online marketplace for freelance services, is rolling out a new platform called Learn. It’s particularly relevant if you’re looking to grow your skill set in areas like branding, viral marketing, SEO, market research, digital copywriting and graphic design, and its instructors have worked with big-name companies like Apple, Unilever, Nike, Girl Scouts of America and Google. Once the courses are completed, if users want to advertise their expertise on Fiverr, they will receive a badge that they can use as part of their profile. The platform was inspired in part by research conducted by Fiverr, which found of the freelancers that […]

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The Value of High Quality Links vs Niche Links

In addition to guest posting on the UpCity blog, 1 Source Media Group is featured as one of the Top Digital Marketing Agencies in Las Vegas . Check out their profile here. A strong link building campaign can make a significant impact as a ranking factor. In fact, quality links are typically listed as one of the top ranking factors and an influential asset for the online marketing strategy of any business. A link provides a valuable affirmation of the quality of your site providing evidence for search engines that your site and content are trustworthy. Linking from one site to another is important, however to make it worthwhile and beneficial there must be purpose and intention behind the link. Simply filling content with link after link will not produce the results you are after.  In order for links to fulfill their intended purpose, they must provide something of value. True value in link building comes from […]

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5 Tips For Successful Property Management Marketing in 2018

Whiteboard explainer videos are a great way to communicate with your target audience. You can use whiteboard videos to explain a process, illustrate a new product, and even give a step-by-step tutorial on how to do something. Explainer videos are one of the best ways to sell a product. Statistics and studies on explainer videos show they are one of the most effective methods of reaching people and keeping their attention through your call-to-action. Types of Explainer Videos There are many types of explainer videos, but they all have one thing in common: they explain a product, a service, a process, or a brand in ways that are relevant to the customer. Usually, the customer is looking for a specific kind of information to help them understand something about a brand or process. They find the explainer video on YouTube or social media that helps them make sense of things. […]

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YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself

Her latest venture is a skincare company called HoneyPop. October 17, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. Growing up, 23-year-old Remi Cruz loved watching the beauty and style tutorials from YouTubers like Blair and Elle Fowler and Michelle Phan. In high school, after years of being fan, she decided to try it for herself. In 2012, she launched a YouTube channel, MissRemiAshten, to talk about the things she loved, from fashion and makeup to dance and music to DIY projects and, more recently, to cooking, fitness and overall wellness. Five years and two channels — one for her completed, more polished videos and the other, RemLife, taking followers behind the scenes of shoots and vlogs about her life — later, Cruz shares her videos with over 3.6 million subscribers In […]

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Top 25 Digital Marketing Articles – Week of 10/12/18

This week’s roundup includes tips to enhance your brand’s visibility by leveraging Email Marketing, make your Social Media Optimization efforts effective, and improve your Online Reputation. Learn how to create an effective Content Marketing strategy and rank higher in Google’s Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Learn how to create an effective Content Marketing strategy, from Kyrac’s blog. Annie Pilon discusses how strategies such as performing a Content audit, earning high quality links and boosting engagement on social media, can improve your Content Marketing strategy. Ann Gynn offers guidance to help marketers use data efficiently for making their Content persuasive and trustworthy. Follow the valuable tips from Robin Maylone to improve your art of writing Content. Conversion Optimization: Matt Dittbenner discusses how introducing a secondary action into the Conversion path can help marketers capture more leads and customers. […]

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How to Invite People to Like Your Facebook Page

Our friends at Facebook have an awesome feature that lets you invite people who have engaged with a post on your Facebook Page to actually Like your Page (if they don’t already). It is pretty easy to do and you will see a high percentage of the people you invite to Like your Page will actually end up pressing the Like button. When you invite them they get a notification on their Facebook that you sent them the invite and they can easily click it and Like your Page. Then, they’ll start seeing your Facebook Page content in their News Feed and it doesn’t cost you a dime. Invite Your Likes to Like Your Page The first step is actually getting Likes on your content. This method to getting new Likes on your Facebook Page will not work if no one is pressing Like on your posts. If you are not […]

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Why Just Blogging Is Not Enough

When I first started publishing content on the Internet nearly 20 years ago, I had no real ambition to make any money at all. It was just a hobby and I’d be thrilled with I’d get a message from just one random stranger. My words were actually reaching real people all around the world and this was an incredible power I hadn’t ever experienced in my life before. The Internet has been truly remarkable in this sense. And when I decided to give this “make money online” thing a go starting around 2006, the focus — outside of my freelance writing business — was my blog, Beyond the Rhetoric, which is still very much around today. Over the years, I’ve dabbled in a number of different ad networks, tried my hand at affiliate marketing, and taken on some paid post opportunities. However, whatever money I made was largely generated on […]

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7 Interesting Things to Know About Canada’s Legalization of Marijuana

Weed goes legal in Canada today. Read this before you spark a northern light. October 17, 2018 4 min read October 17 is a day that will live in weed infamy. Canada becomes only the second country in the world to legalize the plant. In many ways what’s happening up North is a dress rehearsal for what could happen in the U.S. when the federal government finally legalizes cannabis — just on a much smaller scale. The whole world is watching you Canada. Make us proud.  1. There are only a few national regulations. When the Canadian federal government legalized marijuana, it left the decision of how weed will be sold and where people can smoke it up to the Canadian provinces. Some regulations are pretty much standard from B.C. to New Foundland. You can’t buy cannabis if you’re under 18 (except in Quebec where the legal age is 21). You […]

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How to Generate Sales by Triggering an Emotional Response from Your Customers

Emotions drive our lives. Whether you recognize it or not, you feel a wide range of emotions on a daily basis. You might even be feeling some emotions right now as you’re reading this. The word emotion is defined by an instinctive state of mind as a reflection of mood, circumstances, relationships, knowledge, or reasoning. Sometimes emotions can cause erratic behavior, depending on the circumstances. Other times, emotions can make people do great things. If someone is feeling inspired, they may create something that changes their life and the lives of people around them for the better. As a marketer, you need to find ways to put yourself into the minds of the consumer. You should be doing things like developing a customer persona to improve your conversion rates. Once you can understand how people think, you can use that information to your advantage. Marketers that know how to leverage […]

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Top Lead Generation Tips for Growth Minded Insurance Agencies

In addition to guest posting on the UpCity blog, Musselwhite Marketing is featured as one of the Top Digital Marketing Agencies in Temecula. Check out their profile here. Lead generation is essential to insurance based businesses. Without it, you’re left with no avenue for creating and nurturing the relationships that are so valuable to your agency. The problem is that lead generation isn’t always an easy task. In fact, sometimes it’s the most complicated aspect of running a successful agency. It’s ok to admit this, after all you’re in insurance instead of marketing because you think insurance is exciting and it’s what you do best. Still, the need for some solid lead generation skills is very real. To help ease you through the pain and struggles of lead generation and bring you to the point that attracting quality leads seems almost effortless, we’re here to offer a little advice. Here’s a few key tips for successful in […]

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Make 6 Figures a Year With a Free Facebook Group

The best part is if you already use Facebook, you’ll be able to start using these tips right now. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, I’ve learned to harness free Facebook groups and have created a machine that generates six figures annually — and you can, too. Related: How to Use Facebook Groups to Grow Your Community and Increase Your Reach Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use […]

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