3 Ways to Empower and Inspire the Next Generation of Women Leaders

Steps businesses should take to recruit, develop and retain top female talent. September 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It seems like a highly complex and potentially insurmountable problem. Even after decades of hard work and progress toward gender parity in the workforce, we still see reports of disappointingly low numbers of U.S. women in senior leadership roles. Despite the fact that women represent more than half the country’s population, earn more than 57 percent of undergraduate degrees and an even higher percentage of master’s degrees, women represent a mere five percent of Fortune 500 CEOs. We are only seven percent of top executives in Fortune 100 companies, and just 26.5 percent of executives, senior officials and managers overall. These statistics come from a 2018 fact sheet published by the Center for American Progress, and demonstrate the severity of the problem that faces […]

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How Superficial Apologies Cost You Credibility and Trust.

A manual for sharpening your contrition skills. September 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Why is, “I’m sorry” so hard to say? We love to receive apologies from others when they are wrong, but reciprocating is akin to receiving a root canal.The honest admission of wrongdoing and failure flies in the face of our ego. It momentarily forces us to put our pride on a shelf, which is why so many people apologize without really meaning it. They think the words alone are enough to calm the recipient when in fact it erodes the situation further. Even worse are apologies loaded with excuses or blame, which aren’t even apologies at all. They’re really a diversionary tactic to avoid accountability. Sincere apologies hold power. They build relationships and bridge gaps in hurt feelings. Despite the fact we all know this, time and again I witness […]

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How Much Data Is Too Much for Consumers?

Strike a balance by following these simple tips. September 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the age of infinite customization, too much choice can be a bad thing. Consumers appreciate multiple options, but they don’t want to design their own products and services from scratch. Companies lose sales when customers experience choice overload. To convince people to buy from your brand, you must walk a fine line between too little and too much data. Accenture’s Pulse Check 2018 discovered that 91 percent of of consumers are more likely to buy from businesses that provide relevant offers and personalized recommendations. When it comes to sales, relevance makes the difference between a satisfied buyer and an overwhelmed prospect. People will flee from the pressure when forced to choose from a wall of irrelevant options, but when they can fine-tune recommendations that already make sense, […]

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The Best SEO Courses and Guides on the Internet

By now, marketers are business owners all over the world have recognized the importance of SEO. It’s no secret that your website needs to improve its search engine ranking. What is SEO? The acronym stands for “search engine optimization.” Essentially, it’s the practice of driving organic search traffic to a website. The keyword here is organic, meaning you’re not paying for a top position through PPC campaigns. More traffic, more conversions, more dollars. That’s why SEO is a crucial component of every website on the planet. In my experience, so many marketers and entrepreneurs out there have this false sense of belief that they understand the ins and outs of SEO and how it works. In reality, this is usually not the case. SEO is like anything else. Unless you’ve gone through practice, training, or some type of education, it’s going to be difficult to master. Fortunately, the digital era […]

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3 Essential Books to Improve Leadership Skills

If you want to lead more effectively, consider burying your nose in one of these books. September 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Kate Volman discusses some of her favorite books that inspire her to lead and laser-focus a path to success. If you manage a team you will enjoy these selections from Volman. Volman’s first recommended book, Who by George Smart and Randy Street, talks about the hiring process. The authors point out that many companies make hiring mistakes because they lack an organized series of steps. Some tips to improve the hiring process include finding the right recruiters and then refining your interview strategy.  Next up, Volman recommends The Culture Solution by Matthew Kelly. Kelly discusses the process of getting the most out of your workplace goals by running through a list of tried-and-true methods.  Click the video to hear more of Volman’s recommendations.   Related: Here’s […]

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How to Create an Ecommerce Website in 9 Easy Steps

We’ve covered the high-level strategy of building an online store that makes real money here. But how do you create the ecommerce website itself? In this guide, I’ll cover the 9 steps you need to take to create an ecommerce site in this guide. I’ve broken this guide into four sections: The Prep Work — These are the things you’ll need to do before you start customizing your actual shop The Framework — In this section I’ll help you pick the right theme for your online store The Build — You’ll actually customize and create the ecommerce website in this phase Get Paid — Connect a payments processor to your store and set the right prices More specifically, this guide includes: The one and only ecommerce tool we use to build our sites The payment setting that can accidentally reduce your revenue by increasing refunds and chargebacks The biggest myth of pricing […]

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10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40

This bundle covers digital marketing, Amazon FBA, copywriting, and more ways to make it on your own. September 19, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re reading Entrepreneur, chances are you one day hope to start your own business. Or, at the very least, become your own boss. With the gig economy growing faster than ever and the barriers for new businesses lower than ever, today’s economic climate is ideal for aspiring solopreneurs. If you want to set your own career path, check out The Become A Solopreneur Expert Bundle, where you’ll learn technical skills and advice on how to become successfully self-employed. Here’s what you’ll get: Microsoft Excel: Data Visualization with Excel Charts […]

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The Best Ecommerce Website Builder – (Spring 2019 Review)

Our content is reader-supported, which means if you click on one of our links to a recommended ecommerce website builder, we may earn a commission. Want to jump straight to the answer? — The best website builder for ecommerce for most of us, is Shopify. Launching an online store and trying to decide among the best ecommerce website builders, but don’t know which one’s right for you? They all seem to promise the same things: gorgeous templates, robust analytics, effortless inventory management, wonderful customer support. I’ve got you covered. I took a look at all of the options to find the best website builder for creating an online store. In my research, I paid attention to the following criteria: Functionality — The major difference between an ecommerce site builder and a “normal” website builder is you’re going to be running your business off this platform. It needs to accept payments instantly […]

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Does Your Marketing Copy Have Earfeel?

  Each line of copy on your websites and in your advertising should have a job. That job may be to help communicate the value proposition. Or it may be to reduce anxiety. But don’t let the necessity of function blind you to the importance of form in the headline. At the end of the day, it is communication. And so your copy needs a certain earfeel. After all, great advertising and branding doesn’t just get a point across. It gets the earfeel just right. Whether it’s a headline (“At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock”), a tagline (The Ultimate Driving Machine), a credo (Truth Well Told) or an organization name (Wounded Warrior Project). This article was originally published in the MarketingSherpa email newsletter. What is earfeel, and why is it important? If you’ve never heard the word earfeel before, don’t feel […]

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The 8 Habits of Highly Effective Entrepreneurs

Success doesn’t happen in a lazy, hit-or-miss, haphazard fashion. So, find out what eight traits you need to adopt to find the success you’ve been looking for. September 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Napoleon Hill’s Success Masters. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Psychologist Denis Waitley’s approach to winning with self-awareness and self-esteem puts an exclamation point on the idea that most often success comes from within. One measure of entrepreneurial success is your effectiveness as a leader, which really comes down to producing desired results. The most successful entrepreneurs have mastered being effective because it makes them work smarter, eliminating unnecessary effort and wasted time. Success cannot happen with any consistency when approached in a lazy, haphazard, hit-or-miss fashion. Effectiveness is rooted in discipline and routine, not talent […]

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The Best Blogging Platforms and Blog Sites of 2019

When it comes to creating your own blog, you have two options: build a website to blog on or use one of the best blogging platforms as your website. Building your own website and blogging on it — this is probably the “traditional” way to build a blog. To do this, you’ll need to use blog software, like WordPress.org, or a website builder, like Wix. There are pros and cons to these: you’ll need to do a little more work at the outset and you’ll build your own audience from scratch, but you’ll own and control your site completely. The other option is to use a pre-existing blogging platform, like Medium, LinkedIn, Facebook, Instagram, etc. With a blog platform, you’ll be beholden to the platform’s choices, settings, changes, and algorithms, but you’ll also have access to a built-in audience and you can launch your blog in literal minutes. I’ll refer […]

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How an Astronaut Manages Fear and Risk

Mike Massimino, former NASA astronaut and Senior Advisor at the Intrepid Museum, shares the knowledge he’s gained through his experiences in space. September 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Mike Massimino, former NASA astronaut and Senior Advisor at the Intrepid Museum, talks about how he had given up on his dream of being an astronaut before being inspired by the movie The Right Stuff to keep chasing his dreams. Massimino discusses topics such as his work on the Hubble Space telescope and how his time in space has influenced his views on time and spirituality. Massimino and The Playbook host David Meltzer share insights on topics such as how to handle risks and associated fears, whether there is extraterrestrial life in the Universe and why it is harder to be an astronaut than a Hall of Fame athlete. Related: MMA Pioneer Discusses Scaling a Content Business Read_More […]

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How He’s Rewriting His Story With Cannabis

September 19, 2019 7 min read This story originally appeared on Weedmaps Mike Tyson hasn’t had a professional fight since 2005, but the strength in his handshake suggests the former boxing champ still packs plenty of power in his fists. Yet Iron Mike is focused on another sport these days. Melted into the pillows of a couch, he was watching the U.S. Open. His daughter is a serious tennis player and Tyson often brings her to watch the pros in person. “We just left this place,” he said without shifting his eyes away from the TV.    Tyson was hanging out in a second-floor office at The+Source, a dispensary in the Las Vegas suburb of Henderson, Nevada, where the “baddest man on the planet” also owns a home. The 53-year-old is about to head downstairs for a public appearance to celebrate the release of his Tyson Ranch cannabis products at a growing number of dispensaries in […]

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What You Need, When You Need It: Vital Digital Marketing and Sales Training

Copyblogger has always been a place that encourages creativity. We want to help people have creative careers and do meaningful work every day. It’s perfectly reasonable to want to have a job where you get to be creative. But in order to make creativity a part of your job — and not just make art for the sake of making art — you need to learn to be strategic. And that’s what we merge in our courses: the freedom to be creative, with the digital marketing and sales training that helps you build an audience that builds your business. So, if you haven’t already seen the limited-time deal we have going on right now with our Best of the Best of Copyblogger Sale, check it out by clicking this button: Start Your Copyblogger Premium Education Today I’ve outlined some of the good stuff below, as well. This week on the […]

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Mitch McConnell Urges FDA To Ease CBD Regulations ‘Within 120 Days’

The Kentucky Senator drafted a proposal that would clear a path for the lawful marketing of hemp-derived CBD products. September 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Kentucky Senator Mitch McConnell (R), a chief proponent of a hemp legalization provision in the 2018 Farm Bill, has put the pressure on the Food and Drug Administration (FDA) to expedite the path for lawful marketing of hemp-derived CBD products. It’s the latest push by the Senator to get CBD products more funding to educate consumers and to utilize the benefits in food items or dietary supplements. Prior to today’s movement from McConnell, the FDA has said that allowing CBD to be sold as food items or dietary supplements would require it to develop alternative regulations that could take years to complete if no congressional action was used.  McConnell’s plan is to insert language into a congressional spending report that is asking the […]

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How to Go From Zero Audience to 6-Figure Business in One Book

As someone who identifies more as a “writer” than an “entrepreneur” or “marketer,” the term “funnel” has always made me feel icky. I don’t want to funnel people into giving me money. I want to guide them into a situation where they’ll happily pay me for fair value — if it’s right for them. No pressure, just some urgency to help them level up sooner. While there’s certainly a place for things like paid advertising and webinars, as a writer-turned-entrepreneur, the type of “funnel” I feel most comfortable with starts with a book. Over the past few years, I’ve learned it can actually be the most lucrative. Russell Brunson claims to generate $238 in income every time he gives away a free book. But there are two problems: Most authors think books are the pinnacle of creation, so they treat them as the end of the funnel instead of one […]

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Why This Entrepreneur Stopped Watching TV

Hustling isn’t just about doing more, it’s about doing what others won’t. September 18, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Like many other entrepreneurs, Entrepreneur Network partner Jeff Rose understood the practice of hustling to mean working hard and dedicating extra time to your goals. Eventually, however, Rose came to think of hustling as doing the one thing that your peers do not do.  For example, Rose cut out watching television. While other people were sitting on their couches in the evening, Rose used the time and opportunity to start working on his finance blog. Eventually, his efforts led to a profit. If you are able to pinpoint one thing that is not working for you, then you should pursue change. If done right, this big change can help you get dramatically closer to success. Click the video to hear more from Jeff Rose.  Related: How The Successful Go […]

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This Healthcare Startup Grew to 450 Employees in 5 Years. Its Founder Has 3 Key Tips for Aspiring Entrepreneurs.

It’s about more than coming up with a good product or service, says the founder and co-CEO of PatientPop. September 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. PatientPop believes in people, process and technology. Utilizing all three of these facets, the company empowers small healthcare practices grow, focusing on helping these providers succeed by improving the overall patient experience. After talking with the company’s founder and current co-CEO Travis Schneider, it’s clear what the company’s vision for the future is. Here’s how the company plans to adapt and disrupt the healthcare industry.  This interview has been edited for length and clarity.  What does your company do?  PatientPop helps healthcare providers adapt to the drastic shift in how people choose doctors and medical care today. Patients no longer rely solely on word-of-mouth. The majority now look online before selecting a doctor, similar to the way they manage other […]

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6 Top Executives Who Credit Other Powerful People for Helping Them Succeed

David Zaslav, Marla Beck, and other business leaders share what they learned from their mentors. September 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every successful entrepreneur is someone who influenced and guided them. We asked these business leaders and Advisors in The Oracles to tell us about the powerful person, or mentor, who helped them get their start. These are their stories and their advice. 1. Spend time with people you admire. David M. Zaslav Image credit: The Oracles Success is about finding great mentors. For me, those leaders were former General Electric chairman and CEO Jack Welch and Liberty Media chairman John Mallone. You become the people you admire if they let you spend time with them. The more you spend time with them, the more you think like they do, see the world as they do, and ask questions they would […]

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4 Proven Sales Techniques for Introverts

Hate making the hard sell to strangers? Learn these techniques to make sales without going too far outside your comfort zone. September 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Raise your hand if you’re not a natural salesperson. You’re introverted. You’re deferential. Chatting with strangers is definitely not your favorite cup of tea; the idea of your livelihood hanging in the balance turns tea to mud in your mouth.   I was once in your shoes. I grew my first business by cold calling prospective clients from my kitchen and leaving messages on their answering machines. When they called back, I’d answer in a different voice, as if they’d reached the receptionist of a busy office. As soon as I got my “real” self on the line, the fun began. By fun, I mean degrading terror and awkwardness. I sucked. It didn’t matter how great a deal […]

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