Don’t Be Fooled by These C Corp. Fairy Tales

There are three myths advisors use to sell entrepreneurs on the value of C Corp., but you won’t find a happily ever after here. July 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Mark J. Kohler’s book The Tax and Legal Playbook. Buy it now from Amazon | Barnes & Noble | IndieBound | Entrepreneur Books In my opinion, the C corp is one of the greatest pitfalls in tax planning for the small-business owner, and it astonishes me how many lawyers promote it. If they want to sell setting up a new corporation, that’s fine. However, I wish they’d sell the S corp, which might actually help people achieve their business goals. Essentially, there are three myths used to sell entrepreneurs C-corp packages they don’t need: The myth of extra tax deductions The myth of lower corporate tax rate […]

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How to Avoid Becoming Another California Cannabis Casualty

The cannabis industry is like paying for a wedding. When you put “cannabis” in the name, everything costs more. July 15, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When California legalized recreational cannabis in 2018, people all over the country and the world saw the Golden State as a golden opportunity to build a cannabis business. However, things didn’t go as planned for a lot of companies. The market was expected to generate $1 billion in tax revenue in 2018 but came up short — quite short. In 2018, California only took in $345.2 million from legal cannabis. With high taxes, intense regulatory framework and countywide bans on dispensaries, it is no surprise many cannabis companies didn’t survive. So how can businesses in this industry avoid becoming another California cannabis casualty?  Sufficient funding. The first necessary step in ensuring you don’t become another California cannabis […]

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4 Responsible Ways to Communicate Data

Of all the persuasion tools content marketers have in their toolkit, data is one of the strongest. According to a 2014 study by the Cornell Food and Brand Lab, people were 40% more likely to believe a drug would work if they learned about it through a chart instead of only reading text. See what I did there? 😉 But data is also tricky. It’s easy to see patterns where there aren’t any, or to skew the presentation to make your point. And if that happens, even unintentionally, it can undermine the trust you’ve built with your audience. So, how can smart content marketers learn to use data effectively and responsibly, in a way that builds trust instead of eroding it? To be clear, learning to notice and correct your own bias in interpreting and presenting data can take a lifetime. But fortunately, there are guidelines that can keep you […]

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How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s.

As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor? July 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @RealDonaldTrump, has over 52 million followers, making him the number one followed world leader account on Twitter. Related: Breaking Down the Tactics and Tools the Presidential Candidates Are Using With the 2020 election just kicking off, all this is newsworthy again. Because, while digital marketing wasn’t the only reason behind Trump’s win, it did play a large role in his success. In fact, digital marketing has had a huge […]

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Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

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Job Interview Preparation Checklist

Don’t panic! Be prepared by following these 10 steps. July 15, 2019 4 min read This story originally appeared on Glassdoor So you applied for a job online, and just got a call from the recruiter asking if you can interview with the hiring manager. You are super excited until you hear that the interview is happening in 48 hours. Two days. OMG! Don’t panic; just prepare! Glassdoor has got you covered. Complete with timing and strategy, we’ve compiled a comprehensive list of essential ways to gear up for your interview and knock it out of the park. Ready, set, prep! As soon as you hang up with the recruiter: 1. Study for your interview like it’s a final exam. Find as much information as you can on the company or organization, and commit as much of it to memory as possible. If the job you’re interviewing for requires knowledge in a certain field, do all […]

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25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11

The moon landing was just the beginning. July 15, 2019 8 min read On July 20, 1969, 650 million people watched as Neil Armstrong and Buzz Aldrin became the first humans to walk on the moon. NASA’s lunar landing was years in the making, a feat of engineering and ingenuity taken on by a team of more than 400,000 people to test and build the spacecraft, rockets, suits and instruments on board and to calculate how to get Armstrong, Aldrin and Michael Collins safely there and back — although at the time there was no guarantee that would be the case. The space race kicked into high gear in April 1961 when Russian cosmonaut Yuri Gagarin became the first human to orbit the Earth. While the Soviet Union’s accomplishment spurred the United States to put a man on the moon before the 1960s came to a close, space exploration has long […]

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How to Improve Your Business and Add Value for Your Customer

Your customers may not explicitly express it, but what they really want is value. July 15, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Brian Tracy notes that some of the best ways to differentiate your business from its competitors include speed, surprise and concentration. In particular, improving your company’s speed can be important because people perceive a correlation between a product’s convenience and its value. Value is up to the customer’s discretion, and, more often than not, value is equal to more than quality. To successfully add value to your business, Tracy recommends a few improvements, like working on your product’s ease-of-use and creating compelling packaging. Click the video to hear more.  Related: These 10 Bad Habits Are Standing in the Way of Your Success Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to […]

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The “Niche” Myth and How to Define Your Audience (FS238)

The audience we aim to capture and the potential clients we go after are ultimately what make a business stay afloat or sink, without an audience you are not really an entrepreneur, right? So how do we find that particular section of the market that is right for us? How wide or narrow should we cast our nets and what are the indicators we can follow in this regard? In this episode we break down the battle for your products; how niche is too niche and how general is just way too general. We pull apart the considerations that go into shooting for the stars and an audience, emphasizing how this process evolves and changes over time! Today on the show we are joined by Justin Jackson, old friend, host of the Build Your SaaS Podcast and cofounder of Transistor! Our special guest shares his expertise in the space, unpacking […]

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The Best Amazon Prime Day Deals

Some deals are already active, others will begin throughout the day. July 15, 2019 15+ min read This story originally appeared on PCMag Bargain shoppers, rejoice! Amazon Prime Day is upon us, and if you’re looking to save big on all sorts of gadgets, electronics, and smart home devices, the next two days are probably your best chance to get a nice discount until Black Friday. Prime “Day” officially kicked off at midnight PT / 3 a.m. ET on Monday, July 15 and will run for 48 hours, giving you plenty of time to save. Some of the deals below might not be live yet, but they will be soon, so give them a look if you want to plan ahead. Other deals, meanwhile, are not exclusive to Amazon. That’s right, rival retailers are jumping on the Prime Day train, including Walmart. A few of those discounts are listed below. For Amazon deals, […]

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The Amazon Prime Day Strike Could be a Turning Point for Workers’ Rights

Amazon employees are confronting issues like job security and safety. July 15, 2019 11 min read This story originally appeared on Engadget Today, Amazon will start its fifth annual Prime Day, which has been expanded to 48 hours this year. Designed to enlist (and keep) Prime members, it is the company’s biggest shopping event of the year — on the same level as Black Friday — with extensive discounts and deals across the entire site. At a time when Amazon would likely prefer that all its employees hunker down to meet increased demand, a group of warehouse workers in Shakopee, Minnesota are going on strike. It isn’t the first time the workers in Shakopee have raised their concerns. But it will be the first major work stoppage event for Amazon in the US and could be a harbinger of things to come. In 2016, the fulfillment center in Shakopee opened and Amazon […]

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Keto, Plant-Based or Gluten-Free? Supermarket Chain Introduces Shelf Label System to Make It Easier to Shop by Dietary Restrictions.

Raley’s of Northern California has greatly expanded its system of icons that it says will take the guesswork out of food shopping. July 15, 2019 4 min read Consumers are at the mercy of food labels and packaging claims, which many people find opaque. One study even found that about half of the Americans it surveyed felt like food labels are misleading. Raley’s — a Northern California supermarket chain with 129 stores, more than 11,000 employees and $3.2 billion in revenues — has introduced a new in-store and online labeling system that it believes will help clear things up for its shoppers, even if it comes at the expense of sales of unhealthier items. Related: 5 Predictions About the Future of Food From an Early Beyond Meat Investor Raley’s Shelf Guide system was first introduced in 2017 with eight icons, but has now been expanded to 23 that cover food […]

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This Banana Chip Company Saw Early Online Success, But Soon Realized Its Branding Wasn’t Ready for Retail

Bubba’s Fine Foods originally sported a bearded man on its packaging, but have since switched to a more appealing monkey in a fedora. July 15, 2019 4 min read Jeff Schmidgall learned how important branding is the hard way. Since its founding in 2014, the savory snack brand he co-founded, Bubba’s Fine Foods, has sported a bearded man as its mascot. The thinking was to have a more masculine-styled brand, like those found in the jerky section, to stand out in the natural snack set. It didn’t work. “Despite our branding, 85 percent of our consumers were still female,” Schmidgall said. “It maybe should’ve been obvious to us, but it was a lesson learned.” Related: Kraft Rebrands Ranch Dressing as ‘Salad Frosting’ to Trick Kids Into Eating Vegetables So Bubba’s has recently undergone a rebrand, replacing its bearded dude with a fedora wearing monkey — who can resist an ape […]

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Use What Instagram Gave You: Start Marketing on Instagram Now

It’s 2019 and all you hear about Instagram marketing is “get influencers.” And this has been a sticking point for you because influencers cost money. Maybe you’ve talked to your friends who’ve tried influencer marketing. They’ve tried giving people products for their posts, but those influencers were small potatoes. So, you leave Instagram alone for a while and go back to your tried and true PPC marketing or whatever. It’s time to come out of your cave and join the millions of marketers who’ve already figured out how to utilize Instagram for their marketing. Here are a few tools you can use right now on Instagram for cheap. Instagram Shopping Tags If you tried to sell merch on Instagram several years ago, you know the hassle. Write a killer CTA in a post that directs to your profile and hope people click on the link there. Maybe you mention it […]

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Why Painting With a Twist’s Founders Replaced Themselves as CEO

After 10 years, the founders knew the business was ready for the next stage of growth. But they weren’t sure they were the right people to lead the charge. July 15, 2019 15 min read This story appears in the July 2019 issue of Entrepreneur. Subscribe » Chris Hatten’s days were long and soul-fraying. This was back in 2012, when he worked at a residential treatment facility for children who had experienced deep trauma, and then spent his evenings worrying about his bills. “I was stuck,” he says. “I didn’t know what else I could do.” One day, on a whim, he walked into an art studio called Painting with a Twist that had recently opened in a renovated fire station behind his home in Skippack, Penn. The window was filled with colorful artwork; a promotion offered a blank canvas, two hours of painting with an instructor, and a finished […]

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The Top 10 Widgets to Improve Your Website

If you’re new to building and managing websites, you need to get yourself familiar with widgets as soon as possible. What’s a widget? Simply put, it’s website component that adds features or functionality to your site. Widgets are embedded directly onto your site, but you don’t have to develop or code them on your own. To install a widget on your website, it’s as simple as copying and pasting some code, which will be provided by the creator of the widget. There will usually be a sufficient set of instructions for how and where to install the code from your widget-provider. Why do you need widgets on your website? Here’s the thing. Websites can functionally operate without widgets. But I’m sure you’ve landed on websites and wondered how they were able to add so many cool features and functionality to their pages. In many instances, they probably used a widget. […]

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3 Ways to Increase Webinar Engagement and ROI with ClickMeeting

Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized the importance in Instagram, while also seeing the new opportunities in branding and marketing that it has created for them For most brands, Instagram isn’t just about being seen and active on the world’s most popular platform, it also directly connects them to their various consumers and prospective clients. With such a massive user base, Instagram eventually provided the necessary tools needed to advertise products, goods, and services to users worldwide on its platform. Related blog posts and resources: Growth of Influencer Marketing Influencer marketing like any other sector has been subject to various changes […]

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The 3 Types of Freedom Affluent Shoppers Are Craving

By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. July 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you to consider each one as something you may be able to deliver through your products, services or business. We’ll begin with the day-to-day. The affluent are highly stressed. More than 75% of all affluent business owners and self-employed professionals work 60 to 70 hours a week. The average affluent household with children has each child involved in at least […]

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While Many Look for an Exit, Island Cannabis CEO Plans to Keep Company Private

Ray Landgraf launched his ‘for benefit’ company to sell good pre-rolls, not the company itself. July 15, 2019 5 min read This story originally appeared on Benzinga “Keep sustainability at the core. Push the envelope of innovation. Leave the world a better place.” These values, from Island Cannabis Co.’s website, aren’t just a PR-friendly veneer. Launched in 2014 by Ray Landgraf, the “for-benefit” company’s flagship product is the Island Classic pre-roll, sourced from a single seasonal strain grown by a network of small farmers. Their commitment to creating a cannabis product distinct from all others is matched by a commitment to giving back to their suppliers, shown through their active support and donations to organizations such as the Drug Policy Alliance, ACLU and NORML. Benzinga reached out to Landgraf, the CEO and founder of Island, to discuss what makes the company special, its plans for expansion and hopes for legalization. Related: Harvest […]

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This DJI Pocket Camera Features 4K Resolution and an Integrated Gimbal

This 4K camera and stabilizer takes crystal-clear photos from any angle. July 15, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Finding the right photos to represent you and your business is trickier than it sounds. Professional stock photos require pricey subscriptions, and that’s hard to justify when you’re on a tight first-year budget. Pro-level videos will set you back even more. The best way to capture your vision for your company? Take your own photos and videos with the DJI Osmo Pocket Handheld 3 Axis Gimbal Stabilizer with Integrated Camera. It’s a snap to use — it might even turn you into an aspiring filmmaker or photographer. The DJI Osmo combines a crisp 4K camera with […]

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