You Can't Market to Everyone

Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung. Read_More Related posts: 5 Ways to Win a Slice of the Wearables Market The Most Innovative Tech Companies and Leaders, Ranked (Infographic) Entrepreneurial Stocks Continue to Tumble, but Market Bullish on Lingerie Tech Industry Leads the Market Higher on Great Day for Google, Facebook and Amazon Stocks How the Black Market Is Threatening the Legal Cannabis Market When Facing a Stock Market Crash, Here’s How to Still Make Money The Stock Market Is Still Looking for a Bottom How to Come Out on Top After a Stock Market Crash

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5 Container Store essentials for Marie Kondo-ing your work space

Always stay organized. February 20, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Marie Kondo’s less-is-more approach has been the mantra of many when it comes to decluttering their homes, organizing what’s left, and feeling joyful in the process. And while Kondo’s main focus has been the home, anyone can apply the same principles to the way they  organize working spaces or their office.  After you’ve tossed out the items that don’t “spark joy,” or in the case of a business, items that no longer serve a purpose or help you in your day-to-day workload, you can get to organizing the rest of your documents, office supplies, and devices.  To help you there, we’ve rounded up five […]

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I’ve Interviewed and Hired Thousands of People. Here’s What to Keep in Mind Before Offering the Job.

Standing up unapologetically for your company’s culture will help you zero in on mismatches that could become liabilities later. February 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Hiring isn’t just about grabbing the best talent, and job hunting isn’t only about landing the gig. Both sides should be considering the best fit to set everyone up for success. After all, even a candidate’s most admirable qualities may be incompatible with how your company operates. I’ve hired hundreds of people. Here’s why they got the job — plus some guiding principles to help you determine whether candidates are a good fit for your company.  Interview for Fit The perfect candidate for one position, or one company’s culture, could be a terrible fit for another. While it’s tempting to seek out the seemingly sparkling resume or perfect technical skills and let the rest take care of […]

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How Ignoring Common Business Advice Helped This Duo Build a Multimillion-Dollar Company in Three Years

An unconventional approach to starting a company doing what you love. February 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. For Johnathan Ruggiero and Michelle Luchese, the road to success was anything but conventional. One month, they were both unsatisfied with their careers and looking for a change. The next, they left their jobs, moved across the country, got married, and started Manly Bands, a men’s wedding ring business. Three years later, the business has grown to over eight-figures. Now Advisors in The Oracles, Ruggiero and Luchese took financial risks, hired friends and family, and otherwise ignored average advice along the way. Here are their tips for carving your own path to success. 1. Take big risks “In 2016, we felt stuck but wanted more in life. So, we took a risk that massively changed everything,” says Manly Bands CEO Ruggiero. “Throwing caution to the […]

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This Site Uses AI to Build Your Business a Logo for $19

Brand your business on your own terms with this smart logo generator. February 20, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A great logo is vital to any business, but especially new ones. Your logo is an essential part of your brand story, helping you stand out from the competition while connecting with your audience in new ways. Of course, designing a logo can also be prohibitively expensive when you’re just starting out and, unless you have design expertise, you’re probably not handling logo design in-house. Luckily, technology has brought about new ways to develop great designs, including Designs.ai Logomaker, which helps you create a unique logo for just $18.99 thanks to this special offer. Logomaker’s […]

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This is What You Should Do if an Employee is High at Work – ShoeMoney

The world looks a lot different than it did even a few years ago, in many ways. One of the most notable changes in America is the legality of weed and marijuana-based products. At the start of the decade, recreational marijuana was illegal everywhere. At the start of this new one, it’s legal in many states with many more to come. Most see this as a positive change, however, there are some new situations we all must get equipped to. For example, what do you do as an employer if you have an employee who is high at work? This is a new challenge that bosses around the country are facing or will have to face. What are the proper steps to take? Read on and we’ll walk you through what you need to know. Know Your Local Laws Marijuana culture is changing, and the best thing to do when you first […]

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5 Beauty Products Every Traveling Entrepreneur Needs in Her Suitcase

Start or even keep your skincare routine while on the road. February 20, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While traveling is crucial being a modern entrepreneur, it can also be the main culprit behind a whole host of skin issues. To start, your skin is the most hydrated at humidity levels above 40 percent, and the humidity levels on planes are barely half that amount. The result is skin dryness and irritation, as well as excess oil production which occurs when your body tries to offset the loss of hydration. These issues are only exacerbated by excessive travel, something business leaders find themselves doing often as they jet set off to meetings at international […]

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The Right Way to Have Tough Conversations

Conflict can make or break your company. Here’s what to do when the argument is unavoidable. February 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. In the early 1900s, Aldi was a small family grocery store in Germany. After inheriting the business from their father, Theodor and Karl Albrecht expanded their father’s single store to a chain of hundreds, bringing low cost, high-quality groceries to towns and cities across the country. In 1960, the two brothers had a disagreement that led to a fracture in the company, breaking it into two independent businesses, Aldi Sud and Aldi Nord. Now, the two companies compete globally, with Aldi Nord owning Trader Joe’s and Aldi Sud running the Aldis in the US. Both companies have cult-like followings for their innovative product models and inexpensive food, but I can’t help but wonder what kind of foothold they’d have on […]

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Best Business Loans for 2020

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Business owners need loans for a wide range of reasons. A loan can cover operating costs, purchase new equipment, buy inventory, or help with expansion. From startups to companies that have been around for decades, it’s not uncommon for businesses to seek funding at one point or another. If you need a loan and you’ve done any preliminary research, you’ll quickly learn that the market is flooded with choices. Banks, credit unions, and alternative lenders all have loan options for small businesses. While you might be tempted to visit your local bank for a loan, take this into consideration. Big banks approve just 27% of small business loan applications. This means you have just above one in four chances of getting approved. I don’t like those odds. […]

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Why You Should Start Your Day Like Jocko Willink

Make a dent in your daily to-dos by the time other people are just waking up. February 19, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. No matter where you’re at in your business venture, there’s a good chance you’ve at least once buried your face in your hands and wished there were more hours in the day. Sure, it would be nice to have more than 24 hours to take care of your to-dos, but the reality is that we’re all powerless against the laws of time and space. That’s no reason to get discouraged, though. After all, business luminaries like Jeff Bezos and Tim Cook are subject to the 24-hour day, but they still manage […]

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How ‘Risky Builders’ Star Chris Naugle Went From Middle Class to Multi-Millions

A conversation with the entrepreneur and TV personality on his pursuit of success and that perfect day. February 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. When Chris Naugle was growing up in a lower-middle-class family in a small town called Lockport, New York, he never imagined that he’d come to manage over 30 million dollars in assets in the financial services and advisory industry, have built and owned 16 companies over 20 years, be behind more than 260 real estate deals worth tens of millions, and co-host an HGTV series with his wife, Lorissa.  How did this always-fascinated-with-money entrepreneur build his empires from such humble beginnings? I had the chance to sit down with the Risky Builders star to find out how he came to dedicate his life to being one of America’s most well-known money mentors. I’d love to take readers back to where you’ve been, to help […]

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This Company Will Write And Design Your Story In An Impressive Coffee Table Book

February 19, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We all have stories that are worth preserving. A wedding, a significant travel experience, founding your company — life is full of beautiful stories that should be documented. The problem is that few of us have the time or ability to write an autobiography, let alone turn it into an awesome coffee table book. That’s why Forevernote has created a convenient, affordable way to turn your memories into keepsake books. Just hop on the phone with a Forvernote biographer to discuss the stories you want to tell, edit the call transcript to make sure you told your story the way you wanted to, and once you’re satisfied, […]

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The 10-Step Effective Content Marketing Campaign

Content marketing isn’t hard. Follow these 10 steps to do it right. February 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.   Step 1: Define the Target Audience and Their Information Needs In B2B, defining the target audience or readership involves knowing the industry, company size and prospect’s title, responsibilities, education and degree of knowledge in your chosen topic, as well as how they use your type of product in their business. You should also think about the information needs of prospects at the stage of the buying process at which you’re reaching them.   Step 2: Come Up with a Strategic or Useful Content Plan A strategic content plan is one in […]

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10 Successful Leaders Share How They Developed the Resilience to Push Through the Most Challenging Times

More than intelligence and talent, resilience is key to achieving success. February 19, 2020 15+ min read This story originally appeared on Authority Magazine It has been said that more than intelligence and talent, resilience is the single most important trait required to succeed in today’s highly complex market. In the course of our interviews with multi-industry business leaders on their most significant challenges, one common theme continues to emerge: Rapid change and disruption are the new norm in business and the only constant is the demand for resilience. And at the heart of resilience is the ability to adapt and recover quickly from adversity. In Authority Magazine’s series, “Rising through Resilience,” we explore the topic of resilience with leaders across all walks of business. Read their thoughts here: These interviews have been edited for length and clarity.  Francie Jain (CEO of Terawatt) Image credit: via Authority Magazine The steps anyone can take to […]

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Dawn of a New Decade — Rise of the Hero CEO

A successful CEO will stand for what’s right and decent. February 19, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Last year saw an exorbitant number of CEOs leave their posts — some by choice, others were simply shown the door. In fact, more than 1600 CEOs left their c-suite position, according to executive coaching firm, Challenger, Gray & Christmas. The executive turnover was 8 percent higher from November to December 2019 alone, making it the second-highest monthly total since 2002. According to the report, the government and non-profit sectors led the CEO turnover rates with 339, an increase of 25 percent compared to 2018. The technology sector followed with 216 CEOs changing positions, up 42 percent from the previous year. Financial companies and energy companies also saw an increase in departures, whereas hospitals actually saw a decrease — a 13 percent drop from the year prior. Related: […]

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Uber Shuts Down Its LA Office and Reportedly Lays Off 80 People

The ride-hailing giant has reportedly culled more than 1,000 workers since going public last May. February 19, 2020 2 min read This story originally appeared on Business Insider Uber is closing its Los Angeles office, reportedly laying off about 80 staff members. According to the Los Angeles Times, the office’s staff were informed — without warning — that their jobs would be shifted to Manila in the Philippines. The newspaper obtained a recording of the meeting in which the bad news was delivered. Ruffin Chevaleau, the head of Uber’s Phoenix center of excellence (Uber’s term for a customer-support office), was the person tasked with delivering it. “We have decided to close the downtown LA office and we will be moving the outreach and innovation work to our Manila COE” — center of excellence — “where we can continue to support the business as it grows,” she reportedly said. “I know […]

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Coronavirus Outbreak Creates iPhone Shortage

The Chinese government’s attempts to contain the coronavirus’ spread has prevented iPhone factories in the country from fully resuming operations, Apple says. February 19, 2020 2 min read This story originally appeared on PC Mag The coronavirus outbreak outbreak has “temporarily constrained” the iPhone supply chain in China, which has been hit hardest by the illness. As a result, Apple expects to miss the $63 billion to $67 billion in sales it projected to rake in this quarter. “These iPhone supply shortages will temporarily affect revenues worldwide,” the company said in an investors’ note. The good news is that Apple’s iPhone factories in China are based outside of Hubei province, which is ground zero for the outbreak. Nevertheless, the Chinese government’s attempts to contain the coronavirus’ spread has prevented workers and shipments from freely flowing across the country. “While all of these facilities have reopened—they are ramping up more slowly than […]

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As Netflix Originals Increase, Platform Offers Less Content Overall

A decade ago, Netflix Originals didn’t exist. Now they make up for the fact that there are almost 1,500 fewer TV shows and movies on the service than there were in 2010. February 19, 2020 2 min read This story originally appeared on PC Mag As the amount of content Netflix offers each month decreases, complaints that there isn’t much to watch on Netflix may seem not be much of an issue, because the service is constantly debuting new originals. But the numbers don’t lie. Reelgood took a look at what the streaming service has had available year-to-year for the last 11 years, and the overall content quantity is way down, as you can see below. (That said, some might argue the general quality has gone up with original programming, even if one of them isRob Schneider in Real Rob.) Here’s the year-by-year comparison. 2012 was the high mark of licensed content on the […]

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7 Tips for Early Stage Fundraising From a Venture Capitalist

Pitching investors is a nuanced process. February 19, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. For early-stage founders, fundraising is a crucial, nuanced process. To help dispel some of the myths and shed light on what goes on when pitching investors, here are a few tips and best practices that can help demystify the process. 1. Offer a solution to a problem This is a critical point when pitching investors, especially if your product leverages disruptive technology. Companies that have developed innovative technology in search of a problem often have a harder time finding their path to commercialization and raising capital. Your chances of securing a VC’s attention are much better if you have created a solution to a large and acknowledged problem. Lead with the business problem you are addressing when articulating your value proposition, and then showcase the technology. This approach demonstrates the […]

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Want to Succeed on YouTube? Ask Yourself This One Question, Says E-commerce Expert Sarah Chrisp.

February 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Sarah Chrisp, founder of Wholesale Ted, a YouTube channel with actionable advice for entrepreneurs with e-commerce stores. It was condensed by The Oracles. What was a defining moment early in your life?  Sarah Chrisp: When I was 9 years old, my father bought me Rich Kid, Smart Kid by Robert Kiyosaki after I told him I wanted to grow up to be a millionaire. He had read its precursor, Rich Dad, Poor Dad, and assumed this was the “kid version” — which it isn’t. I barely understood it, but I went back to it each year and read a little more every time. While it isn’t perfect, the book taught me important concepts about time, money, and wealth. It gave me […]

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