How a Terrible Motorcycle Accident Led to a Business Built on Relieving Pain

Dr. Jason Wersland describes his invention, the Theragun, and provides inspiration for entrepreneurs. Opinions expressed by Entrepreneur contributors are their own. Dr. Jason Wersland is the co-founder, creator, and Head of Performance Development for Theragun. His percussive massage therapy device relieves pain and helps your body move. He invented the Theragun as a solution after a motorcycle accident left him in constant agonizing pain and now the device has been adopted for use by everyone from athletes to weekend warriors looking for muscle relief and recovery. Clinic Director of NYC Sports and Spine, Dr. Nicholas J. Rozborski explains, “The vibration of the device adds a therapeutic component to decrease muscle soreness and gives proprioceptive effects to the nervous system.” Put more simply, as a 40-year-old who enjoys CrossFit, I can tell you: this thing is a game-changer.   After speaking with Dr. Wersland about the Theragun technology and transition to entrepreneurship in the health space, here is what I learned: […]

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5 Reasons Mission Statements (Still) Matter for Startups

Every new business stands to benefit from clearly stated goals and ethos. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every successful startup has a clear goal or vision as to what they want to accomplish. While cynics would say that the ultimate mission of any business is making money, the most successful startups generally have a larger sense of purpose. And the best way to express that aspiration is with a well-written mission statement that establishes your company’s core values and highlight its goals, no matter what niche you might be working in. Here is a handful of reasons why. 1. A mission statement defines your goals. While a mission statement won’t get into the nitty gritty of your short-term goals, it helps establish the long-term pursuits that everyone in your company should be working toward. A recent study looked at the different results between those who passively agreed to […]

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How a Colorado Home-Improvement Franchise Found Its Market

An interview with LIME Painting’s founder and CEO. August 19, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Home-improvement businesses are profiting at an all-time high as the real estate market continues to remain strong in most areas of the country and homeowners are looking to increase the value of their investments. Accordingly, many successful franchise systems have developed in recent years providing services include cleaning and maintenance, along with other specialty business models. I recently spoke with Nick Lopez, founder and CEO of Denver-based LIME Painting, who says that his business has differentiated itself by offering more than 15 revenue streams, exponentially increasing the possible returns from a single client. “Most of our clients start with standard painting,” he explains. “But [they] add on other services such as gutter repair or replacement, walkway refinishing or even a nice new garage-floor surface. Painting is a $40 billion dollar industry, but the home-improvement category is a $400 billion sector.” […]

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Branding Lessons From Businesses That Use Buzz to Drive Growth.

Banksy and others demonstrate how to take advantage of this strategic tactic. August 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Every brand hopes to build major buzz. Gaining marketing momentum can position companies and ideas to take off and succeed in big ways, but how do they best grab this kind of attention? Before I showcase some other brands, I want to share one key lesson I’ve learned while building my own resume as a tech entrepreneur, author, angel investor and radio/podcast host. That is, I rarely talk about my success, instead focusing on my biggest failure as a way to differentiate my brand. Namely, my time in prison. I turned my hardest setback into a successful branding tactic, proving that creativity and resilience can transform even the bleakest situation into a massive opportunity. So don’t be afraid to make noise and go against the grain. Some people won’t […]

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How Ryan Dossey Pushed Past Fear to Lead a Happier, More Successful Life

Lead from a position of strength. August 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Ryan Dossey, founder of Call Porter, a support company for real estate investors. It was condensed by The Oracles. What was a defining moment early in your life? Ryan Dossey: Growing up, I watched my grandfather bust his back as a pharmaceutical sales rep. He and my grandmother grew apart as a result, and she got heartbreakingly bitter, so it was incredible to watch them fall back in love when he retired. But then, she had a stroke 12 months later. She forgot his name, and her mental capacity reverted to that of a 12 year old. Now he’s her caretaker. He worked so hard for decades to enjoy just one year. […]

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Now Is the Time to Future-Proof Your Data Privacy

Safeguarding has always been a must, but it’s a legal obligation too. August 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The ever-growing need for businesses to safeguard and manage the sensitive data they collect and use should not be overstated, especially in today’s climate of eroding trust. This sentiment became a mandate overseas late last May, when the EU’s General Data Protection Regulations (GDPR) went into effect. GDPR compels organizations to prevent data from getting into the wrong hands and ensure that it’s obtained through consent. It also places a strong onus on companies to respect the rights of individuals as data owners, such as adhering to requests for access. However, more than one year since its introduction, and a further two since the regulations were announced, an alarming number of businesses have yet to comply. Only 35 percent of European companies provided personal […]

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Why Companies Should Make Freelancers Their No. 1 Priority

Skillful contract workers have proved the difference between success and failure for numerous businesses. August 19, 2019 5 min read This story originally appeared on Glassdoor Freelancers are among the most valuable workers businesses have access to — and many successful companies simply couldn’t thrive without them. Your company may not need a full-time, 40-hours a week graphic designer on staff, but you could easily reach a point where a great corporate design could transform your business. Just ask the freelancer who created Nike’s iconic Swoosh. Skillful contract workers, including attorneys, programmers and writers, have proved the difference between success and failure for numerous businesses. Yet for all that freelancers bring to the table, many companies — whether large corporations or early-stage startups — fail to treat them nearly as well as they do their full-time employees. Every long-term freelancer has a horror story about jumping through hoops and making 20 phone calls just […]

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Choose the Best Small Business Loan for your Needs

Specific loans can help you start or improve your small business. August 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting a business is expensive. Upgrading equipment, expanding to new locations and adding employees is also pricey. No matter where you are in the business life cycle, from startup to growth, a business loan can help get you started or address specific needs along the way. A 2019 Small Business Credit Survey by Federal Reserve Banks found that 43% of small business seek external funds and 70% of small employers firms carry outstanding debt. According to this survey, 56% of respondents applied for loans to expand their businesses, pursue new opportunities, or acquire business assets and 44% needed the funding to meet operating expenses. Most small businesses apply to online banks or large lending institutions for these funds, though some use credit unions and other […]

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Upgrade Your Facebook Marketing Efforts With This Course

Get ahead of the competition with the latest strategies for 2020. August 19, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media marketing is a vital branch on your digital marketing tree, and it’s only going to get more important as time marches on. Just because you’ve got a solid grip on your current channels doesn’t mean it will stay that way forever. Algorithms for sites like YouTube, Instagram, and Facebook change frequently, and once they change you’ve got to alter your marketing strategies. Facebook Marketing 2019: 1000% Engagement & Sales Strategies has the most up-to-date hints and tips that will signal boost your page. In just four hours, you’ll learn how to add followers and […]

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The Best Tools Any Affiliate Marketer Needs in Their Toolbox

If you’re remodeling your bathroom and you want to tear down a wall, what do you use? You could use your bare hands, but what does that get you? Maybe a couple of bloody stumps? It’s the same with affiliate marketing or eCommerce. If you’re trying to market to the masses without the right tools, you’re stunting your progress. Let’s fill up your toolbox with the best affiliate marketing and eCommerce tools both free and paid. 1. Competitive Intelligence Tools It’s an assumption you just have to make. Nothing you do on the internet is private. Ad companies are gobbling up your information like Pacman gobbles blue ghosts. And as an affiliate marketer, that’s a great thing. You can pretend you’re in the CIA gathering intelligence on terrorist cells across the world. Gather information on your competitors and gain a competitive advantage. Dig into your competitor’s funnels with Spypush. They […]

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The Biggest Hidden Cause of Burnout (and What to Do About It)

Hint: Burnout has nothing to do with overworking. August 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You’re running on empty at work and getting dangerously close to burning out. Better rest up, scale back your hours, and set some healthier boundaries, right? Maybe not.  Burnout is the product of chronic and unmanaged workplace stress, so it’s natural to assume that overworking is the primary cause. Casually mention your impending burnout to a friend or colleague, and nine times out of 10, they’ll suggest you take some time off, catch up on your sleep, and maybe even talk to your manager about a reduced workload. Related: These Three So-Called Stress-Relievers Are Actually Making Your Burnout Worse But what if we’re missing something?  There’s a hidden cause of burnout that we don’t talk about much. And it has nothing to do with overworking. Shocker, right? It’s feeling […]

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This Tech Founder Breaks Down How to Earn Your Customers’ Trust

It won’t be an easy journey, but it’s worth it in the end. August 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Colt Seman, the CMO and founder of Miku, to talk about his experiences working in the baby monitor business.  Seman was able to gain customer trust and disrupt the marketplace by establishing how the Miku device was somewhat of a revolutionary in the market space. The product comes with customizations, including a base that can be adjusted to specific heights, along with other hardware components. Seman notes there really isn’t a “Dyson of baby goods” within the consumer space yet. The CMO worked to show that the Miku device is both tested and performs at a high level.  Click the video to hear more. Related: How This Charitable Business Keeps Its Profits Within the Community Entrepreneur Network is a premium […]

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5 Best Practices for Retail Staffing in Cannabis

Finding the right employees to elevate your business can be a challenge. This story originally appeared on Marijuana Retail Report Journalists call it “the green rush,” and for good reason — the cannabis industry in California, already the largest legal cannabis marketplace in the world prior to January 1, now is poised to evolve into an even bigger behemoth. Jobs? Oh yes. Grows, delivery services, ad agencies, edibles manufacturers, retailers — companies across the state are hiring like crazy. The hiring spree is even affecting other industries, like restaurants, which are losing cooks and servers to dispensaries and grows. Retailers serve as the principal cannabis ambassadors for this rapidly expanding industry, and dispensary jobs are some of the most sought-after in the business. But retail gigs, too, pose some of the most difficult hiring challenges. Job openings arrive with plenty of resumes (sometimes, it’s an inundation). The tough part is finding the right […]

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How to Get Things Done Even When Your Business Is in Chaos

Not all chaos is bad, and here’s how to harness it. August 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often stress when they hear the word chaos. If that’s you, I’ve got something to tell you: All chaos is not created equal. A business in bad chaos — the type you fear — looks time wasted, energy spent in the wrong areas, and people not utilizing their talents fully. When your company experiences this chaos, it doesn’t just hurt your head. It hurts your wallet too. But chaos isn’t always bad. If your company’s making more and more money, that chaos is under control. In the middle of this chaos, you can get things done efficiently and move your company’s mission forward. Here’s how to keep on keeping on in the midst of chaos. Get control of yourself If you see nothing but […]

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One Ridiculously Easy Addition to Enhance the Power of Your Blog Posts

The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your content marketing strategy puzzle. And how do you connect those puzzle pieces to keep readers engaged with your story and on your site for longer? Internal links: a strategic way to connect your content I often advise writers to be selective about the hyperlinks they include in their blog posts. While links allow you to cite external sources and provide more background information on certain topics, articles that make sense without clicking on a bunch of links are naturally easier to read. That said, linking to your own content is an opportunity to showcase your […]

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Entrepreneurship Often Involves Uncertainty. Here’s How to Deal With It Productively.

The future may be unknowable, but it isn’t unimaginable. August 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Late South African economist Ludwig Lachmann once wrote, “The future is unknowable, though not unimaginable.” What he meant is, it’s beyond our ability to know what the future will bring. We cannot plan without errors, because we do not actually know anything about the future before it’s already reality. The future is not simply unknown, which suggests a lack of information, but unknowable — what will be is uncertain. There is no information. We are, in this sense, slaves to destiny. Related: 11 Ways Emotionally Intelligent People Overcome Uncertainty But while the future is unknowable, this does not mean it is hopeless. Our efforts always aim to create some specific, limited part of the future. Entrepreneurs do this more than others, as entrepreneurship scholar Saras Sarasvathy argues. They can do […]

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Success Lies in the Subtleties, and Every Second Counts

John K. Coyle, discusses why a moment’s duration doesn’t correlate to its value. Read_More Related posts: I Once Had 5 Jobs in One Year. Here’s How I Finally Found Career Success. How to Be an Inspired Leader and Motivate Employees to Success 6 Ways in Which You Can Make Your Business an ‘Overnight Success’ The Secret to Success No One Tells Entrepreneurs Why Online Success Is Not a Spontaneous Experience How to Look Beyond Your First Venture to Create Sustainable Success 7 Ways We Ruin Our Own Success 5 Big Lies That Block Your Progress — and How to Conquer Them

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‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni

The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning campaigns for some of the world’s most iconic brands. August 18, 2019 10 min read This story originally appeared on Authority Magazine Laila Mignoni, the Director of Creative Excellence at BACARDI, is based in Bermuda and New York City. Throughout her career, she has delivered award-winning campaigns for some of the most iconic global brands across Retail, Automotive and Luxury. She graduated with Honors from La Sorbonne University in Paris with a Masters in Arts — she’s a brand builder and digital native expert. Laila moved from agency side to BACARDI Global Brands in 2014 where she ran MARTINI global communications from London. Recently she has shifted to manage BACARDI rums, launching the brand’s new platform ‘Do What Moves You’ across channels. Thank you so much for doing this with us! Can you tell us a story […]

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Here’s How to Reduce the Cost of Cannabis for Consumers

Consumers could be saving money while cultivators extract higher profits. This story originally appeared on Green Market Report On August 6 we published an article that illustrated the savings for consumers and additional profits for cultivators that could be produced through the use of a properly organized Cannabis Cooperative Association (“CCA”). This article describes the savings for consumers and the additional profits for cultivators in the movement of cannabis in the form of extracted oil. As we have said on multiple occasions, a CCA is the most financially efficient structure for engaging in business in California’s cannabis industry. The utilization of a CCA for the movement of cannabis as extracted oil produces even greater price reductions for consumers and increased profits for cultivators than with flower. This occurs because more costs are incurred between the cultivator and the consumer in the movement of extracted oil than in the movement of flower. […]

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How to Use Your Calendar Like GPS

This author breaks down how he perceives time and offers insight on how to maximize it. August 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Steven Griffith is an author of The Time Cleanse and performance expert on the connection between time, productivity and performanc. In this video, he talks about his perception of time and promotes his techniques and habits that not only minimize some of the most common distractions we face, but also help maximize the return on the time we invest. Griffith and The Playbook host David Meltzer discuss the importance of the pragmatic calendar and the detrimental effects that technology has on our lives in terms of productivity. They share their perspectives on strategies they use to prevent the phone from wasting their time, the distinction between goals and intentions, and the beneficial impact that sleep and meditation have on your productivity. […]

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