Take the Fork in the Road: Come Up With Awesome Business Ideas

Most people choose left or right when they come to a fork in the road. And you could just follow everyone else. Or you could just take the fork and do something with it. This is what business building is like. It’s looking at what other people aren’t doing and doing that. But how do you get from, no clue to successful idea? Do you pull a rabbit out of a hat? Shuffle a deck of cards? Today we’re going to give you a small map you can follow to getting to your best business ideas. 1. Take Note Like the illustration above, you can easily find out where people have gone in the past. With the advent of the internet, this has become even easier. You can easily find case studies online. Look at the niche you’re interested in and find out what startups other Entrepreneurs have done. Take […]

Read more

The Riches Are in the Niches—The Advantage of SMALL

Pat Flynn: I remember when I was in high school, and just to paint a picture for you, I was the shortest kid in my grade. Even my junior year of high school I wasn’t past five feet tall and I barely passed five feet tall my senior year of high school. I had a growth spurt my sophomore year of college, but going back to high school, unfortunately a lot of my friends liked to play basketball. If you know anything about basketball, the taller you are, the bigger the advantage is. Now, I did play with them because they were my friends, but I hardly got passed the ball. When I had the ball I would take shots and because I never got a lot of practice, I would never make it, so you know, I was always last picked and that sort of thing. But I’ll tell […]

Read more

Screw the Naysayers. Learn From Beryl Stafford and Her Vegan Snack Success

Sometimes, having the world against you is a good thing. You realize whatever you’re trying to accomplish is bigger than what most people believe is possible. And if you were to accomplish it, the world would bow down in adoration. You wouldn’t think the world would be against a new kind of vegan cereal bar. But only 6% of U.S. consumers claim to be vegan. And most people don’t understand vegetarianism let alone veganism. (You’re vegetarian? Ok, I’ll fix chicken!) When Beryl Stafford began baking oat bars and wrapping them in Saran wrap, she wasn’t exactly gunning to change the world’s mind about vegan snacks. Instead, she was hoping to avoid a boring 9-5 and the whole panty-hose and uncomfortable pants-suit culture. Here’s how she fought through the naysayers and came out on top. Hint: she never gave into the pants-suit culture. 1. Stafford Started Small and Local Whenever you […]

Read more

How to Make Your WordPress Website Secure (SSL) in 6 Steps

If you’ve looked into search engine optimization as a promotional technique for your website, you have likely come across the advice to make your website secure (having an https:// appear in front of your URLs instead of http://). Google has been very vocal in pushing for all websites to make the move to being secure, and even claims to give sites using SSL a slight boost over sites without it. This guide is meant for typical WordPress based websites. If you’re an e-commerce store or a more complex website, you’d be better off employing an SEO consultant to oversee the migration. Step 1 – install a secure certificate My hosting company enables secure certificates for websites hosted with them by default (though you need to follow through with the steps listed below to have your sites render using them). They’re very basic SSL certificates, but they meet the minimum standards […]

Read more