What Are Vanity Metrics and Why You Should Be Leary of Them

You’ve been told that social media marketing will bring you money. You go out and create an Instagram account, a Facebook Page, a Twitter account and you start creating. One of your posts go viral. And then your revenues remain the same. What’s going on? You got hundreds of shares on that Facebook post. Why aren’t they pouring into your eCommerce store and buying up all your stuff? You might have fallen victim to the classic marketing blunder. Vanity metrics. Here’s what they are and why you should focus on other metrics instead. What Are Vanity Metrics? Vanity metrics are impressions like comments, followers, shares, open rates, views, likes, traffic, etc. You might know these as engagement metrics. And there’s nothing wrong with measuring them. The only problem is, they don’t actually represent money. They only represent engagement. And if people aren’t moving down your marketing funnel, these metrics are […]

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Get Your Business Seen on Google Search Results with This $13 Course

Learn how to rank in all 10 Google search results in less than an hour. August 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The more things change, the more they stay the same. That’s true for many things, but especially the internet. Regardless of how advanced algorithms have become, there’s still one main way to see and be seen: Google search results. If your business doesn’t rank high on the Google Search Engine Result Pages (SERP), then you’re practically invisible. Fortunately, even if your website is currently unseen, there are ways to boost it to the top of the search pages. One simple way is with this 47-minute Advanced SEO: Rank in All 10 Google Search […]

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Supercharge Your Marketing by Learning Advanced SEO

This class goes beyond the basics to future-proof your company’s SEO. July 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the future in mind. Beyond the Basics: Advanced SEO Optimization Tactics That You Can’t Google teaches you the hard concepts for less. Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TD-IDF) are the keys to your business’s SEO success. They’ll take you beyond standard keyword strategy with tactics that top agencies use to optimize […]

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Latest SEO Trends, Tips and Discussions to Improve Rankings in 2019

SEO… no matter what year it is, what your business focus, or what industry you are in, it’s always going to be a discussion. When someone types something into Google, they actually are in buying or engagement mode. It’s not like social media where everything is scattered and your ads just happen to appear to an audience while scrolling through their feed. Throw voice search and mobile usage into the mix, and rules are changing at even faster rates. Related blog posts and resources: If someone searches for something on Google, they are looking for information, to be entertained, or to purchase something. This is why Google Ads has always worked so well — as it’s hard to find a more targeted audience and monetization opportunity. Even with all of that in mind, SEO and how to effectively rank content and websites in Google is still changing all the time. […]

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7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical. July 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup’s website. Related: This Ingenious PR Strategy Will Improve Your SEO Check out these simple (and cheap) SEO tricks that will help boost your startup’s website rankings. 1. Create high-quality content to optimize SEO First up, the Google search algorithm tends to give priority to high-quality content. Valuable high-quality content pulls readers to your website and it makes them stay on your site a lot longer. […]

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How to Get The Most Out of Your Digital Marketing Investment

Marketing isn’t an expense, it’s an investment. I you’re an solopreneur, sometimes that’s hard to get your mind to believe. We’re so accustomed to seeing other investments as what they are. Need shelter? Buy a house. It’s an investment. Want to retire? Create a stock portfolio. It’s an investment. If only we could let go and see marketing in the same light. Well, I’m here to help you with that. Keep reading to learn more about making the most of your digital marketing investment. 1. Recycle Content Time is a valuable resource when you’re a solopreneur. And researching topics for every single advertising medium could gobble up all your time. Instead of creating one topic for you blog post and one topic for your YouTube post, use one topic for both. You could even use your blog as a reference for your video content. You can do the exact same […]

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Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

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How to Budget For and Find Excellent SEO Content

Does budgeting bring you great anxiety? Are you worried you’re not paying your people enough money? Are you worried you’re losing money? It’s difficult to find the balance between reward and return on investment. If someone makes you a ton of money, they’re worth rewarding. If their work returns marginal results, you feel cheated. So, you go to the interwebs to figure out how much you should pay for SEO content. And you’re befuddled. The answers are so insanely variable, you want to slam your laptop closed and toss it through a window. “There is no balance! Only chaos!” You shout, scattering the nearby pigeons roosting on a telephone wire. Ok. Chill pill time. There are a wide range of SEO content services out there. And you can figure out what is a good price to pay for SEO content. Today, we’re going to help you figure it out. 1. […]

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Search Optimization Similes to Use When Explaining What SEO Is

Awful similes are like fingers. When they’re anywhere near your eyes, you want to wince or pull back. For example, if you were reading a novel and the author compared someone’s breasts to bronzed mangoes, you might start thinking you’ve accidentally picked up a Harlequin romance. Something like that takes you out of the narrative. Similarly, if you’re trying to explain what an SEO marketer does, you’ll have people falling asleep or wincing with the wrong metaphors. It’s difficult to explain to just anyone what SEO is. I’m gonna try to give you a few easy ways out. Here are some similes that might be helpful when explaining SEO. 1. SEO is Like a Good Mystery Imagine you’re a detective attempting to solve a crime. What do you need to do? Evaluate patterns, research past behavior, and predict future behavior. An SEO does the same thing. They evaluate past keyword […]

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Why Does a Plumber Need SEO?

Plumbing is an ancient device. The earliest known water pipes date back to 4000-3000 B.C. in India. It took nearly 6000 years for us to invent the modern toilet. What then does a plumber need with contemporary digital technology? You don’t need the internet to fix a drain problem. What the regular Joe often forgets is that plumbers have to be businessmen too. And if you’re a plumber who wants to eat and pay their mortgage, you’ve gotta have an online presence. Here are the reasons any businessman needs SEO. 1. Long Term Benefit Unless you became a plumber to become a businessman, you probably don’t have a business degree. You’re thinking about pipes not future business strategy. But you are running a business, and a profitable business has long-term potential. The internet isn’t going away. Thus, more of your potential clients and customers are going to be online in […]

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Early Data on Google June 2019 Core Update Shows Some Scary Things

Early Data on Google June 2019 Core Update Shows Some Scary Things The other day we were saying how maybe the Google June 2019 Core Update wasn’t much to fret about. And that was a maybe. Now, we’re starting to worry. Here’s the reasons why. 1. Data Provider’s Data Show Winners and Losers RankRanger, Search Metrics, Moz, and Sistrix are some of the top SEO data providers out there. And they’re on top of things for you who are too busy working to improve your site’s rankings. They keep massive data sets on Google and can make decently fast comparisons and predictions. The losers so far according to Rank Ranger on Twitter are possibly Gambling and Health and Finance (again :(. They admit it’s still early, so things could change, but they just wanted you to know. Dr. Pete Meyers over at Moz (a personal acquaintance of mine *proud chuckle*) […]

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The June 2019 Core Update is Here, Folks

We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was. But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department. And just yesterday, Monday June 3rd, Google announced their June 2019 Core Update is now live. Historically, any SEO company and their clients would quietly freak out when Google makes changes at the algorithm level. But we’re here to give you the goods on this update real fast. Maybe by the end, you’ll feel a little better. Google Isn’t Trying to Freak You Out Back in October of 2018, Google put out an “update about updates.” They claimed that “most [updates] have little noticeable change…” Which we know is complete B.S. (Proof? Medic Update, ‘nuf said.) They then […]

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Improve Local SEO Results With a Trusted Digital Marketing Agency

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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2019 and the State of Keyword Research

It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the advent of Answer Box, we no longer can rely solely on search volume. Search volume doesn’t always mean clicks. For example, if I look up “how many stars are in the sky” I get an Answer Box that gives me the answer. Unless I want to find out more about stars in the universe, I’m probably not going to click on anything else. […]

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Reverse Engineering a Successful SEO Plan of Attack

The best way to learn how to do something is to attempt to replicate someone else who has already done it. Knowing absolutely nothing else, if you’re trying to learn how to ride a bicycle, a good place to start is to watch someone else ride that bike. You can deconstruct the fundamental components: sitting in the seat, holding the handlebars, and pedaling with your feet. Search engine optimization can work in much the same way. If you want to run a successful SEO campaign, a great place to start is to see how your competition is already doing it. If your competition already ranks for the target keywords you have in your crosshairs, you can reverse engineer their SEO efforts to send your site soaring up those search engine results pages. To do that, you’ll need to arm yourself with the right data and analytics first. Who Is Your […]

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You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

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5 Things Most Site Owners Do Wrong with Their SEO

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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Look Out for These 5 Signs of Black Hat SEO

Black hat SEO techniques will hurt your rankings and your business. Here’s how to spot them. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for bad practice. You need to know how to identify black hat SEO techniques. Here are five signs to look for in your website and others. What Is Black Hat SEO? SEO, which stands for search engine optimization, is the process of designing a website to rank higher in search engines like Google, Amazon or the App store. It’s an innovative way to “optimize” content, whether you’re a […]

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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service

First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. April 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Not long ago, your customers probably didn’t feel as though they were drowning in a sea of options. They relied on a handful of local companies to serve their everyday needs, and they easily remained loyal to their favorite brands. Related: 7 Best SEO Tools to Help You Rank Higher in Google But times have changed: Today, customers — yours and everybody else’s — are being bombarded with an overwhelming amount of choices on everything from where to grab a slice of pizza to where to hire a trustworthy lawyer; and that leaves them more indecisive than ever. Not to mention that the modern-day consumer doesn’t want to be heavily marketed to, but […]

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