Digital Marketing Hacks to Reel in Clients – ShoeMoney

Where do your clients find you? According to the Clio legal trends report, more than a third find you through an online search. If you’re ignoring digital marketing as a law professional who owns a practice, you’re ignoring a massive chunk of potential income. Likely, the sniveling attorney down the street who gives you sideways glances when you walk into the courtroom is getting your online business. Don’t let the sniveling attorney down the street get your business. Pay attention during the next few paragraphs and you’ll learn how to hack the marketing world to your advantage and reap the rewards. Content Will Hook Them Your potential clients have questions about their legal situations. You’re the expert. Just as you might come to my site for marketing law firms trends potential clients might come to yours for legal advice. But the question is, how do they find the content on […]

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Become an SEO Expert and Make Your Business Stand Out Online

Save on those huge SEO fees by doing the hard work yourself. February 10, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. SEO is a crucial element of any marketing strategy, bringing in organic traffic to your webpages with relatively little expenditure. However, if you’re paying an agency or consultant to do the content and technical SEO work, you’re cutting into your bottom line. SEO agencies can cost up to $150/hr while consultants may charge $100/hr. If you do the heavy SEO lifting yourself, however, that’s another story entirely. Learn how to be your own SEO pro in The Pro Google SEO & SERP Certification Bundle. This ten-course bundle offers a comprehensive education on how to make […]

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How to Hack New Website SEO Like a Pro in 2020

Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website? With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO. Related blog posts and resources: Continue reading this article to learn more about the best SEO strategy for a new website. 1. Get Your Google My Business Listing Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business. You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive […]

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2020 SEO Trends to Help You Smash the Search Engines – ShoeMoney

There’s a crisis on the internet. More than half the pages on the web don’t have a single backlink! How terrible. What were going to find out today is that maybe it isn’t so terrible not to have a backlink after all! But we’ll reserve that for later. Right now, you need a prophet. Someone who can tell you what to expect in the SEO sphere in 2020. I’m your man. Here’s a quick take on some of the SEO trends you should expect this year. 1. Linkless Brand Building Back in 2018, we heard some rumblings from Google and Bing. Duane Forrester, former senior product manager at Bing said that unlinked mentions might be as strong a signal as backlinks. And the patent Google filed back in 2012 for Panda talks about something similar. Not to mention, Google’s own Search Quality Guidelines say that quality scorers need to look […]

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Want to Improve Your SEO? This Technical Training Can Help.

Improve your SEO strategy by getting technical. December 27, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search accounts for 53 percent of all traffic online, so if your business doesn’t have a solid search engine optimization (SEO) strategy, you’re missing out on a lot of potential income. In The Complete Technical SEO Course, you’ll learn how to optimize your site’s pages to be more search engine-friendly so you can draw in more prospects and get more conversions. This […]

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Help Your Business Thrive Online With a Solid SEO Strategy

Learn SEO secrets to push your pages to the top of Google. December 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That means you need a viable, comprehensive SEO strategy. You’ll learn how to create one in The Pro Google SEO & SERP Certification Bundle. This 10-course bundle gives you a beginner-friendly, yet extensive, introduction to SEO. You’ll learn how […]

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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: My question is about balancing the SEO needs with the conversation needs, an issue when driving traffic through organic rankings. I think the issue I am struggling with is “the thing that a customer might search for is not what they want to buy.” I know how to rank any page for anything, and through your training, I am beginning to know how to think about a page that achieves its objectives. I think what I am struggling with is balancing the two and deciding what keywords to optimize the home page for when trying […]

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8 Things High Ranking Websites All Have in Common

Did you know that, on average, the first organic search result from Google gets 32.5 percent of the total traffic share? Did you also know that sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share? Basically, if you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible. Related blog posts and resources: Getting there isn’t exactly an easy feat, though, especially when you’re part of a competitive market. It is possible to improve your ranking, though. Read on to learn about eight of the characteristics all high-rank websites have in common. If you can make these improvements to your site, you’ll be amazed at how your position improves. 1. Security and Accessibility Website security and accessibility play a significant role in […]

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Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Microsites are somewhere in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Successful microsite creation requires a clear goal and focus for the microsite and should be built from the ground up optimized for achieving that goal. Here are a few tips to help you use microsites.   Tip #1: Tightly tap into visitor motivations Microsites can be more focused on […]

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Learn the Technical SEO Skills Needed to Rank Higher on Google

This comprehensive course will take you from SEO novice to expert. November 7, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a significant amount of traffic. It’s essential to be on that first page for any given result and, better yet, in the first couple of listings. But how do you do it? You need to get technical. The Complete Technical SEO Course […]

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Neil Patel Reviews Google’s New Link Building Guidelines

Neil Patel and SEO go together like peanut butter and jelly. Search for anything related to SEO, content marketing or affiliate marketing in Google… and you are sure to find one of Neil’s articles, companies or interviews ranking right at the top of the search results. Millions of site owners, brands, and entrepreneurs end up on Neil’s site every month seeking his latest expertise and wisdom on everything from how to start a business, ranking higher in Google, or creating content on websites and social media that gets attention. It’s also not just his own site, but plenty of others where Neil Patel has been featured, cited as an expert, or even listed as a speaker or influencer to follow. Related blog posts and resources: With all of this in mind, Google has recently been coming out with some changes and new site owner recommendations of their own – which […]

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What Are Vanity Metrics and Why You Should Be Leary of Them

You’ve been told that social media marketing will bring you money. You go out and create an Instagram account, a Facebook Page, a Twitter account and you start creating. One of your posts go viral. And then your revenues remain the same. What’s going on? You got hundreds of shares on that Facebook post. Why aren’t they pouring into your eCommerce store and buying up all your stuff? You might have fallen victim to the classic marketing blunder. Vanity metrics. Here’s what they are and why you should focus on other metrics instead. What Are Vanity Metrics? Vanity metrics are impressions like comments, followers, shares, open rates, views, likes, traffic, etc. You might know these as engagement metrics. And there’s nothing wrong with measuring them. The only problem is, they don’t actually represent money. They only represent engagement. And if people aren’t moving down your marketing funnel, these metrics are […]

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Get Your Business Seen on Google Search Results with This $13 Course

Learn how to rank in all 10 Google search results in less than an hour. August 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The more things change, the more they stay the same. That’s true for many things, but especially the internet. Regardless of how advanced algorithms have become, there’s still one main way to see and be seen: Google search results. If your business doesn’t rank high on the Google Search Engine Result Pages (SERP), then you’re practically invisible. Fortunately, even if your website is currently unseen, there are ways to boost it to the top of the search pages. One simple way is with this 47-minute Advanced SEO: Rank in All 10 Google Search […]

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Supercharge Your Marketing by Learning Advanced SEO

This class goes beyond the basics to future-proof your company’s SEO. July 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the future in mind. Beyond the Basics: Advanced SEO Optimization Tactics That You Can’t Google teaches you the hard concepts for less. Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TD-IDF) are the keys to your business’s SEO success. They’ll take you beyond standard keyword strategy with tactics that top agencies use to optimize […]

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Latest SEO Trends, Tips and Discussions to Improve Rankings in 2019

SEO… no matter what year it is, what your business focus, or what industry you are in, it’s always going to be a discussion. When someone types something into Google, they actually are in buying or engagement mode. It’s not like social media where everything is scattered and your ads just happen to appear to an audience while scrolling through their feed. Throw voice search and mobile usage into the mix, and rules are changing at even faster rates. Related blog posts and resources: If someone searches for something on Google, they are looking for information, to be entertained, or to purchase something. This is why Google Ads has always worked so well — as it’s hard to find a more targeted audience and monetization opportunity. Even with all of that in mind, SEO and how to effectively rank content and websites in Google is still changing all the time. […]

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7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical. July 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup’s website. Related: This Ingenious PR Strategy Will Improve Your SEO Check out these simple (and cheap) SEO tricks that will help boost your startup’s website rankings. 1. Create high-quality content to optimize SEO First up, the Google search algorithm tends to give priority to high-quality content. Valuable high-quality content pulls readers to your website and it makes them stay on your site a lot longer. […]

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How to Get The Most Out of Your Digital Marketing Investment

Marketing isn’t an expense, it’s an investment. I you’re an solopreneur, sometimes that’s hard to get your mind to believe. We’re so accustomed to seeing other investments as what they are. Need shelter? Buy a house. It’s an investment. Want to retire? Create a stock portfolio. It’s an investment. If only we could let go and see marketing in the same light. Well, I’m here to help you with that. Keep reading to learn more about making the most of your digital marketing investment. 1. Recycle Content Time is a valuable resource when you’re a solopreneur. And researching topics for every single advertising medium could gobble up all your time. Instead of creating one topic for you blog post and one topic for your YouTube post, use one topic for both. You could even use your blog as a reference for your video content. You can do the exact same […]

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Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

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How to Budget For and Find Excellent SEO Content

Does budgeting bring you great anxiety? Are you worried you’re not paying your people enough money? Are you worried you’re losing money? It’s difficult to find the balance between reward and return on investment. If someone makes you a ton of money, they’re worth rewarding. If their work returns marginal results, you feel cheated. So, you go to the interwebs to figure out how much you should pay for SEO content. And you’re befuddled. The answers are so insanely variable, you want to slam your laptop closed and toss it through a window. “There is no balance! Only chaos!” You shout, scattering the nearby pigeons roosting on a telephone wire. Ok. Chill pill time. There are a wide range of SEO content services out there. And you can figure out what is a good price to pay for SEO content. Today, we’re going to help you figure it out. 1. […]

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Search Optimization Similes to Use When Explaining What SEO Is

Awful similes are like fingers. When they’re anywhere near your eyes, you want to wince or pull back. For example, if you were reading a novel and the author compared someone’s breasts to bronzed mangoes, you might start thinking you’ve accidentally picked up a Harlequin romance. Something like that takes you out of the narrative. Similarly, if you’re trying to explain what an SEO marketer does, you’ll have people falling asleep or wincing with the wrong metaphors. It’s difficult to explain to just anyone what SEO is. I’m gonna try to give you a few easy ways out. Here are some similes that might be helpful when explaining SEO. 1. SEO is Like a Good Mystery Imagine you’re a detective attempting to solve a crime. What do you need to do? Evaluate patterns, research past behavior, and predict future behavior. An SEO does the same thing. They evaluate past keyword […]

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