You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

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5 Things Most Site Owners Do Wrong with Their SEO

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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Look Out for These 5 Signs of Black Hat SEO

Black hat SEO techniques will hurt your rankings and your business. Here’s how to spot them. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for bad practice. You need to know how to identify black hat SEO techniques. Here are five signs to look for in your website and others. What Is Black Hat SEO? SEO, which stands for search engine optimization, is the process of designing a website to rank higher in search engines like Google, Amazon or the App store. It’s an innovative way to “optimize” content, whether you’re a […]

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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service

First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. April 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Not long ago, your customers probably didn’t feel as though they were drowning in a sea of options. They relied on a handful of local companies to serve their everyday needs, and they easily remained loyal to their favorite brands. Related: 7 Best SEO Tools to Help You Rank Higher in Google But times have changed: Today, customers — yours and everybody else’s — are being bombarded with an overwhelming amount of choices on everything from where to grab a slice of pizza to where to hire a trustworthy lawyer; and that leaves them more indecisive than ever. Not to mention that the modern-day consumer doesn’t want to be heavily marketed to, but […]

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Boost Your Website’s Visibility With This SEO Course

April 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it’s highly unlikely you’ll get the traction you need to reach the customers you want. And in a marketplace as vast and competitive as, well, the entire internet, it can feel like a pretty lofty goal to rise to the top. The Complete SEO & Backlink Master Course shows you how to navigate the complex world of saturating your web content for more visibility, authority, and ultimately, higher sales with a wider audience. From the keywords you choose to the backlinks you generate, there are multiple […]

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SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

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How Richard Fong Is Helping Other Entrepreneurs Find Bliss

‘Mastering the Google beast’ isn’t as difficult as it sounds. March 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Richard Fong, founder and CEO of Bliss Drive, a digital marketing, SEO, and lead generation agency. It was condensed by The Oracles. Who was your biggest influence growing up?  Richard Fong: My father. I admire his perseverance and dedication to our family. He journeyed to the U.S. from China when my mom was eight months pregnant with me. I didn’t speak to him until I landed in Kansas when I was eight years old. My parents struggled for years in the U.S., working at a restaurant during the day, learning English at night, and sleeping in the restaurant’s attic. They eventually opened their own restaurant, where I started […]

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The Three Pillars of Inbound Marketing

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities. Why not try inbound marketing. Today, most of life is connected to the internet in some way. In fact, 80% of U.S. citizens are “online.” Using the internet’s own structure to market might seem like a simple answer, but it’s just not as obvious to some people as you’d think. This is what we call inbound marketing. Here’s the three pillars of inbound marketing. 1. On-Site Content Marketing While some claim this isn’t the same as inbound marketing, I beg to differ. How else are you bringing leads directly to your site without paying Google? Content marketing does a few things. It establishes […]

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Mirror Mirror on the Wall, Will SEO Fall?

Mirror Mirror on the Wall, Will SEO Fall? Ben Mattice March 15, 2019 “My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google. We’re spending $65 billion annually on SEO service, so the money will drive the industry. There’s plenty of motivation to stay ahead of the game. So, let’s look at what we know about the future of SEO so far. 1. AI is the Future of Search “Clever, girl” we’ll be saying as we watch Google’s RankBrain get even smarter. “The Age of the Smart Machine” is upon us and we will grovel at our robot overlords. But secretly we’ll be plotting […]

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5 Ways to Make a Killing as a Ghostwriter

I’m a ghostwriter. I’ve written hundreds of articles and gotten zero credit (but enough money to make it worth it). So you won’t see all of my work publicly listed (although you’ve probably read my work and not known it). It’s not for every writer. Some writers would prefer a byline with every piece. And there’s nothing wrong with that. But the ability to hire a writer without anybody knowing you’re doing so is a valuable thing. It frees marketers and fulltime writers and celebrities from the time-consuming task of laying down words. And ghostwriters charge their worth to boot. Now, there are various kinds of ghostwriters and various methods to becoming one. I’m going to touch on two very specific kinds of ghostwriting today. And by the end, you’ll know whether it’s for you or not. You’re A Ghostwriter…What Kind? I don’t particularly advertise that I’m a ghostwriter (although […]

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Choosing KPIs in Google Analytics

As more brands continue to invest in their online persona and digital marketing initiatives, it’s becoming increasingly important for marketing service providers (MSPs) to verifiably demonstrate the value of their work. The most successful and recommendable MSPs push to measure the impact their work has beyond a simple transactional level; by mapping and tracking multiple touch points throughout the customer lifecycle. Know Your Client Inside and Out When it comes to choosing appropriate key performance indicators (KPIs), it’s crucial to go beyond the surface level of sales. Every client has a different set of core business objectives, so the web analytics strategy that you implement should align with those objectives and be catered to your customer’s overall vision of success. The first step in defining the key performance indicators for a given campaign is to get to know the needs of your client and their business. “Meet with your client. […]

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Ask MarketingSherpa: How do small businesses find clients?

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa:  I have a question for you. In this ever more increasing digital age — where pressing palms and getting face time is getting harder and harder. How do small businesses find clients? I am a graphic designer/marketer whose business model is to contract with other small businesses. Much like a General Contractor hires subs when they build or remodel a house. When I get together with other contractors in the marcom field (web designers, marketers, other designers, branding specialists, etc.) the first question is generally ‘So, how do you find new clients?” The answer is generally referral, […]

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Stop Sucking at SEO – ShoeMoney

You think you’re all that, huh? You’ve got a blog on your website. You rank for a few keywords. You’re a total badass at SEO, huh? Stop it. Right now. Put down that API. Stop looking at your organic search traffic for just a second and listen. These are the unhealthy SEO habits you need to quit right now. 1. Backlinking From Literally Everything You know those guys who roam the bars desperate for any attention women will give them? Yeah, that’s you with your backlinks. Quit letting this happen. And if you’re doing it intentionally, Google help you. Google wants to see your content getting picked up by reputable and similar sites. You want backlinks from your niche. Backlinks that prove you wield authority like the king of content. If you’re unsure on how to garner backlinks, you can always hire an SEO company. This service will not only […]

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10 Essential Digital Marketing Tools Guaranteed to Grow Your Business

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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Why Isn’t My SEO Working? 10 Reasons Why (And How to Fix It)

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in the sales! Let’s get started. […]

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How to Use Video SEO and Optimization in 2019

Now is a great time to bring in an SEO consultant. In the past, you could maybe get away with DIY SEO, but that time is over. The field has now gotten so complex that SEO is a whole career path in itself. Are you considering hiring a local SEO consultant? Here are some of the key questions you should ask. 1. Do They Have Years of Experience? Ideally, when you employ a search engine marketing consultant, they should have years of experience in the industry. Some so-called SEO experts rely on outdated or inappropriate techniques that could actually harm your website’s ranking rather than help it. A good SEO specialist can implement different kinds of strategies depending on the situation. SEO is not a “one-size-fits-all” line of work. You need to use pick appropriate strategies for certain kinds of businesses. A good SEO specialist will have experience doing SEO for multiple […]

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Local SEO Tips for Therapists, Counselors and Private Practices in 2019

Now is a great time to bring in an SEO consultant. In the past, you could maybe get away with DIY SEO, but that time is over. The field has now gotten so complex that SEO is a whole career path in itself. Are you considering hiring a local SEO consultant? Here are some of the key questions you should ask. 1. Do They Have Years of Experience? Ideally, when you employ a search engine marketing consultant, they should have years of experience in the industry. Some so-called SEO experts rely on outdated or inappropriate techniques that could actually harm your website’s ranking rather than help it. A good SEO specialist can implement different kinds of strategies depending on the situation. SEO is not a “one-size-fits-all” line of work. You need to use pick appropriate strategies for certain kinds of businesses. A good SEO specialist will have experience doing SEO for multiple […]

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9 Questions You Must Ask When Hiring an SEO Expert in 2019

Now is a great time to bring in an SEO consultant. In the past, you could maybe get away with DIY SEO, but that time is over. The field has now gotten so complex that SEO is a whole career path in itself. Are you considering hiring a local SEO consultant? Here are some of the key questions you should ask. 1. Do They Have Years of Experience? Ideally, when you employ a search engine marketing consultant, they should have years of experience in the industry. Some so-called SEO experts rely on outdated or inappropriate techniques that could actually harm your website’s ranking rather than help it. A good SEO specialist can implement different kinds of strategies depending on the situation. SEO is not a “one-size-fits-all” line of work. You need to use pick appropriate strategies for certain kinds of businesses. A good SEO specialist will have experience doing SEO for multiple […]

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How Alex from Travel Fashion Girl Built Her Empire

Alex Jimenez: I don’t know even know how to explain it, because it really was such a whirlwind. It was cool to see the opportunities, but again, I don’t think I quite understood the possibility behind it. I thought, “Man, if I can make enough money; a couple of hundred dollars a week or something, where I could just cover the cost of my travel.” Pat Flynn: You are listening to Alex from TravelFashionGirl.com, an amazing friend of mine who I’ve gotten to know very well over the last year. She has a great story about how she almost stumbled upon her niche, which is the travel industry, through a lot of experiences, and problems, and people that she had experienced on her own travels. She built this website and it took off and it became a world wind . . . a world wind? A whirlwind of an opportunity […]

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