How to Overhaul Your SEO Strategy for Just $50

Long Tail Pro gives you the tools to create an ironclad SEO infrastructure. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 23, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Last year, 61 percent of marketers said improving search engine optimization (SEO) and growing their organic presence was their top inbound marketing priority. Do you know why? Because it’s budget-friendly and impactful. While platforms like Google and Facebook give your business the ability to reach millions of new and existing users, it may cost you a pretty penny to do so. SEO utilizes the content you already have (or are […]

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How to Cut Your Bounce Rate in Half with Interactive Content

You can grow your blog in two ways: Get more traffic. Do more with the traffic you have. In my opinion, you should do both even though most people focus on the first option. Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert. One of the best ways to see how well you’re using your traffic is to look at your bounce rate. The average bounce rate across all industries is about 45%. Bounce rates just for blogs are usually higher as illustrated in the image above. But that’s just the average. Some sites have bounce rates in the 20s, while others have bounce rates in the 80s. If 4 out of 5 visitors leave your site immediately, there’s a problem—likely multiple problems. Compare that to a 20% bounce rate (1 in 5 visitors leaving without interacting). This lower bounce rate means that […]

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The Top 5 Essentials of a Stellar Inbound Marketing Strategy – ShoeMoney

Most people would rather control their content rather than have someone force it on them. They would rather you didn’t call them, email them, or invade their favorite TV show. They’ll just throw away your glossy pamphlets and your fancy postcards. They will, however, visit your site if there’s something there worth reading. They’ll click on your video if it’s about something they want to know. That’s the basic concept of inbound marketing. Give the people what they want. Simple, right? Not so fast. A lot goes into figuring out what they want. And then there’s the work of creating what they want. There’s no genie in a bottle waiting for you to wish away the hard work of inbound marketing. But there are plenty of us out here who will tell you that your leads will increase by 72% and your conversions by 55% if you use inbound marketing […]

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How to Build Your Very Own Marketing Funnel From Scratch – ShoeMoney

I’ve got some sad law firm marketing news for you. 70% of law firms have no CTA on their website and only 14% send automated emails after a prospect fills out a contact form. That’s like only putting peanut butter on your peanut butter and jelly sandwich. It ruins the taste and really, you’re not actually making a peanut butter and jelly sandwich. Half-assing any aspect of your marketing is like leaving money on the table when you win the jackpot. Your potential clients will all go to your competitors who aren’t half-assing it. The first rule of online marketing is to utilize the marketing funnel. Here’s how you do that. 1. What Is a Marketing Funnel? Imagine you’re an ant lion. You dig a special sandy trap in the dirt and bury yourself in the bottom. You’ve carefully selected a spot right where the ants march on any given […]

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7 Hotel Mobile Marketing Tips to Increase Reservations – ShoeMoney

Did you know 81% of people will check their social media accounts using their smartphones? Digital marketing geared specifically for mobile users is super important because people are constantly using their phones. You need to be precise when it comes to planning out your hotel’s digital marketing strategy especially if you’re trying to target your mobile audience.  If you’re looking for better ways to improve your hotel mobile marketing, you’ve come to the right place. Keep reading for our guide on the six best hotel mobile marketing tips to increase reservations and drive sales.  1. Allow Online Reservations The first way that you can help to increase your reservations is by enabling your guests to book reservations online. Booking reservations online is very convenient for both your staff as well as your guests. It can also help to free up your phone line as well as give your staff more time to help the […]

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5 Ways Small Businesses Benefits From SEO to Accelerate Growth – ShoeMoney

In the United States, there are over 30.2 million small businesses. Small businesses face a lot more challenges when it comes to attracting new clients to their business. If you have a small business and are wondering about the benefits of SEO for small business strategies, you came to the right place. Read on to get started.  1. Make Your Website User-Friendly Because you need to fulfill certain requirements to improve your SEO rankings, you will create a more user-friendly website. Search engine crawlers will go through your small business website to make sure it’s fast, easy to navigate, no broken links, and not overstuffed with keywords. By making your website user-friendly, you will increase your SEO ranking, which will help you increase exposure.  2. You Will Get More Customers If you’re a small business, you might not have the marketing and advertising budget that large businesses do. By stepping up your […]

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Marketing 101: What is PPC in marketing?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. PPC stands for pay-per-click. The abbreviation is usually used in front of the words “marketing” or “advertising” to describe digital ads for which the company pays a fee to the website where the ads are displayed (or the advertising network that is running the ads across many websites) every time a potential customer clicks on the ads. If you’re a new marketer, you might have heard the words pay-per-click slurred together pretty quickly by experienced marketers, and not quite understood what they are saying. My favorite anecdote, sometimes I would get a transcript from a recorded interview back, and […]

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How Can Small Business SEO Services Help Me? – ShoeMoney

Think your small business doesn’t need SEO services? Think again. There are 1.75 billion websites out there, with thousands more going live every day. If you aren’t actively optimizing your site with SEO, guess what? No one will ever find it. Small business SEO services aren’t optional anymore. If you want to get your business site in front of as many eyes as possible, you need the help of an SEO expert. What can SEO services do for your business? Here are 4 things you can expect. 1. Increased Online Visibility 3 in 4 users never click past the first page of search results. Even on that coveted first page, the first five results get 67% of the clicks. What’s the takeaway? If your business isn’t listed on the first page of results, you’re missing out on the bulk of potential customers seeking your services. Most won’t even know you exist! SEO companies understand Google’s ranking […]

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Digital Marketing Hacks to Reel in Clients – ShoeMoney

Where do your clients find you? According to the Clio legal trends report, more than a third find you through an online search. If you’re ignoring digital marketing as a law professional who owns a practice, you’re ignoring a massive chunk of potential income. Likely, the sniveling attorney down the street who gives you sideways glances when you walk into the courtroom is getting your online business. Don’t let the sniveling attorney down the street get your business. Pay attention during the next few paragraphs and you’ll learn how to hack the marketing world to your advantage and reap the rewards. Content Will Hook Them Your potential clients have questions about their legal situations. You’re the expert. Just as you might come to my site for marketing law firms trends potential clients might come to yours for legal advice. But the question is, how do they find the content on […]

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Become an SEO Expert and Make Your Business Stand Out Online

Save on those huge SEO fees by doing the hard work yourself. February 10, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. SEO is a crucial element of any marketing strategy, bringing in organic traffic to your webpages with relatively little expenditure. However, if you’re paying an agency or consultant to do the content and technical SEO work, you’re cutting into your bottom line. SEO agencies can cost up to $150/hr while consultants may charge $100/hr. If you do the heavy SEO lifting yourself, however, that’s another story entirely. Learn how to be your own SEO pro in The Pro Google SEO & SERP Certification Bundle. This ten-course bundle offers a comprehensive education on how to make […]

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How to Hack New Website SEO Like a Pro in 2020

Do you have a new website and you’re trying to learn new website SEO to get some traffic flowing into your website? With almost 1.8 trillion websites online right now, it can seem like a daunting task to get attention in the search engines. There are things you can do to give your new website a good base for SEO. Related blog posts and resources: Continue reading this article to learn more about the best SEO strategy for a new website. 1. Get Your Google My Business Listing Your Google My Business listing is free but it can give you a nice look in the search engines if people search your business. You can optimize the content with keywords, photos, and even social updates. Having a Google My Business listing helps your business since you can link to your website from the listing and is likely one of the positive […]

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2020 SEO Trends to Help You Smash the Search Engines – ShoeMoney

There’s a crisis on the internet. More than half the pages on the web don’t have a single backlink! How terrible. What were going to find out today is that maybe it isn’t so terrible not to have a backlink after all! But we’ll reserve that for later. Right now, you need a prophet. Someone who can tell you what to expect in the SEO sphere in 2020. I’m your man. Here’s a quick take on some of the SEO trends you should expect this year. 1. Linkless Brand Building Back in 2018, we heard some rumblings from Google and Bing. Duane Forrester, former senior product manager at Bing said that unlinked mentions might be as strong a signal as backlinks. And the patent Google filed back in 2012 for Panda talks about something similar. Not to mention, Google’s own Search Quality Guidelines say that quality scorers need to look […]

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Want to Improve Your SEO? This Technical Training Can Help.

Improve your SEO strategy by getting technical. December 27, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search accounts for 53 percent of all traffic online, so if your business doesn’t have a solid search engine optimization (SEO) strategy, you’re missing out on a lot of potential income. In The Complete Technical SEO Course, you’ll learn how to optimize your site’s pages to be more search engine-friendly so you can draw in more prospects and get more conversions. This […]

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Help Your Business Thrive Online With a Solid SEO Strategy

Learn SEO secrets to push your pages to the top of Google. December 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That means you need a viable, comprehensive SEO strategy. You’ll learn how to create one in The Pro Google SEO & SERP Certification Bundle. This 10-course bundle gives you a beginner-friendly, yet extensive, introduction to SEO. You’ll learn how […]

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Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: My question is about balancing the SEO needs with the conversation needs, an issue when driving traffic through organic rankings. I think the issue I am struggling with is “the thing that a customer might search for is not what they want to buy.” I know how to rank any page for anything, and through your training, I am beginning to know how to think about a page that achieves its objectives. I think what I am struggling with is balancing the two and deciding what keywords to optimize the home page for when trying […]

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8 Things High Ranking Websites All Have in Common

Did you know that, on average, the first organic search result from Google gets 32.5 percent of the total traffic share? Did you also know that sites on the first Google search results page receive a whopping 91.5 percent of the total traffic share? Basically, if you want people to click on your website and see what you have to offer, you need to be on that first page and as close to the top as possible. Related blog posts and resources: Getting there isn’t exactly an easy feat, though, especially when you’re part of a competitive market. It is possible to improve your ranking, though. Read on to learn about eight of the characteristics all high-rank websites have in common. If you can make these improvements to your site, you’ll be amazed at how your position improves. 1. Security and Accessibility Website security and accessibility play a significant role in […]

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Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Microsites are somewhere in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Successful microsite creation requires a clear goal and focus for the microsite and should be built from the ground up optimized for achieving that goal. Here are a few tips to help you use microsites.   Tip #1: Tightly tap into visitor motivations Microsites can be more focused on […]

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Learn the Technical SEO Skills Needed to Rank Higher on Google

This comprehensive course will take you from SEO novice to expert. November 7, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a significant amount of traffic. It’s essential to be on that first page for any given result and, better yet, in the first couple of listings. But how do you do it? You need to get technical. The Complete Technical SEO Course […]

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Neil Patel Reviews Google’s New Link Building Guidelines

Neil Patel and SEO go together like peanut butter and jelly. Search for anything related to SEO, content marketing or affiliate marketing in Google… and you are sure to find one of Neil’s articles, companies or interviews ranking right at the top of the search results. Millions of site owners, brands, and entrepreneurs end up on Neil’s site every month seeking his latest expertise and wisdom on everything from how to start a business, ranking higher in Google, or creating content on websites and social media that gets attention. It’s also not just his own site, but plenty of others where Neil Patel has been featured, cited as an expert, or even listed as a speaker or influencer to follow. Related blog posts and resources: With all of this in mind, Google has recently been coming out with some changes and new site owner recommendations of their own – which […]

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What Are Vanity Metrics and Why You Should Be Leary of Them

You’ve been told that social media marketing will bring you money. You go out and create an Instagram account, a Facebook Page, a Twitter account and you start creating. One of your posts go viral. And then your revenues remain the same. What’s going on? You got hundreds of shares on that Facebook post. Why aren’t they pouring into your eCommerce store and buying up all your stuff? You might have fallen victim to the classic marketing blunder. Vanity metrics. Here’s what they are and why you should focus on other metrics instead. What Are Vanity Metrics? Vanity metrics are impressions like comments, followers, shares, open rates, views, likes, traffic, etc. You might know these as engagement metrics. And there’s nothing wrong with measuring them. The only problem is, they don’t actually represent money. They only represent engagement. And if people aren’t moving down your marketing funnel, these metrics are […]

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