How to Effectively Market Your Vape Shop Online

You’ve probably taken certain cues when it comes to the marketing of your business. As a business owner, you make have taken a few marketing classes or have ideas about how a business should be marketed. For most online marketers and bloggers, they’ve become experts at what they do… because it’s what they do! When you run a business offline, or even one that doesn’t relate to marketing, it can be a completely different world. For example, electrician marketing can be tricky. Most of the services that are offered are similar or the same from one electrician to the next. This leaves you having to go to further lengths to get your name out there. We’ve compiled 8 tips to help take your marketing strategy to the next level. Keep reading for more information! Manage Online Reputation Most businesses and homeowners don’t have an everyday need for an electrician. In […]

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Why Strategy Is Key for Generating Backlinks with Quality Content

In addition to guest posting on the UpCity blog, GoingClear Interactive is featured as one of the Top Digital Marketing Agencies in Boston. Check out their profile here. While link building will instantly ramp up your brand’s visibility and drive traffic, they’re a notoriously difficult component of SEO and digital marketing in general. Stop and think about the vast amount of content on the internet. It’s practically endless, or at least an amount that’s beyond the average person’s comprehension. The pool of competition alone can make link building a challenge, but we all know that all content isn’t created equal. Among all the great content marketing, there’s also plenty that misses the mark on every level. Thankfully, this is a good thing if you’re one of the people committed to quality content. But, great content alone often isn’t enough to earn valuable backlinks. If this leaves you scratching your head, stop and consider that about 75% of […]

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Top 8 Totally Electrifying Electrician Marketing Tips

You’ve probably taken certain cues when it comes to the marketing of your business. As a business owner, you make have taken a few marketing classes or have ideas about how a business should be marketed. For most online marketers and bloggers, they’ve become experts at what they do… because it’s what they do! When you run a business offline, or even one that doesn’t relate to marketing, it can be a completely different world. For example, electrician marketing can be tricky. Most of the services that are offered are similar or the same from one electrician to the next. This leaves you having to go to further lengths to get your name out there. We’ve compiled 8 tips to help take your marketing strategy to the next level. Keep reading for more information! Manage Online Reputation Most businesses and homeowners don’t have an everyday need for an electrician. In […]

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4 Simple Steps to Boost Your Seasonal SEO Traffic

Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. October 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search engines to find the perfect gifts, tips on how to host a rockin’ holiday party and holiday recipes. Related: How to Improve Your Google AdWords Campaign This Holiday Season So, consider the obvious message here: The holiday season is the perfect time to attract shoppers to your website and maximize your sales.   But consider something more: If you want festive shoppers to find your website and all the awesome products you have to […]

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How Rich Results Could Make You Rich

Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend on it. Aiming for the top of a pile of content rather than just the top of a text link list is called “aiming for rich results.” This means you will need to change your content strategy to compete. First, we’ll go over the various kinds of rich results and later we’ll talk about strategies. 1. Video Results Google recently began to feature video content in its own special section on a results page. This section stands out prominently to any user and will attract more attention. Before Google began […]

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5 Working Methods to Drive Massive Traffic to Your Website in 2018

Search engine optimization is very tricky because each year Google is making changes to their algorithm. The old fashion techniques are no longer working as well, and bloggers are trying to find creative ways to rank their content. It essentially comes down to the following: If you can rank your content higher than your competition, you’ll be able to drive a lot of traffic to your website. With the popularity of social media, this targeted traffic can double or even triple within a short time. With that said, I’ll be exploring 7 ways which bloggers can increase their rankings in 2017. I’ll visit what expert bloggers are saying about linking building, and what strategies they have been using to get an edge on their competition. Let’s get started. 1 – Focus on Web Analyzer tools These are tools that provide you with a lot of interesting data. We are now […]

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15 Local SEO Tips That Are Bound to Change Your Game

Did you know that 71% of people who use the internet look and confirm the location of a business before heading to it for the first time? Think of the last time you did? You might have been looking for the time a business opens or closes. Local search is now as integral to our lives as toilet paper. We probably wouldn’t be able to navigate our world without it now. So, if your local SEO game isn’t on, you probably want to pay attention to these relevant tips. 1. Start Outside the Internet It’s weird, but when local journalists cover your business, you get a linkback on their online journal. Funny how that works, right? But connecting to local news sources is one incredible way to show Google you’re a local star. 2. Get Scheming With Schema Markup If you’re not using schema.org, you’re not telling Google enough information […]

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Organic Traffic Has Nothing to Do with Pesticides

The word organic has always had a Cronenberg-esque quality in my mind. I imagine the intersection of machine and biology. And really, when talking about the internet, the word “organic” is apt. Psychology and biology influence every aspect of our lives including how we interact with content online. We’re not machines. And while largely, we follow specific patterns, it’s still hard to predict when a piece of content will go viral and when one might flop. A good example of this is the film John Carter. Everyone from the higher execs to the actors thought this film would be the next “Star Wars.” And that’s most likely where the true problem lay; when you’re too close to a project, it’s almost impossible to have an objective opinion. John Carter is the forced content of an overly micro-managed content marketing plan. It’s the inability to trust your audience and your own instincts. […]

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The Whiter the Hat the Higher the Ranking

As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website. You won’t have any drops in ranking you intentionally created. And you’ll be able to sleep well at night knowing that if anything happens, it’s all Google’s fault. But what does it mean to be a white hat SEO? How do you ensure your efforts are in line with Google’s policies? Below you’ll find a few white hat SEO techniques that will increase the likelihood you won’t get a penalty from Google. 1. Focus on UX SEOs tend to obsess over everything but user experience. And it’s a backward way to approach SEO. Google, on the other hand, wants their users to have a great experience […]

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Are all Forms of SEO the Same?

If you’re on the hunt for a digital marketing agency, you may have come across some firms that have specializations. Agencies come in a variety of sizes. Some of them are even run by a single person who outsources the majority of the work that isn’t in their individual field of expertise. This is common for both content creation as well as link building, while the agency itself works on creating reports and analyzing data. But isn’t all SEO the same? Yes! And No! What? Keep reading. I’ll explain. Expertise There are a few reasons why certain agencies specialize in Read_more Related posts: The Practical Steps that Help More Marketers Use Data The Top 7 Benefits of Hiring a Full-Service Digital Agency UpCity Announces 2018 Top Agencies in Columbus Tips to Save You From Another Analytics Dashboard Agency Framework: Adding a New Service Offering UpCity Announces 2018 Top Agencies in […]

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Some Grey Hat SEO Techniques that May or May Not Work

In classic westerns, the bad guys and the good guys were easy to identify. The good guys wore a white hat and the bad guys wore a black cowboy hat. But if you wanted to add a little mystery to your characterizations, you would have your cowboys wear a grey hat. Their motivations would be extremely ambiguous. And their actions might only benefit themselves. In SEO, we have white hat and black hat methods. With white hat methods, you’re toeing the line. You’re following Google’s rules as closely as possible to gain better ranking on Google. In black hat SEO, you’re trying to circumnavigate Google’s rules and hoping those methods will help you rank. Often, black hat SEO is consider a shortcut method. You’re buying aspects of SEO that you might have otherwise worked hard to attain. And often these shortcuts result in backfires. And then there’s grey hat SEO. […]

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How to Create a User-Intent SEO Strategy

September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent. Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user’s intent in mind is essential to improving the relevance of your website pages and improving SEO. If you want to drive more relevant traffic to your site and increase conversions, here’s how to create a user-intent SEO strategy. Related: Why Digitally Savvy Companies […]

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How Does Search Engine Optimization Actually Work?

Prior to 2016, I had no clue what SEO was. I used the internet oblivious to the fact Google meddled in our search results. Honestly, if you’d asked me in 2015 how Google worked, I’d probably say “magic.” I type in a question and out comes an answer. Who cares, right? Since then, I’ve become a wise SEO wizard. But if you’re here right now, you’re probably befuddled by SEO. So, I’ve set out to give you a simple and quick cheat sheet on SEO. What Is SEO Anyway? Simply put, search engine optimization is the constant adjustment to hundreds of factors on a website Google might be monitoring. We do this to hopefully increase our ranking for various search terms. If you Google search engine optimization, you’ll see topics like keyword targeting, site speed, mobile optimization, etc. Many SEO topics deal with on-page factors like content, keywords, and links. […]

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Searching for the Perfect Snake Oil: Vibes Up

I felt like Dana Scully debunking werewolf legends in a cold, dark forest. But it was a sunny day in Walla Walla, Washington when I walked by a store claiming it wasn’t a pot shop. (In Washington that’s always a possibility with anything decorated a medical shade of green.) Curious, I made a right turn and found myself in a particular kind of forest. One filled with crystals and bracelets and water bottles and flip-flops. The place smelled of lavender and pine and the two store reps (a man and wife duo) pounced as soon as my wife and I entered. Not a Pot Shop After the requisite small talk, the man began his spiel. He avoided terms like vibrational energy and new age. Instead, he asked if we’d experienced any pain, anxiety, or depression lately. He seemed disappointed when this ultrarunner lied and said no. But he continued anyway, telling […]

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6 SEO Myths That Prove We’re All Idiots

Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He wasn’t old enough to be President of the United States during the Korean War.) Ironically, this behavior often exposes our ineptitude. SEOs and bloggers are no different. We want to look like experts so bad we bullshit our way into corners all the time Here are a few ways SEOs B.S. themselves all the time and really make themselves look like idiots. 1. Do What These Massive Brands Are Doing When I was a kid, I played the game Lemmings. Often, I’d get bored with a particularly difficult level and just set up traps for […]

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Ignoring Local Search Could Be the Death of Your Marketing Strategy

Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If customers had to scroll to the third page of Google results just to find a Verizon store, they might go to Sprint. An example from my local community: We’ve not had a specialized running store in our town ever. When one threatened to crash our fair city, I was overjoyed. Only one thing: their location was not prime. No tourists would wander in and a large number of runners would have to drive across town to patronize them. If it weren’t for local search, nobody would ever find our local running […]

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As the Search Engine Turns – Part 1

Have you ever read the perfect love story? They’re not that hard to find and most of the classics are full of cliches and when you think about it, the stories really aren’t all that great. You know what I want to read? The perfect marketing story. Yeah, I’d like to see Nicholas Sparks try to write that kind of book! What if marketing is or could be a love story? What would it be about? Who would write it? I would. In fact, it’s today’s post. Check it out. Chapter 1 SEO was an attractive woman. She was tall with long hair dyed the color of Google’s logo. Her eyes were a hazel gray. She received a lot of attention from males and females alike. But no one loved her more than PPC. He was a shy boy. He was smart, clever, and handsome. He came from a wealthy […]

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Author Authority is a Thing in SEO. Here’s Why You Should Care

Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began to disappear. Google eventually quit using authorship altogether. Recently, however, there have been hints that Google might bring back authorship. This time it might not be so easy to spot. Here’s what you need to know about Google’s new treatment of authorship in their SERPs. Search Quality Rater Guidelines and Authorship While Google is often silent on upgrades to their algorithm, they are generous in giving webmasters lists and guides. The Search Quality Rater Guidelines is a 164-page search document every SEO expert should check out. Google updates the document every so often and they’ve […]

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What Webmasters Need to Know About Google’s Medic Broad Core Algorithm Update

It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major algorithm update since the Matt Cutts departure. When they do announce something, it’s after the fact and after much deliberation on our part. Recently, Google released a major update. They’re calling it the “Medic” Core Update. So, without much further ado, here’s a bit of info on this recent update. 1. A Very Short Google Update History The Moz outlines all the updates, both major and minor since 2012. They’ve done an incredible job alerting SEOs and webmasters of impending changes and current debacles. And for a time, Google was at least partially communicative with […]

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Top 3 Reasons Local SEO Should Be Your Focus

In my inaugural post on Shoemoney, I discussed SEO and why you need it for your small business. Brick and mortar shops need SEO, sure, but more than anything they need to think about what kind of SEO they need. It’s just three letters but it’s a broad term, with dozens of different strategies and methods to get the best results, which of course vary from business to business and city to city. The answer for most of you is going to be local SEO. Here are my top 3 reasons why local SEO should be the focus for new and small businesses trying to get noticed on the web. 1. Least Time-Consuming I did local SEO for a small business last year. With just three hours of work, I managed to have them ranking number one for their brand name in less than a week. Not bad for a […]

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