How to Get The Most Out of Your Digital Marketing Investment

Marketing isn’t an expense, it’s an investment. I you’re an solopreneur, sometimes that’s hard to get your mind to believe. We’re so accustomed to seeing other investments as what they are. Need shelter? Buy a house. It’s an investment. Want to retire? Create a stock portfolio. It’s an investment. If only we could let go and see marketing in the same light. Well, I’m here to help you with that. Keep reading to learn more about making the most of your digital marketing investment. 1. Recycle Content Time is a valuable resource when you’re a solopreneur. And researching topics for every single advertising medium could gobble up all your time. Instead of creating one topic for you blog post and one topic for your YouTube post, use one topic for both. You could even use your blog as a reference for your video content. You can do the exact same […]

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Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

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How to Budget For and Find Excellent SEO Content

Does budgeting bring you great anxiety? Are you worried you’re not paying your people enough money? Are you worried you’re losing money? It’s difficult to find the balance between reward and return on investment. If someone makes you a ton of money, they’re worth rewarding. If their work returns marginal results, you feel cheated. So, you go to the interwebs to figure out how much you should pay for SEO content. And you’re befuddled. The answers are so insanely variable, you want to slam your laptop closed and toss it through a window. “There is no balance! Only chaos!” You shout, scattering the nearby pigeons roosting on a telephone wire. Ok. Chill pill time. There are a wide range of SEO content services out there. And you can figure out what is a good price to pay for SEO content. Today, we’re going to help you figure it out. 1. […]

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Search Optimization Similes to Use When Explaining What SEO Is

Awful similes are like fingers. When they’re anywhere near your eyes, you want to wince or pull back. For example, if you were reading a novel and the author compared someone’s breasts to bronzed mangoes, you might start thinking you’ve accidentally picked up a Harlequin romance. Something like that takes you out of the narrative. Similarly, if you’re trying to explain what an SEO marketer does, you’ll have people falling asleep or wincing with the wrong metaphors. It’s difficult to explain to just anyone what SEO is. I’m gonna try to give you a few easy ways out. Here are some similes that might be helpful when explaining SEO. 1. SEO is Like a Good Mystery Imagine you’re a detective attempting to solve a crime. What do you need to do? Evaluate patterns, research past behavior, and predict future behavior. An SEO does the same thing. They evaluate past keyword […]

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Why Does a Plumber Need SEO?

Plumbing is an ancient device. The earliest known water pipes date back to 4000-3000 B.C. in India. It took nearly 6000 years for us to invent the modern toilet. What then does a plumber need with contemporary digital technology? You don’t need the internet to fix a drain problem. What the regular Joe often forgets is that plumbers have to be businessmen too. And if you’re a plumber who wants to eat and pay their mortgage, you’ve gotta have an online presence. Here are the reasons any businessman needs SEO. 1. Long Term Benefit Unless you became a plumber to become a businessman, you probably don’t have a business degree. You’re thinking about pipes not future business strategy. But you are running a business, and a profitable business has long-term potential. The internet isn’t going away. Thus, more of your potential clients and customers are going to be online in […]

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Early Data on Google June 2019 Core Update Shows Some Scary Things

Early Data on Google June 2019 Core Update Shows Some Scary Things The other day we were saying how maybe the Google June 2019 Core Update wasn’t much to fret about. And that was a maybe. Now, we’re starting to worry. Here’s the reasons why. 1. Data Provider’s Data Show Winners and Losers RankRanger, Search Metrics, Moz, and Sistrix are some of the top SEO data providers out there. And they’re on top of things for you who are too busy working to improve your site’s rankings. They keep massive data sets on Google and can make decently fast comparisons and predictions. The losers so far according to Rank Ranger on Twitter are possibly Gambling and Health and Finance (again :(. They admit it’s still early, so things could change, but they just wanted you to know. Dr. Pete Meyers over at Moz (a personal acquaintance of mine *proud chuckle*) […]

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The June 2019 Core Update is Here, Folks

We though Google would turn into a silent box of mysteries after Matt Cutts left for government work. And for a while it was. But lately, every once in a while, Google and their employees will drop hints. It’s almost as if Cutts is doing astral projections and manipulating Google’s SearchLiaison department. And just yesterday, Monday June 3rd, Google announced their June 2019 Core Update is now live. Historically, any SEO company and their clients would quietly freak out when Google makes changes at the algorithm level. But we’re here to give you the goods on this update real fast. Maybe by the end, you’ll feel a little better. Google Isn’t Trying to Freak You Out Back in October of 2018, Google put out an “update about updates.” They claimed that “most [updates] have little noticeable change…” Which we know is complete B.S. (Proof? Medic Update, ‘nuf said.) They then […]

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Improve Local SEO Results With a Trusted Digital Marketing Agency

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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2019 and the State of Keyword Research

It’s been seven years and counting since Google’s first biggest update. And SEOs have been battling ever since on how to best please the Google engine. And you might keep hearing conflicting information on whether keywords are relevant or not. I’ve touched on that subject before and the answer is “mostly yes.” So, we’re not going to talk about that today. What we are going to talk about is how to research keywords effectively in 2019. Let’s get digging. 1. Search Volume Isn’t All That With the advent of Answer Box, we no longer can rely solely on search volume. Search volume doesn’t always mean clicks. For example, if I look up “how many stars are in the sky” I get an Answer Box that gives me the answer. Unless I want to find out more about stars in the universe, I’m probably not going to click on anything else. […]

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Reverse Engineering a Successful SEO Plan of Attack

The best way to learn how to do something is to attempt to replicate someone else who has already done it. Knowing absolutely nothing else, if you’re trying to learn how to ride a bicycle, a good place to start is to watch someone else ride that bike. You can deconstruct the fundamental components: sitting in the seat, holding the handlebars, and pedaling with your feet. Search engine optimization can work in much the same way. If you want to run a successful SEO campaign, a great place to start is to see how your competition is already doing it. If your competition already ranks for the target keywords you have in your crosshairs, you can reverse engineer their SEO efforts to send your site soaring up those search engine results pages. To do that, you’ll need to arm yourself with the right data and analytics first. Who Is Your […]

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You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

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5 Things Most Site Owners Do Wrong with Their SEO

According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it. SEO is the bread and butter behind every website, it will help people find your business and turn them into buyers. Related blog posts and resources: It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer. But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes. Keep reading to learn how to get your SEO working optimally so you can start rolling in […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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Look Out for These 5 Signs of Black Hat SEO

Black hat SEO techniques will hurt your rankings and your business. Here’s how to spot them. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for bad practice. You need to know how to identify black hat SEO techniques. Here are five signs to look for in your website and others. What Is Black Hat SEO? SEO, which stands for search engine optimization, is the process of designing a website to rank higher in search engines like Google, Amazon or the App store. It’s an innovative way to “optimize” content, whether you’re a […]

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What These SEO Experts Want You to Know About Being Seen As the ‘Top Choice’ For Your Service

First step from an SEO expert: Target the suburbs or surrounding areas — not just the cities — where people are living and searching from. April 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Not long ago, your customers probably didn’t feel as though they were drowning in a sea of options. They relied on a handful of local companies to serve their everyday needs, and they easily remained loyal to their favorite brands. Related: 7 Best SEO Tools to Help You Rank Higher in Google But times have changed: Today, customers — yours and everybody else’s — are being bombarded with an overwhelming amount of choices on everything from where to grab a slice of pizza to where to hire a trustworthy lawyer; and that leaves them more indecisive than ever. Not to mention that the modern-day consumer doesn’t want to be heavily marketed to, but […]

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Boost Your Website’s Visibility With This SEO Course

April 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Anyone who works in marketing knows: unless your website reaches the first page of the search results for your desired keywords, it’s highly unlikely you’ll get the traction you need to reach the customers you want. And in a marketplace as vast and competitive as, well, the entire internet, it can feel like a pretty lofty goal to rise to the top. The Complete SEO & Backlink Master Course shows you how to navigate the complex world of saturating your web content for more visibility, authority, and ultimately, higher sales with a wider audience. From the keywords you choose to the backlinks you generate, there are multiple […]

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SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

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How Richard Fong Is Helping Other Entrepreneurs Find Bliss

‘Mastering the Google beast’ isn’t as difficult as it sounds. March 25, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Richard Fong, founder and CEO of Bliss Drive, a digital marketing, SEO, and lead generation agency. It was condensed by The Oracles. Who was your biggest influence growing up?  Richard Fong: My father. I admire his perseverance and dedication to our family. He journeyed to the U.S. from China when my mom was eight months pregnant with me. I didn’t speak to him until I landed in Kansas when I was eight years old. My parents struggled for years in the U.S., working at a restaurant during the day, learning English at night, and sleeping in the restaurant’s attic. They eventually opened their own restaurant, where I started […]

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The Three Pillars of Inbound Marketing

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities. Why not try inbound marketing. Today, most of life is connected to the internet in some way. In fact, 80% of U.S. citizens are “online.” Using the internet’s own structure to market might seem like a simple answer, but it’s just not as obvious to some people as you’d think. This is what we call inbound marketing. Here’s the three pillars of inbound marketing. 1. On-Site Content Marketing While some claim this isn’t the same as inbound marketing, I beg to differ. How else are you bringing leads directly to your site without paying Google? Content marketing does a few things. It establishes […]

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Mirror Mirror on the Wall, Will SEO Fall?

Mirror Mirror on the Wall, Will SEO Fall? Ben Mattice March 15, 2019 “My dear, SEO is alive an well. But it’s changing as we speak,” replied the mirror. And the mirror would be correct. SEO is a constantly moving target. Some who don’t understand the “science” would go so far as to say it’s snake oil. But SEO is alive and well…if we can keep ahead of Google. We’re spending $65 billion annually on SEO service, so the money will drive the industry. There’s plenty of motivation to stay ahead of the game. So, let’s look at what we know about the future of SEO so far. 1. AI is the Future of Search “Clever, girl” we’ll be saying as we watch Google’s RankBrain get even smarter. “The Age of the Smart Machine” is upon us and we will grovel at our robot overlords. But secretly we’ll be plotting […]

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