SEO Needs to Be Part of Your PR Strategy

No, PR and SEO are not the same thing. But for best results, they belong together. March 31, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Interestingly, although I lead a PR company, we don’t do SEO. However, I strongly consider SEO know-how one of the most essential advantages a PR business can have. The guiding rule of PR, in my estimation, is to provide relevant and value-add information for the people who want to receive it.  The job of SEO, then, is to direct that content to ensure it is seen. So in that respect, PR and SEO are best friends. As my friend Dan Posner, business development lead for Big Leap, likes to put it: “PR and SEO are like diet and exercise. Why would you attend to one without the other?” I agree.  Since Google updated its core algorithm in September, SEO practices have shifted yet again. And […]

Read more

SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

Read more

Boost Your Site’s Google Ranking With This $30 SEO Education

A solid SEO strategy matters if you want your site and its content to rank well and thrive. January 10, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If content is king, search engine optimization (SEO) is the queen responsible for his ascent to the throne. Defined by Moz as “the practice of increasing the quantity and quality of traffic to your website” via organic (read: unpaid) search engine results, optimizing content for SEO affects its Google ranking — and in turn, its overall success, as 75 percent of users never venture beyond the first Google search engine results page (SERP). Anything that ranks beyond it has a slim chance of ever being viewed or clicked on. (It’s […]

Read more