Compare Apples to Oranges (In This Case, It’s the Smartest Thing to Do)

We’re having dessert before dinner this week — and it’s a healthy bite too: apples and oranges. While my post on Monday and Kelton’s post on Tuesday share the power of persuasive writing and how to put it to work for both your business and your clients’ businesses, we have an extra special nugget of wisdom in Sonia’s post on Wednesday: Remember, you can compare apples to oranges in persuasive writing. Don’t compare the cost of your $39 online course to other online courses — compare it with a $499 in-person seminar that delivers the same results. It’s common to over-think when we’re looking to stand out. Instead, try Sonia’s apples-to-oranges tip to discover the “no-brainer” reasoning that will help someone say “yes” to your offer faster. Talk with you next week! — Stefanie FlaxmanEditor-in-Chief, Copyblogger Media Catch up on this week’s content 3 Resources for When You’re Ready to […]

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Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough. Unless you’re selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself. This is where logical benefits come in. These are all the rational, intelligent reasons we have for buying the stuff we want. You hook prospects with the heart, but you close the deal with the head. Logical benefits aren’t necessarily about logic The funny thing about logical benefits is that they’re often important for a very emotional reason. Your customer’s “me-want” reaction is warring with a “what if I’m an idiot?” insecurity about buying the wrong thing, spending too much, or outright getting scammed. Most people are terrified of feeling foolish. They’re anxious about the possibility of spending money and later feeling like a […]

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What Profitable Digital Businesses Hope You Won’t Discover

How often do you feel stuck when trying to grow your business? Since we’re creative people, we like to come up with all sorts of creative excuses reasons for why we just aren’t getting any momentum. But there’s only one true reason: You’re stuck when you’re not selling. The ability to sell is the single factor that separates successful digital businesses from those that struggle. And some of the most effective salespeople you will ever meet — the folks who sell a million dollars a year or more — would never strike you as “salesy.” That’s because the killer skills for sales professionals are listening and empathy. So if you’re interested in making listening and empathy work for your business, we have a new 4-week live training you’ll want to check out today … Live Training Mastery:How to Sell More with Webinars, Workshops, and Live Training Events It kicks off […]

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How to Motivate People to Buy

If you’re in business, someone’s got to buy something for you to make money. At least last time I checked. And if you’re sick of hearing that people buy because of emotion, well then … that would be a strong emotional response to a logical assertion, no? But I hear you. Over and over you’re told that people buy according to emotion, and it seems not to make sense when it comes down to selling your products and services. Maybe that’s because you’re thinking about emotion in the context of feelings rather than motivation. And that would definitely be confusing, because it’s not feelings you’re after. In fact, provoking feelings can kill the sale instead of prompting it. Nothing more than feelings … (fail) Feelings are magnified, messy, and often misunderstood forms of emotion, and that makes playing with them potentially dangerous. What we’re trying to do is motivate people […]

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7 Golden Rules for Hosting Webinars that Engage and Convert

Webinar shock. Familiar with it? Probably not, because I just made up the term. But you’re probably familiar with Webinar Shock’s sister term, Content Shock. It’s the idea, first described by Mark Schaefer, that we have entered an age in which “exponentially increasing volumes of content intersect our limited human capacity to consume it.” In other words: there’s just too much damn content. And, well, it’s tough to argue with that. Just open up Twitter, perform a web search, or check your inbox. Good luck consuming even a fraction of what piques your interest. That’s a major obstacle for content creators, but not a substantial threat to content marketing. What it does mean is that your content marketing strategy better start with creating the highest quality, most audience-focused content possible — because that is the only way to have a smidge of a chance at getting and keeping your target […]

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Why Writers Don’t Seem Hireable (and How to Get Hired)

This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career. If you have your own business, you need to learn how to sell. Yes, the “s” word. But it doesn’t have to be some foreign activity that makes you feel like someone else. In fact, being yourself with the right presentation is the winning combination. A prospect needs to know more about you — and what it’s like doing business with you — before they’ll feel comfortable taking the next step. So, what more can you do to reveal those special qualities about your product or service? We have a free event next week that’ll help you out with that. Teach Your Way to Success:How Live Training Events CanIncrease Your Sales in 30 Days Wednesday, October 23, 2019 at 2:30 PM Eastern Time During our session together, you’ll learn: How […]

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How Introverted Writers Transform into Business Professionals

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do. You have to offer something they want Your Aunt Frances loves you very much, but if you’re a Prius dealer and she’s more […]

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It’s Time to Start the Critical Activity You Can No Longer Afford to Postpone

I’ve always been stubborn. So, it wasn’t out-of-character for me to stand my ground when everyone I knew was quite skeptical about my career ambitions. “How are you going to be a writer?” “What have you written?” “Who is going to listen to you?” I’ve heard it all, and I really didn’t care in the beginning. But a couple of years after pronouncing myself a “freelance writer and editor,” things started to get a bit scary. I wasn’t getting the long-term work and challenging projects that I hoped would grow my business. Every time I ran into a former colleague who had given up on writing and currently had a completely different job, it got a little scarier. “Writing? I don’t do that anymore. Not for work. You don’t make a living writing.” Maybe everyone else was right. Maybe I was ridiculous to think I could become a full-time writer […]

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In a World, Where Your Marketing Is Too Intelligent to Ignore …

You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like fulfilled. Progress Guide: Try This Prepare a new 7-to-10-step tutorial for your audience. Craft each step into a stand-alone piece of content. Use the sequence to create an email autoresponder or enhance your existing one. Once you have this new series, you can repurpose it into other types of content as well, such as podcast episodes or videos. Ready to go deeper? On Monday, Sonia Simone outlined The Betty Crocker Secret to Email Marketing that People Want. She expands on the value of creating the type of tutorial series I mentioned in this week’s Progress Guide. If selling makes you feel uncomfortable, you’ll like this approach. You start by “selling” your terrific, free email autoresponder. It will build trust and rapport so that down the line you can fully explain […]

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The Betty Crocker Secret to Email Marketing that People Want

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode. Sure, everyone else does that. Because it works. It works … if you do it the right way. Giving away something good will get people to sign up for your email list, no question. The problem is, what email address will they sign up with? It’s not like it’s hard to find an email address. Gmail is just one of […]

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8 Elements that Make Your Next Piece of Content Even Better than Your Last

Moving on to your next piece of content — regardless of how your last one performed — is the mark of the diligent marketer. We have to keep producing, but we also want to improve and learn more about what our audiences want. Each new piece of content we create is a new opportunity to do just that. On Monday, I outlined 2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas. This is a mini tutorial for polishing your content into a powerful package that gets your reader, listener, or viewer to share and subscribe, rather than hesitate and move on. On Tuesday, Brian Clark kept things rolling with 5 Easy Ways to Open Your Blog Post with a Bang. In a split second you need to show why choosing your content is the best decision a reader can make in that moment. You can mix and match the […]

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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling cell phones from a kiosk in the mall. Yep, I was one of those guys with khakis and a polo shirt who ask if they can have a moment of your time. They automatically give you an icky feeling because you know without a shadow of a doubt that they don’t care about your cell phone needs — they just want to earn a commission from your business. I was intrigued by the opportunity because I saw how much money my college roommate was making, and frankly Domino’s Pizza and gas to fuel my car were really adding up against my 19-year-old-self’s income. I needed a solid job (like we all do) and I had good intentions going in, but I’ll never forget how I felt when I left after […]

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What You Need, When You Need It: Vital Digital Marketing and Sales Training

Copyblogger has always been a place that encourages creativity. We want to help people have creative careers and do meaningful work every day. It’s perfectly reasonable to want to have a job where you get to be creative. But in order to make creativity a part of your job — and not just make art for the sake of making art — you need to learn to be strategic. And that’s what we merge in our courses: the freedom to be creative, with the digital marketing and sales training that helps you build an audience that builds your business. So, if you haven’t already seen the limited-time deal we have going on right now with our Best of the Best of Copyblogger Sale, check it out by clicking this button: Start Your Copyblogger Premium Education Today I’ve outlined some of the good stuff below, as well. This week on the […]

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The Simple Way to Get Everything You Want

I want to tell you a story about two women. One is my hairdresser and the other is my massage therapist. Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person. But my hairdresser once asked me to recommend her for a “best of” list our local TV station was running. She didn’t cajole, bribe, beg, threaten, or promise me a free haircut. She just said, “Hey, if you think about it, would you mind logging into this site and giving me a review? I like her, so I went home and did it. Took me about three minutes. A few weeks later, I noticed that my massage therapist had a banner over her business saying that she was mentioned […]

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Grow Your Podcast Audience, Get Paid for Consulting, and Run PPC Ads (FS337)

How do you grow your podcast following if you don’t have an existing audience elsewhere? It might be easy to introduce a podcast if you already have thousands of social media followers and a long email list, but it’s trickier if you are starting from scratch. In this member-focused episode, the Fizzle Team discusses this puzzle and address some other attendee questions. Each host gives their perspective as it pertains to their own experience and business. We also talk about the strategies new podcasters could use to get the attention of another audience who is already listening to similar shows. Later we tackle the all-too-familiar problem of people who want to “pick your brain” without paying for it and help you to better set the boundaries between a discovery session and an actual consultation. And finally we talk about how to approach your first social media PPC ad campaigns, free […]

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How to Gain Audience Trust by … Actually Being Trustworthy

Audience trust is a huge factor in business success. If people think you’ll do what you say you will, they’re far more likely to buy from you. Call us crazy, but around here, we like to build that trust by actually being trustworthy. This week, we have recommendations on how you can improve audience trust (and the strong conversion that follows) by being transparent and reliable. On Monday, Stefanie Flaxman showed us three copywriting fumbles that will weaken your business results. She uses examples from hapless Rick, who’s trying to pitch meditation services at the local natural foods grocery. Learn better persuasion skills, Rick! On Tuesday, Loryn Cole shared how to present data truthfully and meaningfully, without introducing the errors that can unintentionally mislead. Data has tremendous persuasive power, so you want to make absolutely sure you’re using it ethically. And on Wednesday, I talked about how to use that […]

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17 Perceptive Ways to Persuade with Modern Copywriting

Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money online. Which means that if online sales matter to your business, copywriting is a really smart place to invest your time and attention. This week, we offered 17 different ways you can boost the effectiveness of your copy for better business results. On Monday, Brian Clark covered the five distinct types of prospects we attract with content marketing, and how to speak to each of them in order to further a business relationship. This advice is more nuanced than the usual “never sell on your blog” or “always sell on your blog” … and it works a lot better than either extreme. On Tuesday, Stefanie Flaxman dived deep into eight different business-building calls to action you can use in your copy and content. If you’ve struggled with giving your content […]

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8 Calls to Action that Initiate New Relationships with Customers and Collaborators

I know. I know. I know. “Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue. But I still don’t like the word. When “going viral” is a goal for a piece of content, it puts me a little on edge. Viral content may feed your ego, but it doesn’t necessarily feed your business. Business success without “going viral” I understand it’s frustrating if no one knows about your products or services. That’s why you want a lot of people to see your work. But sustainable success stems from your dedication to produce one great line at a time and consistently publish your content. One article or podcast episode or video is not going to change everything. Plus: Many smart content moves have nothing […]

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The 5 Types of Online Prospects, and How to Sell to Each of Them

If you’re producing content to promote your services, physical products, or digital offerings, obviously you want a return on investment for the time and effort you put in. On the other hand, you’ve probably noticed that if you spend all of your time relentlessly selling, you’ll alienate a good portion of your prospective audience. The tricky problem for content marketers is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. And the way you approach your offer will change, depending on which stage your prospect happens to be in. Eugene Schwartz tackled this issue in his classic book Breakthrough Advertising back in 1966. Schwartz broke down prospect awareness into five distinct phases: The Most Aware: Your prospect knows your product, and only needs to know “the deal.” Product-Aware: Your prospect knows what you sell, but […]

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Balancing Your Business Mind and Creative Brain with Chris Do

How do we continue to make a path for ourselves, learning, solving problems and making money on the internet? What are the ways in which we, as entrepreneurs, can add value, communicate it and help clients reach their full potential? These questions and their answers continue evolve as the world orbits the sun and we need to grow with them, learning and teaching as we go. It is no good developing single sides of your skills or business, you need to balance your business mind and your creative brain!   In this episode we are talking about communicating value, learning new and better ways to close deals and testing the waters before sharing your great contribution to the ocean of businesses out there. Today on the show we are joined by Chris Do from Blind and the The Futur! Chris gives us a run down of his career path, the […]

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