Behavior Science Expert Chase Hughes Trains Real-World Jason Bournes on How to Negotiate, Interrogate, and Read People for Extreme Persuasion

Hint: It has to do with laundry. November 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Chase Hughes, founder and president of Applied Behavior Research, which develops behavior analysis and human-influence techniques. It was condensed by The Oracles. Who are you? Chase Hughes: I served in the U.S. military for 20 years and have become a behavior science expert for intelligence work and now business. For the better part of 15 years, I have been developing world-first behavior skills courses and tactics for intelligence operations. As a teenager, I had social anxiety and barely made it out of high school. I became obsessed with human behavior, and the better I got at reading people, the more human they became to me. I reached a point where I […]

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The Psychology of Money and Wealth with Ramit Sethi

Pat Flynn: So I like to mix things up here on the Smart Passive Income Podcast. This is a very different kind of episode, you’re going to be transported to the city of New York. I actually conducted a walking interview, through the city of New York, with a good friend of mine, Ramit Sethi. I was in New York for some interviews and to meet some people and some retailers, related to the SwitchPod. And I was there with Caleb and he said, why don’t we just try this thing? And so we did it, it’s a learning process. You’ll hear at the beginning of the episode, my mic was a little bit hot because I was holding it close to me. You’ll also probably hear how cold I was. I was losing my breath a little bit, because it was twenty-five degrees Fahrenheit. Which for me, being from […]

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Why Your Stomach May Hold the Key to Your Mental Performance

Don’t just blame your apathy or lack of productivity on a weak mental attitude. April 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Feeling flat or depressed?  Don’t just blame it on a weak mental attitude. Your gut may hold the key to unlocking peak mental performance and overcoming depression. In the second season of 60 Seconds to Unstoppable, Entrepreneur Network partner Ben Angel shares insight into the gut microbiome and its connection to your psychology.  Want to become unstoppable in business and in life? Take this 60-second quiz now to find out what’s really holding you back, and be sure to grab a copy of Angel’s new book, Unstoppable, today. Related: Do You Have Trouble Sleeping? If So, This Might Help. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold. March 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Back in 2009, the football coach at a little known but prestigious high school in Arkansas had an unorthodox strategy. The coach, Kevin Kelley, always went for it on fourth down.  Why? Because it made sense to him – and he couldn’t understand why more coaches didn’t do the same. “You can have an extra down if you want it,” he told the authors of the great book Scorecasting: The Hidden Influences Behind How Sports Are Played and Games are Won. “(But some coaches just say) no, I’ll be nice and just use three.” Turns out Kelley was right. His winning percentage was 82 percent. His team won championships. His players loved the risks he took. The fans ate […]

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Use This Secret Military Trick to Tell if Someone Is Lying

January 30, 2019 5 min read Former Green Beret Sergeant Major (Retired) Karl Erickson has faced all kinds of liars: combative locals who don’t want to tell you where the bad guys are hiding, friendly forces who exaggerate their capabilities to help, guys on your squad who don’t want to admit how badly they messed up, the list goes on and on. Over the course of his career, Erickson has learned a simple method, taught by John E. Reid and Associates, that anyone can use to help separate sniff out a liar whether they are going to war or hiring a new employee. Here are the steps: Forget what you’ve seen in the movies. “In the movies and TV, they always talk about the eyes. ‘If the guy looks upper right or upper left, they are lying.’ That might be true for some people, but what you have to remember is that […]

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Why You Should Stop Trying to ‘Find Your Passion’

Psychologists argue that it may do more harm than good. July 2, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Since we were kids, we’ve been told to find our passion. Teachers, parents and peers all advise that if we find that one thing we are meant to do, we will be happy … right? Well, maybe not. In a recent study by Stanford and Yale-NUS, psychologists found that this advice may actually be detrimental and inhibit our learning and resilience. The phrase “find your passion” encourages us to approach our interests from a fixed mindset, the researchers say. People with fixed mindsets believe that they are born with an inherent set of interests, and this belief could negatively manifest itself in different ways. Related: 6 Steps to Turn Your Passion Into a Career First off, a fixed mindset could lead to a passive approach to […]

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Choose Wisely: Your Logo’s Color Could Change How They Perceive You

People perceive power when they see the color black. Researchers once surveyed the stats for 52,000 professional hockey games. They found that teams who wore black jerseys received more penalties for aggression than teams that didn’t. While color doesn’t technically exist (without our eyes to interpret, color would merely be light waves), it has a profound effect upon our minds. It can change how hungry we are, whether we find someone attractive, and it can even make us nauseous. It follows that color in company logos could either attract or deter customers. Ask yourself, why are some logos more attractive than others? Most likely, it has a lot to do with the colors used. Here’s what your company logo’s color tells your customers. 1. Your Logo Says You Smell Musty A group of researchers asked 6 different cultural groups what odors they associated with different colors and vice versa. Across […]

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