Romance Your Customers with Some Seriously Practical Business and Marketing Advice

Happy Valentine’s Day! Or if you’re not a fan, Happy Fake Emotional Obligation Day! Whether you’re hunting down a table for two or have plans to binge on Russian Doll and cookie dough ice cream, we thought you might enjoy some business and marketing content to go with that. On Monday, Brian Clark talked about why the element of placebo informs so many of the stories we tell ourselves — including great marketing stories. On Tuesday, Jerod Morris shared ways to reduce the distractions that clutter up our thinking. (He has a tiny but potent hack for your phone that will probably take you about 15 seconds — I think it’s brilliant.) And on Wednesday, I looked at how smart writers can use content to guide their audiences through the buyer stages of awareness — all the way from casual acquaintance through to falling truly, madly, and deeply in love […]

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5 Steps to Protect Your Attention and Become a Better Thinker

“I didn’t have enough time.” More and more, when I hear this common explanation for why something didn’t get done, my BS detectors start going off. This is the case, in part, because I know that it’s sometimes BS when I say it myself. But let’s be real here: Usually when we don’t get something done in a reasonable amount of time, the amount of time had nothing to do with it. Instead, the issue was more likely the direction of our attention during that window of time — too much attention given to distractions and diversions, and not enough focused intently on the task at hand. Look, I get it. The world is conspiring to steal our attention in pretty much any direction we turn, and with ever-increasing sophistication. But you and me, we’re just humans … with our hackable brain software running on top of hardware that evolved […]

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10 Simple Productivity Tips for Organizing Your Work Life

February 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Productivity is all about efficiency — doing more, faster and with less.  And with increasing demands from today’s anytime, anywhere workplace, it is has never been more important. To get the most out of your day, you need to focus on three segments of your life: time, space and mindset. Related: 5 Ways To Stay Productive on the Road as an Entrepreneur Click through the slideshow for 10 simple productivity tips that will help you organize your work life, organized by these three vital needs.         Read_more Related posts: SPI 279: Finding Fringe Hours and Work-Life “Balance” with Jessica Turner Four Freelance Productivity Tips That Will Have You Slaying Work Projects I’m a Woman Entrepreneur Who Created a Better Work-Life Balance. How You Can Do That, Too. 10 Tips to Create a Business and […]

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15 Ways to Be a Wiser Content Marketer

It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better. But sometimes, it’s also a good idea to think about how we can be wise. This week, we offered up 15 ways to be a wiser writer and content marketer. Jerod Morris started us off with seven steps to improve the quality of our thinking. We’ll be playing some more with this theme in the coming weeks, so keep an eye out. On Tuesday, Claire Emerson brought us three strategies to strengthen your relationships with clients so you (and they) can have a much happier experience. And on Wednesday, Copyblogger Certified Content Marketer Austin Mullins made his debut on the blog with a post on five things that successful copywriters do to make sure their well-crafted content gets the audience they deserve. Do you have all of these covered? Over […]

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How Salesforce’s Innovative Productivity Solution Is Helping Teams Get More Done, Faster

February 6, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In the realm of business-to-customer relationships, the ongoing digital revolution has created a special sort of snowball effect: As consumers’ use of the web evolves, so too have their expectations for companies. As a result, businesses have had to establish websites, grow social media presences, utilize customer management platforms like Salesforce, and find other ways to digitally evolve in order to deliver customer success. And if they don’t? Well, they’ll go the way of a snowball in summer. Of course, a business can’t achieve true customer success without building a foundation of employee success. In recent years, doing so has required a cultural shift in the way […]

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7 Steps to Becoming a Better Thinker

When was the last time you stopped to think? I mean really stopped. To think. I hope you’re in the minority of people reading this who can immediately recall a recent time when they fully engaged their thoughts. And I don’t mean as part of a multi-task, but in a dedicated, single-minded, single-tasking way. Chances are you’re not in that group, though. And that’s okay. Chances are, your distracted mind and our society’s insatiable hunger to gobble up every crumb of your attention have conspired against you truly indulging in the full wonder and complexity of your thoughts and ideas. And that’s a shame. But hey, I feel you. I would be right there with you, except … I recently had the good fortune to get to work on a new podcast project by Sean Jackson. It’s called THINKERS Manifesto, and it’s a beautifully produced distillation of Sean’s philosophy on […]

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To Be Your Most Productive Self, You Need to Set the Right Goals

Understanding how and when you work your best allows you to tap into a higher gear. January 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Few things feel as good as a truly productive day. You start off knowing what you want to accomplish. You focus on and finish each task in succession without racing through. You go home with almost everything crossed off your list — and a clear plan of how your tomorrow will look.  If you’re like most entrepreneurs, though, those days are far less frequent than you’d like. Many business owners begin the week with good intentions, then fall into a pattern of slipping behind. Soon, they’re ending every day feeling even more overwhelmed than the last. The outcome generally involves too much stress on the individual and unnecessary strain on the business, too. Related: How to Evolve Into the Person […]

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24 Ways to Give Your Content an Eye-Opening Shot of Vitality

At this point in January, I like to think that the new year has just had its second cup of coffee. The holidays and those foggy first few days of the year are behind us. And our goals and intentions are starting to come into focus. But the desire to create exceptional work can sometimes lead to stress or even burnout. We want to avoid generic, lackluster content — but we can also use some routines and reminders to keep us on track toward The Good Stuff. This week, we covered 24 ways you can give your content a double-shot of vitality, without running yourself ragged. On Monday, Stefanie Flaxman got us warmed up with 7 routines to nurture and protect our creativity. On Tuesday, Kelton Reid refilled our cups with 12 ways to get from the sad emptiness of a blank page to the rewarding warmth of a first […]

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The Next Big Steps in Business—with Matt Gartland from Team Flynn

Matt Gartland: Yeah. It’s tremendously exciting, gratifying, and probably, mostly just a humble moment for me, and certainly for the team. Because as we’ve talked about today, we didn’t necessarily know, I didn’t necessarily know it was going to lead to this tremendous moment, right, but it naturally, I think, led there. You have always been . . . Pat Flynn: You’re listening to one of my team members, Matt Gartland, who I have on the show today, to make a huge announcement with you about the SPI brand, about where I am in business, and about where we are in business. Matt’s been on my team for quite a while. Some of you may not even know what our relationship exactly is, and my relationship with the team is. I’m just going to tell you upfront, right here before we get into it, that up until January 1st, I […]

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5 Ways to Be More Productive in 2019 Without Driving Your Team Insane

Here’s how to get your business running faster and better. January 8, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. When talking about their biggest challenges for 2019, many of the entrepreneurs I speak with say they’re overwhelmed with the rapid pace at which business operates today. Today’s consumers have come to expect instant gratification, and they’re putting pressure on companies to make sure that they get what they want right now. Technology’s partly to blame for these questionably reasonable expectations. We’ve got virtually countless hours of on-demand video streaming content at our fingertips. We’re on the cusp of mass product delivery by drone. We get frustrated when customer service departments fail to respond to our queries within minutes. Just a couple of decades ago, looking up information meant going to the library to check out references. Today, we don’t even type out our Google searches. We […]

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12 Methods to Get from Blank Page to First Draft

If you’re like me, after taking some time off from writing, you’re refreshed and champing at the bit to translate all of those great ideas you had into compelling content. Unfortunately, your email inbox is apocalyptic. You’ve got clients, comments, and coworkers clogging up your notifications, and that new diet-slash-resolution is already close to DOA. The reality of moving from the brilliant idea you had in the shower to a polished, professional piece of writing that will connect with your readers, is never as easy as we’d like it to be … But with the right mindset, tools, and a little help from your fellow scribes, you can get right back on track and go from blank page to first draft. Ideation always meets inertia Magical thinking won’t get words onto the page. In reality, the first draft of any piece of writing starts somewhere deep in the subconscious mind, […]

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7 Easy Creativity Routines that Make Your Day More Rewarding

What does your dream creative career look like? Take a moment to think about it. Now, how many steps are there between where you currently are and where you want to be? A few? Too many to count? Regardless of the answer to that question, you have the power each day to control how creative your life is, as you work your way toward your professional goals. Let’s look at seven routines that immediately add more creativity to your day. 1. Move around “Sitting down to think” often blocks your creative energy. There’s certainly a time for seriously concentrating on your work at a desk, in front of a computer or notebook, but taking time each day for physical movement is an essential part of a creative life. Being present in your body can help settle a noisy mind and give you momentum to innovate. Since I’m not a “morning […]

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Best of Copyblogger: 2018 Edition

Once you know what you’d like more of in your life, you have to make decisions that will allow more of that greatness to show up. And that exciting process is also going to present new challenges, which is why Sonia recently asked: “What are the ‘nice-to-have’ problems you’d like to have in 2019?” For me, creative challenges are high-quality problems because they enable me to grow as a writer. Evolving isn’t always easy, but the end result is a sense of pride no one can take away from you. Guiding you toward more satisfying work The annual Best of Copyblogger edition is a curated collection of our top educational resources for smarter digital marketing and sales from the past year. The aim of this collection is to arm you with the most helpful techniques and tactics that you can put to use in 2019. Maybe they’ll help reveal the […]

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The Difference Between Being Productive and Being Busy

Make sure you always have a larger goal. December 24, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Brian Tracy explains why productive people are happier people.  According to Tracy, the difference between being productive and being busy is extremely distinct. In Tracy’s definition of the words, “busy” means always being occupied with things to do, while being “productive” means working towards a purpose. Tracy backs up this claim by laying out a few steps you can take to make sure you being productive:  The more you accomplish, the better you will feel about yourself. Tracy stresses that, instead of worrying about how big or small the task is, instead, put your mind to finishing the task itself. Tracy mentions that every time you knock off something off your to-do list, your brain is sent a shot of dopamine, making you feel fulfilled. […]

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3 New Kinds of Goals to Consider for 2019

This time of year, we traditionally think about our goals for the coming year. And even though New Year’s resolutions get a bad rap, I think it’s a fantastic tradition to revisit your vision, habits, and goals, and set some intentions for what you want to improve. There are plenty of gurus who encourage you to hustle, grind, and smash your way to the next level of where you want to be. If that works for you, go for it. If it doesn’t work for you … you have a lot of company. You might find it useful to set a different kind of goal — a goal that focuses on how you want to think or feel. You could even set a goal to embrace different kinds of problems. Here are some thoughts for goals that can help you create more meaning and richness (and, yes, success) in the […]

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The Root of Impostor Syndrome in Creative Business (and Two Steps to Temper It)

Philosophy of art has been an interest of mine for quite some time. But philosophy of professional art is a topic I’ve only been exploring for the past several years. There is no objective “right” or “wrong” when it comes to art. Unlike an accountant completing the math equation 2 + 2 = 4 (certainly correct), an artist does not know how the public will receive their innovative equation (ugly? beautiful?). And that uncertainty naturally affects a human being’s confidence and self-worth in business. What’s more maddening is that for every person who calls an artistic creation “ugly,” there’s another person who will call it “beautiful.” For every person who says a concept is “stupid,” there’s another who will perceive it as “groundbreaking.” For every person who is “bored,” there’s another who is “entertained.” No wonder (well-meaning) people in your life have tried to talk you out of pursuing content […]

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Will You Go to P.R.O.M. with Me? Lessons Learned in 2018

Pat Flynn: Okay, I’ve been wanting to ask you this for a while. I’m really nervous, I’m sorry. Okay. All right. Get it together, Pat . . . Will you go to prom with me? All right, don’t leave, don’t leave. That was just a little reconstruction of what life was like for me back in high school. I was a very shy, very nervous kid, and that’s kinda what it sounded like most of the time when I asked for something that I was nervous about, but don’t worry. The truth is I am actually going to take you to prom, but not that kind of prom, like a high school dance. I’m going to take you to prom because we’re going to talk about four things today: Planning, Routine, Open Time, and Motivation. That’s your prom right there. Planning, Routine, Open Time, and Motivation. What does all that […]

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A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and family time, too. We’ll try to help with some tools to get the stress to manageable levels — and maybe also help you do some great things for yourself and your business. On Monday, Stefanie Flaxman shared a crucial insight if you’re ever in a position of having something to sell. (And we’re all in that position at times.) We often get nervous about putting people off because we’re marketing and selling … but Stefanie explains that it isn’t the marketing or selling that’s creating the disconnect. If selling is tricky for you, don’t miss this one. On Tuesday, guest writer Lacy Boggs made a case for why you might want to think carefully about your next “How-To” post. Now, don’t get […]

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Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss useful books. We keep things informal and a lot of fun, as we share insights and our favorite quotes or passages. This month, we’re going to be looking at Kelly McGonigal’s The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It. Now you may have an immediate reaction to that title, along the lines of: “I don’t know who this McGonigal person is, but my stress is definitely not good for me.” And the book doesn’t claim that all stress is beneficial. But McGonigal looks across a body of research showing that stress is more complex than most of us realize, and it really can have upsides. Some of the insights I found most useful were: What we call a “stress response” can […]

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The Mindset and Insights that Will Bring You Wonderful Things in 2019

Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is excited to shift our focus in December to planning and preparing for a fantastic 2019. This week on Copyblogger, we talked about who you are and how you see yourself as a content creator — so you can be more intentional about that. Apologies to anyone prone to ophidiophobia. 🙂 On Monday, Stefanie Flaxman outlined the identities we move through as content creators — from fan to fanatic to fantastic content creator. At each point, you see yourself differently — but those earlier ways of thinking and behaving are still important as you create audience-pleasing work. On Tuesday, Kelton Reid explored the seeming tension between creativity and productivity. While sometimes they seem to be very different things, the wise content creator keeps both in balance. Kelton wraps up with 10 […]

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