My First Physical Product (Costs, Manufacturing, and More)

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned into some drawings, which turned into prototypes, which turned into what is now a new hardware brand that just released its first physical product into the world on Kickstarter last week. Meet the SwitchPod, the first tripod invented specifically for vloggers. This blog post is an all-in, super-detailed account of every part of this entire process. From how this idea came to be, who we worked with, every single design […]

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Physical Product Experiment [PPE #2] – Validation and Feedback

Welcome to the second edition of the Physical Product Experiment! In this series, I will be exploring and experimenting my way through a brand new realm for me: a physical product. In case you missed the first Physical Product Experiment [PPE #1] post, you can check that out here. To help ease you into this second post, I want to share a quick recap on what it is I am experimenting with, why I am doing it, and what it means for you! But before I do that, I want to thank those who’ve already signed up to be a part of the initial feedback group for this physical product. You will, with the help of the productivity calendar, be writing the first draft of a book in ninety days. That’s awesome, and I’m so excited to see what you’ll write. Remember this: You are the glue that holds this […]

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7 Lessons I Learned While Testing & Launching My First Online Course

I’ve learned seven essential and inspiring lessons while testing and launching my first online course, Smart From Scratch, on Teachable. Pat Flynn February 6, 2017 In October 2016, I opened my first online course to a limited group of founding students. You see, just as you need to validate your business idea, a concept I unpack in my book, Will It Fly?, I needed to validate the idea for my online course. After all, it was my first and I had no idea how people would respond. In early October I launched Smart From Scratch® to 100 students. Less than a day later, every spot was filled, with the waitlist growing rapidly. I was amazed by the response! From October through today, the feedback and constructive criticism I’ve received about the course has been so invaluable. At each stage, my team and I took that feedback and applied it directly […]

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SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

My guest today is Brett Miller, an inspiring entrepreneur who left a comfortable job to build a one-of-a-kind product called Brik Book. It might not surprise you to hear that me and my son are big fans of LEGO. So when I heard the buzz about Brett’s LEGO-compatible, customizable laptop case, I had to know more. I’ve invited Brett on the show today to learn how he validated, manufactured, and promoted his wildly successful product. Building a physical product—as opposed to a digital one—comes with a unique set of challenges. Creators like Brett have to contend with testing, fulfillment, communicating with manufacturers, and responding to customer demand. Brett gets into all that and more, outlining what entrepreneurs can expect when they set out to make their dream product a reality. You’ll hear the strategies and software he’s used to get Brik Book out into the world, plus his experiences using platforms like Kickstarter and Shopify. Tune in […]

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SPI 209: The Power of Community—How Noah Bradley Made Art Camp

It’s my pleasure to introduce you to Noah Bradley IV. Not only is Noah an incredible visual artist (Magic: The Gathering, anyone?), but he’s also the founder of an incredible community and online school called Art Camp. Before founding Art Camp, Noah was frustrated by the options available to fellow artists who wanted a quality education. Art school isn’t cheap, and many artists take on enormous debt in order to get the training they need. Noah saw a way to help: he’d offer up his years of professional experience in an online course, using a series of videos to teach key skills to fellow artists. Today, Art Camp isn’t just a profitable passive income stream for Noah—it’s a thriving community of artists who support and learn from each other online. Noah’s here with me to share how that community grew, plus the tools he uses to produce and maintain his course material. He’ll also open […]

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Will It Fly Is Live!

After a year-long journey, lots of early morning writing sessions, and many hours of research and implementation, I’m incredibly thrilled to announce that my new book, Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money is now live and available for purchase! Paperback and Kindle versions are now available: Click here to get Will It Fly? now! This is a huge moment for SPI and where things are headed in this brand, but more than that I know this book will help you have some huge moments in your life too. The book has already made a major impact on those who were able to get access to an early draft on the launch team, and I promise you that you’ll get something out of this book that is unlike any business book that’s out there today. A lot of my energy […]

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Inside a Coaching Call with Pat and Robert Kibbe

Today I’m doing something I’ve never done before. You might remember Episode 155, where my mastermind group hopped on a call with a guest trying to grow his business. This week, I’m taking a similar call from a listener who reached out to me for help. Robert Kibbe runs TheMuscleCarPlace.com. He ran into some problems when trying to launch his latest product, an online course for automotive professionals. He had a solid following and held a successful pre-launch webinar, but after his launch, he saw only two or three sales. Robert came to me with questions—questions you may have asked yourself. Is my product viable? Have I misrepresented it to my audience somehow? Should I scrap the whole thing and move on? I’m going to cover all that and a lot more. Together, Robert and I walk through his launch process and review what he did right, where he went wrong, and how he can revitalize his strategy for a […]

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Step-by-Step Product Creation with Bryan Harris

This week’s guest came so highly recommended from many of you, that I knew I had to check him out myself. Bryan Harris of VideoFruit.com is joining me today, and oh man, does he deliver. Bryan is the master of building email lists. But his expertise doesn’t stop there—he’s become a pro at using email lists as a cornerstone for product creation. Today, he’s sharing his step-by-step formulas for designing, launching, and maximizing profit from your online product. If you’re hungry for specific, super-actionable tips to grow your audience of subscribers, Bryan’s your guy. Listen in to hear more! Thanks for Listening! Thanks so much for joining me again this week. If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for The SPI Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each […]

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