The 5 Challenges That Slow Down Feature Release Cycles (and How You Can Avoid Them)

I’ve seen my fair share of product launches fall flat. Here’s how you can avoid that fate. July 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Product and feature releases rarely go as planned. But when Apple unveils a new iPhone, or Google releases a new feature in Gmail, those launches appear to be seamless and to generate peak excitement and interest. So, what are these powerhouse companies doing that you’re not? Related: 8 Steps for the Perfect Product Launch As the owner of multiple companies, I’ve seen my fair share of product launches fall flat. But each time we’ve made mistakes, we’ve learned from them. And that has made our next product release much stronger. If you’re still struggling to right some of your feature-release wrongs, don’t worry. I’ve been there and am here to help you get back on track. Here are the top […]

Read more

How to Get Affiliates and JVs to Promote for You with Matt McWilliams

If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How do you find those people? What should their commission be? Learn the answer to these questions and more with today’s special guest Matt McWilliams. Every time I’ve done a joint affiliate promotion over the last few years, Matt’s been there. In fact, he’s been behind some of the largest collaborative affiliate promotions I’ve ever been a part of. He’s helped promote Michael Hyatt’s products and a few others too, helping them make millions of dollars in the process. He’s here today to tell you how to find people to become affiliates for your products, even if you’re just getting started. (And if you are just getting […]

Read more

SPI 299: The Humble Beginnings of Hmong Baby

The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, after experimentation and validation, were able to have enormous success with their products. Welcome to 2018! Hmong Baby is a brand that helps bring the Hmong culture together, spreading and preserving that culture by teaching kids about it. They started out with flashcards, and they recently launched their first board book. Awesome! I’m super stoked to introduce Mykou and Touger to you. They’re going to talk about how they got started with this business, why, after a number of failures, they landed on this idea, and what inspired them. They’re sharing the ideas behind some of their recent launches and campaigns, what apps they used to boost their success, […]

Read more

SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

My guest today is Brett Miller, an inspiring entrepreneur who left a comfortable job to build a one-of-a-kind product called Brik Book. It might not surprise you to hear that me and my son are big fans of LEGO. So when I heard the buzz about Brett’s LEGO-compatible, customizable laptop case, I had to know more. I’ve invited Brett on the show today to learn how he validated, manufactured, and promoted his wildly successful product. Building a physical product—as opposed to a digital one—comes with a unique set of challenges. Creators like Brett have to contend with testing, fulfillment, communicating with manufacturers, and responding to customer demand. Brett gets into all that and more, outlining what entrepreneurs can expect when they set out to make their dream product a reality. You’ll hear the strategies and software he’s used to get Brik Book out into the world, plus his experiences using platforms like Kickstarter and Shopify. Tune in […]

Read more

The Secrets of a Successful Product Launch with Ramit Sethi

Today’s guest is back by popular demand, and third time’s the charm. Ramit Sethi is here again, and this time, he’s offering up everything you need to know to launch an online product. You might remember Ramit from Episode 120, where he walked us through creating your first product, and Episode 92, where he dug into pricing and psychology of selling. Ramit always brings with him amazing, specific insights and heavy-hitting strategy, and this episode is no exception. Today, you’ll get all the do’s and don’t’s of preparing for a successful launch, as well as expert advice on how to generate both maximum profit and maximum impact in those crucial first days. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the […]

Read more