Be Like Porsche: Invent Something New

“There is nothing new under the sun.” In a sense, King Solomon was right. Everything “new” we create is merely combination of existing materials. But not every combination of existing matter has been created. And inventions crop up all the time that inspire a new generation of tech. Today we’re going to look at one inspiring story. Porsche. How did Porsche become known as the premier luxury brand they are today? Was it merely the iconic Porsche Panamera? Print off your spreadsheets cause we’re going to look at how they’ve changed the business of luxury items forever. Form and Function I just learned a new word today. “Horological.” It means the study of the measurement of time. Luxury car companies like to contract with watchmakers to make car inspired watches. But few have gotten into the business of horology like Porsche. In fact, they changed the wristwatch industry entirely. How? […]

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