My First Live Conference—Announcing FlynnCON1!

Pat Flynn: Hey, what’s up Team Flynn? Really thankful you’re spending some time with me today. This will be a very unique episode actually, because I don’t have a special guest on. I’m not necessarily teaching you step by step tactics—which I love to do, and don’t worry there are a lot more of those episodes coming—but I wanted to take you into my brain behind the scenes of my business and tell you about something that’s coming next year that I haven’t announced formally or publicly yet. I’ve teased it a little bit here and there on social media and so far just, I mean, I’m so excited about this but I’m so scared. And actually it’s because I’m scared, that’s how I know that this is the right direction to go. What is this? What am I going to be talking about? The very first live event that […]

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Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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The Riches Are in the Niches—The Advantage of SMALL

Pat Flynn: I remember when I was in high school, and just to paint a picture for you, I was the shortest kid in my grade. Even my junior year of high school I wasn’t past five feet tall and I barely passed five feet tall my senior year of high school. I had a growth spurt my sophomore year of college, but going back to high school, unfortunately a lot of my friends liked to play basketball. If you know anything about basketball, the taller you are, the bigger the advantage is. Now, I did play with them because they were my friends, but I hardly got passed the ball. When I had the ball I would take shots and because I never got a lot of practice, I would never make it, so you know, I was always last picked and that sort of thing. But I’ll tell […]

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The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco

Jim Decicco: Once we got in, we were like, “This is our only account.” We were only in one Whole Foods, it was a local account. We were like, “This is our only account, this is all we got. Let’s make it the best ever.” That first day our product was available on the shelf, this was a few weeks after that initial order. We figured out how to make it, and sort of scale enough for that. That first day, we broke the store’s weekly sales record in the first four hours, because the three of us . . . Pat Flynn: That’s Jim Decicco talking about the story of Super Coffee, and how he and his two brothers created this company, broke sales records, and are now one of the top beverages out there in the sort of niched, super coffee, protein coffee space. This was all born […]

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Creating Evergreen Sales Funnels (And What to Watch out For) with Amy Porterfield

Amy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play more, take time on the beach, get a tan, blah, blah, blah. I’ve experienced that evergreen still takes some focus. Every single week I’m dabbling a little bit in my evergreen funnels. Where it happens for me the most would be in my . . . Pat Flynn: That’s Amy Porterfield, our special guest today who’s coming on to talk about evergreen funnels. If you don’t know what a funnel is, a funnel is how you take somebody from when they first find you, to the next step, to the next step, to eventually a purchase decision of some kind. Hopefully a customer is what they become. An evergreen sales funnel is one that happens automatically. You’ve set things up […]

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The Art of the Unforgettable Interview with Andrew Warner

Andrew Warner: And so, when you came on the first question I said to you, the first thing I brought up was I said I didn’t have you on because passive income just felt so phony to me. It felt like, “I’m going to show you how to make money while you sleep,” and in reality anyone who cares about making money while they sleep doesn’t have the heart to do the work while they’re awake. And then, it was only through time that I got to know what you were about and that I had tremendous respect and I felt that I was wrong in doing it. But I wanted to bring up the Passive Income name. I wanted to understand that, and so I brought that up. Pat Flynn: You are listening to Andrew Warner, host of the very popular podcast and show, Mixergy, which you can find […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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How to Build and Scale an Agency Model Business—with Jason Swenk

Jason Swenk: They tell me their gross revenue. I’m like, “I don’t care about your gross revenue.” I know a lot of 10 million, 100 million dollar industries that make zero, so that’s not good. so what is your profitability margin? They say, “Oh, it’s 15-20 percent.” I’m like, “Okay. Do you know all the service space companies in the US based on the Service Bureau—are around 32 percent? That’s the average, so you’re way below the average. So let’s focus on profitability.” Pat Flynn: That’s Jason, our special guest today. Swenk is his last name, and Jason is a master at helping people build their agencies; an agency being a business where you are in the service-based business helping others do something, whether it’s an SEO agency, a design agency, a copyrighting agency, what have you, it doesn’t really matter. If you have the ability to serve others through […]

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The Story You Tell Yourself (That Could Crush You) – with Dr. Shannon Irvine

Pat Flynn: Being an entrepreneur, owning your own business, it’s tough. There’s a lot of things on that checklist to do. There’s a lot of big, ambitious goals that we have, and there’s a lot of hurdles along the way, but the number one thing that’s going to help you through all of that is what happens in your head and how you speak to yourself, the story that you are creating for yourself. And that voice. That voice is really whatever you want it to be, but there’s a lot of things in our past that, psychologically, we hear that voice say things that maybe we don’t want it to say. But then we start to believe it, and then it starts to determine what actions we take or don’t take and the results that we get or don’t get. What if you put in all this hard work […]

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Building a Personal Brand (Because It’s Your Calling) with Jadah Sellner

Jadah Sellner: Yeah, so can I tell you a secret, Pat? Pat Flynn: Yeah. Can I publish . .. Wait, is this something I could publish or is this . . . ? Jadah Sellner: It’s totally publishable! Pat Flynn: Oh, okay. Jadah Sellner: I’m not passionate about green smoothies. What I’m passionate about is helping people, and this dream had been planted before Simple Green Smoothies. Pat Flynn: You’re listening to Jadah Sellner, our special guest today, who was with us over a hundred episodes ago, in Episode 205. You might remember her as one of the co-founders of a very successful company, SimpleGreenSmoothies.com, which grew quite big in a relatively short period of time. Jadah came on before to talk about how she and Jen used challenges to help get the community together and help them build this massive following. I think they have over a half million […]

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One of the Most Important Business Conversations You Need to Have with Yourself—with Dan Andrews

Dan Andrews: In the online business space, Pat, this happens all the time. What happens is someone comes in and says, “Look, jobs are an inefficient way to make a living.” We all nod our heads. That’s true. They’re a horrible time and money investment, so let’s start a business. You keep going down the path. The problem is, is that jobs do so much more for us, and let’s use the word career, than just give us money. Pat Flynn: That’s Dan Andrews from TropicalMBA.com, a friend of mine for over a decade now actually, somebody who had recently done something in his business that he kind of regretted. We’re going to talk all about that today. Hopefully you’ll be able to have these important conversations with yourself now so you don’t have these similar feelings and thoughts later. Before we get to that, let’s cue the music. Announcer: […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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How to Write Copy that Sells with Ray Edwards

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around! Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy? Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this […]

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From $50k in Debt to Business Success in Less than a Year—How to Be Mindful and Ruthless

Today’s special guest is Sagi Shrieber, coming at us from Tel Aviv, Israel, who bailed himself out of $50k worth of debt by taking massive action. Today he’s sharing his journey, why he hired a coach (even though he was deep in debt), and how he’s building an amazing community in the design and entrepreneurial spaces now. Sagi’s also breaking down some of his favorite design tools, as well as quick and easy tips so you can boost your design game and maximize conversions for your business. Sagi is what’s known as a Full Stack Designer, a designer who also knows how to get great results for sales and conversions (he uses the metaphor of an MMA fighter). It’s that kind of mindset—Sagi calls it the Full Stack life—that got him through some of the tougher times. In the end, he managed to push through the discomfort and learn to […]

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How to Be an Amazing Coach with Michael Bungay Stanier

Today’s guest is Michael Bungay Stanier, author of the Wall Street Journal Bestseller: The Coaching Habit—my choice for top business book of 2017. Why, you ask? Because everyone is a coach. Seriously. Think about it. If you tell anyone how to do anything, you are a coach. If you are helping anyone else in any sort of way, you are a coach. But here’s the trick: You aren’t supposed to just tell someone what to do, if you want to be a great coach. You have to listen and ask the right questions. I’ve directly applied lessons like these—not just in AskPat and this podcast—but in every aspect of my life, personal and business-wise. I’m just going to say it: This is the most useful book I’ve ever read. In today’s episode, we’re going to dive into the principles of the book and I’m going to ask some followup questions. This […]

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A Huge Announcement (& Lessons on Evolving Your Business)

Today we have a very special and important announcement from ConvertKit’s founder Nathan Barry, who’s here to talk about how to evolve your business by making critical decisions and getting uncomfortable . . . which ties in perfectly with the big news that Nathan’s about to drop. Stay tuned! [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.] Last time I had Nathan on the show (Session 244) we talked about how he bootstrapped ConvertKit from nothing into one of the best email service providers out there (the best email service provider out there, in my opinion). And actually, Nathan was on the show all the way back in Session 75 (!) talking about how he was making six figures by self-publishing books. ConvertKit reached an incredible goal recently, hitting $1 million a month in monthly recurring revenue. If you want to read more about how Nathan got […]

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From College Nerd to Wildly Successful Personal Brand with Thomas Frank

Thomas Frank is a massively successful YouTuber and the creator of CollegeInfoGeek.com. We’ve been friends for a while, and this episode has been a long time coming. We’re sitting down to chat about how he built his brand, how he got into the online business world, and the strategies, tips, tools, and tricks that he’s using to kill it on YouTube. If you’ve ever thought about building a niche site or launching a YouTube channel, you won’t want to miss out on this episode! Thomas has crafted an invaluable, supportive website in the student success niche, and his Resource page is one of the best on the web. I actually use it as an example for my affiliate marketing students. Thomas’s Essential Books for Students page is another inspiring resource page. Thomas stumbled into the online space without thinking too much of it, but once he hit his first breakthrough, […]

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How to Get Affiliates and JVs to Promote for You with Matt McWilliams

If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How do you find those people? What should their commission be? Learn the answer to these questions and more with today’s special guest Matt McWilliams. Every time I’ve done a joint affiliate promotion over the last few years, Matt’s been there. In fact, he’s been behind some of the largest collaborative affiliate promotions I’ve ever been a part of. He’s helped promote Michael Hyatt’s products and a few others too, helping them make millions of dollars in the process. He’s here today to tell you how to find people to become affiliates for your products, even if you’re just getting started. (And if you are just getting […]

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Preorder the Special Edition of Let Go on Kickstarter!

10 years ago today I walked into my boss’s office and got let go from my dream job. I felt like I’d been punched in the gut, but this was actually one of the best things that’s ever happened to me! Sometimes it takes letting go of where you are to get where you need to be. I celebrate my Let Go Day every year. It reminds me of how far I’ve come since starting my journey. I’ve written about this journey before in my book, Let Go, but this year I’m doing something special. To celebrate the tenth anniversary of my Let Go Day, I’m launching the first ever hardcover edition, coffee table-style version of Let Go. Through my brand-new Kickstarter campaign, you can get access to it, as well as a limited, signature edition of the book. I have various pledge goals at different levels: You can get […]

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SPI 322: How “The Rideshare Guy” Created a Business Helping Uber and Lyft Drivers

The other day I asked my Uber driver if he’d ever heard of a guy named Harry Campbell. “Isn’t that The Rideshare Guy?” he asked. And that’s exactly who we have on the podcast today! Harry is the creator of TheRidshareGuy.com and author of The Rideshare Guide and he helps people who drive for rideshare companies like Uber and Lyft. He shows them how to make more money—essentially how to have a better career driving for rideshare services. I also caught up with him recently on an episode of Tactics in a Tesla on my YouTube channel—if you’ve ever been interested in driving for Lyft or Uber, that episode is a great place to start. I just had to get Harry on the podcast as well, so today we’re talking about how he did this, how he’s growing his blog, and how he’s serving over 200,000 unique visitors per month. […]

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