How to Build a Business You Enjoy Even with Little Time—with Dana Malstaff

Dana Malstaff: So he sends me this article and it’s called “The Heroine’s Journey,” and it’s hilarious. I’ll see if I can find the link and send it to you. So it basically is, hey there’s the hero’s journey, well nobody talks about the heroine’s journey. Pat Flynn: I love this. Dana: “The Heroine’s Journey” is literally a woman that goes, “I’m sorry, what journey are we talking about? I have to feed the kids and take them to school and cook everybody dinner and make lunches and do the laundry. I don’t know what journey you’re talking on, but no one’s got time for a hero’s journey on this end.” So”The Heroine’s Journey” is, “I ain’t got time for a journey.” Pat: You’re listening to Dana Malstaff, the founder of Boss Mom who is our special guest today. She leads an amazing, engaged and very large community of moms over […]

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Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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How a Beautiful Mess Became a Beautifully Diverse Business Empire – with Emma and Trey

Emma Chapman: You should tell him. We just hit a milestone early today. Trey George: Oh yeah. Literally. Pat Flynn: What’s the milestone? Trey: We just hit 10 million installs on A Color Story. Pat: Are you serious, 10 million? Trey: Yeah, today. Pat: 10 million installs. Emma: Today. So we’re going to go get lunch after this. Pat: Oh my gosh, congratulations. I have so many questions about this. Trey: Thank you very much. Pat: First of all, that’s wonderful . . . This is part of a conversation that I just had with Emma and Trey, a wife and husband team who had built an app that is one of their many, many, many different things that they have in their portfolio of income streams in their business. This app in particular is called A Color Story, just hit 10 million installs. As you can tell, I’m a […]

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Everything Behind the Launch of My New Invention—the SwitchPod

Pat Flynn: Fourteen-ish months later and here we are from idea to launch. I’m so scared. I’m so excited. This is something I’ve never done before. For those of you who don’t know, myself and my videographer, Caleb, we partnered up, we invented an actual physical product. This idea was conceptualized in October of 2017, and it just launched on Kickstarter. This is a big experiment. Some people have called it a big gamble, but Caleb and I are gonna talk about it and everything about it, including how much money we spent in the process so far, what we hope to achieve out of this, where this idea came from, the entire prototyping process, and how we have been marketing this overtime to hopefully have a successful funding campaign. We’ll even answer questions like, well, why are we even funding it on Kickstarter and where is it gonna be […]

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Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3)

You think your product is great. Your service is top-notch. And personally, I have no reason to doubt you. Your ideal customer, on the other hand … let’s face it, they don’t live in the four walls of your office. They aren’t thinking about your product every moment of every day like you are. They – and I hope this doesn’t sound harsh – really don’t care. This disconnect is normal, of course. But here’s where you’ll get in trouble. The next time you hire an advertising agency to create a campaign, when you redesign your website, when you launch a product – if you use that same insider thinking, you will undercut your marketing investments. Because those advertising and marketing creatives need to be armed with an essential reason why the ideal customer should buy your product. Without that core reason – that marketing creativity isn’t being put to […]

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Testing Business Ideas: How to Figure Out if You’re On the Right Track Today! (FS304)

How do you go about testing business ideas? How can you test one easily and quickly? In what ways can using tests like these help you to grow and propel your business forward? Running experiments can teach you so much about how to progress. What areas need attention? What is possible? There may be things that you thought were beyond you that are completely achievable! In this episode, we talk about testing business ideas by running business experiments. We talk about how to structure them to gauge success, build confidence and jump to the next level. We talk about engines of growth, goal setting, clarifying the process and how asking yourself what you want can kickstart this mode of thinking. This discussion also covers five essential areas of these tests and Aiden breaks down the anatomy of the test body! Included are controls, variables, experiment structure and more. We use […]

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Why Staying Small is the Next Big Thing for Business (FS303)

How much growth is enough? Can you keep your company at an optimum size? What is the perfect size for you? A bigger business is not always a better business. And, keeping things on the right level is almost always preferable to precarious growth. If you can stay profitable, why would you need to keep growing to some imaginary and mostly arbitrary standard? In this episode, we are going deep on the idea of how to make sure your business gets to and stays at the best size for your needs. We are talking freedom, consistency and the phases of growth that you will experience. Today on the show, we are joined by Paul Jarvis, author, designer, podcaster, online course teacher and software creator. Paul’s latest book, Company of One, is the jumping off point for today’s discussion and he does a great job of unpacking his philosophy for all […]

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Burnout, Rebirth And The Weird Netherworld Between The Two (FS302)

What is it really like to be a successful entrepreneur? Can we even appreciate our success in this model of business? What are the costs and benefits that we do not always see? Today on the show, we are joined by Tom Ross, the CEO and founder of Design Cuts who will taking us through the last few years in his life of entrepreneurship and giving us the real inside scoop on the highs and lows of his process. In this episode, we unpack jumping into the entrepreneurial lifestyle, motivation, the drive to succeed, burnout and different areas of health that require our attention. We also shed some light on relationships and nurturing parts in your life besides business. Tom gives us a lot of great insight and intimate details about his struggles with his health, what brought about these problems and how learning to manage his own type of […]

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How to Build a Successful YouTube Channel in 2019—with Derral Eves

Derral Eves: Yeah, I would never rely on one platform because the platforms can change, policies can change, and you’d be trying to scramble to do something next and so . . . Pat Flynn: You’re listening to Derral Eves. He is a YouTube and branding expert, somebody who a lot of people look up to in the YouTube space. He’s actually also the founder of one of my favorite events that I have ever attended, which is called VidSummit, ad this is where I met a lot of people that you’ve heard me talk about on the show before: Roberto Blake, Sean Cannell, and several others. He’s very connected in this space of YouTube, but he’s also more than just a YouTuber, he’s a businessman. He knows how to create businesses and brands that work. He is a producer on the Squatty Potty series with the Harmon brothers—like, not […]

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The Next Big Steps in Business—with Matt Gartland from Team Flynn

Matt Gartland: Yeah. It’s tremendously exciting, gratifying, and probably, mostly just a humble moment for me, and certainly for the team. Because as we’ve talked about today, we didn’t necessarily know, I didn’t necessarily know it was going to lead to this tremendous moment, right, but it naturally, I think, led there. You have always been . . . Pat Flynn: You’re listening to one of my team members, Matt Gartland, who I have on the show today, to make a huge announcement with you about the SPI brand, about where I am in business, and about where we are in business. Matt’s been on my team for quite a while. Some of you may not even know what our relationship exactly is, and my relationship with the team is. I’m just going to tell you upfront, right here before we get into it, that up until January 1st, I […]

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The Best Place to Work as an Entrepreneur (FS301)

Where should you work? What are the options when it comes to choosing a workspace? What are the most important things to consider when finding your space? As entrepreneurs we have the option of choosing our workspace. It is one of the blessings afforded this lifestyle, but can also have a huge impact on the success and failure of your projects. In this episode, we break down the subject and try our best to unpack the issue in a way that helps you get some more clarity on the location for the magic to happen. This workspace might evolve and grow as you do, so we also want to give you the tools and ideas that aid this process. We also talk about the three main avenues for spaces where you can work, these being home, an office and public spaces like cafes. We each give our personal experience with […]

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How to Get Out of Your Own Way (FS300)

Impostor syndrome is one way entrepreneurs can completely self sabotage their own business. Starting a business can be endlessly fun at first… all the possibility, hope, potential. But soon the fear starts to creep in, the self confidence starts to slip, and the inner saboteur begins to do her work. In this episode we dive into several helpful tools for you to break out of this destructive mode, including: What the onset of self sabotage looks like How to identify when you’re in self sabotage mode Practical ways to get out of your own way before it’s too late! Listen to the episode: Subscribe to The Fizzle Show in your favorite podcast player: iTunes | Overcast | Pocket Casts | Stitcher | Soundcloud | RSS Show Notes: Read_more Related posts: How to Get Out of Your Own Way Please Don’t Jump! The Entrepreneurial Leap Myth (FS297) SPI 311: How to […]

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Learn How to Say NO Effectively (FS299)

When should we say no to opportunities? How do we balance saying yes and no to these to our advantage? What are the tips and tricks for making the right choices in business? We all have constant chances to say yes and no to things, whether in our business or personal lives. Here at Fizzle, we have noticed the huge impact that making the right choice in these situations can have on your trajectory, specifically your ability to say no. In this episode, we break down the particulars of this somewhat challenging question. We really try to get through when it might be a good time to refuse or turn down a request or offer. We look at it from the perspective of different types of entrepreneurs and help you to build a model that suits you. We also talk about tips and tricks, a decision making frameworks and the […]

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Partnering with Clients: The Good, The Bad & The Ugly (FS298)

How can a new client partnership help grow your business? When is the right time to enter into something you believe will be mutually beneficial? What are the questions you need to ask yourself before making a decision on this front? It is hard to imagine the online business world of today without partnerships, endorsements collaborations and picking the right ones can take your business further than you might have imagined. But that does not mean that every connection is a good one or that you should jump through endless hoops just to get a cosign! In this episode, we look at a bunch of angles relating to this question and try and help you figure out the best process for picking the right way through potential business negotiations. We get into the idea of dream partnerships, when to draw a line in the sand and the most important factor, […]

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How Alex from Travel Fashion Girl Built Her Empire

Alex Jimenez: I don’t know even know how to explain it, because it really was such a whirlwind. It was cool to see the opportunities, but again, I don’t think I quite understood the possibility behind it. I thought, “Man, if I can make enough money; a couple of hundred dollars a week or something, where I could just cover the cost of my travel.” Pat Flynn: You are listening to Alex from TravelFashionGirl.com, an amazing friend of mine who I’ve gotten to know very well over the last year. She has a great story about how she almost stumbled upon her niche, which is the travel industry, through a lot of experiences, and problems, and people that she had experienced on her own travels. She built this website and it took off and it became a world wind . . . a world wind? A whirlwind of an opportunity […]

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Please Don’t Jump! The Entrepreneurial Leap Myth (FS297)

Becoming an entrepreneur means taking risks, right? Does this leap of faith have to be super perilous and terrifying? Are there ways in which you can take the necessary risks that suit you and your business and ensure the highest chance of success? These are questions that prospective and even full time business owners have to answer all the time. Here at Fizzle, as supposed successful entrepreneurs we are still plagued by these issues and the concerns that come along with them! In this episode, we unpack all of our thoughts about the transition, big jump or leap of faith to chasing your dream job. We talk about the usefulness of day jobs in making your vision possible, the different types of risk involved, taking advantage of opportunity and the things that can help you control this overwhelming experience. We also talk about common misconceptions, power versus force and getting […]

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Justifying Premium Prices for Your Premium Product (FS296)

What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that’s what we’re talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode, we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by […]

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Learning from Pain via Post-Mortems (FS295)

What’s the best way to ensure we do not make the same mistakes twice? What can post-mortems, reviews and retrospectives teach us about the future? During the life of an entrepreneur it is pretty much a given that there will be successes and failures over the years. We are sure you’ll agree that the best way to increase the number of successes as time goes by is to learn from past failures. That’s where the idea of the post-mortem comes in! In this episode, we break down why post-mortems are necessary, how they really function, and exactly how they can be practically applied to different business models. Today on the show we are joined by our friend, Aiden Fishbein, who came up with the concept for today’s show. He really leads the discussion and lays out some great frameworks for approaching this task. Download the Workbook!Fizzle’s guide to Post-Mortems Download […]

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How to Cultivate True Fans (FS294)

What is the quickest and safest way towards building a sustainable business? How can focussing on cultivating true fans help you reach this goal? What are the best ways to go about this cultivation? We often talk about attaining a level of success that is adjusted to what you need in order to live the life you want. And, one of the greatest realizations of this process is the humble reality of this level. You do not need to be famous or have huge numbers of fans or customers in order to make a living! In this episode, we unpack the idea of a committed customer base which has its roots in Kevin Kelly’s 2008 piece entitled “1000 True Fans.” Using this starting point, we look at what it means to have true fans and how to go about attracting them. We discuss the core and essential elements to these […]

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Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)

You might be reading this blog post on a smartphone. Or perhaps you’re about to listen to this podcast on your phone. Because mobile has taken over. We have all become cyborgs now — part human, part machine. Don’t believe me? Just trying going without your phone for 24 hours. Go ahead, I dare you. As a marketer, these societal changes should spark some curiosity questions. How do these customer behavior changes help you help the customer make the best decisions? How can you better serve customers on mobile devices and increase marketing performance? And really, what is mobile anyway? Is it a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an […]

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