4 Quick Pinterest Ad Hacks to Boost Your Ecommerce

Pinterest is an effective — but often underutilized — advertising platform. Why not look into it? July 2, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Every month, more than 250 million people use Pinterest to find inspiration, discover and shop for products and interact with brands. Since it was first conceived and launched nearly 10 years ago, the site has quickly risen to the top of the ranks and become one of the most popular social media sites in existence. Related: 4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog In the years since, too, other social media sites have come and gone, but Pinterest, like Facebook and Twitter, has endured, evolved and effectively positioned itself as an invaluable tool for individuals and brands alike.  Perhaps one reason is the suite of advertising tools Pinterest has built and refined, aimed at helping brands connect with customers, […]

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SPI 283: Six-Figures in an Obscure Niche with Cassidy Tuttle

I want you all to meet Cassidy Tuttle. She’s the founder of Succulents and Sunshine, a thriving online business that has earned her six figures and grown to include a popular blog, a book, online courses, and more. She’s done it all while operating in a relatively obscure niche—teaching others to raise succulent plants—and she’s here today to share her story. When Cassidy first began raising succulents, it was purely a side project, which she documented on her blog. To her surprise, her gardening experiments ignited an under-served niche. She soon expanded her website to include a series of ebooks and two online courses, which led to a book deal with the publishers of the Idiot’s Guide series. In this episode, you’ll hear how Cassidy continues to serve her audience with fresh, valuable content and resources year after year. You’ll hear her honest account of writing a book in three months, and why her transparency helps her […]

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SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

Smart Passive Income Podcast superstars Shane and Jocelyn Sams have returned! It’s been almost three years since they joined me for Episode 122, and today, the Sams duo is back with an update on their online business journey and advertising strategy that I know you’re going to love. Shane and Jocelyn were both teachers before diving into online business. They took their education expertise, including their insider knowledge of what teachers need, and used it to build a wildly successful line of digital products. Their business has since grown to include Flipped Lifestyle, a hub for aspiring online entrepreneurs chasing the passive income lifestyle. They continue to grow their business thanks in part to their clever advertising strategy, and that’s what they’re here to talk about today. Creating lucrative, relevant ads is a great way to draw more eyes and ears to your business while generating passive income. Through smart testing and a […]

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