5 Hard Truths About Writing and Publishing Books

Pat Flynn: Hey, Team Flynn. Today in this podcast episode, we’re going to talk about five hard truths about writing and publishing books. A lot of you may know I have a new book coming out in less than a month. On August 13th, my new book, Superfans, comes out. If you haven’t yet pre-ordered it, you can. If you do, you actually get the audiobook for free on launch day. Just go to yoursuperfans.com, and you can submit your receipt there after you pre-order, wherever you want to pre-order it, Amazon, Target, Barnes & Noble, what have you. But today, we’re going to talk about some hard truths because I’ve been doing this for a while and this is my third book. Man, it’s not easy, and I’ve learned a lot. I’m here to share everything with you, so stick around. Announcer: Welcome to the Smart Passive Income Podcast, where […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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I Wrote a New Book, and It’s Publishing Soon!

Pat Flynn has written a new book, and it’s publishing in August 2019! It’s called Superfans, and it’s all about creating superfans for your business. Pat Flynn April 22, 2019 I’m incredibly excited about this post, because it’s the first public announcement about a really big milestone coming up this summer! (No, not FlynnCon, although I am definitely excited about that!) Team Flynn, please mark your calendars for August 13, because that’s the day my next book launches. I’m so amped to share more with you, so read on to learn about the process that’s gone into writing and creating the book—and of course, stay tuned for the big reveal: what the book is called and what it’s going to be about. Why I Chose to Self-Publish (Again) This book has been in the works for a while—about five years, in fact. And like my previous books, I’ll be self-publishing […]

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Anti-Busy. Pro-Purpose. Talking Work-Life Balance with Chalene Johnson

Chalene Johnson: We’re so used to being hyperstimulated and go, go, go, go, go, go, go, I’ll say, admittedly, mainly for me because I had such an addiction to work as my default. We had lots of things in . . . Pat Flynn: You’re listening to Chalene Johnson, an amazing friend and mentor of mine and today we’re going to be discussing work-life balance. I don’t know if you’re like me or like Chalene, but oftentimes we default to just continuing to stay busy and how do we know what we should stay busy on when we want to say no to things. What do we prioritize, how do we manage this versus our family, how do we blend them together nicely? I’ve always admired Chalene and how she’s been able to seemingly have everything together and we find out in this episode that it wasn’t always that way. […]

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Everything Behind the Launch of My New Invention—the SwitchPod

Pat Flynn: Fourteen-ish months later and here we are from idea to launch. I’m so scared. I’m so excited. This is something I’ve never done before. For those of you who don’t know, myself and my videographer, Caleb, we partnered up, we invented an actual physical product. This idea was conceptualized in October of 2017, and it just launched on Kickstarter. This is a big experiment. Some people have called it a big gamble, but Caleb and I are gonna talk about it and everything about it, including how much money we spent in the process so far, what we hope to achieve out of this, where this idea came from, the entire prototyping process, and how we have been marketing this overtime to hopefully have a successful funding campaign. We’ll even answer questions like, well, why are we even funding it on Kickstarter and where is it gonna be […]

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Announcing SPI-ber Monday Deals!

It’s SPI-ber Monday! Deals last until Tuesday at 11:59 p.m. Pacific! Save on my brand new online course, Smart Podcast Player, my current courses, and the brand new SPP Sticky Player! Pat Flynn November 26, 2018 Welcome to SPI-ber Monday! A brand new course I think you’ll love! A special Smart Podcast Player deal—plus a new player for subscribers! And major discounts on all of my current courses! What occasion could possibly bring all of these awesome things together in one place? What could cause the stars to align like this? Get ready for the very first SPI-ber Monday (get it? Haha.)! As you may know if you’ve been following me for a while, you know that my passion and mission in life is to help people. I do that by showing how I’ve grown my online business, and how others can start and grow their own businesses too. SPI-ber […]

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How Studio Neat Became Physical Product Rockstars through Kickstarter

Pat Flynn: Hey, thank you so much for taking the time to listen in today. You know, it’s been an interesting week here in the podcast because last week had two episodes come out; one on Wednesday and another one on Friday. The one on Friday was about me and my videographer’s new invention called SwitchPod. You can find it at SwitchPod.co. This is a physical product. We’ve never done anything like that before so if you wanted to hear more about why that exists and how it was put together and a lot of the experimentation that we’re doing there, you can listen to the previous episode, Episode 343. But this episode, 344, I’m really excited because our special guests are Tom and Dan from Studio Neat. The funny story about Tom and Dan is that both Caleb and I met them in person and watched them speak on […]

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Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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SPI 299: The Humble Beginnings of Hmong Baby

The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, after experimentation and validation, were able to have enormous success with their products. Welcome to 2018! Hmong Baby is a brand that helps bring the Hmong culture together, spreading and preserving that culture by teaching kids about it. They started out with flashcards, and they recently launched their first board book. Awesome! I’m super stoked to introduce Mykou and Touger to you. They’re going to talk about how they got started with this business, why, after a number of failures, they landed on this idea, and what inspired them. They’re sharing the ideas behind some of their recent launches and campaigns, what apps they used to boost their success, […]

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SPI 297: Looking Back at 2017—What Went Well, What Did Not

This episode is all about learning from mistakes. Last week we talked about my plans for 2018—well, a lot of the lessons I learned this year resulted in those plans. Today, I’m sharing those lessons with you, not just as an example of what not to do, but to reveal what decisions I made for 2018 because of those experiences. Today I’m talking about the big picture, looking back at 2017. I’ll be discussing my struggles with time management, specifically how saying “yes” too much got me to a point of being overworked. I’ll be talking about the physical product launch that didn’t go according to plan, the two habits I let slip mid-year, and a target that I set for myself that I did not hit. As always I’m being fully transparent—it’s all out on the table for you. That’s because this week’s episode isn’t just about what didn’t […]

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SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com

This month is crowdfunding month on SPI.com. I’m exploring all aspects of the process, from validating, to building your campaign, fulfillment after the fact, and everything in between. Today I’m talking to someone who’s been on the front lines of Kickstarter campaigns, Ugmonk.com founder Jeff Sheldon. In May, Jeff launched a Kickstarter campaign for Gather, a minimal, modular desktop organizer. The campaign was 100 percent funded within 47 minutes, and reached $100k in under 24 hours. Jeff breaks down what made his campaign such a success, and what he learned from a previous campaign that helped him do things well the second time around. Jeff’s campaign went on to raise almost $500,000 and was 2,394 percent funded. We’ll also be talking about the story behind the Ugmonk brand, how Jeff built honesty and transparency into its framework, and why having his mom as an employee is awesome. There’s lots to […]

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SPI 284: Crowdfunding Secrets for Success with Clay Hebert

This month I’m exploring all things crowdfunding. How do you validate and fine-tune your project? What’s the best way to go big with a Kickstarter campaign, not only to earn income, but for exposure as well? What mistakes do failed campaigns make and how can you avoid them? Here to answer those questions and more is crowdfunding expert Clay Hebert. If you’re anything like me, you’re intrigued by the world of possibilities that a Kickstarter, or other crowdfunding campaign can open. Massive exposure, a thriving audience, complete funding for your product or project—these are just some of the draws. But it can be a murky process to navigate, and the decisions you make before you even launch can make or break your campaign. That’s why we have Clay with us today. Clay Hebert has helped over 200 crowdfunding campaigns to succeed and today he’s breaking down his top tips for […]

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$453k in 33 Days: A Guide to Launching on Kickstarter – Guest Post by John Lee Dumas

Absolutely everything you need to know to launch a successful Kickstarter campaign. John Lee Dumas made $453k in 33 days. I think you can too. Pat Flynn September 11, 2017 John Lee Dumas. You’ve probably heard the name since he has one of the most popular business podcasts in the world, Entrepreneurs on Fire. But did you know he has also led the sixth most funded publishing campaign and the second most funded journal on Kickstarter ever with his launch of The Freedom Journal? Amazing. Because of the Kickstarter success John Lee Dumas has had, I knew that one day I’d ask him for advice on how he did all of that. Well, that day has come, and I’m excited to have John (and Kate too!) share their knowledge publicly here in a guest post on SPI to help me and anyone else thinking about going down the crowdfunding route […]

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Physical Product Experiment [PPE #5] – Product Testing

In the fifth installment of the Physical Product Experiment, I explore digital products vs. physical products, give an update on what’s going on in the SPI Goal Quest Slack community, and share product testing results! Pat Flynn September 4, 2017 If you’re following along, this is the fifth installment of my Physical Product Experiment, a step-by-step blog post series where I share a behind-the-scenes look at each stage in the process of building my first physical product: a productivity calendar and workbook. It’s been an exhilarating ride and a really amazing learning process. For a full recap, you can check out the previous installments here: Last month, I mentioned that we sent out the prototype testing packages, with medium fidelity versions of the physical product (wall calendar, workbook, and stickers), to our twenty-one beta students. I’m happy to say that product testing is in full swing! If you recall, in […]

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Open Cart or Closed Cart? That Is the Question.

Selling and promoting a product or course? Ask yourself: open cart or closed cart? The pros and cons of an open cart, closed cart, and more! Pat Flynn August 21, 2017 As someone who’s been in online business for almost a decade now, I’m grateful to have met and built friendships with many amazing people, such as Amanda Bond and Greg Hickman, who’ve been successfully selling products online for years. I’ve learned so much from these people over the years, and have been truly inspired by all of them. I’ve poured all of that learning and inspiration into my recent online course launches: Smart From Scratch® and Power-Up Podcasting®. I’m so thankful for that. As I continue to learn more (there’s always more to learn!) about selling and promoting products online, there’s one question that I keep asking myself (and, as I’ve realized, I’m not alone in this). That question […]

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Physical Product Experiment [PPE #4] Manufacturing & Shipping

I’m in the process of making a physical product (calendar and workbook)! In the fourth installment, I explore product manufacturing, shipping, and a sneak peek at the design! Pat Flynn August 11, 2017 It’s the fourth installment of the Physical Product Experiment! In case you missed the previous installments, make sure to check those out before you read on. You can find those posts here: To jog your memory, the Physical Product Experiment is a brand new venture for me. It’s super exciting, but it’s also something that could potentially fail (like with anything, I guess). But that’s why I am taking my time with it. I want to do it right, make sure I thoroughly test out the idea before releasing it into the public. I want it to be a success. I’ve never created a physical product before, but it’s something I’ve always wanted to do. Initially, the […]

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SPI 271: An Interview with The Five-Minute Journal Founders UJ Ramdas and Alex Ikonn

This month, I’ve been learning everything I can about creating and selling physical products. I’ve explored how new products get made, how they get in the hands of customers, and how great products attract communities of raving fans. Today, I’m digging a little deeper and asking “why”—why should my audience use my product, and how will it change their lives for the better? Here to help me are two product creators who know all about changing lives: UJ Ramdas and Alex Ikonn, co-founders of The Five-Minute Journal. I talk a lot about The Five-Minute Journal and how it’s transformed my daily routine. Journaling has changed me as both an entrepreneur and a person, and thanks to the incredible design of UJ and Alex’s journal, it’s a habit I love returning to each day. You’ll hear more about the journal’s design in our interview, but you’ll also hear a lot about the “why” behind this very special product. UJ and […]

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Launch Your Product with Crowdfunding | The $1 Million LEGO Wall

Whenever I travel anywhere, I bring my laptop, and on my laptop there’s a laptop cover that everyone seems to ask about. It comes from Brik Book, and it’s a LEGO-compatible cover. It’s awesome. I interviewed the founder of Brik Book, Brett Miller, way back on Smart Passive Income Podcast Session #217, and since then he’s been doing even more to grow the company, including a new product that was recently released called Brik Tile. Using the same launch model, he utilized Kickstarter, and crushed it. I wanted to bring Brett back on the blog today to write a guest post related to his crowdfunding journey, and how we might be able to follow his lead. He’s got an amazing and incredibly detailed overview of the entire process for you below, so if you’re looking to launch your new product soon, pay attention. Here’s Brett Miller, founder of Brik, with […]

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