SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson

There is one aspect of running a business that doesn’t get talked about nearly enough, and that’s public relations (PR) and mainstream media. It’s also something that I don’t teach, and that’s because, hey, I don’t know it. But I have someone on the show today who is a media and PR wizard—Christina Nicholson, from MediaMavenandMore.com, and she’s about to deliver a masterclass in business PR. I think it’s safe to say that most of us want more media exposure, we just have no idea how to go about getting it. Well, Christina’s about to give us the rundown, which is good because the media and PR world changes super fast. Christina was on the show just two years ago, and she’s already back because she has so much new information to share. Whether you’re just starting out or you have a reputable brand that you know could benefit from […]

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SPI 317: Make Money with Your Skills—Creating Awesome with Roberto Blake

Let’s go back in time to the day after I lost my architecture job. What would you say to me? That’s the thought experiment we’re running today with Roberto Blake, creative entrepreneur and founder of Awesome Creator Academy and Create Awesome Media. In my challenge to Roberto, he walks me through exactly what he’d suggest I do to get started building a personal brand (if it was the day after I got let go). He identifies the strategies, tactics, and mindset that any new entrepreneur should embrace, and highlights the shifting culture of modern business. Roberto has a reputation for building brands from the ground up and helping entrepreneurs make money with their creativity, and his game plans are spot-on. This episode is powerful listening, especially if you’re at the beginning of your journey. Even if you’re not, you’re going to gain some major insight from Roberto. Put that phone […]

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How to Start Freelancing (And Get Your FIRST Client!)

Freelancing is the number one way to get started with online business. Here’s why, plus how you can make more money doing it and transform your side hustle into a full-time, scalable business. Pat Flynn March 26, 2018 The SPI community has been asking about the world of freelancing a lot lately, so I thought I’d share some recent thoughts on freelancing to guide you in how to start freelancing (and get your first client). But first, I want to take you back to a post I shared in November 2017: The 2 Quickest Ways to Generate an Online Income In that post, I explain that freelancing is one of the two quickest ways to generate online income (the other is affiliate marketing). Freelancing allows you to quickly get paid for a task that can actually help solve problems for people. And when you’re first starting out, freelancing is the […]

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SPI 306: Rise of the Youpreneur with Chris Ducker

Today I have a very special guest: Chris Ducker of ChrisDucker.com and Youpreneur, and author of the new book Rise of the Youpreneur! Chris and I have been friends for eight years now. He’s been on the show before but we’ve never gotten this deep. A lot of people may not be familiar with the side of Chris we’re going to be talking about today. We’ll be discussing a time in Chris’s life when he was actually hospitalized due to burnout. That event, and everything that happened after, ultimately led Chris to a successful, enjoyable, and fulfilling business. Chris understands how to be the best version of you, how to portray that so that you can hire people, coach people, and get your audience to trust you. This translates into every facet of his business: branding, content, and how he interacts with his audience. He’s going to be sharing some […]

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SPI 287: Should I Create a Personal Brand? Pros and Cons

Welcome to week two of Branding Month here on SPI! This week we’re talking about personal branding. One of the most common questions I get asked is, “Should I create a personal brand?” Today we’ll be exploring the pros and cons in depth. What is a personal brand? Should you have one? In a sense, I think that everyone should have a personal brand. I’ll explain what I mean by that, but first it’s important to understand why you’re starting out and where you want to go. There are some questions you should ask yourself before you start, because there are definitely pros and cons to starting a personal brand. And there isn’t a one-size-fits-all solution to how you run your personal brand; you have to decide what works best for you and your business. In this episode, I’ll be breaking down an exercise from my book, Will It Fly?, […]

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