5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

We’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bit old and shabby. So we set out to rebuild it from scratch, and we’re already seeing some exciting changes in the search results — which will impact the way people self-serve when they need help using our tools. I’m going to take you through 5 ways we improved the accessibility and reach of the Help Hub with our redesign. If you […]

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How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I’m President and partner of Kick Point. We’re a digital marketing agency way up in the frozen north of Edmonton, Alberta. We work with a lot of local businesses, both in Edmonton and around the world, and small local businesses usually have the same questions when it comes to […]

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Why We’re Doubling Down on the Future of SEO – Moz + STAT

Search is changing. As a 200-person search marketing software company, this isn’t just a pithy intro – it’s a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like “What is SEO?” returns something like this… …or this… …or even this… So, why don’t we just give up on search marketing altogether? If I had to pick just one answer, it’s this – because search still drives the lion’s share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). We have to do everything better The answer isn’t to give up – it’s to recognize all of this new complexity, study it, and do our jobs better. Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates […]

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Moz Acquires STAT Search Analytics: We’re Better Together!

We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have the most robust organic search solution in the industry. I recently sat down with my friend Rob Bucci, our new VP of Research & Development and most recently the CEO of STAT, to talk about how this came to be and what to expect next. Check it out: You can also read Rob’s thoughts on everything here over on the STAT blog! With our powers combined… Over the past few months, Moz’s […]

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The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots. This article seeks to answer the following questions: How do we drive sustainable growth for our clients? What are the building blocks of an organic search strategy? What is the SEO cyborg? A cyborg (or cybernetic organism) is defined as “a being with both organic andbiomechatronic body parts, whose physical abilities are extended beyond normal human limitations by mechanical elements.” With the ability to relate between humans, search bots, and our site experiences, the SEO cyborg is an SEO […]

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Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

After a short break, we’re back to share our working draft of Chapter 5 of the Beginner’s Guide to SEO with you! This one was a whopper, and we’re really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We’d love to hear what you think: did we miss anything you think is important for beginners to know? Leave us your feedback in the comments! And in case you’re curious, check back on our outline, Chapter One, Chapter Two, Chapter Three, and Chapter Four to see what we’ve covered so far. Chapter 5: Technical Optimization Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. Now that you’ve crafted valuable content on the […]

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Faceted Navigation Intro – Whiteboard Friday

The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week’s Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help you tame it. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Serge. I’m from Distilled. I work at the Seattle office as a consultant. For those of you that don’t know about Distilled, we’re a full-service digital marketing agency specializing in SEO, but have […]

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A Slice of MozCon Magic: The 2018 Video Bundle is HERE!

Your tweets haven’t gone unnoticed — we know the MozCon #FOMO is very real. Many of you would be there in a second if it weren’t for busy schedules and pesky back-to-back meetings. So, while you’re hard at work, we’re here to make one thing easy: providing you with the insights you need whenever you need them. Yes, that’s right — the MozCon 2018 Video Bundle is here and we can’t wait share it with you! Ready to dive in? Feel free to skip straight to the fun part! Buy the MozCon 2018 Video Bundle Did you attend MozCon 2018? You’re in luck! The full video bundle is included with your ticket price. Check your inbox for an email with a link to exclusive video access. Can’t find it? Email us — we’re happy to help! If you weren’t able to make it, MozCon 2018 was awesome, to say the […]

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Surprising SEO A/B Test Results – Whiteboard Friday

You can make all the tweaks and changes in the world, but how do you know they’re the best choice for the site you’re working on? Without data to support your hypotheses, it’s hard to say. In this week’s edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he’s seen that prove you can’t always trust your instinct in our industry. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. Welcome to another British Whiteboard Friday. My name is Will Critchlow. I’m the founder and CEO at Distilled. At Distilled, one of the things that we’ve been working on recently is building an SEO A/B testing platform. It’s called the ODN, the Optimization Delivery Network. We’re now deployed on a bunch of […]

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The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online revenue. Google Analytics, new Facebook Analytics reports, and online surveys are used to glean insights. Revenue volume correlations One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar […]

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Spectator to Partner: Turn Your Clients into SEO Allies – Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” In today’s Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well as the risks involved in passivity. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, everyone, and welcome to this week’s edition of Whiteboard Friday. I am Kameron Jenkins, and I’m the SEO Wordsmith here at Moz. Today I’m going to be talking with you about how to turn your clients from spectators, passive spectators to someone who is proactively interested and […]

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How to Improve Your Link Building Outreach Pipeline

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tactics will bring you the most return on your time and resources. Three common questions are critical to understand at any point in your link campaign: Do you need more link prospects? Do you need to revise your email templates? Do you need to follow up with prospects? Without a proven way to analyze these questions, your link building efforts won’t be as efficient as they could be. We put together a Google Sheets template to help you better manage your link building campaigns. The beauty of this template is that it allows for customization to better fit […]

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Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new to someone, it saves training time if you can fast-track them on who to follow for the best news and analysis. This guide serves as a blueprint for that very purpose. And even if you’re an old hand in the local SEM industry, you may find some sources here you’ve been overlooking that could add richness and depth to your ongoing education. Two quick notes on what and how I’ve chosen: As the author of both of Moz’s newsletters (the Moz Top 10 and the Moz Local Top 7), I read an inordinate amount of SEO and local […]

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SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday

Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help you diagnose your client’s search maturity and remove blockers to your success. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription What up, Moz fans? My name is Heather Physioc. I’m Director of the Discoverability Group at VML. We are in Kansas City. Global ad agency headquartered right in the middle of the map. Today we’re going to talk about how to diagnose the maturity of your SEO client. I don’t mean emotional maturity. I mean maturity as it pertains to SEO capabilities, their ability to do the work, […]

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Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and their takeaway is largely hinging on two things: your brand’s transparency and empathy. An excellent SproutSocial survey of 1,000 consumers found that people define transparency as being: Open (59%) Clear (53%) Honest (49%) Meanwhile, after a trying year of fake news, bad news, and privacy breaches, Americans could certainly use some empathy from brands that respect their rights, needs, aspirations, and time. Today, let’s explore how your local brand can gift customers with both transparency and empathy before and during the holiday […]

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Visualizing Time: A Project Management How-To Using Google Sheets

The short version of this post: Project management is a vital part of our job as marketers, but planning and visualizing projects over time is hard, so I’ve created a set of Google Sheets to make that work easier for you. I’ve found this system helpful in a number of ways, so I’m sharing my templates here in case it’ll make your day a bit shorter. I’ll start off with a brief overview of what the sheets do, but in the latter section of this post I’ll also go into greater depth about how they work so you can change them to suit your own needs. If you’d like to skip this post and get straight to the templates, you can access them here (but I’d recommend reading a bit about how they work first): It’s worth mentioning: I don’t consider these sheets to be the only solution. They are […]

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SEO “Dinosaur” Tactics That You Should Retire – Whiteboard Friday

It’s tough to admit it, but many of us still practice outdated SEO tactics in the belief that they still have a great deal of positive influence. In this week’s Whiteboard Friday, Rand gently sets us straight and offers up a series of replacement activities that will go much farther toward moving the needle. Share your own tips and favorites in the comments! Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to go back in time to the prehistoric era and talk about a bunch of “dinosaur” tactics, things that SEOs still do, many of us still do, and we probably shouldn’t. We need to replace and retire a lot of these tactics. So I’ve got five tactics, but there’s a lot […]

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Do You Know Your Risk of Cyberattack?

Small businesses are a primary target, federal officials warn. Here’s how to assess your own risks — and minimize them. September 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Business email compromise is the bane of small businesses, because these phishing scams target companies with minimal processes, protocols and protections in place — like those too small to have extensive cybersecurity budgets. According to the FBI’s Internet Crime Complaint Center, business email compromise costs more than $675 million in damage in 2017, so the June arrests of 74 cyber criminals in the United States and abroad was a triumph for both large and small companies. Even though one cyber gang has been taken offline, dozens remain. Earlier this year, the U.S. House Committee on Small Business warned small businesses that hackers are targeting and attacking them with the most sophisticated threats ever, and at an increasing rate. More alarmingly, committee members said, there […]

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How We More than Doubled Conversions & Leads for a New ICO [Case Study]

Summary We helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise. The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a big feat for a Poland-based team without the pedigree typically required (no MIT, Stanford, Ivy League, Google, Facebook, Amazon, Microsoft background). The details: Repux is a marketplace that lets small and medium businesses sell anonymized data to developers. The developers use the data to build “artificially intelligent” apps, which they then sell back to businesses. Business owners and managers use the apps to make better business decisions. Below is the original page, which linked to a dense whitepaper. We don’t know who decided that an ICO requires a long, dry whitepaper, but this seems to be the norm! […]

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Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices. In the past, there have been a few popular methods for providing crawl paths for search engines — bulky main navigations, HTML sitemap-style pages that exist purely for internal linking, or blocks of links at the bottom of indexed pages. Larger sites have typically used at least two or often three of these methods. I’ll explain in this post why all of these are now looking pretty shaky, and what I suggest you do about it. Quick refresher: WTF are “internal linking” & “mobile-first,” Tom? Internal linking is and always has been a vital component of SEO — it’s easy to forget in all the noise about […]

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