What Your Google Tag Manager Container Should Contain – Whiteboard Friday

Agencies, are you set up for ongoing Google Tag Manager success? GTM isn’t the easiest tool in the world to work with, but if you know how to use it, it can make your life much easier. Make your future self happier and more productive by setting up your GTM containers the right way today. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, Moz fans. My name is Dana DiTomaso. I am President and partner at Kick Point, which is a digital marketing agency based in Edmonton, Alberta. Today I’m going to be talking to you about Google Tag Manager and what your default container in Google Tag Manager should contain. I think if you’re in SEO, there are certainly a lot of things Google Tag Manager can […]

Read more

21 Ways to Triple Your B2B E-Commerce Conversions

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even know if your conversion rate is good or not! Today, I will give you 21 tips (yes 21!) on how to double (even triple) your current conversion rates. But first, let’s determine what counts as a conversion. These are the usual suspects for e-commerce conversion goals: An online sale A user adding a product to their cart A user adding an item to their wishlist Email signups Social media shares Any KPI your company finds valuable So, what’s a good e-commerce conversion rate? The Monetate Ecommerce Quarterly is a great source for regularly updated benchmarks on conversion for large […]

Read more

Rural Local SEO: A Marketing Package Strong on Education

Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way toward helping with this, and even if package offerings aren’t your agency’s typical approach, a simple product that emphasizes education could be exactly what’s called for. Today, I’d like to help you explore your opportunities of serving rural and very small town clients. I’ve pulled together a sample spreadsheet and a ton of other resources that I hope will empower you to develop a bare-bones but high-quality local search marketing package that will work for most and could significantly benefit your agency in some […]

Read more

Podcasts in SERPs: Is Audio SEO The Next Frontier?

One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested something much more intriguing – that Google would soon be indexing podcast content and returning audio clips in search results. Can Google transcribe audio content? Is this currently possible? In a word: yes. We know that Google has offered a speech-to-text service as part of Google Cloud Platform since 2017, which has already undergone a few iterations and upgrades. Earlier this year, Android Police spotted source code changes which suggested that Google was proactively […]

Read more

7 Proven SEO Reporting Best Practices That Boost Client Retention

“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs us of time we could have spent on more important or enjoyable things. Adding to the frustration is the reality that many clients don’t even read their reports. That’s right. All that time you put into pulling together your data and the report might be forever resigned to the dusty corner of your client’s inbox. In the words of Mama Boucher, reporting is the devil. Hear me out though… have you ever thought of reporting as a client retention tool? While reporting is something that takes your time away from SEO work that moves the needle, reporting is also critical […]

Read more

4 Key Lessons Content Marketers Can Take From Data Journalists

There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years? At Fractl, the data makes perfect sense to us: The global amount of digital information is growing exponentially over time. From Seagate This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. As our culture continues to become more internet-integrated and mobile, we continue to produce massive amounts of data year over year while also becoming more comfortable with understanding large quantities of information. This […]

Read more

10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday

In SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week’s Whiteboard Friday. [Note: #3 isn’t covered in the video, but we’ve included in the post below. Enjoy!] Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard, back in front of the whiteboard. So excited to be here today. We’re talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you […]

Read more

How to explore a SERP feature strategy with STAT

Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. 1. Establish viable sites and segments For context, let’s say that we’re working for a large supermarket chain with locations across the globe. Once in the dashboard, we’ll immediately look to the Overview module, which will give us a strong indication […]

Read more

Is Your Company Neurotic — Or Is It Just You?

It’s not just people who can be neurotic — companies can be, too. Find out if yours is and what you can do about it. May 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Benjamin Gilad and Mark Chussil’s book The New Employee Manual: A No-Holds-Barred Look at Corporate Life. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound We all know neurotic people. We think companies can be neurotic, too—especially when it comes to filtering inconvenient information, which directly relates to the skill of competing. To assess how your organization’s neurotic behavior affects its skill at competing, use our new tool called the Neurotic Index, or NIX. We were inspired to create the NIX by a personal experience with a Fortune 500 company. We’ve dealt with Fortune 500 companies our entire professional lives, so […]

Read more

The New Moz Local Is on Its Way!

Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale… Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers. Your generosity in telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected in a series of rollouts. Stage by stage, you’ll see that we’re planning to give our software the wings it […]

Read more

How Often Does Google Update Its Algorithm?

In 2018, Google reported an incredible 3,234 improvements to search. That’s more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here’s a list of every confirmed count we have (sources at end of post): 2018 – 3,234 “improvements” 2017 – 2,453 “changes” 2016 – 1,653 “improvements” 2013 – 890 “improvements” 2012 – 665 “launches” 2011 – 538 “launches” 2010 – 516 “changes” 2009 – 350–400 “changes” Unfortunately, we don’t have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). A brief history of update counts Our first peek into this data came in spring of 2010, when Google’s Matt Cutts revealed that “on average, [Google] tends to roll out […]

Read more

SEO & Progressive Web Apps: Looking to the Future

Practitioners of SEO have always been mistrustful of JavaScript. This is partly based on experience; the ability of search engines to discover, crawl, and accurately index content which is heavily reliant on JavaScript has historically been poor. But it’s also habitual, born of a general wariness towards JavaScript in all its forms that isn’t based on understanding or experience. This manifests itself as dependence on traditional SEO techniques that have not been relevant for years, and a conviction that to be good at technical SEO does not require an understanding of modern web development. As Mike King wrote in his post The Technical SEO Renaissance, these attitudes are contributing to “an ever-growing technical knowledge gap within SEO as a marketing field, making it difficult for many SEOs to solve our new problems”. They also put SEO practitioners at risk of being left behind, since too many of us refuse to […]

Read more

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans, and welcome to another Whiteboard Friday. My name is Sam Marsden, and I work as an SEO at web crawling platform DeepCrawl. Today we’re going to be talking about how Google understands speed and also how we can visualize some of the performance metrics that they provide to benefit things like […]

Read more

An SEO’s Guide to Writing Structured Data (JSON-LD)

The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e. a better understanding of page content), as Alexis Sanders explains in this wonderful podcast. Doing so can have a number of positive effects, including eye-catching SERP displays and improved rankings. If you’re an SEO, how confident are you in auditing or creating structured data markup using the Schema.org vocabulary? If you just shifted in your seat uncomfortably, then this is the guide for you. In it, I aim to demystify some of the syntax of JSON-LD as well as share useful tips on creating structured data for web pages. Understanding the syntax of JSON-LD While there’s a couple of different […]

Read more

MozCon 2019: Acceptance. Education. Donuts

We’re digital marketers; we make our living in a constantly changing (and consistently misunderstood) industry. It’s easy to feel like even those who are closest to us don’t really get what we do. Take me, for example, I once mentioned algorithms to my grandmother, and ever since then, she’s been absolutely (and adamantly) sure that I work with clocks. Did she think I said analog? But despite the dynamic nature of marketing, Moz has always been a solid rock at the center of the storm. It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood. And MozCon feels like the culmination of that culture of acceptance. MozCon: Helping you build your best self As I’ve chatted with the good folks at Moz about this year’s MozCon, it’s clear to me that they pay attention to data. Why […]

Read more

I Want To Rank Beyond My Location: A Guide to How This Works

Staff at your agency get asked this question just about every day, and it’s a local SEO forum FAQ, too: “I’m located in ‘x’, but how do I rank beyond that?” In fact, this query is so popular, it deserves a good and thorough answer. I’ve written this article in the simplest terms possible so that you can instantly share it with even your least-technical clients. We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries. Your clients will come away with an understanding of what’s appropriate, what’s possible, and what’s typically impossible. It’s my hope that shooting this link over to all relevant clients will save your team a ton of time, and ensure that the brands you’re serving are standing on steady ground with some good education. There’s nothing quite like education […]

Read more

Can You Reverse A 301 Redirect?

The short answer is “yes.” You can reverse a 301-redirect, even though it’s technically permanent. The long answer, though, is that this change may not work the way you’d expect or hope, and it could even make your problems worse. Let’s explore the long answer with four real-world scenarios … First: A note and a warning… Before we dive into the scenarios, there are two things you need to know. This stuff all sounds easy in theory, but — in the real world — 301-redirects take time to process, and reversing them (or changing signals in any major way) often takes even more time. Be prepared for those delays, and prepare your stakeholders. You may see ranking flux during this time period. Most of the time, it will pass fairly quickly, but reversals tend to get messy. This leads me to the warning – don’t reverse a 301-redirect simply because […]

Read more

Creating Quality Content in 2019 (For Search Engines and People)

Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent.  Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Effective content comes with a blueprint Before we dive in, you may be asking yourself: “How do I solve for searcher intent?” You can start by creating an experience […]

Read more

Entrepreneurs Gather To Give Cancer Patients a Taste of Hope

Jessica Abo sits down with Mark D. Friedman to discuss The American Cancer Society’s 14th Annual Taste of Hope event. May 3, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. For entrepreneurs Jamie Koff and Mark D. Friedman, co-chairing The American Cancer Society’s 14th Annual Taste of Hope is very personal. Both have lost loved ones to cancer and found a way to turn their pain into purpose. Every year, the two work with a dedicated committee of volunteers to produce a culinary, wine and spirits experience that attracts more than 700 guests. Their upcoming event will take place on Thursday, May 23rd, and will raise funds to support cancer research and The Hope Lodge. The celebrity host committee includes Alyssa Reiner, David Alan Basche, Rebecca Luker, Danny Burstein, Harry Carson and Clarke Thorell. To date, the event has raised more than $1.8 Million to support the American Cancer Society.  Related: How to […]

Read more

Google Ads Mistakes to Avoid – Whiteboard Friday

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this week’s edition of Whiteboard Friday, we’re thrilled to welcome Dana DiTomaso as she explains how you can harness the power of both SEO and PPC for a better Google experience overall. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz readers. My name is Dana DiTomaso, and I’m President and partner at Kick Point. We’re a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Today I’m going be talking to you about PPC, and I know you’re thinking, “This is an SEO blog. What are you doing here talking about PPC?” But one of my […]

Read more
1 2 3 22