Be Like Porsche: Invent Something New

“There is nothing new under the sun.” In a sense, King Solomon was right. Everything “new” we create is merely combination of existing materials. But not every combination of existing matter has been created. And inventions crop up all the time that inspire a new generation of tech. Today we’re going to look at one inspiring story. Porsche. How did Porsche become known as the premier luxury brand they are today? Was it merely the iconic Porsche Panamera? Print off your spreadsheets cause we’re going to look at how they’ve changed the business of luxury items forever. Form and Function I just learned a new word today. “Horological.” It means the study of the measurement of time. Luxury car companies like to contract with watchmakers to make car inspired watches. But few have gotten into the business of horology like Porsche. In fact, they changed the wristwatch industry entirely. How? […]

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You Don’t Always Need SEO to Increase Website Traffic

Search overcame social in 2017 as the top traffic driver on the web. But that doesn’t mean SEO is for you. Sometimes a strategy just isn’t the right fit. That’s ok. There are other ways to drive traffic outside SEM and SEO. Today we’re going to cover those methods. Not All Traffic is Equal If your goal is to merely drive traffic for your website, then fine. You’re probably not going to make much, but you’ll at least see some numbers. What do I mean? Let’s say you’re a freelance writer looking to bag clients. You don’t laser target your marketing strategy and only aim to gain more traffic to your site. Your numbers go up! But then you don’t get any clients. Most likely, if you could see who was visiting your site, you’d see people who aren’t interested in hiring you. You want to find clients in your […]

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Some of the Oddest PPC Ad Targeting Categories on Facebook

You just left a lunch meeting. You had just been talking about how you were excited about the newest NHL team coming to Seattle soon. You open your phone to check your Facebook and up pop ads for ESPN coverage of NHL games. How did they do that? Targeted ad marketing is a funny thing. And sometimes Facebook tracks odd things to figure out what people want. Here’s a bit about the weird things you find in Facebook ad targeting lists. First, Why Use Ads on Facebook and Messenger? Since 10% of Facebook users will buy things from a Facebook ad, Bear Newman from Bear Fox Digital Marketing Agency says that Facebook Messenger Ads are a great way to connect with your target audience. Facebook messenger especially is a personal environment. People are more likely to engage with content on messenger than they are on any other platform. Facebook ads […]

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Shop Local: How to Improve Your Local Marketing Game

“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. No longer do customers make impulse buying decisions because they happened upon your store. But more people find your store because of the internet. How do you bring more of those customers through your door? Local online marketing. Here are a few things you can do to improve your local marketing game. 1. Localized Content Marketing Content […]

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You Suck at Book Marketing: How Not to Market Your Book Online

I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels, monitor the traffic, write the marketing emails, blah, blah, blah. I’d rather someone else do that. But that’s what it takes if you’re going to publish your book independently. And if that’s your plan, you’ve come to the right place. I’m here to gleefully tell you what you’re doing wrong (and how to fix it). Ready to get roasted? No? Well, I’m gonna do it anyway. Let’s get crackin’. 1. Just Publish and Hope I’ve seen this a lot. Like, A LOT. If you write it, they will buy is complete B.S. And […]

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Five Essential Gadgets for the Intrepid Digital Nomad

You finally took the plunge. You quit your job. You bagged a few freelance clients and now you’re ready to hit the road. But you’ve never lived and worked on the road. You feel like you’ll be lost without your wired internet connection, your automatic coffee maker and your house plant named George. How do digital nomads cope with life on the road? Well, today we’re going to tell you about a few essential items you’ll want to take with you. 1. A Reliable Mobile Hotspot You might have planned on just grabbing your cell phone and tethering up. The only problem is, most companies don’t even let you do that anymore. And really, do you want to be constantly balancing your phone on your lap while you work? It’s better to put down a little bit of money on a mobile hotspot you can throw on your dashboard and […]

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Brand Loyalty is Dead. Long Live Brand Loyalty!

Brand loyalty is for grandpa, right? At least that’s what every marketer I’ve talked to assumes. If you’re going to get someone to sport your brand for life, you’d better look to the boomers. But statistics tell us this isn’t exactly true anymore. When we look at the boomer consumers, we see that they’re not being so loyal. In fact, major brands who used to command the loyalty of boomers lost 20% of boomer dollar support in 2017. It would seem that the “millennial” mindset is spreading. Or was it really a millennial thing to want businesses to treat you well? Maybe “brand loyalty” as a concept ushered in an era of laziness for major “boomer brands.” After a while, if you stop courting someone, they’re going to drift away to other people. This is what I suspect happened with “boomer brands.” So, is brand loyalty still a thing? Let’s […]

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Your Marketing Funnel’s a Sieve: Plug It With Video

What if you could appeal to 70% of your niche? Would you invest money in something like that? Who would pass up an opportunity like that? But there are plenty of marketers and businesses out there who invest very little in their video marketing. 70% of business use video to make purchase decisions. That’s a statistic nobody should ignore. But how do you incorporate video into your marketing? Let’s take a quick look. 1. Create Awareness Plenty of businesses out there aren’t even aware you exist. Maybe they know your niche and could use your product, but they don’t know you. The future of video marketing is brand awareness. And every business should learn more about the future of video marketing. Even before you create your first video, do your research. The first step of your funnel is awareness. And all it takes is a few seconds to get someone […]

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Marketing Strategies to Accelerate Your Online Presence

Let me guess. You’re one of the 78% who are dissatisfied with their conversion rates? You feel like you’re shouting into the void. Your landing pages are getting some traffic, but you’re seeing no results. I’m sorry, that must suck. But you know there are answers. They’re right under your nose. Here are some marketing strategies that will boost your online presence. Let’s get cracking. Optimize for Voice Search “Ok, Google.” You yell at your phone which is halfway across the room from you. “How many licks does it take to get the center of a Tootsie Pop?” Voice is the new keyboard. And while it’s still at the “how quaint” stage, it’s growing in popularity. 25% of searchers say voice is their first choice method. And that’s up from last year. Even small business SEO can be used to optimize for this. It’s just a matter of changing your […]

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The Russell Ruffino Guide to Branding and Marketing on Facebook

When it comes to internet marketing and building strategies that work, so people are so good at it, that they actually become part of the marketing and branding in itself. For example, if you wanted to learn about the skyscraper method for creating content and backlinks, you would likely already know of Brian Dean and look up his information when trying to learn the strategy. Another good example is Pat Flynn with podcasting. Whenever you have someone that has perfected a process and managed to turn it all into a business of it’s own, then you know it’s a winner. If you are good enough, you can actually reverse engineer the process, learn from it, and then build your own strategy as well. At the same time, these individuals aren’t just building personal brands, they are usually generating millions from their expertise! With all of this in mind, today we […]

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5 Badass Women Who Persevered and Built a Business

The entrepreneurial world has been a boys club for a long time. Recently that trend has been changing. The number of woman-owned businesses increased by 45% from 2007 to 2016. They represent over $1.6 trillion dollars in revenue. Are you looking to start your own business? These women will inspire you to push forward and kick ass. Let’s get inspired. 1. Riawna Capri and Nikki Lee In So Cal, high end salons are plentiful. Competition is fierce. But that didn’t stop Riawna and Nikki in 2010. As coworkers and friends at two other salons, they wanted to take their impressive skills and start off on their own. But this meant being competitive in an already saturated market. They took stock of what other high-end salons were doing and decided to be different. “…it felt like people were more about the shoes we were wearing or the bags we were carrying. […]

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Why I Delete My Facebook App: Why You Should Too

Imagine it’s the year 2000. You’re a freelance writer and you work for every major corporation on the block. A time machine (a TARDIS for you nerds out there), appears in your home office and out steps me. Before you grab your Louisville Slugger, I hand you a special device that both acts as a cell phone and a high-powered PDA (personal data assistant for those who can’t remember). This is before the advent of Facebook, so all you can do with the device is access e-mail, basic early aughts internet, messaging, texts, your calendar, and your Rolodex. It’s basically your cell phone, your iPod, your pocket calendar, and your computer and it fits in your pocket. Your productivity soars. You’re no longer missing appointments and deadlines. You’re able to work on the go (you can tether this thing to your laptop? WTF?!). And you won’t ever forget a contact […]

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More Graphic Design Failures You Should Avoid

More Graphic Design Failures You Should Avoid Ben Mattice March 7, 2019 It’s easy to get deep into a project and not step back to look at the whole picture. You think what you’re making is excellent. The people standing behind you are laughing their asses off. It’s all about perspective. If you’re going to create something that appeals to everybody, you need to look at your project from multiple perspectives. Before we dive into the insanity of bad design, check out these keys to good graphic design. This will give you a bit of perspective as we descend into a world of obviously blind graphic designers (yes, that is an oxymoron). 1. App Rent Ice Ships I really don’t know what ice ships are, but I kind of want one now. 2. How is She Going to Feed the Dogs? Rise from the grave, feed the dogs, go back […]

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How Not to Market to Millennials: My Weird Experience at a Timeshare Resort

For an insane moment, I thought maybe I’d crossed over into a weird alternate reality. Maybe these people weren’t actually marketers but a sadistic club of psychopaths leading us to the slaughter. Ironically, it would have been a financial slaughter for my wife and me if we’d been a little more naive. I considered it a win for my pocketbook when they finally let us free. But that doesn’t change the fact [redacted vacation company] doesn’t get how to market to Millennials. Here’s what happened. Lie to Us If your product is really going to save me money, why do you lie to me? That’s the question that came to mind during our “not a timeshare” presentation. They’d herded five of us couples into a room and offered us a small lunch buffet. They’d adorned the tables with yellow gift bags, one for each couple. A Beach Boys CD as […]

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How to Get the Most Out of The Top 3 Social Media Platforms

Social media sucks. Back in the good ole’ days, you’d quickly build an audience on Facebook just by ripping off someone else’s YouTube videos. Today, you’ve got to pay to play, right? There’s not an easy and free way to gain a significant audience on social media today. But maybe that’s a good thing. Do you really want your social media competition to include everyone with half a brain and some time to spend? It’s up to you to beat out the competition on social media whoever they may be. Let’s hone your social media skills on the top three social media platforms. 1. YouTube as Social Media Wait! You cry. YouTube is a video platform, not a social media platform! Funny. Everything you just assumed is wrong. Sure, YouTube is a video platform. It’s not JUST a video platform. YouTube is a search engine. It’s a social media platform […]

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How to Use User-Intent to Boost SEO

How to Use User-Intent to Boost SEO Ben Mattice January 17, 2019 People intend to find something when they search. That seems like common sense, but for some reason, we don’t always use common sense when creating SEO strategies. Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems. But that’s exactly what a product is there for. If it couldn’t solve a problem, why does it exist? Today we’re going to examine the best ways to weave user-intent in your SEO strategy. Take Advantage of Navigational Search Queries The user searches for a specific type of content. But often their first search doesn’t yield the best results. You can catch users at the beginning of this process. You can even guide them down their path with your SEO titles. Say someone searches for “Best Photo Editing Software.” A comparison blog […]

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The No-Collar Workforce: What’s Next for Man and Machine?

“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile ”  -Issac Asimov I’m obsessed with the idea of AI world domination. And not because I’m afraid our machines will decide to subjugate us, but because our machines will free up so much of our time. But this all depends on how we decide to proceed. I am an optimist even though I often write fiction that features machines gone rogue. My stories are about the consequences should we decide to treat AI and sentient machines as objects. I think it was Heinlein who proposed that a sentient machine would go mad if we simply put it in a box and gave it no […]

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What Comes After the Cloud? The Future of Cloud Computing

Before 2007, cloud servers for businesses and consumers just didn’t exist. Yeah, we had accessible servers all over the world, but the way we do cloud computing wasn’t a thing. In just three years, the number of cloud providers went from nothing to 550,000. We entered the age of cloud computing full tilt. But now that cloud computing is ubiquitous and most people don’t even think twice about storing and accessing data on the internet, something else must be coming. Well, sorta. Cloud technology isn’t going to disappear any time soon. It’s like the internet and computing technology. We merely build on what we’ve created and then call it something different. Machine to Machine Interaction The cloud facilitates much more than we ever dreamed possible. But one area we’re seeing explode recently is the realm of the independent machine. We’ve talked for years about “The Singularity.” A moment in time […]

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What Your I.T. Department Can Learn From the I.T. Crowd

We’re in a dark and dank dungeon. It smells of sweat, drying milk, and ozone. A server ticks and hums one room over — did you hear something rustling in there? You get a call from “upstairs.” Before they have a chance to tell you what’s going on, you say, “have you tried turning it off and on again?” This probably sounds familiar. Not because I.T. departments actually look, sound, smell, and taste like this, but because it sometimes feels like that. So, let’s take a look at the ultimate parody of the I.T. department and find out what Moss, Roy, and Jenn can teach us about running an I.T. department. 1. People Are Absurdly Predictable It’s now such an old-hat joke it’s not even funny anymore. “Did you try turning it off and on again.” But it’s really the go-to fix for a lot of computer problems. We all […]

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Arbitraging.co Crypto Arbitrage Platform Concerns, Tutorials, and Results with the Abot

A little while ago a friend told me about an arbitraging platform that was, “too good to be true.  Just put money in and watch it grow”.   He put $60,000 dollars into the platform and in only 2 months it was now worth $100,000 dollars.  I called bullshit and threw out everything at him but he said he could withdraw at any time and it was “risk-free”.  I still called bullshit. But I tried it out with a small amount…  to my surprise it does “just work”. Arbitrage is not new or rocket science.  By definition, arbitrage it is the profit from a market imbalance. In the crypto-coin world, there are many exchanges where the same coins are exchanged (bitcoin, ethereum, etc).  This platform has a bot and it simply looks for differences in prices in these exchanges and then makes a trade to make a profit. Think of it like this.  […]

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