Why Micromanaging Backfires Every Time and What to Do Instead – ShoeMoney

I once had a typing teacher in high school who thought I sucked at typing. She would stand over my shoulder and watch me type. Naturally, I’d mess up, start to look at my fingers while I typed, and feel the hairs on the back of my neck stand on end. She’d say something about not looking at my fingers and I’d mess up even more. When she moved to another student, my typing improved. I no longer had to look at my fingers. This teacher thought she was doing me a favor by watching and making corrections. She probably wouldn’t have called it micromanaging, but that’s exactly what she was doing to her students. If I had been typing something consequential, I’d have spent entirely too long on my work. This is what happens in too many workplaces. Bosses who need to control every aspect of their company micromanage […]

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How to Start an Online Car Dealership – ShoeMoney

Tesla recently moved all their sales online. And Telsa knows what it’s doing. They understand that running a showroom takes overhead and that overhead can be expensive. It’s entirely possible to run a car dealership online. And it’s probably the best decision you’ll ever make as an aspiring car dealer. 85% of car customers would rather start and or complete their vehicle purchase online. 1. Start Thy Engines Here’s how to burn that rubber when getting started. First, you’ll need to do your market research. This means checking out the competition. Who else is selling cars online? Are they making money? What kind of marketing are they doing? Who are their customers? Once you know this, you can start on customer research. Who is buying cars right now? What kind of customer do you want to sell to? Low end? High end? Who buys the most cars? Create a website […]

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5 Uses for Business Logo Stickers – ShoeMoney

5 Uses for Business Logo Stickers Ben Mattice November 5, 2019 Stickers are things you put on the back of your computer or your notebook in school right? They’re something the dentist gives you to make you feel better after they rake your mouth. How then are stickers useful for a business? You’re not going to be putting stickers on your cash register. Nobody is going to see the stickers you put on your laptop if you run an online business. But there are uses for stickers beyond fun. You can take advantage of the fun and gain customers and revenue through stickers. Here’s how. 1. Wall Decals Are Stickers Too I remember when I was a kid and we went to a wallpaper store. I saw this wallpaper mural that depicted the earth from the surface of the moon. My parents let me get it and they put it […]

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How to Start a Thriving Warehouse Business – ShoeMoney

The number of people employed by warehouses grows by about 22% each year. This number indicates that the warehouse business is booming. With eCommerce giants like Amazon and Walmart expanding and millions of little guys getting in the game, we need more warehouse space and more logistics solutions. Now is the time to get into the warehouse game. If you’re ready, let’s get cracking. Here’s how to start a booming warehouse business. 1. Choose thy Niche Where are you warehousing? What are people selling and shipping regionally? Or do you want to attract the big boys by contracting out? You can garner some serious cash by offering a cheaper warehousing solution than the next guy. 2. Know thy Market What are you warehousing? If you’re storing and shipping frozen goods, you’ll need your warehouse to be a massive freezer. What are the logistics of shipping frozen goods? Who sells and […]

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6 Data-Driven Ideas for Improving Customer Service

Investing in allocating new customers can be up to 25 times more expensive than retaining customers. If you’re constantly losing customers and needing to replace them, are you really getting your money’s worth from your marketing investments? Surely not! This is a symptom of bad customer service. It very well could mean you’re ignoring your customers once they’ve bought your product or service. And you’re likely to keep losing customers if you don’t fix this horrendous money hole. Worry not, fair marketer. We have data-driven information that could vastly improve your customer service. Here’s how to plug that hole. 1. Effective and Efficient Wins the Day Have you ever procrastinated on calling customer service? Why? Are you afraid the caller is going to judge you? Likely not. The most common answer to this question is fear of getting put on hold. Even if you can turn on speaker and ignore […]

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A Review of Neil Patel’s 3 Biggest Growth Hacks

Search for anything related to marketing or SEO in Google, and you are likely to come across a website, blog post, podcast or video that has Neil Patel in it. I’ve personally had the pleasure of being friends with Neil for over ten years now, and it’s been awesome to watch what he’s been able to do  with his brand over the years, while also helping others not only get started with businesses of their own, but also to help existing entrepreneurs scale their businesses and brands in the process. As mentioned in this recent article on Neil Patel that reviews his marketing strategy, one of the reasons why he is so well-known and liked within the industry is that he is very open about himself, his business, and how others can apply such methods into their own ventures to find more success. Through his sites and blogs, Neil has […]

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A Review of Neil Patel’s 3 Biggest Growth Hacks

Search for anything related to marketing or SEO in Google, and you are likely to come across a website, blog post, podcast or video that has Neil Patel in it. I’ve personally had the pleasure of being friends with Neil for over ten years now, and it’s been awesome to watch what he’s been able to do  with his brand over the years, while also helping others not only get started with businesses of their own, but also to help existing entrepreneurs scale their businesses and brands in the process. As mentioned in this recent article on Neil Patel that reviews his marketing strategy, one of the reasons why he is so well-known and liked within the industry is that he is very open about himself, his business, and how others can apply such methods into their own ventures to find more success. Through his sites and blogs, Neil has […]

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Email Marketing 101: 5 Essential Tips for Doing It Right

Today my wife called me over to her vet clinic to fix her keyboard. I snatched up a spare keyboard from my office, the one missing its left control key, just in case I couldn’t fix my wife’s. When I arrived, I found the old keyboard already unplugged and looking sad with its cord tucked behind its kickstands, keys so tall and bulky they could double as child’s building blocks. I examined the keyboard cord itself, expecting a loose or kinked tube. What I found was a 6-inch PS/2 male connector. This was something I hadn’t seen since 2005. The tines were bent haphazardly and it was obvious my wife had tried to force the plug back in the wrong way not realizing her mistake. The connector was screwed and I had to leave my incomplete yet contemporary USB keyboard with my wife until we could buy her a new […]

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Start Your Business Strong: 5 Things You Need to Become a Tax Preparer

The tax code is 70,000 pages long. That’s 140 Stephen King novels.  Fortunately, as a tax preparer, you don’t need to memorize the tax code. Most of what you need to know is a small subset of the tax code. Why? Because the tax code covers more than individual and small business taxes.  Thus, it’s not as daunting as it seems to become a tax preparer. You don’t even need to be a CPA to start a tax business. You merely need to take the courses and become licensed.  Here are the steps you need to take in order to become a tax preparer. 1. Study Up While it’s true you only need a high school diploma to certify as a tax preparer, you shouldn’t settle for high school education. This doesn’t mean going and getting a college degree (although this will certainly increase your skills and competitive edge). It […]

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Office Space: How to Improve Ergonomics in the Office

Nobody thinks about safety when they’re working in an office. There are no giant machines rumbling about. Nobody is doing labor-intensive work. But according to the CDC, office workers are more than twice as likely to suffer an injury from a fall than non-office workers in more dangerous situations. It’s that lack of awareness and sense of safety an office provides that makes office life so hazardous. This doesn’t mean the office needs to be a place of strict rules. Simple changes in how you arrange the space and interact with it could make all the difference. Here’s how you can make your office ergonomic and safe for everyone. 1. Buy Standing Desks For Everyone For a time, we all thought the exercise ball would be the ergonomic choice of office ergonomics fixes forever. That is, until we saw The Office. Now a new kind of desk is taking office […]

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First-Party Data and Beyond: How to Collect Data for Your Business

First-Party Data and Beyond: How to Collect Data for Your Business Ben Mattice October 15, 2019 What would you do if you could see into the future? Would you warn others of impending danger? Would you become a masked vigilante and save lives? Would you invest in the stock market and become rich? What if I told you there was a way to see into the future? You might be disappointed when I told you it wouldn’t let you see your personal future. You wouldn’t be able to see major historical events or check tomorrow’s stock exchange numbers. But you might be able to see what your leads are going to do and where to catch them in their most vulnerable state. This is called data collection. And if you could see how many data collection programs run on facebook alone, you might not feel so easy about hanging out […]

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Data Management Challenges in Startups

I was working in an office near the end of the cloud data revolution. Networking at my office was still entirely local. The only thing we did in the cloud was email. Today, the only reason to keep a local server is to appease certain government regulations. The internet is as stable as electricity and it’s rare you get an internet outage without a power outage anyway. Therefore, it’s now silly to spend the money on maintaining a local data network when you could secure your valuables in the cloud. But even today, cloud data management can have its challenges. Here are the challenges you might face as an entrepreneur and how to mitigate them in the process. 1. Threats Inside Are Just as Likely Even though you’re storing your data in the cloud, it doesn’t mean you have a license to forget about internal data security. In fact, you […]

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What Are the Pros and Cons of Employee Drug Testing?

I worked with people with disabilities for seven years and never once got drug tested. I could have been high as a kite or drunk out of my mind on certain shifts, and the only people who would have known were my one coworker and my clients who couldn’t speak. You would think in an industry where people’s lives are at stake, where you could kill someone by accidentally giving them the wrong drug or the wrong food, there would be a regular drug testing procedure. Once I made it into a position of moderate influence, I realized the funding wasn’t there. Every dollar went to programs which would directly benefit the clients. And the government clawed what it could from our hands to serve other state programs. I’m certain that, while 99% of our employees were responsible and sober while at work, there was the 0.5-1% who weren’t. And […]

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How to Conduct Effective Business Meetings in Five Simple Steps

Meetings are largely a waste of time. You spend the first few minutes discussing football, the next few minutes deciding whether to wait for Pam (who is chronically late to meetings), and the next few minutes discussing Bob’s irrelevant complaints. By the time you’ve gotten down to business, half the scheduled meeting is over. You’re going to go over time again. And again, you’re going to cut your lunch hour so you can get everything done. It’s a problem across the entire businessphere. People generally spend 40% of their workday dealing with meetings and other distractions from deep work. It would seem these problems would be simple to fix. And really, they are simple to fix. But sometimes simple isn’t easy. Why? Because hacking human behavior is hard. You can’t just push a button and change someone’s behavior. You have to convince people to change and then they have to […]

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Small Business Owners Can Reliably Increase Profit Margins With These 5 Tips

In an era where the customer has more say than ever, it’s easy to get caught up in pleasing the customer. The customer is always right, after all (NOT).  But if you continually sacrifice on your bottom line to please customers, eventually you will end up bleeding money. This is a sure indicator you’ve forgotten one of the reasons you started a business. To make money. If you weren’t in it at least partially for the money, you might as well have started a non-profit. At least then you’d pay less in taxes.  So, how do you increase profits in the age of review sites and customer loyalty programs?  Keep reading to find out. A customer comes in and buys that hard-to-sell high-ticket item. You’re happy, they’re happy. But they never come back again.  Selling single high-priced items or service packages might feel good in the moment. You have a […]

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The Many Ways to Finance a Small Business

With business financing, it’s try and fail and try again. A full 77% of business owners who apply for a loan from a large bank get rejected. If you’re in the 77% boat, you’re likely discouraged. You need the funds to get your business off the ground, but all that work seems like just another mountain to climb. The good news is, there is more than one way to start a business. And with the peer-to-peer economy on the rise, more ways to fund a business are cropping up all the time. Here are some loan and business funding options to help you fly with your business. 1. Crowdfunding This is the least surefire way to fund your business. But if you succeed, you get to say your customers and fans funded you. And then you have the privilege of saying your business is customer-centric from the ground up. How […]

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Four Small Businesses You Can Start In College With Less Than $1000

I mentor Freshmen at a local university. Something I often hear is how much extra time they suddenly have compared to when they were in High School. Usually, my students find ways to fill their time. They join intramurals. They find jobs. They join the orchestra. And then they complain about their sudden lack of free time. If you’re in college, you might not want to fill your free time the conventional way. You’ve got that entrepreneurial itch and you want to use your free time to make money. I’ve got you covered. I’ve collected a list of viable businesses you could start during your four years. Who knows, maybe you’ll drop out and become a successful entrepreneur and I’ll be writing about you someday. Let’s make some money! 1. A Childcare Business The childcare industry grew four percent in the last five years. And if you ask any parent […]

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A Short Guide to Maintaining Your Waterjet Machine

You’re starting a custom metal cutout company. You’ve decided on waterjet over laser but you’re worried you won’t be able to take care of the machine. That’s ok. Waterjet machines aren’t as difficult to maintain as you might think. Keep scrolling for a quick look at how to maintain your waterjet machine. 1. Be Sure Your Environment Is Clean Before Starting Clean is a relative concept. You might think your space is clean but is it free of abrasive particles that might damage your machine? If you’re running a shop, you probably don’t have a clean enough space to perform maintenance on your machine. You might need a “clean room” in the sense of a room that’s filled with clean air and keeps a higher air pressure inside than out. But you want to ensure you have a sufficiently clean space within your shop. Be sure you’ve swept all particles […]

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7 Essential Gifts For The Entrepreneurs and Freelancers In Your Life

Maybe you’re type A. Or maybe you’re just determined. But it’s almost October and Black Friday is going to hit and run before you know it. Thus you’re already shopping for the holiday season. One of your best friends is an entrepreneur. They’ve built serval businesses and they’re the hardest people to shop for in the world. Why? Because they already have everything. But here are a few things you may not have thought about. 1. The Five Minute Journal Did you know that journaling your day could expand your IQ? It’s entirely possible. But do you have time to write down your entire day? Instead of begining with “Dear Journal” why not just jump into what made you happy that day? That’s what the Five Minute Journal Attempts to do. It gives you a quick inspirational challenge each day that will only take five minutes to write out. This […]

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What is “A.I. Powered” Anyways?

You’ve gone to the store to buy a bar of soap. You approach the soap aisle and find dozens of varieties of soap. You’re about to grab your standard go-to, when you notice something. Right next to your favorite soap is a brand that claims to be “all-natural.” Naturally, you’re curious. You pick up the “all-natural” soap and flip it over to scan the ingredients. They’re almost exactly the same as your favorite soap apart from one thing: “natural perfumes.” Comparing the cost, you wisely put it back and take home your favorite soap. Now, not every product that claims to be “all-natural” is using complete B.S. marketing. But there are brands out there willing to fudge the truth just to sell you their product (hello “gluten-free rice! I’m looking at you!). Just like the “all-natural” tag, so many tech companies are claiming their products are “A.I.-powered” or “smart.” Are […]

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