Seth Godin on Marketing and Harper Lee’s One-Star Reviews

The author and businessman offers his wisdom in this casual conversation. September 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Seth Godin is a living tsunami of productivity. He’s an entrepreneur who’s been inducted into both the Marketing Hall of Fame and the Direct Marketing Hall of Fame. He’s a teacher who’s trying to change the way we learn. Oh, and he’s also found the time to write 19 international bestsellers — his latest is This Is Marketing: You Can’t Be Seen Until You Learn to See. Check out a preview of the wide-ranging conversation, which includes talk of wabi-sabi, Harper Lee’s one-star reviews, craftsmanship versus quality and Miles Davis conceiving of and recording perhaps the greatest jazz album of all time.  Or, watch the full episode on The Jordan Harbinger Show YouTube channel here.  Related: Why Emotional Intelligence Can Be Even More Important Than IQ Read_More Related […]

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Inbound Marketing: Do you care about the quality of your brand’s content?

If I had to break down the world of content marketing into two groups, it would be these: Those who care about the quality of their content And those who don’t Ouch. Seeing those words in writing, my statement is a little harsh. So let me try to rephrase: Those who only see content as a means to an end And those who view content as an (often free) product that should have value in and of itself To further refine this split, we could say there are two content marketing approaches we can simply label: Of course, every piece of content offers some level of value. You need a certain level of consistent production for even the most high-quality content. And there are shades of gray between the two extremes. That said, I’ve noticed more and more of a focus on the “high quantity/means-to-an-end” approach as the content marketing […]

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6 Simple Tips to Get More Search Results for Your Website

Find your brand name in the top Google results with these strategies. August 8, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu offers a few tips on how to make your website rank on Google. Focus on both the design aspect of your site and the power of your company’s brand. Some of the tips include: Brand reputation. Develop more recognition around your brand to designate yourself as the default.  Search engine results. Aim to rank in the top search results.  Bounce rate. A high bounce rate signals a negative user experience, since people are exiting your website abruptly. Click the video to hear all of Eric Siu’s tips for maximizing your Google search results.  Related: How to Market Like a Big Business, Even With a Small Budget Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and […]

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Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: Thanks for the great resources. I have been in touch in the hopes of getting some direct support around our value proposition. We’ve taken insights from the Value Proposition course (and Flint’s new book) and redesigned our site (note, we haven’t yet implemented these new designs). Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples of companies successfully implementing the value proposition in this way? […]

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5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you own an ecommerce business and sell products or services through an online storefront, then you should be using email marketing to acquire leads, convert them to sales, and turn them into repeat customers who drive word-of-mouth marketing for your brand. In my book, Ultimate Guide to Email Marketing for Business, I explain how automated email marketing works. One benefit: Many tools make it easy for you to create messages that send automatically when contacts on your list meet a pre-defined condition. Another perk? Automated email marketing can save you a lot of time because you set it up once and it runs until you stop it. The goal is to leverage active […]

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Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools. Here are three essentials you need in your online marketing toolbox. 1. SEO Backlink Strategy Software Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier. We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan. Tools like SEOJET.net‘s Backlink strategy software will help […]

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Landing Page Optimization: Original MarketingSherpa Landing Page Handbook now available for free download

  I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. He ended the email by saying …   “I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” — Ken Molay, President, Webinar Success   And the data shows it. The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing. So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.   Since it’s publication over a decade ago, the Landing Page Handbook has been a frequently cited resource throughout the years. Some examples:   CLICK HERE TO DOWNLOAD YOUR FREE LANDING PAGE HANDBOOK   And of course, generated plenty of discussions when its second edition was released in 2007:   When it […]

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When You Might Need A Marketing Consultant

When You Might Need A Marketing Consultant The most popular method for determining a marketing budget is percentage of sales. And if you’re just starting a business, you could end up spending up to 50% of your sales income on marketing. Even if you’re spending the average of 10%, you’re going to spend a bit. Why couldn’t you just do it all yourself and save money? Sometimes you can. But plenty of times, it’s wiser to just outsource your marketing. Here’s when you should do that. 1. When You Can’t Figure Out Your Strategy Marketing is more than just putting one foot in front of the other. You need to know where those feet are going and when to turn those feet to go in a different direction. Aimless marketing will yield zero results. Thus when you don’t know where to start or where you want to go with your […]

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This Is How You Build an Effective Conversion Rate Optimization Strategy

Billions of people are online but they have at least 1.6 billion websites besides yours to choose from. April 19, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Today’s businesses rely on their web properties to drive a great deal of their sales and lead generation processes. In a world with more than 1.6 billion websites for users to choose from, however, grabbing a slice of user attention is no small task. For the average business website, organic search engine traffic continues to be the primary source of visitors, with some statistical analyses putting the share of traffic generated in that way as high as 50.1 percent. Is it any wonder then that businesses in the United States alone are on track to spend upwards of $80 billion in search engine optimization (SEO) services per year by 2020? Driving traffic to a website is a fine […]

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The Hands-Off Method of #OnlineMarketing That’s Both Fast and Easy

You don’t have to do all the work yourself when it comes to marketing your passive income site. That’s where affiliate marketing comes in. March 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Nightingale-Conant’s book The Power of Passive Income: Make Money Work For You. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Affiliate marketing is one of the fastest and easiest online passive income businesses to get started in. Depending on the path you choose, the investment to get up and running can be minimal. It all depends on your preferred marketing model and how much you need to outsource as opposed to doing it yourself. And the best part is, you can do this with any kind of site you set up, whether it’s a blog, general interest site, or ecommerce store. […]

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The 3 Costliest Mistakes I’ve Made Launching A New Website (So Far)

Even good ideas need proper execution. November 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last month my company launched an entirely new website. Hooray! Well, not so fast… The site — please excuse my self-promotion — is called Marks Group Live. It’s targeted at users of Zoho, one of the business applications my company sells. It’s a new type of offering, which is part of the problem. Mostly small companies buy Zoho. The only ways for them to get help is support from Zoho, watch free videos on YouTube or hire partners like me ar rather high hourly fees. My site is aimed at financially conscious users. Sounds good, right? Well, it’s been a slog. Growth has been slower than I expected. I realize now that users need more time to understand this relatively new way of getting services for a business application. I’ve made other mistakes. Stupid […]

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5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return. Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way. I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are […]

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Why Your Approach to A/B Testing Is Costing You Sales

If you’re not combining your tests with personalization efforts, you’re doing it wrong. September 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find the market doesn’t want the product or the model doesn’t scale. Smart entrepreneurs fail fast. They limit the damage and move on to the next potentially winning idea. This mentality is prevalent in marketing, too, due primarily to A/B testing. The practice has taken much of the guesswork out of marketing, helping transform it into one of the most measurable business-development disciplines. But the way marketers have approached A/B testing over the years doesn’t cut it in today’s world. Here’s why, and how you can fix it. What is A/B testing? An internal debate springs up whenever a business takes on a new marketing initiative. This headline or that […]

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These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility

Just because ‘everyone’s doing it’ doesn’t mean your brand should follow suit. July 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How do you build a loyal customer base? For most modern brands, the answer doesn’t actually lie with authenticity — rather, it depends on building credibility. According to the Association for Consumer Research, “As a signal of product positioning, the most important characteristic of a brand is its credibility … Credibility affects consumer choices through perceived risk, information costs saved and perceived quality in most categories, even those with only moderate levels of uncertainty.” Related: Why You Should Launch a Brand, Not a Product Even for relatively low-cost purchases, whether customers perceive a brand as trustworthy — as someone who fulfills their promises — will have a big impact on their buying decisions. Unfortunately, many brands falter in their credibility-boosting efforts as the result […]

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Don’t Make These 4 Blunders When You’re Trying to Build Your Audience

Marketing is often the culprit. Here’s how to fix the most common errors, or avoid them altogether. July 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As startup owners, we pride ourselves in having a deep understanding of our target markets. Indeed, we would not be in business if we had not studied the market, noticed the gaps and created products and services to meet those demands. Plenty of research goes into launching a business, understanding the market for it and determining how our product meets those customers’ needs. And that’s just the starting point. Related: 7 Dreadful Marketing Mistakes to Avoid in 2018 Yet, when we actually start building a customer base for our business (online or offline), what happens next is rarely smooth sailing. Businesses may have a winning product but they often still struggle to get off the ground. So, what gives? Marketing blunders are […]

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How to Write Copy that Sells with Ray Edwards

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around! Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy? Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this […]

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The 5 Top Components of a Successful Direct Marketing Website

Get your website in shape and drawing in new business by following these five tips. July 24, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the customer on your business and to help make a significant enough impression to persuade them to buy your product or services. Direct-response websites are set up to motivate — no, demand — that visitors take action. They’re designed to generate and foster a relationship with the customer, but more important, initiate leads. Does your website do that now? If you’re starting from scratch or want to revamp your existing site, there are a number of things you should keep in mind. Step 1: Keywords First, you must have […]

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5 Tactics to Drive Website Traffic That Aren’t SEO

Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren’t visiting your business online, they certainly won’t be completing ecommerce purchases. Related: 4 Unexpected Ways Your Website Could Be Making More Money However, it seems as though every business in 2018 has gone all-in on search engine optimization (SEO) to increase traffic to websites. Now, SEO is an effective digital growth strategy. Google alone drove 72 percent of all global desktop search traffic to websites in the past year, according to Net Marketshare. However, as the internet grows and more companies continue fighting to rank No. […]

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SPI 322: How “The Rideshare Guy” Created a Business Helping Uber and Lyft Drivers

The other day I asked my Uber driver if he’d ever heard of a guy named Harry Campbell. “Isn’t that The Rideshare Guy?” he asked. And that’s exactly who we have on the podcast today! Harry is the creator of TheRidshareGuy.com and author of The Rideshare Guide and he helps people who drive for rideshare companies like Uber and Lyft. He shows them how to make more money—essentially how to have a better career driving for rideshare services. I also caught up with him recently on an episode of Tactics in a Tesla on my YouTube channel—if you’ve ever been interested in driving for Lyft or Uber, that episode is a great place to start. I just had to get Harry on the podcast as well, so today we’re talking about how he did this, how he’s growing his blog, and how he’s serving over 200,000 unique visitors per month. […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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