How to Write Copy that Sells with Ray Edwards

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around! Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy? Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this […]

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A Huge Announcement (& Lessons on Evolving Your Business)

Today we have a very special and important announcement from ConvertKit’s founder Nathan Barry, who’s here to talk about how to evolve your business by making critical decisions and getting uncomfortable . . . which ties in perfectly with the big news that Nathan’s about to drop. Stay tuned! [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.] Last time I had Nathan on the show (Session 244) we talked about how he bootstrapped ConvertKit from nothing into one of the best email service providers out there (the best email service provider out there, in my opinion). And actually, Nathan was on the show all the way back in Session 75 (!) talking about how he was making six figures by self-publishing books. ConvertKit reached an incredible goal recently, hitting $1 million a month in monthly recurring revenue. If you want to read more about how Nathan got […]

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