Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Dotted Line Divas 12/20/2016 During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important. During December I open Diva Marketing Blog’s virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.  Sometimes necessity + creativity leads to great ideas. That’s how a special organization, Dotted Line Divas, began it’s venture to help others by using coupons. Really! Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay’s Master Chef program. Read more about Chef […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Dotted Line Divas 12/20/2016 During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important. During December I open Diva Marketing Blog’s virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.  Sometimes necessity + creativity leads to great ideas. That’s how a special organization, Dotted Line Divas, began it’s venture to help others by using coupons. Really! Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay’s Master Chef program. Read more about Chef […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Dotted Line Divas 12/20/2016 During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important. During December I open Diva Marketing Blog’s virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.  Sometimes necessity + creativity leads to great ideas. That’s how a special organization, Dotted Line Divas, began it’s venture to help others by using coupons. Really! Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay’s Master Chef program. Read more about Chef […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

Read more