SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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SPI 254: Lessons Learned While Testing and Launching My First Online Course

Next week is the official launch of Smart from Scratch®, my very first online course, and I couldn’t be more excited. It also feels like the perfect time to look back on my previous launch experiences and explore what I’ve learned about creating, testing, launching, and maintaining a product. Before Smart from Scratch, there was Breakthrough Blogging, my first membership site. I eventually ended that project after realizing the crucial things I’d overlooked when designing and launching it. Those mistakes, however, helped me fine-tune future launches and gave me a deeper understanding of how best to serve this audience. In this episode, I want to share what I fixed about my launching strategy. You’ll hear what I’ve learned about validating product ideas, pricing a course, building community, and creating a product I can stand behind. You all have taught me so much about crafting the best resources possible. I’m thrilled to share Smart from Scratch with you […]

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