When “All of the Good Ideas are Already Taken”

If you’re feeling overwhelmed by the amount of niches out there, don’t worry. This post takes you through the niche selection tips you need to get started in your business. Pat Flynn December 17, 2018 In this post, I’m here to share tips to help you pick a niche for your business. And not just any niche—the right niche for you. We’ll cover everything about niche selection including: The difficulty of selecting a niche. Why you shouldn’t focus on a brand new niche. Why better is better in niche selection. The key to niche selection: delivering value to your audience. How to focus on specializing in your niche. Most people tell me that all of the good ideas (or keywords) are already taken, that there is too much competition and no more room left for them. If you feel this way, or you know someone who does, this post will […]

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The Riches Are in the Niches—The Advantage of SMALL

Pat Flynn: I remember when I was in high school, and just to paint a picture for you, I was the shortest kid in my grade. Even my junior year of high school I wasn’t past five feet tall and I barely passed five feet tall my senior year of high school. I had a growth spurt my sophomore year of college, but going back to high school, unfortunately a lot of my friends liked to play basketball. If you know anything about basketball, the taller you are, the bigger the advantage is. Now, I did play with them because they were my friends, but I hardly got passed the ball. When I had the ball I would take shots and because I never got a lot of practice, I would never make it, so you know, I was always last picked and that sort of thing. But I’ll tell […]

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The Story of Super Coffee—from Dorm Room to Whole Foods and Beyond with Jim Decicco

Jim Decicco: Once we got in, we were like, “This is our only account.” We were only in one Whole Foods, it was a local account. We were like, “This is our only account, this is all we got. Let’s make it the best ever.” That first day our product was available on the shelf, this was a few weeks after that initial order. We figured out how to make it, and sort of scale enough for that. That first day, we broke the store’s weekly sales record in the first four hours, because the three of us . . . Pat Flynn: That’s Jim Decicco talking about the story of Super Coffee, and how he and his two brothers created this company, broke sales records, and are now one of the top beverages out there in the sort of niched, super coffee, protein coffee space. This was all born […]

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