2020 Presidential Candidate Fandom

On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the marketing aspects of the  event. Several weeks later, in the exact same venue, I attended the New Hampshire State Democratic Convention (as an independent guest, I am not a member of a political party). At the DNC event, 19 candidates for president addressed the gathering. It was fascinating to see fans of the various Democratic candidates as passionate as Trump’s fans. Related posts: What is Elizabeth Warren a Passionate Fan of? What is Beto O’Rourke a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging How Cannabis Is Shaping The 2020 Presidential Election How Digital Marketing Changed the 2016 Presidential Race […]

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When a Trademark Is a Bad Idea

I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs What Does It Take to Turn a Good Idea Into a Successful Business? Proctor & Gamble Wants to Trademark WTF and LOL Dr. Dre Loses a Trademark Battle With a […]

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What is Beto O’Rourke a Passionate Fan of?

Today and tomorrow are the second round of Democratic Presidential debates in the 2020 cycle. Over the past few months, I’ve traveled to candidate town halls to ask each candidate a simple question: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Beto O’Rourke told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Use Humor To Make Your Email Marketing Stand Out How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? Create Exclusive Experiences for your Most Passionate Customers

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NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” How NASA Sold the Science and Glamour of Space Travel 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 What You Need to Know About the Japanese Billionaire Going to Space With SpaceX PBS American Experience Film I Served as Consulting Producer Premieres Today! NASA’s Furthest-Ever Space Mission, Google’s FCC Green Light and Airline Mistake Fares. (60-Second Video) The Cast of ‘Madam Secretary’ Discusses […]

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Use Humor To Make Your Email Marketing Stand Out

Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

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How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

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IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

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What is Presidential Candidate Jay Inslee a Passionate Fan of?

We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? What is Elizabeth Warren a Passionate Fan of? Are You Hiring the Best Candidate for the Job or the One You Like the Most? Create Exclusive Experiences for your Most Passionate Customers 6 Signs You’ve Found the Right Candidate

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What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Presidential Candidates Back Marijuana Justice Act, But What Would It Do? The Risks of Candidates Climbing Back Down the Corporate Ladder How to Turn Fans into Customers and Customers into Fans IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy Create […]

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The Highs and Lows of the Once Popular Social Network

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Related posts: Maneuvering the Highs and Lows of Entrepreneurship With Award-Winning CEO Desiree Vargas Wrigley How to Translate Your Real-Life Social Network Into a Social Media Following Social Media Strategies for 25% More Conversions Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Work with Celebrities […]

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When the News Media Wants Your Content Right Now!

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram. I never imagined that the photo would be one that dozens of media outlets were eager to run. Related posts: Fake News Spreads Faster on Twitter Than Real News, Study Says American Airlines Adds Wi-Fi to Its Entire Domestic Fleet How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs Chance the Rapper Bought Local News Site Chicagoist — and Announced It in a New Song John Legend Gets […]

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Super Boring

I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think? Related posts: Inside Super Bowl Week With VaynerSports Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl Check Out The 2019 Super Bowl Commercials Before the Big Game I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary. 13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring How to Make Your Rebrand Boring (In a Good Way)

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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My interview with Bob Woodward about President Trump’s Tweets

Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism. Related posts: Mark Cuban Said Running for President Would be the ‘Definition of Bad Parenting’ But He Might Go for It Anyway Bob Woodward’s ‘Fear’ Is the Latest Example of How the Trump Bump Seems to Be Boosting Nonfiction Book Sales Will President Trump Really Support States’ Rights On Marijuana? President Trump Signs Executive Order Establishing the ‘American AI Initiative’ How to Answer Interview Questions Like Donald Trump and Barack Obama The 4 Best Tweets About Mark Zuckerberg’s Congressional Testimony: Which Is Your Favorite? Papa John’s Has Created a Social Media Ad Featuring Negative […]

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

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