How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

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IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

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What is Presidential Candidate Jay Inslee a Passionate Fan of?

We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told us. Related posts: Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? What is Elizabeth Warren a Passionate Fan of? Are You Hiring the Best Candidate for the Job or the One You Like the Most? Create Exclusive Experiences for your Most Passionate Customers 6 Signs You’ve Found the Right Candidate

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What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Presidential Candidates Back Marijuana Justice Act, But What Would It Do? The Risks of Candidates Climbing Back Down the Corporate Ladder How to Turn Fans into Customers and Customers into Fans IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy Create […]

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The Highs and Lows of the Once Popular Social Network

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Related posts: Maneuvering the Highs and Lows of Entrepreneurship With Award-Winning CEO Desiree Vargas Wrigley How to Translate Your Real-Life Social Network Into a Social Media Following Social Media Strategies for 25% More Conversions Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Work with Celebrities […]

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When the News Media Wants Your Content Right Now!

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram. I never imagined that the photo would be one that dozens of media outlets were eager to run. Related posts: Fake News Spreads Faster on Twitter Than Real News, Study Says American Airlines Adds Wi-Fi to Its Entire Domestic Fleet How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs Chance the Rapper Bought Local News Site Chicagoist — and Announced It in a New Song John Legend Gets […]

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Super Boring

I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think? Related posts: Inside Super Bowl Week With VaynerSports Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl Check Out The 2019 Super Bowl Commercials Before the Big Game I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary. 13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring How to Make Your Rebrand Boring (In a Good Way)

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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My interview with Bob Woodward about President Trump’s Tweets

Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism. Related posts: Mark Cuban Said Running for President Would be the ‘Definition of Bad Parenting’ But He Might Go for It Anyway Bob Woodward’s ‘Fear’ Is the Latest Example of How the Trump Bump Seems to Be Boosting Nonfiction Book Sales Will President Trump Really Support States’ Rights On Marijuana? President Trump Signs Executive Order Establishing the ‘American AI Initiative’ How to Answer Interview Questions Like Donald Trump and Barack Obama The 4 Best Tweets About Mark Zuckerberg’s Congressional Testimony: Which Is Your Favorite? Papa John’s Has Created a Social Media Ad Featuring Negative […]

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Pitch Your Business, Product or Idea to Industry Experts Why Word-of-Mouth Marketing Matters (Infographic) When It’s a Good Idea to Give Away Your First Product to Make Sales Later How to Turn Your Business Idea Into a Startup Company The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company The Company That Created a New Way to Drink Tea Is Truly a […]

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How to Obtain & Deliver Great Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico Conquer Your Fear of Public Speaking for Less Than $20 How Creative Commons Helped Spread My Ideas To Millions Of People! What I Learned About Public Speaking From Starting My First Speaking Tour Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette […]

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How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

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IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

Social media exploded with the news, released June 4, that IHOP (International House of Pancakes) was to change their name  to “IHOb”. Yesterday they announced they aren’t really changing their name. They were lying. It was just a marketing ploy. Ugh. Related posts: Marketing Stunts That Failed So Badly, They Succeeded IHOP Changes Its Name to ‘IHOb’ and Reveals What the ‘B’ Stands for How To Correct a Poor Content Marketing Strategy 5 Analytics Tools to Supercharge Your Marketing Strategy If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better The Importance of Visuals in Your Marketing Strategy An IHOP Opens a Bar! 3 Things to Know Today. How to Cultivate True Fans (FS294)

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Expert Witnesses Find New Business By Newsjacking

Newsjacking – the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business – is all about providing value. The content you create via a blog post, video, or tweet with a hashtag must have a direct tie to the news story, it must be timely, and it should provide a take on the story that helps journalists and others to put the story in context. Newsjacking is powerful when done right. Related posts: 8 Keys to Coming Off as the Expert in Whatever You Sell 9 Questions You Must Ask When Hiring an SEO Expert in 2019 Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 11 Expert Tips on How to Successfully Grow and Scale Your Business Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products How Professionals Use Newsjacking To Generate […]

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KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content

It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements. Related posts: Amazon Can’t Choose Just One I Ran My Day Like Elon Musk Runs His — and This Is What Happened The Best Content Marketing Content This Week KFC Wants to Warm Hearts With Its Fried Chicken Scented Yule Log What It’s Really Like to Work for Elon Musk The Facebook Papers Are a Timely Reminder That Mark Zuckerberg Is Totally Ruthless About Making Money Elon Musk Apologizes, and No More Killer Robots? 3 Things to Know Today. Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today.

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Entrepreneurship Is Helping to Save Puerto Rico Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria’s Aftermath These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned Not Every Bug or Outage is Preventable, But Help Is Out There. Here’s What You Can Do. Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017

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