Inside a 5-Figure JV Affiliate Promotion

In this Campaign Income Report, I’m going to unpack a promotion I ran for someone else’s online course. Here’s how I became one of the top three affiliates and earned five figures in the process without spending any money on ads! Pat Flynn January 28, 2019 Welcome to the first of our new edition of income reports here on SPI! For nearly a decade since the blog was created in October 2008, I’ve been sharing monthly income reports to reveal exactly how my online businesses were performing, including exactly how much money was being made, where it was all coming from, the expenses and the lessons learned that month, too. These income reports, many said, are what put me on the map and what I had become known for, and they were the most popular blog posts on the site. Then, in January 2018, I stopped publishing them. For an […]

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The Origin of FlynnCON1 and What I’ve Learned So Far Creating My First Conference

Step behind the scenes of of FlynnCON1: Why I’m doing it, what to expect, and the top five lessons I’ve learned on the journey! Pat Flynn January 21, 2019 For the last six months I’ve been working with Team SPI to create an amazing and unique event experience for people who want to press start (or restart) on their vision for their future. That experience is FlynnCON1—and it happens in my hometown of sunny San Diego this July 26–28. Today, I want to share how FlynnCON1 came about, give you a taste of what to expect at the event, and go over some of the biggest lessons our team has learned while putting together our first ever large-scale in-person event. Why FlynnCON1 Is Happening: The Origin Story I’m incredibly excited to be finally putting together an event like this. It’s not an understatement to say that I’ve been looking forward […]

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Booted out of His Own Business & the One Thing Jordan Harbinger Did to Survive

Jordan Harbinger: It would be kind of like if it was illegal tomorrow to be doing anything Smart Passive Income related, and you weren’t allowed to touch any of your existing platforms, and you weren’t allowed to teach any of your existing courses. You’d just kind of be like, “Okay. I’m Pat Flynn, family man, got a great family, great kids, but what do I do? I’m not allowed to speak. I’m not allowed to write. I’m not allowed to teach. What do I do?” Pat Flynn: That’s insane. Jordan Harbinger: You’d have to kind of figure out what you were gonna do . . . Pat Flynn: That would be a truly nightmare situation if, for whatever reason, I wasn’t allowed to do what I’m doing right now for you. This is my business. This is my identity. This is who I am. This is exactly what happened to […]

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The Art of the Unforgettable Interview with Andrew Warner

Andrew Warner: And so, when you came on the first question I said to you, the first thing I brought up was I said I didn’t have you on because passive income just felt so phony to me. It felt like, “I’m going to show you how to make money while you sleep,” and in reality anyone who cares about making money while they sleep doesn’t have the heart to do the work while they’re awake. And then, it was only through time that I got to know what you were about and that I had tremendous respect and I felt that I was wrong in doing it. But I wanted to bring up the Passive Income name. I wanted to understand that, and so I brought that up. Pat Flynn: You are listening to Andrew Warner, host of the very popular podcast and show, Mixergy, which you can find […]

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How to Be an Amazing Coach with Michael Bungay Stanier

Today’s guest is Michael Bungay Stanier, author of the Wall Street Journal Bestseller: The Coaching Habit—my choice for top business book of 2017. Why, you ask? Because everyone is a coach. Seriously. Think about it. If you tell anyone how to do anything, you are a coach. If you are helping anyone else in any sort of way, you are a coach. But here’s the trick: You aren’t supposed to just tell someone what to do, if you want to be a great coach. You have to listen and ask the right questions. I’ve directly applied lessons like these—not just in AskPat and this podcast—but in every aspect of my life, personal and business-wise. I’m just going to say it: This is the most useful book I’ve ever read. In today’s episode, we’re going to dive into the principles of the book and I’m going to ask some followup questions. This […]

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How to Launch a Brand New Website (with a Bang!)

I’ll walk you through each step in how to launch your brand new website with a bang, from creating your viral content to creating buzz for launch day. Pat Flynn June 25, 2018 So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including: What an ideal website launch day looks like. How to maximize your reach and website traffic on day one of your launch. Why you need to be able to pitch your website in seven seconds. What content to choose to be live on day one of your launch. How to create your viral piece: a beastly resource page and a round-up post. Why I also recommend having how-to content, case studies, and […]

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How to Get Affiliates and JVs to Promote for You with Matt McWilliams

If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How do you find those people? What should their commission be? Learn the answer to these questions and more with today’s special guest Matt McWilliams. Every time I’ve done a joint affiliate promotion over the last few years, Matt’s been there. In fact, he’s been behind some of the largest collaborative affiliate promotions I’ve ever been a part of. He’s helped promote Michael Hyatt’s products and a few others too, helping them make millions of dollars in the process. He’s here today to tell you how to find people to become affiliates for your products, even if you’re just getting started. (And if you are just getting […]

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My April 2017 Monthly Income Report

Welcome to my April 2017 Monthly Income Report! As always, I create these reports to share the latest happenings with my online businesses, including the wins, the failures, the lessons learned, and the income generated along the way. If this is your first time stumbling upon these reports, check out the income report page to see my income history dating back to October 2008, which is when I first started to monetize a website (InTheLeed.com then; now GreenExamAcademy.com) dedicated to helping people pass an architectural industry exam. Since then, I’ve created many more websites, brands, and products ranging from courses to software to books. And, as always, I’m happy to share the inside scoop on what I’ve learned so you can be better prepared for your own online business journey. Without further ado, here’s the April 2017 report. Latest Goings-On As shared in last month’s income report, March was an […]

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My March 2017 Monthly Income Report

Welcome to my March 2017 Monthly Income Report. Fun fact: This is the 102nd monthly report published here on the blog. As always, I’m happy to share with you what happened during the past month, from the actions taken to the lessons learned, and, of course, the earnings report and where it all comes from. March was an extremely busy month, but also very exciting. A lot of hard work from the past six months paid off in March, and I’m stoked to talk about the results of two course launches that happened. Yes—two courses. 🙂 Am I crazy? Probably, but also very excited to be moving forward with the goals I set for myself and the business. With no more delay, let’s get right into it. Important Goings-On in March Two courses? Yes. Let’s start with the one that’s more well known, Smart From Scratch, which opened up for […]

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SPI 300: Meet the Mastermind Members in “The Green Room”

Today we’re talking about The Green Room, a six-member mastermind group that I’ve been a part of for years. Leslie Samuel, Michael Stelzner, Cliff Ravenscraft, Mark Mason, Ray Edwards, and myself—we get together to hold each other accountable, set goals, meet those goals, and be brutally honest with each other. Today I’m celebrating my 300th episode by sitting down with each of them! A massive, virtual hug to everyone who’s made the road to Episode 300 possible. We started in July 2010, and here we are in Episode 300. I’m so excited! Today I’m going to be talking individually with each of the members of this group to find out what they’ve been up to, what they’ve learned, and what their plans are going forward. Think of this episode as a best-of from my mastermind. It’s a roundup of wisdom, viewpoints, and advice from a fascinating and successful group of […]

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My November 2017 Monthly Income Report

Over the past few years, the business has become more and more like a machine. Although I’m definitely keeping myself busy with new projects, more parts of the business become automated. This is thanks to the team that I’ve built, the software we’re using, and the rules and procedures we have in place. The blog, the podcast, the emails—a lot of it is automated, which is great. I can serve more and offer even more value since the hard work was put in up front. But . . . Since growing the team and getting more hands-off, I’ve noticed I’ve had a thirst for something new to get excited about—something that would allow me creative freedom and also allow me to re-experience the journey of trying to “figure something out again,” like it was at the start of my podcast and blog. And I think I’ve found it, and it’s […]

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SPI 292: The Dark Side of Affiliate Marketing (and How to Do It Right!)

Everything has a sort of yin and yang, dark and white, and affiliate marketing is no different. It’s important to understand the light and the darkness, so let’s go a level deeper on our affiliate marketing journey; let’s talk about the dark side of affiliate marketing. I don’t want you to be scared of going down the affiliate marketing path; that’s not the purpose of today’s episode. I want to equip you so you know what to look out for, because affiliate marketing can be abused if you take an income-first—rather than a serve-first—approach. For a long time it had a very negative connotation, but affiliate marketing can be done in a legit way that’s a big win for everyone, so I want to change that perception. Personally, I’ve earned over $2.5 million with affiliate marketing and have had wonderful experiences doing so. I feel that it’s my personal responsibility […]

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A Blueprint for a Successful Short-Term Joint Venture Affiliate Campaign

November is Affiliate Month here on SPI. Last week we talked about long-term affiliate relationships, so today we’re going to be talking in depth about how to create a successful blueprint for a short-term JV (joint venture) affiliate promotion. How is a short-term affiliate opportunity different, and how can you plan your campaigns to take advantage of the opportunity in a shorter time span? Often there are times when you have the opportunity to promote a product that has some scarcity involved. Maybe it has limited access, discounted prices for a short time only—your goal is to crush it and become the top affiliate. Depending on the promotion, these opportunities can be golden, and you don’t want to waste the short time that you have. I’ll be talking about the different kinds of short-term affiliate opportunities available, how to get involved, and how to stand out from the other affiliates […]

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SPI 273: 7 Powerful Things That Can Happen as a Result of Starting a Podcast

Starting a podcast changed my life. I’m not the only person for whom that’s true, either. Lots of my fellow entrepreneurs have found life-altering success through podcasting. In this episode, I’d like to walk you through the seven most dramatic changes podcasting has brought to my career—changes you can enact in your life and your business too. Podcasting is an online business owner’s greatest platform for growing brand exposure and building relationships with an audience. It creates intimacy in ways a blog never could. It allows you to network with industry influencers in an organic, mutually beneficial way. It transforms your communication skills. It offers new opportunities to monetize. Podcasting has benefited my business in ways I never could have anticipated back in 2008, when I first picked up a microphone. In this episode, I want to walk you through how that happened, what I’ve learned in the nine years since then, and what I’d do differently if I could start all over again. […]

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Top 10 Tips for Brand New Podcasters

Starting your podcast is easier than you think. Here’s how to push past the fear and get your podcast started now! Pat Flynn July 3, 2017 Although podcasts have been around for over a decade, now is the best time to start one if you haven’t already. Podcast hosts are standing out from the crowd in their niche. Brands are getting more reach and building bigger, tighter audiences. Coaches are getting more clients, and new entrepreneurs are using podcasts to launch their new businesses, or power-up their existing one. As with any content platform, when it starts to go mainstream, a lot of people rush into it and fail to have the proper expectations and strategies to make that time worthwhile. Podcasting is an incredibly powerful medium, and these top 10 tips for brand new podcasters come from my own experience hosting several of my own shows, and helping thousands […]

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SPI 272: Starting and Running a Business as a Couple Featuring the Bakers

Not long ago, I asked you guys to send me your favorite business partnerships—couples and friends who’ve teamed up to start and run a business together. I received lots of recommendations for one couple in particular, who’d impressed you all with their transparency as business owners and knack for communication: Bryan and Erika Baker from TheBakers.tv. Through their blog, live video series, online course, and private coaching, the Bakers help couples (romantic and otherwise) improve their communication. Bryan and Erika draw from their personal experiences as partners and parents to give their audience an honest, authentic look at how real couples resolve conflicts and grow closer. This strategy has helped them grow a thriving business and won them a huge community of raving fans. I had to know how they’d done it. In this episode, you’ll hear first-hand advice on navigating a business partnership from two people who’ve been through it all. Bryan […]

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Launch Your Product with Crowdfunding | The $1 Million LEGO Wall

Whenever I travel anywhere, I bring my laptop, and on my laptop there’s a laptop cover that everyone seems to ask about. It comes from Brik Book, and it’s a LEGO-compatible cover. It’s awesome. I interviewed the founder of Brik Book, Brett Miller, way back on Smart Passive Income Podcast Session #217, and since then he’s been doing even more to grow the company, including a new product that was recently released called Brik Tile. Using the same launch model, he utilized Kickstarter, and crushed it. I wanted to bring Brett back on the blog today to write a guest post related to his crowdfunding journey, and how we might be able to follow his lead. He’s got an amazing and incredibly detailed overview of the entire process for you below, so if you’re looking to launch your new product soon, pay attention. Here’s Brett Miller, founder of Brik, with […]

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SPI 270: What You Need to Know Before You “Get Physical” with Richie Norton

This month, I’m learning everything I can about the world of physical products: how to create my own, how to validate them, how to find the perfect manufacturer, and how to get them in the hands of my customers. Joining me today to explore all of this and more is special guest Richie Norton, physical product expert and founder of an incredible company called Prouduct. If you, like me, have grown your business through digital products and services exclusively, dipping a toe into this world might feel a little mysterious—maybe even a little scary. Delving into physical products means taking charge of things like inventory, manufacturing, prototyping, and more. Thankfully, Richie’s here to teach you (and me) what smart business owners should know when building their first tangible product. In this episode, you’ll hear expert advice on communicating with your manufacturer, finding the perfect price point, collaborating with folks an ocean away, avoiding common pitfalls, meeting demand, and […]

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SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

I’m thrilled to welcome Jordan Harbinger back to the podcast to talk about the most important factor in the success of your business: you. In this episode, Jordan’s offering up the lessons he’s learned as the host of The Art of Charm podcast about building authentic relationships, winning over an audience, and making a stellar first impression. As a podcaster, public speaker, and coach, Jordan knows a thing or two about making quality conversation and putting a listener at ease—the kind of skills that can transform an everyday run-in with a stranger at a conference to a lifelong professional relationship. In this episode, he’ll share stories from his business journey and key teaching moments he encountered along the way. He’ll debunk a few myths about what makes a good first impression and offer up a few, simple rules for staying confident and genuine while networking. Like Jordan says, there aren’t many […]

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Physical Product Experiment [PPE #2] – Validation and Feedback

Welcome to the second edition of the Physical Product Experiment! In this series, I will be exploring and experimenting my way through a brand new realm for me: a physical product. In case you missed the first Physical Product Experiment [PPE #1] post, you can check that out here. To help ease you into this second post, I want to share a quick recap on what it is I am experimenting with, why I am doing it, and what it means for you! But before I do that, I want to thank those who’ve already signed up to be a part of the initial feedback group for this physical product. You will, with the help of the productivity calendar, be writing the first draft of a book in ninety days. That’s awesome, and I’m so excited to see what you’ll write. Remember this: You are the glue that holds this […]

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