What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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What Is Thought Leadership? – ShoeMoney

Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not only deliver what you promise, but you are who you say you are. How does thought leadership do this? Today you’re going to find out. Keep scrolling to learn more. What Is Thought Leadership? If you could bring every customer into your business and train them on your products, you […]

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SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson

There is one aspect of running a business that doesn’t get talked about nearly enough, and that’s public relations (PR) and mainstream media. It’s also something that I don’t teach, and that’s because, hey, I don’t know it. But I have someone on the show today who is a media and PR wizard—Christina Nicholson, from MediaMavenandMore.com, and she’s about to deliver a masterclass in business PR. I think it’s safe to say that most of us want more media exposure, we just have no idea how to go about getting it. Well, Christina’s about to give us the rundown, which is good because the media and PR world changes super fast. Christina was on the show just two years ago, and she’s already back because she has so much new information to share. Whether you’re just starting out or you have a reputable brand that you know could benefit from […]

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