How to Overcome the Challenges and Reap the Benefits of Two-Sided Marketplaces

Uber, Amazon and Airbnb are all two-sided marketplaces. Is this model for you? June 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Some of the most successful companies in the world today are two-sided marketplaces: Consider those which are household names, such as Amazon, Uber and Airbnb, as well as niche power players, like Zenefits, Upwork and Seamless. All have had a disruptive impact within their respective industries. Related: It Made Sense at the Time: Why I Passed on Uber’s Seed Round So, what is a two-sided marketplace? Unlike a one-sided marketplace, where a single supplier interacts with many buyers (hence, one-sided), two-sided marketplaces are a modern business model that connects multiple individuals with common interests on both sides: merchants and buyers, drivers and riders, hosts and travelers. Today’s two-sided marketplaces are almost exclusively organized as digital platforms powered by technology, which is why many of the most […]

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