Use What Instagram Gave You: Start Marketing on Instagram Now

It’s 2019 and all you hear about Instagram marketing is “get influencers.” And this has been a sticking point for you because influencers cost money. Maybe you’ve talked to your friends who’ve tried influencer marketing. They’ve tried giving people products for their posts, but those influencers were small potatoes. So, you leave Instagram alone for a while and go back to your tried and true PPC marketing or whatever. It’s time to come out of your cave and join the millions of marketers who’ve already figured out how to utilize Instagram for their marketing. Here are a few tools you can use right now on Instagram for cheap. Instagram Shopping Tags If you tried to sell merch on Instagram several years ago, you know the hassle. Write a killer CTA in a post that directs to your profile and hope people click on the link there. Maybe you mention it […]

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3 Ways to Increase Webinar Engagement and ROI with ClickMeeting

Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized the importance in Instagram, while also seeing the new opportunities in branding and marketing that it has created for them For most brands, Instagram isn’t just about being seen and active on the world’s most popular platform, it also directly connects them to their various consumers and prospective clients. With such a massive user base, Instagram eventually provided the necessary tools needed to advertise products, goods, and services to users worldwide on its platform. Related blog posts and resources: Growth of Influencer Marketing Influencer marketing like any other sector has been subject to various changes […]

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IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

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Chick-fil-A Is Giving Away Free Food Today — Here’s How to Get It

Check out how to get free lunch (yes, it does exist) at Chick-fil-A today, and at other restaurants throughout the year. July 9, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. What’s better than enjoying a delicious meal? Enjoying a delicious meal that you don’t have to pay for! If you thought free meals were a perk enjoyed only by inmates, think again. Across America, on any given day, restaurants, cafes, fast-food chains, ice cream shops — even your neighbors — are serving up all kinds of yummy freebies. And it’s yours for the taking. Here’s a sampling of where and when to get free food in America. Chick-fil-A’s Annual Cow Appreciation Day, July 9 This July 9, on Chick-fil-A’s 15th Annual Cow Appreciation Day, if you dress like a cow and visit any Chick-fil-A restaurant, you will receive a free entree. It’s an udderly crazy […]

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Making Loyal Customers Out of Self-Made Millionaires

When people have gone from poor to rich, their purchasing decisions follow some key rules. Find out what they are, and how you can follow those rules to sell to the self-affluent. July 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books A significant percentage of the affluent population pulled themselves up by their bootstraps, and they strongly identify with that cliché. Many came from stark or relative poverty or other difficult circumstances, and they’re still governed by having been poor or put down. They never disconnect emotionally from this past, no matter how successful they become. Another little something about self-made affluents: They may have nearly unrestricted spending power in reality, but not necessarily mentally and […]

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PBS American Experience Film I Served as Consulting Producer Premieres Today!

I’m super excited that after many years of hard work, the first part of Chasing the Moon, a three-part mini-series by Robert Stone, premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read my book Marketing the Moon: The Selling of the Apollo Lunar Program which I co-wrote with Rich Jurek. Related posts: Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer What American Tourists Need to Know About Canadian Marijuana Legalization 4 Signs You’re Expert Enough to Launch a Consulting Business 6 Income Streams You Can Create in the Corporate Consulting Space 3 Real Examples of How to Start a Consulting or Service Business How This Influencer Overcame His Teenage Struggles to Become an All-Star Content Producer 10 Powerful Quotes From Hollywood Star, Producer, Philanthropist […]

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Amazon Book Marketing—Everything You Need to Know with Dave Chesson from Kindlepreneur

Pat Flynn: Alright. We’re about a month away, a little over a month away from the publication of my brand new book, Superfans. And like with a lot of things I do, I love to kind of take you behind the scenes and also bring on experts on SPI to show you who I’m learning from about certain things. So next week you’re going to hear from my book coach, Azul Terronez, and how he helped me through writing Will It Fly? And how I’ve applied those things to Superfans, how to know what to write your book about, how it gets involved in your business, and it’s not just like a book that stands alone. But that’s for next week. This week, on today’s episode, you’re going to hear from Dave Chesson from Kindlepreneur.com . . . That’s right, Kindlepreneur. This is his job to teach people how to […]

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Here’s How to Manage Your Bosses

If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention. Related posts: How Learning to ‘Manage Sideways’ Can Totally Transform Your Career Efficiently Manage Projects and Get More Done with This Useful Tool How to Manage Stress, Anxiety and Burnout How to Effectively Manage Engagement for Stronger Influence How to Manage Stress and Anxiety as an Entrepreneur How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Voice of Authority? When the Salesperson Was the Expert No Bosses, […]

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Unique Personal Promotion Ideas for the Solopreneur

You’re at a fancy dinner and you strike up a conversation at the bar. You realize the person you’re talking to is a potential client and they’re asking how you can help them. You fumble into your pocket and pull out a crumpled business card. “Sorry. It’s my last one.” You say. They promise to get back to you. You later find out it was an empty promise. Have you been there? Do you hate self-promotion? There’s got to be a way to make it easier, right? Well, today we’re going to look at a few ways to make self-promotion a breeze. Check it out. 1. Unusual Business Cards I once got a business card that was a Starbucks gift card. The guy’s name was embossed in gold and I can tell you I wasn’t going to throw that puppy away. Most people don’t take a business cards 101 course […]

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Insightful Tips for Thoughtfully Marketing to LGBTQ Customers

With the LGBTQ community becoming more mainstream throughout the U.S., these facts about the market will help you attract its affluent members. July 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books If you’re going to go where the money is—to pursue the greatest spending power—you’ll be joining an ever-increasing number of companies (still somewhat quietly) reaching out specifically to lesbian, gay, bisexual, transgender, and queer consumers. In many cases, these consumers have a two-person household, each member with above-average education earning above-average incomes. And many have no children to raise, so they have a lot more money left over every month than their heterosexual counterparts with families. I’m willing to say here what hardly anybody else […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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How to Get The Most Out of Your Digital Marketing Investment

Marketing isn’t an expense, it’s an investment. I you’re an solopreneur, sometimes that’s hard to get your mind to believe. We’re so accustomed to seeing other investments as what they are. Need shelter? Buy a house. It’s an investment. Want to retire? Create a stock portfolio. It’s an investment. If only we could let go and see marketing in the same light. Well, I’m here to help you with that. Keep reading to learn more about making the most of your digital marketing investment. 1. Recycle Content Time is a valuable resource when you’re a solopreneur. And researching topics for every single advertising medium could gobble up all your time. Instead of creating one topic for you blog post and one topic for your YouTube post, use one topic for both. You could even use your blog as a reference for your video content. You can do the exact same […]

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How Marketers Can Use Subliminal Messaging

Disney once recalled 3.4 million VHS tapes of The Rescuers. And it wasn’t because the tapes were a choking hazard. Disney had intentionally inserted the picture of a nude woman in their children’s film. Of course, Disney never admitted why the image ended up there in post production. But the reason is obvious. Disney was probing the boundaries of what they could sneak into films. Why would anyone want to sneak something unrelated to the plot into their film? Is it some sort of practical joke? Enter subliminal messaging. What is Subliminal Messaging? The human mind is so complicated, we often resort to metaphor to describe what it does and what happens to it. While likely, we’re consciousness is one experience, we divide it into two parts. There is the conscious and the unconscious. The conscious part of the mind takes information we directly “see” and conceptualizes it. The unconscious […]

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Your Website is More Than Just a Pretty Face – Hidden Design Flaws You Didn’t Know Were There

You see a beautiful person across the dance floor. They’re an incredible dancer and their very presence commands your senses. You take them to a booth and begin talking over dry martinis (shaken not stirred). And throughout the conversation, you feel something is off. You politely excuse yourself to the restroom and Google them. They’re wanted in ten states for murder. You escape out the back door. Are you worried your website is sending people out the back door? It may be a beautiful site to behold, but there might be something lurking in the background you’re unaware of. Here are a few hidden design flaws to check for. 1. No Favicons Imagine you owned a retail shop. You didn’t put a sign above the door and you made your employees wear masks and generic matching clothes. Do you think people would come back? Would they even enter? Favicons are […]

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The 21st Century Affluent Woman and Her Marketing Needs

Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market. June 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound Surveys from the 1970s show that married women in more than 80% of affluent households had nominal or no involvement in investment decisions. Fast forward to 2017, and more than 80% of married affluent women make financial decisions jointly with their spouses. Of those with just one person making financial decisions, it’s now split almost evenly: 7.9% of these households have the man in charge of the money and 8.3% have the woman in charge. These facts must be heard by marketers to the affluent. Buying decisions once thought […]

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The Music in Your Heart: An Instagram Growth Hack You Didn’t Know About

As a trail runner, I get songs stuck in my head all the time. I’ll be out on the trail and suddenly have my own soundtrack. Problem is, it’s typically a short, poorly memorized section of one song on loop for hours on end. I see this as proof we can’t escape music. It’s in our cars, our elevators, our stores, and we even choose to listen to it. And it changes our brains in every way imaginable. Music attaches to memory. Try listening to an album from your youth. Where does it take you? I’d imagine someplace special like a first date or a bonfire on the beach with your best friend. There’s a way to use music as an Instagram growth hack. Here’s how influencers are doing it. Deezer Makes It Easy Instagram posts are all about mood. That’s why we filter our photos. But what else sets […]

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Helping Dads Discover Medical Cannabis This Father’s Day

Many seniors, maybe including your own father, could benefit from cannabis. Cultivate the empathy and understanding to reach them on their own terms. June 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. With Father’s Day approaching, I could pull out all the stops to market my brand to every single father in the Seattle area, but that would be a demographic and logistical nightmare. Instead, my team and I work very hard to know our customers (KYC), an acronym we ironically stole from the banking world. Rather than take a blanket approach we market directly to the dads who actually shop in our store, and when it comes to engaging elderly fathers we employ the same empathy and understanding that it took me to market cannabis to my own father. My dad was a hippie and therefore a frequent pot user in the late 1960’s and […]

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How to Make Positive Changes to Your Marketing Process

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing, you’ll likely agree with me that your field is the toughest job in the world, and that being a good marketer is becoming harder than ever. Related: 8 Ways to Make Your Marketing Message Stand Out But it can be an incredibly rewarding and lucrative job too — if you know how to do it right. Unfortunately, most marketers focus on how to do more instead of how to be efficient and that’s why they keep making the same mistakes again and again. As a marketer, you need to focus on the things that it matters to say and make as much impact saying those things as possible..] Below are a few such things that can make your marketing process super-effective this year: 1. Focus on nurturing. No matter what you sell, if you’re […]

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Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) standalone VR headset. And it’s awesome. Don’t listen to the faux-early adopter naysayers like Paul Tassi who stupidly didn’t buy Touch controllers for their original Rift headsets (idiot). This platform will grow massively over the next year as the holiday season approaches and Quests appear under the tree. Ok, Ben. So what? What does VR have to do with us marketers? Glad you asked. So much! But it might be a little ways away. But once it the revolution does come, it will revamp your marketing tactics. 1. Hold Something Before Buying on eCommerce A friend of mine in the VR space in Japan was telling me that over in Asia, Amazon is trying out a new VR service. They create high-res VR models of […]

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Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothing without a pen or computer, an online marketer is nothing without their tools. Here are three essentials you need in your online marketing toolbox. 1. SEO Backlink Strategy Software Yes, you can do online marketing without SEO. And sometimes you might not have a need for it. But for the 80% of us who do use SEO on a regular basis, we need a way to make things easier. We all know about the free keyword tools and various common APIs. But since you need dozens if not hundreds of backlinks for a successful SEO strategy, you need a way to monitor and strengthen the backlink side of your plan. Tools like SEOJET.net‘s Backlink strategy software will help […]

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