Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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The Top Brands Use Instagram Stories: Why Don’t You?

The Top Brands Use Instagram Stories: Why Don’t You? Ben Mattice February 12, 2019 Snapchat is dead! Long live Instagram! Just last year, Snapchat took a nosedive at the stock market just because Kylie Jenner announced Snapchat was dead. And since then, Facebook/Instagram snapped up the market. In June of 2018, Instagram hit double the number of daily users on Snapchat. That’s around 400 million to Snapchat’s 191 million. All the major brands know how to leverage Instagram stories. Here’s how they’re doing it. 1. McDonald’s Malaysia Millennials are the largest demographic using Instagram today. McDonalds in Malaysia used this knowledge to their advantage. They targeted Millenials by creating animated ads for IG stories. This increased their store sales 300%. 2. Mercedes Benz and Facebook Creative Shop Facebook Creative Shop is kind of a secret marketing club few know about. Creative Shop is a service for the big players. If […]

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How to Get the Most Out of The Top 3 Social Media Platforms

Social media sucks. Back in the good ole’ days, you’d quickly build an audience on Facebook just by ripping off someone else’s YouTube videos. Today, you’ve got to pay to play, right? There’s not an easy and free way to gain a significant audience on social media today. But maybe that’s a good thing. Do you really want your social media competition to include everyone with half a brain and some time to spend? It’s up to you to beat out the competition on social media whoever they may be. Let’s hone your social media skills on the top three social media platforms. 1. YouTube as Social Media Wait! You cry. YouTube is a video platform, not a social media platform! Funny. Everything you just assumed is wrong. Sure, YouTube is a video platform. It’s not JUST a video platform. YouTube is a search engine. It’s a social media platform […]

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Do You Really Need to Market Yourself as an Author?

Fiction doesn’t make money, right? I mean, look at all the damned competition out there. 3.4 million e-books on the Amazon Kindle is insane. And then you walk into any bookstore and get immediately overwhelmed with all the choices. As an aspiring fiction writer, you’re likely to hide in a comfy armchair at the back of the store and cry. What’s the point? Is it even possible to sell fiction and make any money today? Today we’re going to talk about marketing yourself as an author. Should you even try? Let’s find out. 1. Are You Going eBook or Traditional? I’m not here to extol the benefits of either market. But I really should define my terms today. I’m still not familiar with the traditional publishing marketplace. This article will cover how to market yourself as either self-published or an ebook author. If you’re an ebook author, congratulations. Your competition […]

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MarketingSherpa Podcast Episode #4: What do you lead with?

What is an impactful way to increase conversion? Or … How do you grab your customer’s attention? See, I could have led with either statement. Both statements describe our conversation in the latest MarketingSherpa podcast. But my hypothesis was that the first statement would grab your attention more. Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of your TV commercial. And yet, your product likely has many value attributes. So what do you lead with? To elucidate (and other fancy words) yourself on this subject, you can listen to this episode below in whichever way is most convenient for you — or click the orange “Subscribe” button to get every episode.     Podcast: Play in new window | Download […]

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Why Marketing Needs an ‘All-in’ Approach.

Success is like life: It doesn’t come from a half-hearted try. February 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses sometimes like to dip a toe at a time into marketing. Unsure of how much to spend and where to spend it, these owners choose to start slowly. But that’s where they go wrong because it takes an “all-in” commitment to get the ball rolling in the right direction. The importance of marketing efforts, however, is clear to some groups — like CEOs. A recent Gartner survey found that more than half of the CEOs it surveyed planned to increase their marketing budgets in the subsequent year. And nearly two-thirds of chief marketing officers expected their budgets to rise in 2019. Related: Growth Hacking Tips to Increase Your Brand Awareness Via Social Media The caveat here is that not all companies can afford to spend big when they’re starting out. […]

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A Guide for New Project Managers

Project management software is the ultimate solution for businesses looking to stay organized. The program allows you to collaborate on tasks with your team members. You can share progress reports and documents too. The project management tools help you delegate assignments to your employees. Related blog posts and resources: It’s evident that project management goes beyond collaborating on tasks. This guide focuses on answering one question: What is project management software? What is Project Management Software? Project management software definition can be extracted from the following questions: Is your company looking for a tool for organizing assets? Do you want a solution that facilitates smooth communication between your vendors, clients or team members? Are you looking for a solution for budget tracking or scheduling? New project managers may find it overwhelming to manage several project components at once. Project management software programs allow them to scale up their processes for […]

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Three Alternatives to Pay Per Click Ads You’ve Gotta Check Out

You just can’t anymore with Google Adwords. You’ve spent a ton of money on keyword optimization among other things. Your profits aren’t going up. You just can’t anymore with Google Adwords. You’ve spent a ton of money on keyword optimization among other things. Your profits aren’t going up. While Google claims its ad system can boost brand awareness by 80%, that’s not always the case. Maybe you chose the wrong marketing agency. But you’re just fed up. Let’s take a look at a few alternatives right now. 1. Search Engine Optimization Some might consider search engine optimization snake oil. It’s not, but the skeptics just aren’t willing to put forth the effort to make it work. Search engine optimization or SEO for short is basically trickery. You’re not trying to trick your client, you’re trying to fool Google. Google employs a system of machine learning algorithms to filter and rank […]

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5 Proven Lead Generation Strategies that Won’t Ruin Your Budget

Every business has to secure new customers, but finding ways to do this on a tight budget can be tricky. Thanks to the internet, this is now easier and more effective than ever before. In the past, if you were to buy billboard advertising or even place ads in flyers or magazines, it’s always a guess on the type of ROI you were going to see. In fact, it was more like playing the casino and the odds usually weren’t in your favor. For the most part, this type of advertising would usually fall under ‘branding‘. Related blog posts and resources: On the internet, it’s a whole different ball game, and everything is trackable, down to the finest penny, click, or impression! Whether it’s online or offline, acquiring a new customer isn’t cheap. In fact, it’s reported that acquiring a new buyer is five to 25 times pricier than retaining […]

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Marketing 101: What are ad blockers?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. Ad blockers are software that, as the name suggests, allow web users to block the ads on websites. Ad-blocking software (also known as ad filtering) can take different forms — from a web browser extension or plugin like AdBlock Plus to a standalone browser like Brave. According to MarketingSherpa research, the top reason American consumers block online ads is because “I dislike large ads that pop up over the entire webpage,” followed closely by “Ads make the webpages load too slow” and “Rollover ads are intrusive.” While ad blockers have gotten more attention lately, they are not new. For example, MarketingSherpa published a story on them back in 2001 […]

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Discover How to Sell More with Omnisend Marketing Automation

With the continued progress of the internet and it’s ever expanding reach, the way business is done has basically changed and business marketing has become much more efficient and effective in the process. Email marketing is a digital marketing tool that has been tried, tested and has been a great way to reach out to potential and existing customers of a business. Email marketing isn’t just a way to simply get “the word out there” about business but it has managed to retain its personal touch and so it has managed to outlast other marketing techniques. Related blog posts and resources: Be that as it may, just simply reaching out to a current or potential customer base might no longer be just what is required to get more workflow on your business page or getting a deal beyond the goal post, this is because more and more businesses are using […]

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5 Ways You Can Achieve ‘Hands-Off’ Marketing

Marketing can be a serious drain on an entrepreneur’s time. But there are ways to progress without the heavy workload. February 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building your company, you’ll likely find your marketing efforts becoming a drain on your time. Still, those efforts are crucial, because marketing drives growth. Related: No Time for Marketing? Hire a Freelancer. Yet, the downside: The effort you put in to achieve a balance between your time spent on product development versus your time spent on a go-to-market strategy is going to dominate your schedule — or that of any budding entrepreneur. If you feel yourself being dragged into marketing mayhem too often, know that there are ways to drive marketing traction with minimal oversight. Here are five: 1. Build from the top down.  All entrepreneurs have read a few books on popular market strategies as they’ve mulled the possibility of starting a business. Then, once […]

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My First Physical Product (Costs, Manufacturing, and More)

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned into some drawings, which turned into prototypes, which turned into what is now a new hardware brand that just released its first physical product into the world on Kickstarter last week. Meet the SwitchPod, the first tripod invented specifically for vloggers. This blog post is an all-in, super-detailed account of every part of this entire process. From how this idea came to be, who we worked with, every single design […]

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No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business

Effective marketing begins with a good elevator pitch delivered to anybody interested in listening. February 1, 2019 14 min read Opinions expressed by Entrepreneur contributors are their own. If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing department or spend millions on a third party to launch a campaign, but what if you have a tight budget and limited time to devote to marketing your startup? Does that mean you just need to wait until you have more money flowing into your business? Of course not! Instead, market your business without breaking the bank by these 30 low budget marketing ideas. 1. Perfect your pitch. Whether you’re at a family […]

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Inside a 5-Figure JV Affiliate Promotion

In this Campaign Income Report, I’m going to unpack a promotion I ran for someone else’s online course. Here’s how I became one of the top three affiliates and earned five figures in the process without spending any money on ads! Pat Flynn January 28, 2019 Welcome to the first of our new edition of income reports here on SPI! For nearly a decade since the blog was created in October 2008, I’ve been sharing monthly income reports to reveal exactly how my online businesses were performing, including exactly how much money was being made, where it was all coming from, the expenses and the lessons learned that month, too. These income reports, many said, are what put me on the map and what I had become known for, and they were the most popular blog posts on the site. Then, in January 2018, I stopped publishing them. For an […]

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3 Major Marketing Trends to Look Out for in 2019

Invest in social causes to stand out. January 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies. Over the last two years, we have seen some subtle shifts in customer reaction towards conventional digital marketing. For instance, the increasing use of ad blockers by many, especially millennials in the U.S., indicates that conventional ads are no longer as popular as they were in 2016. With a little study of marketing in 2018 and of creative companies that did well for themselves last year, I have come up with a few trends that we should all expect more of in the new year. This […]

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6 Tips for Managing Remote Employees

The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising. That may seem like a lot. But consider the many different advertising options out there. That money goes fast. That, along with the popularity of the internet, may be why so many businesses are beginning to overlook offline marketing. Instead, they are investing only in online tactics like SEO, content marketing, and social media ads. The internet continues to become more integrated into our daily lives. Yet, offline marketing is still essential for businesses of any size and in any industry. Keep reading to learn why offline marketing is still so important and how you can use it alongside digital strategies to strengthen your brand and increase sales. Why Offline Marketing Is Still So Important Online marketing strategies are certainly important. But offline […]

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This Cannabis Brand Scored A Viral Hit — Thanks To The TSA

An airport security tray is the last place consumers expected to see an ad for cannabis — which is why it was so memorable. January 16, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. As Brittany Hallett traveled through security at an airport last year, she saw something that made her stop. It was an ad for the dating site Bumble on the inside of a security tray. Hallett, the marketing director of cannabis distributor Organa Brands, couldn’t wait to tell her colleagues back at the office. The company was always looking for creative ways to advertise in a heavily restricted industry, and here was the solution — right under her purse.  As is the case for other cannabis companies, one of Organa’s greatest challenges is marketing through traditional media. Every state, including those where weed is legal, has its own rules and regulations about […]

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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5 Ways to Generate High Quality Leads for Your Business in 2019

The average small business invests 1 percent of their yearly profits in advertising. For a business earning $500,000 in revenue each year, that’s $5,000 spent on advertising. That may seem like a lot. But consider the many different advertising options out there. That money goes fast. That, along with the popularity of the internet, may be why so many businesses are beginning to overlook offline marketing. Instead, they are investing only in online tactics like SEO, content marketing, and social media ads. The internet continues to become more integrated into our daily lives. Yet, offline marketing is still essential for businesses of any size and in any industry. Keep reading to learn why offline marketing is still so important and how you can use it alongside digital strategies to strengthen your brand and increase sales. Why Offline Marketing Is Still So Important Online marketing strategies are certainly important. But offline […]

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