5 Key Benefits to Hosting Virtual Events

Business events have been a long-time staple in company calendars since who knows when. A few times a year, employees get to travel to places like Boston, New York, London, and Singapore to hear keynotes from world-renowned speakers, meet other like-minded professionals, and enjoy entertainment. Related posts: 5 Virtual Event Ideas To Reimagine In-Person Events Online Virtual Conferences and Events in our New Covid-19 Reality! How Much Does a Virtual Event Cost to Produce? A Pricing Breakdown The Cost and Benefits of a Virtual Receptionist – ShoeMoney What Makes Events Like Apple’s So Effective? How to Keep a Virtual Audience Captivated Top 5 Must-Attend Events for Startups The Best Virtual Private Servers (VPS Hosting) – 2019 Review

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Marketing 101: What are beneficial buttons?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. This article was originally published in the MarketingSherpa email newsletter. A beneficial button is a call-to-action (CTA) button that explains a benefit the customer will receive by clicking on it. In other words, the button has a process-level value proposition. This may sound obvious when you read the above sentences. If you’re asking the customer to take an action, of course, the button should have a benefit. However, I challenge you to navigate around the web right now and see how many buttons are truly beneficial. Three categories of CTA buttons There are three categories of CTA buttons: Value-neutral buttons – These buttons don’t have a positive or negative […]

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Marketing Set up for the Target Group vs Marketing Without Settings

Marketing that’s made for everyone (massive marketing), and not the target group, is the one used in traditional marketing, while the one that’s set for the target group was established with digital marketing. A marketing campaign that’s set up to the target group is cheaper and more effective to reach the goal – to sell a product or service. Marketing strategy is a very important segment for anyone starting a new business. You should know that over the years, many companies have switched from so-called mass marketing to one that aims at the target group. Depending on your product and business model, you can adopt either of the two strategies mentioned. However, you should know that marketing will be more effective for you if you target your consumers. That’s why some of the most famous companies use this strategy. How to Target the Right Consumer Group for Your Business? Segmentation […]

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Tips for Integrating Chatbots into your Marketing Strategy

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all. Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology. Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits.  This article will explain four useful tips for integrating chatbots into your business marketing strategy. Choose the right chatbot to suit your needs The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that […]

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Common Customer Service Mistakes to Avoid in 2020

Customers are the most important people to keep happy when you want to grow your business greatly. If they are facing a problem or issue with your product or services, they should be able to reach and contact you quickly to gain the required assistance, help or guidance to get rid of the issues as soon as possible. It is all about providing them with excellent services whenever and how they want. No business or organization can underestimate the significance of quality customer services. The ability to make your customers delighted with your services and making them feel valued is a golden rule to make your business flourish.  Here is how you can make your customers pleased by getting rid of common customer service mistakes. Otherwise, they have plenty of options regarding with whom to do business.  Not making smart and data-driven customer services decisions In this era of analytics […]

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The Top 5 Must-Know Digital Marketing Trends of 2020

Are you trying to stay up with the latest marketing trends so that your company can grow its audience? With advertising constantly changing with the rise of social media marketing and eCommerce, it can feel hard to keep up with the newest, hottest trends your company needs. Keep reading to learn about the biggest advertising trends we will be seeing this year so that you can get the most out of your marketing plan and budget. 1. A More Shoppable Social Rather than posting on social media to get your followers to your site, platforms like Instagram are making it much easier with social commerce. Social commerce is a shoppable post or ads, meaning the viewer just needs to click the product tag on the photo to head to its product page and make a purchase on your site. This makes it as easy as possible for customers to make a […]

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Nalin Chuapetcharasopon, a Crowdfunding Expert Who Found Her Passion Through Trial & Error – Smart Passive Income

Since becoming a crowdfunding consultant in 2015, Nalin Chuapetcharasopon has helped creators raise over $13 million and counting on Kickstarter and Indiegogo. How did she get her start? Well, her experience might sound a little like someone else’s you know. “I started in a way like Pat, because, you know, he was let go from his job and then he was like, What do I do?” As a marketer for a rapidly growing startup in the San Francisco Bay Area, Nalin had a “good” job that granted her a lifestyle many would envy. But she felt like something was missing. When the company shifted from selling to consumers to a B2B model, Nalin’s job was suddenly thrust into jeopardy. Not long after, she was laid off. “When I was let go, I thought, I guess that’s kind of a sign.” That sign was pointing her in the direction of building […]

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How Your Business Can Make Professional-Grade Videos on a Bootstrapped Budget

July 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The importance of video in today’s marketing world is no secret. According to research from HubSpot, 88 percent of marketers state that video generates a positive return on investment for their brand — a huge increase from the 33 percent who felt this way in 2015. Online viewing trends are a big part of this shift in marketers’ attitudes. A report from MediaPost estimates that the average internet user will watch 100 minutes of online video per day by 2021, resulting in growing online video budgets that offset a decline in TV advertising. All of this sounds great if you have a big film budget or a full-service marketing agency on your side. But what if you don’t have these resources? The good news is that even on a bootstrapped budget, your startup can produce professional-grade […]

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Supercharge Your Marketing with a Great Deal on This Award-Winning Adobe Lightroom Alternative

This Luminar 4 bundle can change the way your small business does marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Good branding is crucial for any small business. Making your business stand out to customers is considerably easier when you have excellent marketing materials. That all starts with excellent design. However, paying a designer can cost a pretty penny, and programs like Lightroom can cost you hundreds of dollars. For entrepreneurs who want to handle their marketing and branding initiatives themselves and on a budget, there’s a better solution. […]

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As Pride Month Ends, Here Are 3 Ways To Continue Supporting The LGBTQ+ Community

June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re now realizing that encapsulated awareness months alone aren’t enough to dismantle systemic discrimination or marginalization. Don’t get me wrong, pride month is incredibly important to us LGBTQ+ folk. But it often feels like after June ends, the “Love wins” messaging that businesses bombarded me with all month goes away too. Why is that? You’d actually capture more total market share by appealing to us throughout the year. In the book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne use the terms “blue ocean” and “red ocean” to describe market competition. Red oceans are bloody, crowded and saturated with other predators; blue oceans, by contrast, are pristine, full of untapped potential and devoid of competition. Most importantly, blue oceans are rife with high-growth opportunities. Related: Promoting Inclusivity Beyond Pride Month: Why We Should Support the LGBTQ+ Community Year-Round […]

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The 8 Best Email Autoresponders – 2020 Review

Want to jump straight to the answer? The best email autoresponder for most people is GetResponse. It’s nearly impossible to run successful email campaigns without an autoresponder. Email autoresponders are a simple and cost-effective way to convert subscribers into customers. For simple and complex campaigns alike, autoresponders send time-based messages to specific people on your email list. The most common autoresponder campaigns start with new subscribers. But the best autoresponders nurture subscribers beyond the initial welcome message. When set up correctly, you can use an email autoresponder to segment your contacts based on behavior and other categories. But it all starts with finding the right email automation software. Without an email autoresponder, you’re forced to manually send emails to your list. Even if you’re using a tool for mass messaging, you’ll lose the ability to get the timing right. Email autoresponders allow you to manage your list passively while leveraging […]

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How a Unique Perspective Is a Valuable Asset

L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 28, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Gretchen Saegh-Fleming is CMO for L’Oréal USA. For #ThePlaybook, she talks with host David Meltzer about her high school field hockey experiences and how it taught her about the “great unlock” that comes from challenging the status quo.  As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming put in additional […]

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How Much Does a Virtual Event Cost to Produce? A Pricing Breakdown

With the explosion of virtual events in the past few months, many people have asked me about how much it costs to produce a virtual event. I’m more than willing to answer, but just know that it’s a super broad question! Related posts: 5 Virtual Event Ideas To Reimagine In-Person Events Online I Will Speak At Your Live Or Virtual Event For Free! The Cost and Benefits of a Virtual Receptionist – ShoeMoney Virtual Conferences and Events in our New Covid-19 Reality! 5 Pro Tips for Virtual Presentations How to Plan an Event for the First Time – ShoeMoney Awesome Client Appreciate Event Ideas – ShoeMoney How to Strategically Take Your Event Online

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Boom or Bust? How Covid-19 Changes the Digital Marketing World – ShoeMoney

When the Covid-19 pandemic of 2020 began and governments locked down businesses, more than half of all businesses said they experienced negative effects from the shutdown. They expected it would take at least six months to recover. The United States is only three months in and small businesses across the country are shuttering their locations. Larger businesses are hemorrhaging cash just trying to stay alive. But digital marketing is seeing a boom. Why? If you want to encourage people to spend during an economic downswing, you need to market to them. And right now, everyone is online. Here’s how Covid-19 has impacted digital marketing. 1. Organic Traffic Down Because the virus impacted nearly every sector negatively, organic traffic is down across the board. Travel got hit the worst. Even ecommerce took a hit. The only industries that saw an upswing were finance, food, healthcare, media, and pharmacy. 2. Conversions Were […]

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4 Simple Techniques for Successfully Branding Your Business During a Crisis

Engage in new ways – and with humor – to make customers loyal long beyond these stressful few months. June 22, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When you watch a movie or read a book that’s centered on a hero’s journey, you’ll frequently find a pivotal moment, the point in the story when the hero must commit to the journey or abandon it. Think about Frodo in the Lord of the Rings trilogy: He literally crosses the threshold when he leaves his home in the Shire for new lands, dangers and challenges. In The Matrix, Neo crosses the threshold when he takes the red pill that replaces blissful ignorance with uncomfortable, unsettling truth. What does crossing the threshold have to do with marketing and branding your company in a crisis?  Everything.   Related: 4 Businesses That Have Pulled Off Feel-Good Pivots on the Fly First, I […]

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How to Cut Your Bounce Rate in Half with Interactive Content

You can grow your blog in two ways: Get more traffic. Do more with the traffic you have. In my opinion, you should do both even though most people focus on the first option. Those bloggers don’t realize they’re losing a large chunk of their traffic before it even has a chance to convert. One of the best ways to see how well you’re using your traffic is to look at your bounce rate. The average bounce rate across all industries is about 45%. Bounce rates just for blogs are usually higher as illustrated in the image above. But that’s just the average. Some sites have bounce rates in the 20s, while others have bounce rates in the 80s. If 4 out of 5 visitors leave your site immediately, there’s a problem—likely multiple problems. Compare that to a 20% bounce rate (1 in 5 visitors leaving without interacting). This lower bounce rate means that […]

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This Is What LGBTQ Customers Actually Want to See During Pride Month

June 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The LGBTQ community is an increasing economic force: In the five years since Obergefell v. Hodges legalized gay marriage in the United States, for example, a new study estimates that gay weddings have contributed $3.8 billion to the economy. Read my lips: we love weddings! Moreover, 4.5 percent of American adults identify as LGBTQ, and only 66 percent of Generation Z identifies as exclusively heterosexual, so it appears that winning the favor of our community now would give you appreciating returns later, right? Lightheartedness aside, it’s been a rollercoaster of a month, from the Supreme Court’s landmark ruling on LGBTQ workplace discrimination (A distinction that only applies to companies with 15 or more employees, though) to the Trump administration rolling back transgender health care protections and pride organizations worldwide re-centering themselves in solidarity with Black Lives Matter. Related: The LGBTQ+ […]

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How to Use Email to Boost PR and Sales

June 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. “Email marketing is an often overlooked but vital part of PR, media relations and thought leadership strategy,” says Blair Nicole, who is the CEO and founder of Media Moguls PR. She’s right. Most business owners I know rarely look at email as a public relations tool. For many, it’s a marketing channel on which they focus to increase sales. But as the lines between digital marketing and PR are blurring, you could be missing out by not adding a PR component to your email strategy. Email marketing is a two-way street How can you leverage the power of email to improve the public perception of your brand? Also, how can you turn your PR wins into lead generation opportunities? It’s a two-way street, Nicole told me, and you need a smooth traffic flow in both directions. […]

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3 Effective Ways to Pitch Journalists and Bloggers During Covid-19

June 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we learn to live in this “new normal” of media overflowing with stories about COVID-19, protests and civil unrest it’s sometimes overwhelming to think about pitching stories to journalists.  How can we pitch stories to press about our businesses when the world has turned upside down?  Journalists are looking for stories, and there are plenty of ways to provide the content they are seeking. You just need to know how to discover what they are looking for, and the most effective ways to present yourself as a resource. In this article, I’m going to break down three ways you can figure out what journalists need and pique their interest.  1. Respond to journalists seeking sources on Covid-19 Forget about pitching journalists an idea you came up with on your own or with your team — do the research on what journalists […]

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Racial Bias in Marketing Unwittingly Introduced by AI Algorithms

Artificial Intelligence in marketing has the power to help automate routine tasks by applying math to massive amounts of data. Deploying AI tools have become important for marketers to not only save time and money but to increase the success of marketing initiatives. However, marketers need to be careful because those same AI programs also have the potential to magnify the biases that you unwittingly introduce in your marketing or that already exist in the applications you use.  Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism Your Marketing May Already Be AI-Powered (And You Didn’t Even Know) This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity How This Tech CEO Is Leading His Company Through Racial Unrest How Startups Develop and Deploy Matching Algorithms Instagram Reviews How Its Policies and Algorithms Negatively Affect Black Users Overcoming ‘Expert Bias’ in Order to […]

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