How to Create a Winning Black Friday Email Strategy

The biggest shopping day of the year is almost here, and here’s how to stand out. November 11, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest shopping days is just around the corner. That’s right, Black Friday is almost here. It’s important that your business takes advantage and generates loads of sales. But with so many competing offers out there, how do you grab the attention of your audience? One of the best approaches is email marketing, which gets your promotions straight into shoppers’s inboxes. Plus, thanks to smartphones and apps, consumers are connected to their inboxes 24/7.  Here’s how to create a winning Black Friday email strategy.  Grow Your Email List First, you want to be able to send your emails to as many shoppers as possible, so leading up to Black Friday, be sure to boost your recipient list. After all, the […]

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Is PayPal the New Wells Fargo?

Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long time to earn it back. Last week I received an email from PayPal telling me that they will be sending me, without my permission, a PayPal branded Mastercard unless I use my valuable time to opt out. Signing people up for accounts without their permission is exactly what Wells Fargo did and it destroyed consumer trust in the company. Related posts: The Wells Fargo Foundation Announces $20 Million Innovation Challenge Grant Designed for Entrepreneurs Use the data you collect from customers to help customers My New American Express Business Platinum Card is METAL! You Wouldn’t Backstab Your Customers: How to Gain Trust Online Personalization and Privacy in a GDPR World SPI 239: Mentors and Masterminds with Ellory Wells PayPal vs. Stripe For Ecommerce PayPal […]

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6 Unique PR Tactics That Drive Growth and Sales

A productive public-relations strategy can establish authority, social currency and growth. November 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Technology has transformed the way we find, connect with and grow our customers. As businesses and consumers increasingly move online, the barriers between you and your audience break down, and it becomes possible for companies to form more direct relationships with their clients. Succeeding in this world requires understanding and excelling at public relations, or PR. I recently launched a bestseller campaign for the comedy book I wrote about prison, Don’t Drop the Soap, and attracted a media frenzy, with outlets such as CBS, FoodBeast, CheddarTV, KCAL 9 and many more picking up the story. Leveraging PR is what ultimately led to my book becoming a bestseller. PR is how businesses establish trust with consumers. It’s basically a third-party endorsement. With traditional media now supplemented by social media […]

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Where Accomplished Marketers Started Before They Became Successful

Successful marketers followed these steps in one way or another. November 7, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu offers some tips to help you when starting a marketing career, including important habits and influential content to incorporate into your planning. Offer to work for free when you are just starting your career. Gather all the content from trustworthy leaders in the market. Siu employs specific news-gathering apps to collect content that major marketers share and produce. Go out and execute on your plan!  From there, given enough time and hustle, you will be able to reach new levels of success. You may even eventually pass on your own tips on how to become a sucessful marketer. Related: How to Make 7 Figures as a Marketer Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and […]

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5 Ways CMOs Can Take Advantage of the Current Business Landscape

Now is the time for CMOs to nurture relationships with the rest of the c-suite and trumpet revenue-generating results. November 6, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. After years of clamoring for more recognition, chief marketing officers finally have their seat at the table. Not so long ago, CEOs and CFOs tended to view marketing departments strictly as a cost center where artsy people sat around coming up with pretty pictures and creative ideas. That’s all been turned on its head as the top leaders increasingly look to CMOs as vital engines of growth.  This new-found recognition means they are under more pressure than ever to prove their value to CEOs and CFOs in terms of revenue and profits, as well as justify the rising spend, especially on marketing technology. There’s simply no place for CMOs to hide anymore. And they shouldn’t want to. […]

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Kamala Harris’s Surprising Fandom

Related posts: What is Elizabeth Warren a Passionate Fan of? What is U.S. Presidential Candidate Cory Booker a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? What is Beto O’Rourke a Passionate Fan of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging 2020 Presidential Candidate Fandom American Utopia on Broadway: Fandom at Its Finest

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5 Simple Steps to Recover a Disabled Facebook Ads Account

Compliance, consistency and accountability are key to maintaining this essential marketing tool. October 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate results in getting accounts restored. The first five tips below will help you avoid getting banned from Facebook’s advertising tool, followed by five additional steps to getting accounts reactivated, sometimes in less than 24 hours. The most common reason accounts get shut down is for violating Facebook’s policies. The policies aren’t the long paragraphs of legalese you might expect. Even though they are easy to read, unfortunately they can be ambiguous, so do your due diligence. 2. Ensure landing pages are compliant. Compliance doesn’t stop with your ads. It also extends […]

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Me on the Tony Robbins Podcast

I am super excited that I am a guest on this week’s Tony Robbins Podcast! The episode is titled Cracking the Code on Company Culture: How to Turn Lukewarm Customers into Raving Fans, and Disengaged Employees into High-Performing Teams. Related posts: Life Coaching Guru Tony Robbins Tells Us Why He’s Investing in an AI Company How to Turn Fans into Customers and Customers into Fans Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa Podcast Episode #3) Green Entrepreneur’s New Podcast Will Make You Smarter About the Cannabis Business WhatsApp's CEO Leaves Facebook and 'SpongeBob' Takes on 'Mean Girls' at the Tony's. Here Are 3 Things to Know Today. MarketingSherpa Podcast Episode #4: What do you lead with? Mobile: Device or […]

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3 Marketing Lessons from Bed Bath & Beyond’s ‘Offline Shopping’ Ad

The retailer’s brick-and-mortar pitch should resonate with all businesses. October 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. I was recently in the market for a new vacuum cleaner and was doing my usual shopping routine — i.e. browsing on Amazon and reading reviews to get more information on the various brands before I made my purchase — when then I happened to catch this Bed Bath & Beyond commercial about “offline shopping.” It inspired me. Instead of just clicking “Buy” and ordering a vacuum online, I decided to head to my local Bed Bath & Beyond store first to actually see the vacuums in real life. I wanted to pick up and handle the vacuums, get a better sense of their weight and overall look and feel. Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and […]

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How to Write a Winning PR Pitch

A three-step guide to gaining meaningful journalistic coverage. October 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successful founders. One remarkable thing I’ve noticed is how they all have a breakthrough PR moment. The founder of 1-800-GOT-JUNK cold-called a local news outlet and got his strange new company that hauls trash a front-page feature story that put him on the map. Similarly, makeup artist and entrepreneur Bobbi Brown described her hugest “aha” moment as landing a Vogue makeup feature followed by a cover story. Any entrepreneur or business owner can use PR to their advantage if they know how to create winning pitches that result in meaningful coverage. Here are three simple steps to make it happen. Related: The Do-It-Yourself PR […]

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4 Ways to Spice Up B2B Marketing

October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s because they take “professional” to mean “boring.” But the fact is that B2B buyers are people, too. The same tactics that resonate with everyday consumers — humor, color and playfulness — catch the eye of procurement professionals. Serious, trustworthy, compelling and fun can co-exist in B2B campaigns. Here’s how to do it. 1. Let your corny side shine. Paper isn’t a product that requires a lot of explaining. Yet until recently, Case Paper’s marketing strategy focused on its product rather than what made the company special. Beyond its strong customer service, which many companies can claim, what distinguishes the family owned paper company is its quirky […]

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5 Ways to Complement Marketing Automation With Human Connection

Even in the digital age, person-to-person outreach remains essential. October 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lots of companies, large and small, are now using marketing-automation tools to keep track of their client relationships and nurture their leads through the sales process. That includes everything from customer relationship management (CRM) systems and automated email tools to social media-management apps and artificial intelligence (AI) chat bots that provide responses for simple queries and intake tasks. But sometimes people get complacent or overly impressed with the new capabilities of the latest technology,and forget about the all-important human element of the work. Many marketing people have developed unrealistic expectations of what automation can do for them; too many people are expecting their automation tools/platforms/systems to automatically turn their prospects into “sales-ready leads” on their own, without having their team do some of the heavy lifting.  There’s been a lot of […]

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3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions. October 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret that different generations of consumers think differently. It seems reasonable to assume, then, that you’d need separate marketing strategies to target each one. Fortunately, there are at least a few basic rules of thumb that span any generational gap, and they can help ensure your marketing efforts reach everyone. The mistake many marketers make is in designing their entire strategy around generational assumptions that aren’t always true. These principles can help you avoid making that mistake and ensure that your marketing campaigns reach as many eyeballs — of as many ages — as possible: 1. Keep marketing efforts diverse. Consumers want to see themselves reflected in your marketing efforts. Just make sure all of your customers are reflected. For a single campaign promoting its 2018 Camry, Toyota created […]

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Are You Creating Marketing Assets or Just Generating Marketing Expenses?

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset – such as equipment, furniture, real estate, and inventory – is a resource that belongs to your business and has value over time. Related posts: 7 Ways to Make Sure Your Variable Expenses Don’t Sink Your Budget How to Get The Most Out of Your Digital Marketing Investment 4 Apps and Platforms That Will Help You Get Your Business Expenses Under Control 4 Huge Expenses That Can Bankrupt Unprepared Startups Create and Get Started Blogging Online Part 11 – Generating Content Ideas Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diversify Your Marketing Portfolio With These Digital Assets Creating A New Internet Marketing Product

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Creative Marketing Ideas to Get More Customers and Followers

If your marketing team’s creativity has stalled out, these three tactics will get it flying high again. October 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub and a figure skating show about the life of founder Colonel Sanders. KFC intends to find out what a kernel of creativity is worth to its fans. While it may seem like this strategy is all in good fun, the truth is that creativity costs money and resources — and not every company is keen to invest what the marketing department needs. The high cost of ignoring creativity Research shows that creative brands consistently see better results. According to McKinsey’s Award Creativity Score, companies that win the highest […]

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5 Small Businesses Applications to Improve Workflow and ROI

Are you interested in using software to improve your business workflow? You’re in luck. There are plenty of options out there. And not matter what it is you are trying to improve, automate or scale, there is likely an affordable solution out there for your business needs. Related blog posts and resources: In fact, the budget for SaaS products to help small businesses is more significant than ever. The average small business spends an average of $21,000 a year on products — which is quite lucrative for the many different applications and solutions out there, when looking at the industry as a whole. And on the flip side, when you factor in how much time, resources, and saved-costs are associated through the use of these applications, the demand is even higher, with billions of dollars pouring into the industry year after year. But with all your options, it’s hard to […]

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4 Ways to Make Prices Seem Lower Than They Are

Marketing expert Nick Kolenda breaks down some psychological tricks. October 12, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As a marketer, I love testing things to see what will increase sales. The headlines, the copy, the imagery. But when it comes to a product’s pricing page, I use the same strategy as when I’m driving a car: If nobody is screaming at me, it’s probably all fine.  But that’s a mistake. A common reason people don’t buy things is the price. So what if you could use psychology to change how people perceive it? Luckily, marketing expert Nick Kolenda is obsessive about psychology and has been researching just that. He’s written books on persuasion and the psychology of marketing. His latest title, The Tangled Mind, explores how humans learn and how marketers can use that knowledge for persuasion. “The first thing you need to know,” he explained to me in […]

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Loyalty Matters: How to Build a Customer Retention Plan That Really Works

Most people follow a three-strike rule when it comes to company patronage. Only about 33% of customers will drop you if you give them bad service once. Excellent news, right? Verily. We’re living in an age of excellent customer service. More than 80% of Americans report that businesses are meeting or even exceeding expectations in customer service. But is 80% enough? Would 80% be enough for you to trust your doctor-recommended birth control? Even that 99.9% success rate birth control sometimes fails. How do you beat the numbers? Customer retention programs, that’s how. Below you’ll find some of the best advice on the net on how to keep them coming back for more. 1. It Begins With Customer Service While customer service historically hurts rather than helps customer retention efforts, it’s still a hole you must plug. You might not gain customer loyalty, but you’ll be less likely to lose […]

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5 Marketing Experts Share Trends to Jump On (and Which to Avoid)

Discover how to optimize your online presence in a crowded and noisy digital environment. October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing or two about investments, so this is great advice for all entrepreneurs. So what is one of the best ways to invest in yourself? Knowledge. And you can’t stop with what you may have learned in school. As Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.” Conferences are a great way to gain this knowledge, but the travel and costs involved can sometimes be prohibitive and have a negative impact on that fortune you’re building. SEMrush will solve both of these challenges during Global Marketing Day on Oct. 30. I’m excited to be a […]

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Marketing 101: What is baking in?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In a recent MarketingSherpa article, ConversionXL Research Director Ben Labay says, “I think we are getting better as an industry at baking in an experimentation process and culture into our organizations.” (from Ask MarketingSherpa: Maturity of conversion rate optimization industry) That raised the question — what exactly is meant by “baking in” in a business and marketing context? If you click on that link and read the final article, you’ll see that we chose to include the parenthetical statement “[including as an integral part]” to clarify the term baking in. Baking in means including, in a sense. But that misses the nuance. When you’re baking something in, you’ve considered […]

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