This Photo-Sharing App Stands By an Authentic Marketing Experience

A combination of social media tactics and sponsorships help Twenty20 make a mark in the photography sphere. November 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with Micah Cohen, the director of growth for Twenty20.  The company recently switched from a big sales model to a self-service model. Marketing-wise, it concentrates on paid social, search marketing and a few partnerships with other companies. For Twenty20, the allure of an authentic photo still persists; in fact, it is these “authentic” photos that make the biggest, noticeable impact. As Cohen puts it, users of photo-sharing apps are sick of the posed Instagram photos with the white background. For a true photo-sharing experience, people instantly gravitate towards what is true and real. Especially when you are reaching out as a marketer, your goal should be to come across as a trusted friend.  Hear […]

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The Marketing Thank You Box: 12 reasons modern marketers can be thankful

I hate to admit it. But as I’ve advanced in my career, I’ve become a little cranky. Sometimes I can be like a marketing version of Grandpa on “The Simpsons” — “I remember when everything was print so there were real deadlines, not like a landing page which you have to constantly optimize. And we’d write ads for The Wall Street Journal, not for phones. Phones were actually for making phone calls. And another thing …” But when I look outside my office this month, I see the Thank You Box. It’s an effort to show appreciation for others in the office here at MECLABS Institute. Simply write a note about why you’re thankful for someone. So, in this month of gratitude, here are 12 elements of modern marketing I’m thankful for: That email is a two-way street — It’s a feature that can be overlooked in email marketing, but […]

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How to Build a Software Company—the Story of JungleScout with Greg Mercer

Pat Flynn: Some of the most interesting stories here on The Smart Passive Income Podcast are stories behind how certain software companies have come to be. We’ve had Clay Collins, who was introduced in Episode 78. We’ve had Nathan Berry on the show to talk about how he bootstrapped ConvertKit. And now today we have an amazing story behind JungleScout—that is a analytical tool . . . an analytical tool—that’s kind of hard to say—for people who are doing business on Amazon. It helps you do keyword research and understand competition and potential sales, numbers for various product that are on there. And if you’re doing any sort of business on Amazon, you probably want to know about it if you don’t know already. And today I’m going to be interviewing and getting the origin story of this piece of software that has grown so big, and I just love […]

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How to Bring Your Brand Story to Life with an Explainer Video

Have you created a whiteboard or animation video for your brand yet? If not, now is the time to get started. Video animation is one of the most effective ways you can engage and increase your audience. Below are some great tips as to how you can bring your brand story to life with an explainer video using video animation techniques. Know your audience One of the best ways to bring your brand story to life and connect with potential customers is to know your audience. Sketch out the picture of the ideal customer for your brand and imagine what they like, what they care about, and what connects them to your brand. Once you have pictured your ideal customer, think about how you should create your brand story in a way that will appeal to this customer base. Include a list of products or services that they will appreciate and that […]

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This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics. Read_more Related posts: Is Podcasting the Best Place to Spend Marketing Dollars? How to Fail at Affiliate Marketing The Top 25 Blogs to Learn About Video Marketing 13 Marketing Tips SEOs Can Learn From PPC Managers 4 Young Marketing Influencers You Can Learn From Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them Customer-First Marketing: What every entrepreneur and SMB marketer can learn from successful Etsy sellers Here’s […]

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Is Podcasting the Best Place to Spend Marketing Dollars?

Like most marketers, I’m a sucker for a good statistic. And one I saw recently blew my mind. More than 30% of Americans between ages 25 and 54 listen to at least one podcast per month. Marketers aren’t ignoring the phenomenon. We’re spending a ton of money to advertise on people’s podcasts. Ad revenue has gone from less than $70 million in 2015 to over $250 million in 2017. The number is expected to rise. If you don’t listen to podcasts, then keep reading. Today’s topic is about podcasting and why and how you should throw some marketing dollars toward podcasters. What’s in a Podcast? I’m a podcaster. It’s not marketing or affiliate related, but it’s relevant information. It is a ton of work. I had no idea just how much was involved with production and editing as well as promotion. So these podcasters being paid to have ads on […]

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Influencers? Yes, Please! – ShoeMoney

In my last post, I briefly mentioned influencers. Specifically, how Ninja is helping to promote the popular battle royale game Fortnite. Every brand can utilize influencers. Your main concern is probably the cost. And yes, it’s true. Paying influencers can come with a hefty price tag. But in the world of the internet and online marketing, things aren’t always what they seem. So keep reading to find out more about influencers. Smaller is Better Most professional marketers are going to tell you one thing when it comes to influencers. You can walk right into the office of Hook Agency SEO and they are going to say, “Go with a micro-influencers.” What is a micro-influencer? Influencers are people with millions or at least hundreds of thousands of followers on social media. The micro version are folks who are relatively new to the game. They only have a few thousand follows or […]

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8 Retail Tips to Boost Sales and Help You Finish the Year Strong

Running a business isn’t always about making big money, traveling the world, and reaping all of the benefits it has to offer. Sometimes there are less exciting tasks and components involved in the day to day operations of these businesses — especially if you are running a big company with employees. One such area that large business owners and corporate teams will have to focus their efforts on are team evaluations and performance management. Evaluations at the end of the year can be daunting and stressful for you, your supervisors, and your employees. Performance management doesn’t have to be a dark, looking matter in a business. In fact, it should be something that continuously encourages growth and improvement while handling negative matters in a professional manner. Are you asking yourself right now, “What is performance management?” It’s a way of creating an ideal work environment to reach optimal productivity. It’s […]

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The Evolution of Power: Marketer vs. Machine

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are. November 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most frequent comments we get in marketing is that, because of the pervasiveness of access to brands, consumers are in control and brands must adapt to that power shift.  If marketers are just now shifting to the world where consumers have the power, they may be reacting to something that is already beginning to pass. We are embarking on a new era in the supply chain where the power, and thereby the opportunity, is shifting again. Consumers are less in control than they once were, and the marketers who want to influence purchases must adapt again. Related: The Scariest Thing About AI Is the […]

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How Studio Neat Became Physical Product Rockstars through Kickstarter

Pat Flynn: Hey, thank you so much for taking the time to listen in today. You know, it’s been an interesting week here in the podcast because last week had two episodes come out; one on Wednesday and another one on Friday. The one on Friday was about me and my videographer’s new invention called SwitchPod. You can find it at SwitchPod.co. This is a physical product. We’ve never done anything like that before so if you wanted to hear more about why that exists and how it was put together and a lot of the experimentation that we’re doing there, you can listen to the previous episode, Episode 343. But this episode, 344, I’m really excited because our special guests are Tom and Dan from Studio Neat. The funny story about Tom and Dan is that both Caleb and I met them in person and watched them speak on […]

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What is Performance Management? 9 Strategies For Your Small Business

Running a business isn’t always about making big money, traveling the world, and reaping all of the benefits it has to offer. Sometimes there are less exciting tasks and components involved in the day to day operations of these businesses — especially if you are running a big company with employees. One such area that large business owners and corporate teams will have to focus their efforts on are team evaluations and performance management. Evaluations at the end of the year can be daunting and stressful for you, your supervisors, and your employees. Performance management doesn’t have to be a dark, looking matter in a business. In fact, it should be something that continuously encourages growth and improvement while handling negative matters in a professional manner. Are you asking yourself right now, “What is performance management?” It’s a way of creating an ideal work environment to reach optimal productivity. It’s […]

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It’s Not Too Late to Be an Early Adopter of YouTube Ads

Choose who sees your ad and what they are watching at the time. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Early adopter” and “YouTube ads” — words you may not expect to find in the same sentence right now. Even though YouTube advertising has been around for years, only 9 percent of small businesses have jumped on board to take advantage of the platform. Meanwhile, changes that have been put in place over the last year now make advertising on YouTube more affordable and more powerful than ever. Related: YouTube Stars Brooklyn and Bailey Started Appearing in Videos at Age 9. Now, They Have Close to 5.5 Million Subscribers. One thing that makes an online business attractive to investors is a diversified advertising and customer acquisition strategy. Within reason, the more platforms from which a business is drawing paying customers, the better. More revenue […]

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A Deep Elemental Force: What (truly) is marketing?

The great words of our society have been destroyed by the power of connotation over denotation. The speed of this demise has accelerated with the advent of mass media. Hence, great spiritual words and great social words have been irreparably marred. “Marketing” is such a word. Its very mention connotes trickery, subterfuge, propaganda and ultimately deception. Worse, it is considered the cunning accomplice of another blighted (often for good reason) term: sales. Can the word “marketing” be redeemed (another damaged term)? Should one just start with a new word? While at the universal level it can be difficult to “purify” the word, at the personal level this task is relatively simple. But what does it matter? Why should you care? Redeemed or not, the whole concept seems boring … “Seems” is a dangerous word. Be careful. Be very careful. Consider three challenging, if not outrageous, statements: Marketing is the foundation […]

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The 9 Most Effective Marketing Ideas for Law Firms

Whiteboard explainer videos are a great way to communicate with your target audience. You can use whiteboard videos to explain a process, illustrate a new product, and even give a step-by-step tutorial on how to do something. Explainer videos are one of the best ways to sell a product. Statistics and studies on explainer videos show they are one of the most effective methods of reaching people and keeping their attention through your call-to-action. Types of Explainer Videos There are many types of explainer videos, but they all have one thing in common: they explain a product, a service, a process, or a brand in ways that are relevant to the customer. Usually, the customer is looking for a specific kind of information to help them understand something about a brand or process. They find the explainer video on YouTube or social media that helps them make sense of things. […]

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This CMO Took Her Love for Hard Science and Made It Work for Her Startup’s Creative Marketing

Aleksandra Strub talks about how her ideas about marketing evolved over time. October 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of “imperfect” produce for a reduced price and at the same time works towards fighting food waste. Strub comes from a data background and says she always looks at things through a data lens. Strub admits that, not coming from a marketing background, she originally thought of marketing as an area of business based off visual components and messaging, when in reality, it is the meaty center of how a company interacts with its customers.  Click the video to hear more Business Rockstars’ discussion with Strub.  Related: 3 Female-Friendly Fundraising Options You Should Know Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We […]

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How To Use Music and Sonic Branding to Create a Memorable Identity

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes.  My friend and collaborator Juanito Pascual and I delivered a talk on Sonic Branding at IMPACT Live in August 2018. This is the video from that talk. Related posts: How To Use Music and Sonic Branding to Create a Memorable Identity The Lessons We Can All Learn From Sears’s Branding Blunders Why Employer Branding Is So Important Branding Your Business & Crafting Your Story in the #CannabisIndustry SPI 287: Should I Create a Personal Brand? Pros and Cons How To Create The Ultimate Branding Video Lessons From Music Festivals Doing It Right How the “Identity Gap Formula” Can Help You Succeed

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content The Salesperson Expert versus the Web-Educated Buyer 4 Things to Do When Your Team Grows Faster Than Your Business SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching How to Launch an Online Coaching Business A […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together The Top Challenges Faced by Women in Business in 2018 (Infographic) CEOs Are Leaving Their Jobs — and Women Are Filling Those Vacant Roles — at a Higher Rate Than Usual 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers 4 Branding Lessons From Nike’s Colin Kaepernick Ad Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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How To Create Word Of Mouth For Your Company, Product, Or Idea

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon? Related posts: How To Create Word Of Mouth For Your Company, Product, Or Idea Why Word-of-Mouth Marketing Matters (Infographic) My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 The Productivity Secrets of an Entrepreneur Whose First Business Idea Turned Into Multimillion Dollar Company How to Pitch Your Business, Product or Idea to Industry Experts How to Turn Your Business Idea Into a Startup Company How Creative Commons Helped Spread My Ideas To Millions Of People!

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How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs

Recently, I delivered a main stage keynote presentation at Influence 2018, the National Speakers Association annual conference. In my talk with 1,500 in the audience, I shared how professionals can use newsjacking to get noticed, to generate media attention, to book speaking gigs, and to grow business. With thanks to NSA, I’m thrilled to share the full video of my 20-minute talk. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico How To Create Word Of Mouth For Your Company, Product, Or Idea How To Create Word Of Mouth For Your Company, Product, Or Idea How to Obtain & Deliver Great Speaking Gigs How Creative Commons Helped Spread My Ideas To Millions Of People! Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen Expert Witnesses Find New Business By Newsjacking

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