3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them.  To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of Smart Insights published an in-depth study on the topic, gathering information from several email-service providers. Here’s what he found after analyzing hundreds of millions of sends: The average […]

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What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who’s purchasing your products. April 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough understanding of what a buyer persona is and how to build one is one of the most important aspects of building a successful brand, period. So what do people mean when they talk about buyer personas? Personas Are Characters Best-selling authors have nothing on marketers when it comes to creating characters. Buyer personas are fictional people created to represent certain groups of customers that allow companies to get a deeper understanding of the people buying their products. They’re commonly used in marketing departments, but they help the entire company. As Raphi Mahgereft, founder and CEO of jewelry retailer Allurez, recently explained via email, […]

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Let’s Talk About Inventing Your Future

Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing strategies, what I’m calling Project Live Fanocracy. Instead of worrying about the future, let’s look at how to position for success. Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Turn Fans into Customers and Customers into Fans I Will Speak At Your Live Or Virtual Event For Free! What is Fanocracy? The Power of Fanocracy Free Video Training Course with HubSpot Academy In the Studio to Record our Audiobook of Fanocracy My Thoughts on COVID-19 and Your Business The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

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How to Get 5-Star Reviews on Upwork

Freelance life isn’t flawless, but your reviews can be. April 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Freelancers and workers in the gig economy are more dependent than ever on client reviews to influence peoples’ decisions to work with them. After years of freelancing on Upwork and now also running my own agency, I’m deeply aware of the impact good reviews can have on a business’ success. They can strengthen a freelancer’s credibility and steer their growth in the right direction. Related: How is Gig Economy Transforming the Workforce? I’ve completed over 100 freelance jobs on Upwork and gotten five-star reviews for nearly all of them. I’ve had a handful of less than perfect reviews (I’m human, after all) but have never received anything less than four stars. Here are some tips I’ve found helpful in ensuring a positive review. 1. Be straightforward and open […]

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10 Expert Dental Marketing Ideas to Attract More Patients – ShoeMoney

So, you’re looking for new and creative ways to market your dentistry business. You’ve had some success with various advertising methods in the past, but you want to try something new in the coming months. When it comes to dental marketing, finding ways to target your existing customers as well as people in your surrounding area, should be your primary goal. And by using some traditional marketing techniques as well as a few new ideas, you can do just that! So what are the best ways to market your dentistry business? And are there any strategies you should consider using more than others? We’ll break all that information down for you in this article! Now then, let’s get started! 1. Facebook Ads Did you know that Facebook has over 2.5 billion active monthly users? It goes without saying, but getting on Facebook and getting your branding in front of potential and […]

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8 Technologies and How You Should Be Marketing With Them in 2020

It’s not using technology that makes you win, it’s being the first to use that does. March 30, 2020 11 min read Opinions expressed by Entrepreneur contributors are their own. Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing tactics such as search engine optimization, social media marketing and online sales funnels have created low-cost alternatives to effectively market a brand using advantages in technology. As customers increasingly adopt technology in every aspect of their lives, the goal for marketers should be to find the best channels to connect with those people. Here’s the trick: The ones that adapt faster win. As more and more marketers realize these advantages, the media channels become crowded and customers become blind to marketing. That’s why marketing is a constant game of change, and those who stay ahead of the curve win. With that said, here are […]

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How to Strategically Generate Search Engine Traffic

Learn the differences between the search engines and the various ways you can promote yourself to help maximize your ROI. Opinions expressed by Entrepreneur contributors are their own. It’s easy for a newcomer to the world of search engine marketing to assume that the search engines (e.g., Google, Microsoft) are all the same and that clicks from them all behave in the same ways. In order to optimize your efforts, you need to know the differences between Google and Microsoft, their search engines and shopping engines, mobile vs. desktop and much more. Learn about what you’re doing wrong and how to do it right.  Google vs. Microsoft The biggest difference between Google and Microsoft is reach: Google is larger than Microsoft, which includes Bing, Yahoo and AOL traffic in its network. According to Statista, that difference is around 63 percent market share for Google and 25 percent market share for Microsoft in the United States, […]

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4 Strategies for Better Email Marketing

Proven strategies to get your ecommerce brand on track. Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day. Needless to say, there are a lot of opportunities for reaching customers, but you’ll only accrue email opens and conversions if you use a multi-faceted strategy like the one outlined below to help your messages stand out. 1. Use double-open emails to extend your reach Worried because the email highlighting your newest product didn’t have a very high open rate? The work that went into crafting that email […]

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The Top 5 Must-Know Digital Marketing Trends of 2020

Are you trying to stay up with the latest marketing trends so that your company can grow its audience? With advertising constantly changing with the rise of social media marketing and eCommerce, it can feel hard to keep up with the newest, hottest trends your company needs. Keep reading to learn about the biggest advertising trends we will be seeing this year so that you can get the most out of your marketing plan and budget. 1. A More Shoppable Social Rather than posting on social media to get your followers to your site, platforms like Instagram are making it much easier with social commerce. Social commerce is a shoppable post or ads, meaning the viewer just needs to click the product tag on the photo to head to its product page and make a purchase on your site. This makes it as easy as possible for customers to make a […]

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3 Marketing Lies Small-Business Owners Tell Themselves

Too many startup leaders deny the difference quality marketing makes and what they can afford. March 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 percent.  That’s a shame, given that marketing brings in more money than it costs. A Nielsen study revealed an average return on investment of $1.09 for every dollar spent getting offerings in front of clients. Remember, that’s an average. With a little planning, marketing can deliver serious returns for even the smallest of startups. Getting entrepreneurs to invest in marketing begins by knocking down common misconceptions around it. Here are the top three. Lie No. 1: I don’t really need marketing […]

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How to Repurpose Marketing Content for Your Small Business

Essential tips for all busy SMB owners. March 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part’s important because, as an SMB owner, you’re busy managing everything for your business, including marketing.  Repurposing your content increases ROI by taking each initial creation and spinning it into multiple pieces of content. You’ll reach more potential customers as you publish the content on different sites (e.g. guest posts) or various social media channels, and your SMB site will get an SEO boost through the new backlinks you’ll create.  Since it often takes multiple touches before someone buys, repurposing helps reinforce your message. Plus, it increases […]

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The Top 5 Perks of Marketing Automation

There are no downsides to getting on board with the right software. March 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By now, most business leaders and marketers fully understand the importance of having a marketing-automation software. However, that doesn’t mean all of us are actually using one. Being an entrepreneur means you have your hand in basically everything happening within your company. This gives you little time to research enabling tools and products. But if you want your teams to save time, nurture leads effectively, track success from their efforts and consolidate materials and strategy into a comprehensive, linear space, it’s time to take the plunge. Entrepreneurs, in particular, need to maximize every effort, every second and every person on the payroll. That makes marketing automation a critical tool when running a tight budget. Whether your marketing is account-based, B2B or B2C, you can almost certainly implement a […]

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How to Work More Microcontent Into Your Marketing Efforts

If your brand is using social media, then you are already producing microcontent, but there are ways to integrate it more effectively. Opinions expressed by Entrepreneur contributors are their own. There are now 3.5 billion people using smartphones worldwide, and that number is predicted to grow. As a result, mobile traffic increased more than 200 percent in the last five years, shifting the way that we consume information. Many people now primarily use their phones to engage with content, often via apps. It’s highly likely that you are reading this article on your phone right now.  In addition to the increase in mobile use, studies are showing a decrease in our attention span. When you combine these two factors, you get an audience that is spending a lot of time on the internet, but very little time on any single site, feed or app. This is why microcontent is rising quickly. What Is […]

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3 Signs Your Brand Isn’t Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative. March 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In our modern marketing landscape, brands cannot afford to exist as just another faceless entity. They need to have a powerful story that sells who they are and allows them to appeal to their target audience. While most brands understand this basic need to tell a story, many fail to succeed on the execution. Thankfully, brands that are failing at their current storytelling efforts tend to share a few common issues (see below), ones that can be identified and fixed with the right tools and techniques. 1. Your marketing isn’t memorable Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that memorable, you won’t make a lasting connection. A study in […]

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How Much Do SEO Services Actually Cost?

The three most common types of SEO services and which one is right for your business. March 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, search engine optimization (SEO) is one of the essential driving factors behind most digital marketing initiatives these days. And all too frequently, speaking to an SEO agency, once the subject of pricing is brought up, you’ll hear, “Well…it totally depends.” What does it depend on? Why can’t there just be a clear answer or even a ballpark figure? As frustrating as it may be, unfortunately, SEO has a huge number of variables that an agency or a consultant would have to take into account before giving you a ticket price. Related: 3 Tips for Choosing the Right SEO Agency However, not all is lost. Thanks to some in-depth research and a large-scale survey done by Ahrefs, I’m able to […]

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My Thoughts on COVID-19 and Your Business

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other! Related posts: Cannabis Battles Alcohol & Tobacco! Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million COVID-19 Will Fuel the Next Wave of Innovation First 45 U.S. Volunteers Get Experimental COVID-19 Vaccine Hackers Just Attacked US Health Agency to Slow COVID-19 Response How Your Thoughts Can Make or Break You Why Negative Thoughts Can Be Your Worst Enemy From Suicidal Thoughts to a Spiritual Awakening and Becoming a Millionaire

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Get Up to Speed on the Marketing Flywheel

Forget the funnel. This is what customers want. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers. It turns out the funnel doesn’t work that well for customers. It’s not focused on them, but rather, is more of a conveyor belt where things happen to them. Customers aren’t in control of their journey — you are.  By moving to a customer-centric business model, everything changes. They’re finally in charge of their experience. And that’s where the flywheel comes in. The flywheel puts your customers at the center of your marketing efforts, creating a better experience for them and driving growth for […]

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4 Ways Marketing Automation and Personalization Can Work Together

We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? March 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Automation makes 21st century life possible. Siri and Alexa help us schedule our days, adjust our thermostats, lock our doors and turn off our lights. Our cars park themselves and remind us when another vehicle is in a blind spot. We accept automation in our personal lives, so why are we so afraid of using it to optimize our companies? In a word: control. Entrepreneurs don’t want to let go of the reins. They want to curate the customer experience themselves.The truth, though, is that automation doesn’t make a business less personable. In fact, paired with the human touch, it can provide a personalized experience from the first interaction. Here’s how to do it. 1. Segment leads […]

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5 of the Best Logo Redesigns of All Time (Updated for 2020)

Logo design is more than just freelance and graphic work. Your logo brings life to your brand, while also making it stand out from the crowd and relate with audiences in ways other marketing campaigns can’t. Just take a look at names like McDonalds, Starbucks, Nike and Target, who can all use their logo identity and not even need to mention the brand name for audiences to know what it is. Now that is brand power! However, not all businesses and brands get their logo design correct the first time around. Or maybe the problem is that it’s an old idea and the company is looking for a fresh new look. No matter what it is, re-branding and logo redesign is on the rise. Doing an entire corporate rebranding can cost anywhere from a few thousand dollars to tens of thousands of dollars. With that kind of investment, you want […]

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Landing Page Optimization: 11 questions to ask about your landing pages to increase conversion

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know. While most of those questions are to a general MarketingSherpa customer service inbox, this email was sent directly to Flint McGlaughlin, Managing Director and CEO, MECLABS Institute (parent organization of MarketingSherpa). The email has been stripped of any identifying information but includes general information that will likely be helpful to many of our readers.     Dear Flint McGlaughlin: I have been watching your videos, including: Based on these videos, I’ve been putting together a treatment on our current landing page. We did not change much design-wise, but the main points I’ve tried to address are: Changing the […]

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