How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

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What Internet Marketers Can Learn From The Marvelous Mrs. Maisel

In the 50s, women weren’t supposed to do stand-up comedy. They were supposed to watch the children, obsess over their waist sizes, and cook (if they didn’t have a servant). But a brave few women did take to the stage and raise a middle finger to the patriarchy. These women went through hell to earn their right to make people laugh. In an often hilarious and sometimes sobering way, The Marvelous Mrs. Maisel encapsulates this struggle. And Mrs. Maisel, an upper-middle-class Jewish housewife gone rogue, is an example to all marketers and entrepreneurs who face great odds. Here are a few things marketers can learn from Mrs. Maisel. Let’s take the microphone. Sometimes You Just Need to Bare Your Tits Within the first episode, Mrs. Maisel’s life gets turned upside down. Her husband (an aspiring yet awful comic) leaves her for his bland, thick-ankled, yet pretty secretary and uses Miriam’s […]

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Is Brochure Marketing a Waste of Paper?

You’re walking down the street and a Green Peace volunteer hands you a flyer. You glance at its colorful graphs spelling out the planet’s doom. Then you toss it in the recycle bin. “What a waste of paper.” You think. But is it really a waste of paper? Sure, plenty of people did exactly what you did. But how many donated to the cause? How many became volunteers that day? Analog marketing and online marketing follow similar rules. It’s just that one deals in electrons and the other in recycled trees. Here’s why analog marketing tactics are still effective in very specific circumstances. 1. Boosts Trust We spend so much time garnering trust in online marketing. We build profiles. We create privacy policies. We make out NAP consistent across the interwebs. But what are we doing in the real world to create trust. Leaflet distribution is one of the easiest […]

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Three Ways to Jazz Up Your Trade Show Booth

“Did you get the sign?” “What sign?” “The one we ordered a month ago for this trade show!” If this exchange sounds familiar, you might have run a booth at a trade show. You’re one in hundreds and by the time people get to your booth, they’re glassy-eyed and ready to go check out the refreshments. You’ve got to knock their eyeballs out and get them to stop thinking about food and start thinking about your product. That takes a bit of prior effort on your part. Here are some ways you can really attract the attention of even the most tired convention-goer. 1. Light Up Your Signs Most people opt for a vinyl sign tacked onto the front of their booth. If they’re smart, they’ve probably even brought some sort of scaffolding for a banner. We guarantee that most people don’t use lights. And if they do, they don’t […]

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You Suck at Blogging: Here’s How to Fix That

Everyone and their mother have a blog on their website. This is probably why there are 1.7 billion websites on the web right now. 90% of those people don’t know how to write a blog (my estimation). And probably a good number think they do know how to write a blog. The question is, how many of those people are driving traffic with their content? Bad news is, you’re one of those people most likely. And you’re not seeing any traffic because of your blog. You’re probably thinking right now, “blogging is a waste of time. I’ve put in tons of time and seen few results.” Right now, we’re going to change your mind. Here’s how to stop sucking at blogs. 1. Be on Time You might think I’m talking about setting a schedule and sticking to it. And you wouldn’t be entirely wrong. Consistency is key to building an […]

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Shop Local: How to Improve Your Local Marketing Game

“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. No longer do customers make impulse buying decisions because they happened upon your store. But more people find your store because of the internet. How do you bring more of those customers through your door? Local online marketing. Here are a few things you can do to improve your local marketing game. 1. Localized Content Marketing Content […]

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Where We Are Headed in 2020

Since its launch in October 2010, Instagram has been the most sought after social networking site and application. Users get to follow family, friends, and celebrities they admire. But over time it has developed into more than being just a platform to either like or leave comments beneath your favorite pictures and videos. Brands quickly realized the importance in Instagram, while also seeing the new opportunities in branding and marketing that it has created for them For most brands, Instagram isn’t just about being seen and active on the world’s most popular platform, it also directly connects them to their various consumers and prospective clients. With such a massive user base, Instagram eventually provided the necessary tools needed to advertise products, goods, and services to users worldwide on its platform. Related blog posts and resources: Growth of Influencer Marketing Influencer marketing like any other sector has been subject to various changes […]

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You Wouldn’t Backstab Your Customers: How to Gain Trust Online

For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation. No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow. One of the best places to gain trust is online. Even if you’re a brick and mortar business, you can make your customers feel at ease with their purchases. Here’s how. 1. Gain Name Credibility Where do you go to find out if a business is credible? Most people go to review sites. Plenty of review sites will list you for a cheap price. Yelp, TripAdvisor, Angie’s List, etc. Google is the place you should start. 63.6% of consumers say they’re more likely to check Google for reviews than any other place online. And yet, if you look at most business pages on […]

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Maximizing the ROI of Exhibition Marketing by Leveraging Your Blog

Many business owners mistakenly believe that trade show marketing is obsolete. They believe that it is better to focus on educating and reaching potential customers through their blog or posting videos on YouTube. Marketers that make this assumption are missing out on an excellent source of potential new customers. Trade show marketing is alive and well. PwC estimates that the exhibition event industry is worth $14.3 billion. Rather than viewing exhibition marketing as an outdated strategy, you should combine it with your digital marketing strategy. Related blog posts and resources: You can definitely reach a lot of customers through content marketing. However, many customers want to see you show off your products at local exhibitions. Tradeshows are A much more personal form for interacting with customers. If you want to make the most of your tradeshow marketing strategy, you should leverage it with your blog. Here are some ideas to […]

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4 Major Marketing Trends for 2020 and Beyond

Do you know what ‘on-SERP SEO’ means in the marketing universe? You’re not alone, but you are missing an opportunity. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Can you believe it’s almost 2020? When I began my marketing career over a decade ago in 2009, I could hardly imagine what I’d be doing today as a marketing leader at an enterprise organization …  Related: Use These 5 Steps to Create a Marketing Plan … especially with technology. But each year, new and disruptive technological innovations are forcing marketers like me to evolve our best practices. Digital marketing, once the only game in town, has given way to multichannel marketing; and today, we are rapidly approaching the omnichannel marketing age. And that can be overwhelming: As the rate of marketing innovation continues to accelerate, most organizations are having a hard time keeping up. But the good news is […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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Get a Special Deal on the 2019 State of Marketing Report

This in-depth collection of 90 dashboards offers an inside scoop on how marketing executives create winning strategies. May 11, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Regardless of the industry, marketing reigns supreme. Whether you’re trying to build a startup or want to join the ranks of a major company, knowing how to efficiently promote and sell your products and services is the key to success. The 2019 State of Marketing Report breaks down the industry’s leading methodologies and strategies, and it’s currently available for over 85 percent off at $39. Regardless of your previous experience in the field, this in-depth collection of 90 dashboards offers an inside scoop on how marketing executives create winning strategies […]

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The Bots Are Back: How to use Messenger to Generate Leads

Exterminate! EXTERMINATE! Thank goodness nobody is building a marketing Dalek, right? But at the same time, maybe a killer bot might be exactly what we need. 60% of users are used to talking to chat bots. The other 40% just don’t know they’ve talked to a chat bot. Here’s how to use bots on Messenger to bring those leads home. 1. Messenger is Better Than a Landing Page Wait, what?! You’re telling us to throw out the bedrock of online marketing?! Hold your horses. I never said that. What I am saying is that you’re going to get more out of a messenger bot than a landing page. Why? Because a Messenger bot can be programmed to pull people down the funnel without ever touching your web page. They can display the same info by answering questions and displaying a checkout form. Messenger feels personal too. I just recently overheard […]

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Why You Can’t Just Half-It With Your Marketing Plan

Marketing plans are like a pork roast. If you merely stick the pig on a spit over a fire and forget about it all day, you’re going to end up with a burnt mess. So many people treat marketing plans this way, it’s a wonder anyone gets good ROI. Let’s look at how you really treat a marketing plan. Treat It Like a Good Pork Roast If you want your pork roast to come out just right, you need to check in on it every hour or so. You might need to douse it with water or stoke the coals. Same with your marketing plan. It needs to be a living document you come back to and revise every few months. But most small businesses just want to have one meeting and then forget about the plan. They expect their teams to just “remember” what the goals are and what […]

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You Suck at Book Marketing: How Not to Market Your Book Online

I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels, monitor the traffic, write the marketing emails, blah, blah, blah. I’d rather someone else do that. But that’s what it takes if you’re going to publish your book independently. And if that’s your plan, you’ve come to the right place. I’m here to gleefully tell you what you’re doing wrong (and how to fix it). Ready to get roasted? No? Well, I’m gonna do it anyway. Let’s get crackin’. 1. Just Publish and Hope I’ve seen this a lot. Like, A LOT. If you write it, they will buy is complete B.S. And […]

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Gary Vee Has Some Important Advice for Cannabis Entrepreneurs

The marketing guru says your brand is your protector, content is king, and slow and steady wins the race. May 8, 2019 8 min read Last month, thousands of cannabis industry professionals descended on Santa Rosa, California for the Hall of Flowers cannabis trade show. The highly-anticipated event brought together top cannabis brands, retailers, creatives, and media together under one roof (actually three) to share, showcase, and discuss their products.  Many big names were in the house participating in a speaker series, including Berner, Chelsea Handler, Al Harrington, and Dr. Dina. Gary Vaynerchuk, the chairman of VaynerX,  CEO of Vayner Media and a social media giant, was on hand to answer questions and to offer his own brand of brutally honest but inspiring advice to budding entrepreneurs.  Never one to mince words, Gary Vee had lots of opinions about where the cannabis business is, where it’s going, and how to succeed in the game. Here […]

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Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential

Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state. Related posts: Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ 3 Must-Do’s You Should Complete Beyond the Interview to Vet That Potential New Hire How to Pursue Your Passion and Reach Your Full Potential How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just Ask Patagonia. The Top […]

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Top 5 Major Business Mistakes Entrepreneurs Make

Pat Flynn: Look, we all make mistakes, and making mistakes is a part of being an entrepreneur, but the problem is when we make the same mistakes over and over again, and we see other peoples make those mistakes, and we do them anyway. This particular episode, I’m going to teach you five major mistakes that new entrepreneurs make, no guests in this episode, just you and me having a conversation, and listen to the intro, here we go. Announcer: Welcome to the Smart Passive Income Podcast, where it’s all about working hard now, so you can sit back and reap the benefits later. And now your host, when he wants to learn something, he hires a mentor to save him time, Pat Flynn. Pat: What’s up and welcome to session 390 . . . no 369 of the Smart Passive Income Podcast. Thank you so much for joining me […]

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Use the data you collect from customers to help customers

I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special discount. Retargeting once felt creepy, but now we’re used to the companies we do business with knowing a ton about us and using that information to market to us. Related posts: How to Talk to Customers in Default the Right Way 4 Keys to Satisfying 21st Century Customers Microsoft’s Project Bali Seeks to Give You Control of Your Data Customers as Value-Creating Partners, Not Just Value-Extraction Targets To Beat the Competition, Become the Most Convenient Option for Customers How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same Best Ways […]

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