Creating a Marketing Budget for Small Business – ShoeMoney

On average, businesses spend anywhere from 11% to 13% of their total budget on marketing. Those numbers seem to be true no matter who you are. Even if you are a multi-billion dollar company, you use about the same percentage of your budget for marketing as a small business. Fine. That’s what you’ll do. Allocate about 12% of your budget and be done, right? Not so fast. Marketing isn’t an all-inclusive, one and done deal. You need to delve into that 12% and divide it up. How do you know where all that money is going? How do you know you won’t spend more than that 12% accidentally because your social media guy wants to try something new to advertise business on Google? This is where you need to sit back and take stock. I’ll guide you through it and we’ll look at how you can easily create a marketing […]

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Half-Way There: Marketing Trends to Focus On For the Rest of 2019

It’s July and the fiscal year has just begun. But for some of us, we still just care about the calendar year. And we’re halfway done with 2019. The marketing landscape changes so fast that we can re-examine trends at least twice yearly and still not keep up. Here’s what you need to focus on as a marketer for the rest of 2019 if you want to succeed. 1. Smarketing Sales and marketing are now conjoined twins. If you’re a marketer, you’re in sales. Don’t worry, you can still remain pure and not be a slimy salesman. Companies that wedded marketing and sales saw 208% more revenue than those who used traditional marketing tactics. How does Smarketing work? Essentially, Smarketing is the process of injecting marketing content into your automated sales platform. Things like Instagram’s shopping platform help with this. 2. Brand Reputation Awareness As you age, reputation and legacy […]

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