Here’s What Your Company Can Do to Appeal to the HENRY Millennial

Meet HENRY, who, right now is one of the most sought-after consumers on the planet. April 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Meet … HENRY. Born in the last decades of the twentieth century, HENRY is not just any millennial. No, HENRY is one of the most sought-after consumers on the planet right now: the High Earning, Not Rich Yet millennial. HENRYs — whose acronym has been cited by multiple publications — have six-figure jobs but like to travel instead of buy stuff; so, those products they do buy have to count. Related: 4 Strategies to Use When Marketing to Millennials To help with purchasing decisions, HENRYs follow social media influencers —topical experts — more than they do celebrities. Their disposable income rewards only the brands that enhance their lifestyles, support their values and “spark joy.” And they’re a growing force: Pew has reported that this […]

Read more

4 Strategies to Use When Marketing to Millennials

Follow these four strategies to reach individuals in this tech-savvy, cause-oriented generation. July 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumer stereotypes would have you believe that millennials are cheap, fickle customers who only make purchases online. If your goal is to market to them, you’re better off not buying into these myths. Pew Research Center considers millennials the generation born between 1981 and 1996. They’re highly educated — almost 50 percent have either attended or are currently attending a higher-education institution. Millennials are also an extremely tech-savvy generation, having grown up during the advent of household computers and the internet. Related: How Growing Up With the Internet Made Millennials Different The reality is that millennials are willing to spend money, and in areas such as eating out, they outspend other generations by a fair margin. However, because of the sheer number of products available to them, […]

Read more

How CMOs Can Appeal to the Consumer Base’s 2 Largest Demographics

‘Making it mobile’ and practicing engagement and authenticity are key to reaching young people. June 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s a fact: Millennials and Gen-Zers now make up the largest consumer base in the United States. Related: 3 Essential Tips for Marketing to Millennials Millennials comprise some 71 million Americans, according to The Pew Research Center, and their age demographic is expected to overtake the baby boomer generation by 2019. According to data from Nielsen, Gen-Zers make up 26 percent of the American population; and, as any CMO knows, their habits are even more mysterious than those of the millennials who came before them. After all, so many of the rules of marketing were written to appeal to baby boomers, making it a challenge to appeal to younger demographics. However, there are some foolproof strategies that CMOs can use, strategies that […]

Read more