Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: Thanks for the great resources. I have been in touch in the hopes of getting some direct support around our value proposition. We’ve taken insights from the Value Proposition course (and Flint’s new book) and redesigned our site (note, we haven’t yet implemented these new designs). Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples of companies successfully implementing the value proposition in this way? […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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Landing Page Optimization: Original MarketingSherpa Landing Page Handbook now available for free download

  I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. He ended the email by saying …   “I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” — Ken Molay, President, Webinar Success   And the data shows it. The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing. So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.   Since it’s publication over a decade ago, the Landing Page Handbook has been a frequently cited resource throughout the years. Some examples:   CLICK HERE TO DOWNLOAD YOUR FREE LANDING PAGE HANDBOOK   And of course, generated plenty of discussions when its second edition was released in 2007:   When it […]

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Lead generation success = nature + nurture

What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead, the environmental factors you influence them with through your lead nurturing. In other words, no matter how good the lead is, you need to shepherd these people along and help them understand the value of your product or service. True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Lost in the Social Media Forest ~ Help! 08/03/2016 FAQ: Help! I’m lost in the social media forest and can’t find my way. How do I make sense of it all when every day there seems to be a new social media channel? Day 2 of #BloggerGroove Challenge: 7 blog posts in 7 days. This time Darren Rowse asked us to create a posted based on an FAQ. It’s far too easy to get lost in the social media world where multiple paths intertwine and new shiny opportunties can take you into places that make no sense for your brand. Let’s put a business spin on it and call these paths “channels.” As examples, in the digital/social media space channels would include: Facebook, Twitter, Instagram, Snapchat, Periscope, YouTube and throw in blogs. It’s enough to make even the most experienced digital marketer dizzy. Add to that each channel […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Fourth of July – Peachtree “Community” Road Race 07/04/2014 In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world’s largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it’s fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life.  Even for the people on the sidewalks who cheer on the runners, The Peachtree takes on a carnival atmosphere. For many, like my pal Joe Koufman, founder of AgencySparks, it’s become a tradition. With race number 12 completed (note Joe’s 1-2 fingers!), I asked […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

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Emotional Marketing: How to be a killer marketer and have a clean conscience

I want to be a good person. Chances are, you do too. So sometimes it bothers me when people stigmatize marketers as spammers and manipulators for money. (This happened to one of my colleagues here at MarketingSherpa, Daniel Burstein, recently.) But marketing is a neutral term. It is simply the way we speak to customers. How we use marketing is up to us. We can be ethical, or not. We can influence people for good, or bad. We can choose to appeal to the best in us or instead, appeal to the beast in us. Actually, when you think of it, marketers wield a lot of power. It’s true that there are marketers who choose to sell a product by appealing to our baser instincts of greed, selfishness, pride and lust, but you and I don’t have to, and we can still be successful. We can understand our customers as […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

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