Top 6 Marketing Money Wasters

Avoid these common but costly mistakes to save yourself headaches and cash. February 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I got a call from a small business owner who was wondering when all the money he was spending on marketing would show returns. His company was running Google AdWords and Facebook ads, they were active on social media, they’d paid a website company to run their website and do their SEO. I asked him how long he’d been executing his strategy. “Six months,” he told me. My jaw dropped to the floor. “Are you serious?” I said. This guy has flushed over $50,000 down the toilet with nothing to show for it. Stories like this just break my heart because small business owners have such a low margin of error. All the money they spend is the money from their own pocket. […]

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How to Excel in the Housing Market According to This Seven-Figure Real Estate Entrepreneur

Connect deeply with potential clients by guiding them through a psychological journey of getting to know, like, and trust you, says Jess Lenouvel. December 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Jess Lenouvel, realtor for over a decade and founder of The Listings Lab For Realtors, a multiple-seven-figure business.   Let’s face it: Not everybody likes realtors, which is unfortunate since most of them genuinely want to help people with the biggest investments of their lives: buying or selling their home. Realtors have this negative perception because they forget the psychology of marketing: Position yourself as the solution to your customers’ problems. Instead, most of them rely on 1970s marketing techniques, such as flyers with giant headshots and fluff statements like “number one salesperson,” which is disconnected from the problems they solve for customers.   Because most realtors still market like […]

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Get the Inside Scoop on Today’s Leading Digital Marketing Strategies for $15

Develop a comprehensive digital marketing strategy with help from a digital agency director. September 20, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing is constantly evolving and it’s becoming more essential than ever for businesses to have a coherent, comprehensive digital marketing strategy to stand out in a saturated market. That’s why companies continue to pay the big bucks to growth hackers and marketing experts. Cut off a piece of that pie! In the Digital Marketing Master Class, you’ll delve into some of the most important digital marketing strategies for 2019 as well as a number of other crucial platforms and tips. This 25-hour course aims to help you navigate modern marketing […]

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Learn How to Create a Marketing Plan That Works

This one-hour course will show you how to convert prospects into lifetime customers. September 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, from concept to execution. If you want to connect with audiences en masse without pulling your hair out from hitting dead ends, you need to have a firm strategy in line. In How to Create a Compact Marketing Plan, you’ll learn how to develop just that. In this course from Entrepreneur, you’ll learn how to outline your business’ target market, craft your message to that market, and […]

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This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

Alex Ragir sits down with Bonin Bough to break down Bough’s backstory and marketing tips you can use for your business. September 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest C-suite executives at a Fortune 50 Company as a marketing executive at Mondelez International. Before his time at Mondelez, Bough led global digital marketing efforts for PepsiCo, Weber and many others. In 2013, he was inducted into the AAF’s Advertising Hall of Achievement. Ragir and Bough discussed video storytelling, pushing forward the debate at industry events such as Cannes Lions, and how to innovate within within large […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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Best Ways to Use Data in Making Decisions

Bootstrapping a startup means making decisions on the fly from your gut, but there’s a point where a company has to use data has to drive its calls. February 12, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When you’re building the next big thing in your basement, hoping for it to be the new Google, you need to make a lot of big decisions on your gut. And if you’re lucky and get it right, you might find yourself running a real team soon. As resources are scarce and there is never enough time, you must still rely on guessing a lot. But if you’re really lucky with all that, a time comes when you run out of excuses and must look at the data. And you will need as much data as possible. I’ve done all that. And now I’m running my own well-funded […]

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Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.

Taking a big risk sometimes leads to a big reward. October 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces of marketers who panicked as their campaign stirred up hordes of angry Nike fans who took to social media and burned their Nike gear. Related: 10 Marketing Influencers That Every Entrepreneur Can Learn From To run an ad like Nike took cajones, fearlessness and a few other key strengths that I’d like to see more marketers exercise in their profession. Sure, it means shaking things up and even risking your fans — but if it meant your brand could reach […]

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Your Startup Is Already Big Enough to Begin Using Marketing Automation

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts. August 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Startups have an overabundance of information and tools at their fingertips. Ignoring what’s on offer, though, can mean missing out on something hugely beneficial. Marketing automation is often a prime example.     The time and money saved on certain tasks are vital for busy and resource-strapped startups. There are many reasons why you should look at automation as a boost for your startup’s marketing efforts. Automation saves time and money. In the early days of startups, the right hires can make or break the company. Hiring can be expensive, and even without a new salary taken into account, it is also a drain on time and resources. Automating some […]

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Why Establishing an Intimate Connection With Your Customers Can Lead to Lifelong Value

With a stronger connection comes smoother channels of sharing information. August 29, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. For Entrepreneur Network partner Scott Oldford, a successful marketing strategy starts with the 3 C’s: connection, conversation and community.  Without connection and discussion among the people you’re hoping to target, your business cannot generate a sense of intimacy. For Oldford, intimacy is sharing your personal story so that customers may connect with it. By telling a compelling story in the hopes of forming a connection, you will more readily be able to create value for your customers and help them in the future.  Oldford leads this discussion into how if you are interested in creating value for your customers and also hope to enjoy your life as an entrepreneur, developing a marketing strategy that focuses in part on intimacy can launch you in the right direction.  Click the […]

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What Technical Founders Need to Know About Sales and Marketing

You can’t just create a cool product — you have to sell it. July 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For some reason, startup advice has always been about tips for non-technical founders — or how they could scoop one of us up. But what about us technical founders? Related: 4 Ways to Market Your Business for Free Yeah, we’re creative. But that creativity doesn’t automatically translate to sales and marketing. A number of fellow “nerds” have developed kick-ass products that led to no more than a swift ass kicking once they hit the market. My first venture is no exception. I tried (and failed) to launch my first software company from my home in the Dominican Republic, without recognizing that it’s not only about building a great product: it’s about building the right product in the right market, at the right time. It took […]

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5 Questions to Ask Before Picking Your Packaging

Cannabis packaging comes with its own unique set of challenges and regulations. Make sure you know the facts before getting overly creative. July 14, 2018 6 min read Brought to you by Marijuana Retail Report In retail, brand recognition is everything, and in many retail industries, manufacturers have carte blanche to package their products in any way they see fit and perceive attractive to the customer. This isn’t the case for cannabis packaging, which has regulations regarding what can and absolutely cannot appear in a cannabis product package. If your cannabis product is in the launch phase, coming down to that crucial part of packaging, here are 5 questions to ask your brand before signing off on any product packaging deals: Related: New Customers Drive Innovation in Legal Marijuana Products 1. Is it compliant? Compliance with your packaging is first and foremost what you should consider. While you may feel creatively […]

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My Book and Baby Are Due the Same Day! Follow Along on My Journey. Next up: Trust Your Gut

Jessica Abo shares the different elements she’s working on at once to prepare for her next deadline and marketing strategy. July 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jessica Abo’s book Unfiltered: How to Be as Happy as You Look On Social Media. Hi again! If you watched the first two episodes of this series, you know that once I started working on my book, I spent the beginning struggling with the table of contents (TOC). While I worked, and reworked, the chapter titles and chapter order, I still had to keep writing to make my next deadline. While I wrote more chapters to submit to Jennifer Dorsey, Vanessa Campos and I started thinking about the book cover and marketing. Campos and the designer used the […]

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Hungry for New Leads? You Probably Aren’t Putting Out Enough Hooks.

Branch out and go as diverse as possible with your marketing efforts. June 25, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollett talks about putting hooks out into the marketplace so more people will find your product or service. If you don’t have these hooks out in the marketplace, no one can discover you. As a marketer, your options for hooks are limitless — you can send out emails, you can post on social media, you can call people on the phone and on top of that you can also send out snail mail.  Plus, putting out these hooks in quick succession and consistently will lead to, quite obviously, more opportunities than simply sending out one measly email a month.  Click the play button to hear more from Rollett on executing your marketing hooks.  Related: Why Creating a Successful Business Is Like Riding […]

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When to Push and When to Pull With Your Marketing

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I’m doing business coaching, I’m often asked questions about what marketing approach is best for a particular situation. When do I push — and when do I pull? Related: 10 Marketing Strategies to Fuel Your Business Growth The old-school approach of “push” marketing works well in the early stages of a business, where you need to get your name out in front of many customers and establish your place in the market. “Pull” marketing normally occurs throughout the life span of an operation, becoming more and more productive as you’re able to leverage your brand and positive word-of-mouth to attract more business. Still, it is very difficult to succeed in marketing yourself, your product/service or your brand without the mix of push and […]

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3 Strategies to Reinvent Your Marketing and PR Playbook

Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantly being bombarded with information, and brands are battling it out to earn our attention. This competition puts increased pressure on marketers to cut through all the noise and keep their brands top-of-mind and relevant with customers. Related: 4 Ways to Market Your Business for Free If your customers are not engaging with your current marketing message and approach, consider these steps to give your brand a competitive advantage in the marketplace. Try a reverse. If marketers in your industry all gravitate toward a particular strategy or tactic, here’s the question you should ask yourself: Is this really the best way […]

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If You’re Going to Copy a Company’s Marketing Strategy, Make Sure You Do It Better

A marketing plan that worked for one company, may not work for another. May 2, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you. Just because someone does one thing, doesn’t mean you need to do the same. One man’s highflying strategy may have totally a different outcome for another — depending on the circumstances. Patel recommends, if you’re going to copy someone, you should try to do it better. Make improvements that effectively make the same plan work harder and better for your business.  Patel gives a good example from his personal experience. Before, he would spending thousands of dollars buying Facebook fans when Facebook’s organic reach was at its heights. Now, Patel would not consider putting money behind such a strategy with these ads’ lack of visibility. Page […]

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5 Essential Media Buys for First-Time Marketers

To start finding new customers, quickly center your first media campaign on these must-haves. April 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your startup business is always a challenge. But at least there are a handful of techniques you can focus on to jump-start your early marketing efforts, all of which are available on a cost-effective basis. 1. Utilizing paid search. Paid search is an obvious choice. When people are searching for your products or services on the search engines, you need to make sure they can find you. Organic search from search engine optimization efforts are out of your control (although you should do your best to optimize your site for success there). But paid search is 100 percent in your control and can drive immediate traffic out of the gate. Yes, there are other search engines beyond Google (e.g., Bing, Yahoo, Ask, AOL), […]

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The Biggest Mistake People Make About CMOs

March 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars sits down with Anna Fieler, CMO of Popsugar, who describes the chief marketing officer position and her personal experiences in the role. Many CMOs focus primarily on data and statistics, but Fieler explains that she really enjoys meeting with consumers to get anecdotal evidence, too. Sometimes, data can be difficult to parse — for example, is a 55 percent approval rating of a product good or bad? — but when you actually sit down with customers, you can sometimes get a more holistic review and learn where you can improve. Click play to learn more about what it’s like to be a CMO. Related: This Man Was Dead for 4 Minutes Before Being Revived. Then, He Created One of the Most Beloved Foundations in America. Entrepreneur Network is a premium video […]

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This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

Tech-powered ABM is the future of marketing. Is your startup prepared for the transition? March 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of consumers say they’re “constantly online.” But technology could never eclipse real human conversations and interactions, could it? According to Daryl Plummer, managing VP at Gartner, that reality is just a few years away. Plummer believes that by 2020, artificial intelligence tech (such as chatbots) will dominate both our social and business cultures, heading up everything from customer service interactions to lead discovery conversations. And because bots will be trained to deliver targeted messages, have personality and incorporate hyperlocal nuances into conversations, people could find great joy in engaging […]

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