What is the Future of Search Marketing?

What is the Future of Search Marketing? Ben Mattice March 15, 2019 Search marketing is traditional a bottom funnel tactic. You target paid search terms that catch your leads when their pretty much ready to buy. But what if you could catch people early? What if you could lubricate your funnel with paid search? Today, we’re going to talk about how that’s actually possible. People Don’t Search at the Bottom 95% of people use at least one search channel for top funnel discovery. Subsequently, 94% use search at mid-funnel and 93% at bottom. (Before you ream me for some B.S. about over 100%, we’re talking the same people sliding down the same funnel, so relax, ok?). So, guess what? Every search is a potential customer now. Makes you want to find out more about search marketing at the top of the funnel, right? Once customers and leads are in the […]

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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

“They went to sea in a Sieve, they did,    In a Sieve they went to sea: In spite of all their friends could say, On a winter’s morn, on a stormy day,    In a Sieve they went to sea! And when the Sieve turned round and round, And every one cried, ‘You’ll all be drowned!’ They called aloud, ‘Our Sieve ain’t big, But we don’t care a button! we don’t care a fig!    In a Sieve we’ll go to sea!’       Far and few, far and few,          Are the lands where the Jumblies live;       Their heads are green, and their hands are blue,          And they went to sea in a Sieve.” Are you a sales Jumblie? I bet you are! Here are a few ways to fix that Sales Sieve of yours before you drown in the sea. 1. Where Are the Holes? In […]

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Marketing 101: What is funnel creation?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. Most purchases are not an instant decision on the part of the customer. There are several mental steps people must take before making the actual purchase decision. For a more complex purchase, these steps usually involve learning more about the industry, product and company, until they get to the point of making a purchase. For a simpler purchase, the steps may simply be getting through the product’s purchase path. And each step on that journey is a decision. For example, a complex purchase funnel might include steps like this: searching a pain point in a search engine, getting to a content piece on a website, clicking to a landing […]

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5 eCommerce Tips to Help You Compete With the Big Kids

In a world where two internet giants own the entire eCommerce world, one lone entrepreneur seeks to steal the coveted “Piece of the Pie.” Many have failed, a handful have succeeded. It is up to you, entrepreneur, to convert leads and sell products. How will you proceed? The battle for the eCommerce sphere continually feels like some Hollywood blockbuster script. And it might seem like you’re the underdog, nay, the sewer rat, in this game. But with eCommerce sales predicted to hit over 4 trillion dollars by 2020, there’s plenty of the market to go around. The question is, how do you break in? How do you build an ecommerce business to compete with the big boys? Well, I’ve got five tips to help you on your journey. 1. Remove Customer Fears Amazon’s reliance on the US Postal Service might seem like a boon at first glance. They’ve somehow cut […]

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SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I knew when I hired Molly Pittman that it was going to change my business forever, specifically with funnels. She’s here today to talk about strategies for your customer journey, how to implement them in your business, and how to keep them simple so you’re not overwhelmed. Molly is the former VP of DigitalMarketer—the company that puts on the Traffic & Conversion Summit every year in San Diego (an amazing event). I brought Molly on to help me and Team Flynn manage all of the pieces of our business so that we can better optimize the customer journey. What does that mean? Well, it means taking the […]

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