From Link Builder to Email Marketer

Read on to learn the seven principles that will help you market to the right audiences and build your website’s links. February 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes Because my company hand-builds links at relatively large scale and always looks for ways to go bigger, we continually test our link-building processes and beliefs. For example, when you have more than 80 guest posts to place in a month, you don’t have the luxury to woo each and every prospect with commenting and tweeting (a common “preciprocation” warm-up tactic). Following are some effective tips on the principles of bulk outreach. 1. From link builder to email marketer Link builder, it’s time to think a bit differently — you’re now […]

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19 Subject Line Formulas for Different Types of Link-Building Emails

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets. February 20, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes Next time you sit down to write an outreach email, give these subject lines a try, and you’ll increase the number of conversations with potential link targets. Guest posting Sites that accept guest writers will usually specify how they prefer new guest posts to be pitched. If the site you want to contribute to has a dedicated page (or section) about guest-posting opportunities, follow their guidelines. However, in those cases where there’s no clear guidelines for wannabe contributors to pitch their guest posts, use the following subject […]

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15 Tips to Generate Great How-to Content

Everyone loves a good tip! Find out how to create tip-based content that draws a crowd. February 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes The presence— or absence—of tips within a target market’s search engine results pages provide phenomenal opportunities for link strategists and other content marketers. They tell you a great deal about a given vertical—its publishers and audiences and their pains. As you hone your tip-research skills, here are four things to look for: 1. The presence of tips in your vertical demonstrates that there’s task-based information demand. Even if your content isn’t tip-based, the presence of tips indicates that your market needs information on how to execute relevant tasks. Gathering and organizing tips will help you […]

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Why Your Best Move Might Be to Promote Other Websites’ Content

Want a steady flow of high-value inbound links that your competitors won’t be able to duplicate? Use this smart strategy. February 6, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes When it comes to SEO, the “preciprocation” concept is simple: Promote the best content of others (especially including your link prospects) before they ask for it via links from your site and placed content, votes, newsletter mentions, tweets, or whatever platform or medium you have at your disposal. Good preciprocation targets include reporters, bloggers, industry experts who publish consistently, even respected and prolific forum posters. Look for active sites and individuals mentioned frequently in social media, as well as those who’ve established authority. Link out lavishly to deserving content, even from […]

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Creating Surveys That Get Brand Name Sites Interested in Linking to Yours

A 9-step plan for developing surveys that grab attention…and get those well-known sites wanting to link up. January 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes If you’re starting to think about creating a winning survey that generates links and press online, it might help to stick to the “S.U.C.C.E.S.s” framework from the Heath Brothers, authors of Made to Stick: Why Some Ideas Survive and Others Die (Random House, 2007). Ideas that are “made to stick” check as many of these boxes as possible: Simple Unexpected Credible Concrete Emotional Stories When thinking of a potential idea for a survey, you should ask yourself if the potential answer you’re going to get will check most of these boxes. Related: Market-Defining Keywords: […]

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6 Elements Your Link-Building Campaign Must Include

Designing effective, sustainable link-building campaigns requires a keen understanding of your organization’s strengths and weaknesses. Find how you can craft campaigns that tap into that knowledge. January 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2nd Edition. Buy it now from Amazon | Barnes & Noble | iTunes There are six broad factors we’ve discovered that impact a link-building campaign’s scope. Ideally, during the campaign design phase, your link builder will have a suitable amount of time to consider all these factors. In doing so, they’ll probably discover a few more factors unique to your organization’s situation. The more factors you can take into consideration and design for, the more unique and effective your campaign will be. Factor 1: What’s Working Well for You Already? We like to start client discussions with a […]

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How to Build Relationships with Online Influencers (without the Awkward)

There’s one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are votes of confidence. Get enough votes and you win. The hard part? Getting enough of the right links, from the right people. To do that, you need two things: Great stuff to link to Relationships with solid web publishers We hammer you endlessly with advice on #1. Today, I’m going to talk a little bit about #2. The most valuable asset you have When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. […]

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How You Can Master Link-Building in 2019. Big Benefits Will Result If You Do.

You. Can. Do. This. Building links can take time, but it doesn’t have to be hard. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your website to be found by more people on the web? If the answer is yes (and I’m pretty sure it is for most website owners), link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted by Moz that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors. But first, what is link-building? Related: What Google Doesn’t Want You to Hear About Link-Building for SEO Specifically, it’s the process of adding hyperlinks you’ve acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The […]

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The Whiter the Hat the Higher the Ranking

As an above-the-board white hat SEO, you don’t get to polish your badge every morning. You don’t get nickel-plated six-shooters. And you don’t get a pair of spurs. But you can rest assured that all is well in the land of Google for your website. You won’t have any drops in ranking you intentionally created. And you’ll be able to sleep well at night knowing that if anything happens, it’s all Google’s fault. But what does it mean to be a white hat SEO? How do you ensure your efforts are in line with Google’s policies? Below you’ll find a few white hat SEO techniques that will increase the likelihood you won’t get a penalty from Google. 1. Focus on UX SEOs tend to obsess over everything but user experience. And it’s a backward way to approach SEO. Google, on the other hand, wants their users to have a great experience […]

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