The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here’s How We Want You to Sell to Us.

For businesses, Pride Month should be about more than slapping up a rainbow and calling it a day. June 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The rainbow monsoon is here: June is LGBTQ+ Pride Month, and my feeds are flooded with colorful brand campaigns and slogans. Related: Promoting Inclusivity Beyond Pride Month: Why We Should Support the LGBTQ+ Community Year-Round While these steps toward inclusion signify progress, it’s important that we use Pride Month as a time to highlight hot-button topics and challenges our LGBTQ+ communities face. Let’s not let the pride marketing machine dilute the present-day gay experience. This affects entrepreneurs because brands that reach the heart of the queer community with their messaging and support are likely to see a financial ROI. But that messaging has to get it right: Merely sapping a rainbow across your logo to avoid seeming tone-deaf no […]

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