How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Buying and Reselling Items from Stores on Amazon (Revisited)

Jessica Larrew: We love the thrill of the hunt. We like looking for stuff that’s exciting, that we get big huge margins on. That people go, “Why would somebody pay sixty dollars for a bottle of cleaning stuff?” Pat Flynn: You’re listening to Jessica Larrew who’s also here on this episode with Cliff, her husband, and they’re back on the SPI Podcast coming from Episode 99. This was over five years ago and this is one of the most popular episodes. This is the one that I get a lot of emails about because a lot of people have taken what Jessica and Cliff shared in that episode, Episode 99, and have actually implemented it. Some people getting more money on the side and others even quitting their jobs to start this what’s called retail arbitrage business. It’s an interesting, different way of building a business and I wanted to […]

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How to Start an Online Business

Discover how to start an online business, including figuring out your “why,” identifying your target market, and building a brand and website! Matthew Gartland June 17, 2019 How to start an online business: It’s a giant question, one that’s loaded with lots of ins and outs. And it’s one that I (with a little help from someone on my team) will attempt to answer for you in this post! I’m first going to share what I consider the crucial first three steps you must go through (plus a couple more key tips) before building an amazing online business. Then I’ll hand it over to SPI’s “integrator”—Matt Gartland. He’ll introduce some of the things we’ll be talking about on the blog in the near future about the less sexy but still super important parts of creating a business that will stand out and stand the test of time. Step 1: Ask […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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The Miracle Equation and How to Help You Achieve Your Biggest Goals

Hal Elrod: He said, “Hal, you don’t have that kind of cancer. You don’t have a slow growing tumor.” He goes, “You were healthy last week. You’re on the verge of death right now, and you’ve got days to live if we don’t do chemo.” I thought that was a scare tactic. I’m like, “You know, let me sleep on it.” I Googled it and basically found this is real, most people die from this cancer because they go and get misdiagnosed with pneumonia, which is what I was diagnosed with initially. Then before they figure out what’s actually wrong, the person’s dead. And so I started chemo . . . Pat Flynn: You’re listening to Hal Elrod, a near and dear friend of mine who has gone through, now, a second near-death experience. The first time he was on the show, he talked about his book The Miracle Morning, […]

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Anti-Busy. Pro-Purpose. Talking Work-Life Balance with Chalene Johnson

Chalene Johnson: We’re so used to being hyperstimulated and go, go, go, go, go, go, go, I’ll say, admittedly, mainly for me because I had such an addiction to work as my default. We had lots of things in . . . Pat Flynn: You’re listening to Chalene Johnson, an amazing friend and mentor of mine and today we’re going to be discussing work-life balance. I don’t know if you’re like me or like Chalene, but oftentimes we default to just continuing to stay busy and how do we know what we should stay busy on when we want to say no to things. What do we prioritize, how do we manage this versus our family, how do we blend them together nicely? I’ve always admired Chalene and how she’s been able to seemingly have everything together and we find out in this episode that it wasn’t always that way. […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

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SPI 363: Dear Podcasters

Pat Flynn: Podcasts. Isn’t it weird how, when you really think about what’s happening right now, you’re listening to a recording of me in my dirty home office—dirty because there’s a lot of . . . I just didn’t have time. You’re listening to this at some point in the future, and it kind of feels like we’re speaking to each other right now. I might even be able to call out exactly where you are. Like on a drive right now, or maybe you’re on a walk, maybe you just woke up and this is the first thing you turned on in the morning, or maybe you’re out working out and get stuff done, washing the dishes—that’s when I listen to podcasts. It doesn’t really matter where you’re at. First of all, I just want to say thank you for listening. But second of all, I just want you […]

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Women and Entrepreneurship—with Christy Wright

Christy Wright: So here’s what’s interesting, and this is research-based, this is not just my experience alone. But I think we can all agree men and women, in general, are wired differently. And women, generally, are very, very relational. So we value ourselves by our relationships, as a mother, as a sister, as a daughter, as a friend, as a wife, and so on. Well this is great in business, because we are amazing at customer service. You don’t have to tell a woman how to take care of people, because that’s what she does, that’s who she is. It’s like telling a fish to swim, like this is who we are. However, being wired relationally tends to pose some challenges when relationships are at play in business. For example, pricing . . . Pat Flynn: You’re listening to Christy Wright, a good friend of mine from Business Boutique. Business […]

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Super Simple Segmentation & Web Personalization for Next Level Marketing—with Brennan Dunn

Pat Flynn: Hey. If email marketing is important to you, if making more sales is important to you, if providing a better customer experience before they become a customer and after they become a customer is important to you, then I would make sure you really pay attention to this episode. Today, I invited Brennan Dunn from RightMessage.com on the show. And RightMessage is probably one of the most mind-blowing tools that I’ve been able to use in my business over the last year. We’ve been experimenting with it and really playing with it over the past six to eight months. And it is about time to let you know about it, if you don’t know about it already, because it’s a game changer. A game changer. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] So what we’re gonna talk about today, is onsite […]

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How to Plan and Manage Projects and Programs Successfully—with Janna Maron from Team SPI

Pat Flynn: As a business owner or entrepreneur of any kind, anybody who is creating content on a regular basis, and then adding on top of that special projects such as creating courses or launches or coaching program, services, anything you might have to offer—one really important aspect of running the show or your business or your content is the planning and management of those things. That stems from just the ideation of how to do those things to the ongoing systems and requirements to continue to do those things very well and uphold the, hopefully, level of standard that you and your audience can enjoy. So today on the podcast I’m very, very thankful to bring on one of my team members with me to discuss how to plan and manage projects and programs. So coming up we have Janna Maron who is my Editorial Director, and she’s in […]

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How to Build a Business You Enjoy Even with Little Time—with Dana Malstaff

Dana Malstaff: So he sends me this article and it’s called “The Heroine’s Journey,” and it’s hilarious. I’ll see if I can find the link and send it to you. So it basically is, hey there’s the hero’s journey, well nobody talks about the heroine’s journey. Pat Flynn: I love this. Dana: “The Heroine’s Journey” is literally a woman that goes, “I’m sorry, what journey are we talking about? I have to feed the kids and take them to school and cook everybody dinner and make lunches and do the laundry. I don’t know what journey you’re talking on, but no one’s got time for a hero’s journey on this end.” So”The Heroine’s Journey” is, “I ain’t got time for a journey.” Pat: You’re listening to Dana Malstaff, the founder of Boss Mom who is our special guest today. She leads an amazing, engaged and very large community of moms over […]

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Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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How to Win with Email Marketing in 2019

Ready to crush it with email marketing in 2019? Email marketing is as crucial to online business as ever—here are my top five tips for success! Pat Flynn February 11, 2019 Email marketing isn’t dead. In fact, it’s very much alive and well. It’s still working really well for SPI—and it can do the same for you in 2019. I’m not the only one who feels this way—check out this tweet from David Heinemeier Hansson (also known as DHH), one of the founders of Basecamp and the inventor of Ruby on Rails: Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes through email. https://t.co/mHnLlnFKdm — DHH (@dhh) January 20, 2019 In 2018, email marketing played a huge part in helping us drive more than $1.5 million sales in online courses, […]

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How a Beautiful Mess Became a Beautifully Diverse Business Empire – with Emma and Trey

Emma Chapman: You should tell him. We just hit a milestone early today. Trey George: Oh yeah. Literally. Pat Flynn: What’s the milestone? Trey: We just hit 10 million installs on A Color Story. Pat: Are you serious, 10 million? Trey: Yeah, today. Pat: 10 million installs. Emma: Today. So we’re going to go get lunch after this. Pat: Oh my gosh, congratulations. I have so many questions about this. Trey: Thank you very much. Pat: First of all, that’s wonderful . . . This is part of a conversation that I just had with Emma and Trey, a wife and husband team who had built an app that is one of their many, many, many different things that they have in their portfolio of income streams in their business. This app in particular is called A Color Story, just hit 10 million installs. As you can tell, I’m a […]

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My First Physical Product (Costs, Manufacturing, and More)

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned into some drawings, which turned into prototypes, which turned into what is now a new hardware brand that just released its first physical product into the world on Kickstarter last week. Meet the SwitchPod, the first tripod invented specifically for vloggers. This blog post is an all-in, super-detailed account of every part of this entire process. From how this idea came to be, who we worked with, every single design […]

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Everything Behind the Launch of My New Invention—the SwitchPod

Pat Flynn: Fourteen-ish months later and here we are from idea to launch. I’m so scared. I’m so excited. This is something I’ve never done before. For those of you who don’t know, myself and my videographer, Caleb, we partnered up, we invented an actual physical product. This idea was conceptualized in October of 2017, and it just launched on Kickstarter. This is a big experiment. Some people have called it a big gamble, but Caleb and I are gonna talk about it and everything about it, including how much money we spent in the process so far, what we hope to achieve out of this, where this idea came from, the entire prototyping process, and how we have been marketing this overtime to hopefully have a successful funding campaign. We’ll even answer questions like, well, why are we even funding it on Kickstarter and where is it gonna be […]

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How to Build a Successful YouTube Channel in 2019—with Derral Eves

Derral Eves: Yeah, I would never rely on one platform because the platforms can change, policies can change, and you’d be trying to scramble to do something next and so . . . Pat Flynn: You’re listening to Derral Eves. He is a YouTube and branding expert, somebody who a lot of people look up to in the YouTube space. He’s actually also the founder of one of my favorite events that I have ever attended, which is called VidSummit, ad this is where I met a lot of people that you’ve heard me talk about on the show before: Roberto Blake, Sean Cannell, and several others. He’s very connected in this space of YouTube, but he’s also more than just a YouTuber, he’s a businessman. He knows how to create businesses and brands that work. He is a producer on the Squatty Potty series with the Harmon brothers—like, not […]

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The Origin of FlynnCON1 and What I’ve Learned So Far Creating My First Conference

Step behind the scenes of of FlynnCON1: Why I’m doing it, what to expect, and the top five lessons I’ve learned on the journey! Pat Flynn January 21, 2019 For the last six months I’ve been working with Team SPI to create an amazing and unique event experience for people who want to press start (or restart) on their vision for their future. That experience is FlynnCON1—and it happens in my hometown of sunny San Diego this July 26–28. Today, I want to share how FlynnCON1 came about, give you a taste of what to expect at the event, and go over some of the biggest lessons our team has learned while putting together our first ever large-scale in-person event. Why FlynnCON1 Is Happening: The Origin Story I’m incredibly excited to be finally putting together an event like this. It’s not an understatement to say that I’ve been looking forward […]

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