How Studio Neat Became Physical Product Rockstars through Kickstarter

Pat Flynn: Hey, thank you so much for taking the time to listen in today. You know, it’s been an interesting week here in the podcast because last week had two episodes come out; one on Wednesday and another one on Friday. The one on Friday was about me and my videographer’s new invention called SwitchPod. You can find it at SwitchPod.co. This is a physical product. We’ve never done anything like that before so if you wanted to hear more about why that exists and how it was put together and a lot of the experimentation that we’re doing there, you can listen to the previous episode, Episode 343. But this episode, 344, I’m really excited because our special guests are Tom and Dan from Studio Neat. The funny story about Tom and Dan is that both Caleb and I met them in person and watched them speak on […]

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Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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Creating Evergreen Sales Funnels (And What to Watch out For) with Amy Porterfield

Amy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play more, take time on the beach, get a tan, blah, blah, blah. I’ve experienced that evergreen still takes some focus. Every single week I’m dabbling a little bit in my evergreen funnels. Where it happens for me the most would be in my . . . Pat Flynn: That’s Amy Porterfield, our special guest today who’s coming on to talk about evergreen funnels. If you don’t know what a funnel is, a funnel is how you take somebody from when they first find you, to the next step, to the next step, to eventually a purchase decision of some kind. Hopefully a customer is what they become. An evergreen sales funnel is one that happens automatically. You’ve set things up […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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How to Launch a Brand New Website (with a Bang!)

I’ll walk you through each step in how to launch your brand new website with a bang, from creating your viral content to creating buzz for launch day. Pat Flynn June 25, 2018 So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including: What an ideal website launch day looks like. How to maximize your reach and website traffic on day one of your launch. Why you need to be able to pitch your website in seven seconds. What content to choose to be live on day one of your launch. How to create your viral piece: a beastly resource page and a round-up post. Why I also recommend having how-to content, case studies, and […]

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How to Get Affiliates and JVs to Promote for You with Matt McWilliams

If you’ve listened to the show before, you’ve probably heard me talk about affiliate marketing. But what about the other side? What if you have a product—like a course or a new book—that you own and you want other people to promote it? How do you find those people? What should their commission be? Learn the answer to these questions and more with today’s special guest Matt McWilliams. Every time I’ve done a joint affiliate promotion over the last few years, Matt’s been there. In fact, he’s been behind some of the largest collaborative affiliate promotions I’ve ever been a part of. He’s helped promote Michael Hyatt’s products and a few others too, helping them make millions of dollars in the process. He’s here today to tell you how to find people to become affiliates for your products, even if you’re just getting started. (And if you are just getting […]

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My March 2017 Monthly Income Report

Welcome to my March 2017 Monthly Income Report. Fun fact: This is the 102nd monthly report published here on the blog. As always, I’m happy to share with you what happened during the past month, from the actions taken to the lessons learned, and, of course, the earnings report and where it all comes from. March was an extremely busy month, but also very exciting. A lot of hard work from the past six months paid off in March, and I’m stoked to talk about the results of two course launches that happened. Yes—two courses. 🙂 Am I crazy? Probably, but also very excited to be moving forward with the goals I set for myself and the business. With no more delay, let’s get right into it. Important Goings-On in March Two courses? Yes. Let’s start with the one that’s more well known, Smart From Scratch, which opened up for […]

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Will It Fly? Becomes a Bestseller! Shout-Outs to All Who Helped

My new book, Will It Fly?, is now a bestseller! It hit #1 in all business related categories on Amazon this week, including #1 in Entrepreneurship, #1 in Startups, and even #1 in Self-Help/Motivational. Furthermore, the paperback copy of the book got up to #80 Overall Best Seller (out of all books!), and the Kindle version climbed to Top #22 Overall Best Seller in the Kindle Store. And at one point, both the Kindle and Paperback copy were both #1 and #2 in the Entrepreneurial category, which was super cool to see: It’s still pretty crazy to me to see it do so well in the rankings, surpassing several authors who I admire and very well-known books that have been around for ages. Of course, I’m coming off the excitement of the launch and the true test is how well will the book do over the long haul, but based on many of the comments […]

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SPI 313: Building a Strong and Healthy Brand with Michelle Tam from Nom Nom Paleo

Today’s guest is the author of two of my favorite books, and they’re not entrepreneurial books, they’re actually cookbooks! Her name is Michelle Tam, the author and creator of Nom Nom Paleo. She’s here to talk about her story and the strategies she’s used to launch her products, books, and merchandise. You might have seen her books at Whole Foods. Today we’re talking about how Michelle grew her business, but also how she’s able to balance her business with family life, even incorporating her family into her business in really unique ways. I really look up to her for that—as you know I’m a family man and always looking for new ways to get my family involved in what I do. This episode is full of great tactics if you’re thinking of launching a business or a product of your own. Michelle’s story really is a classic online business story, […]

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SPI 304: Building an Online Course From Start to Finish

Last year I built three online courses—premium courses that people paid for—as well as a fourth free course. They’ve been working like gangbusters: In 2017 I earned $1 million in revenue from online courses alone. Online courses have been an incredible experience for me, and today I’m sharing the ten steps you can take to create life-changing online courses for your audience. Why are online courses so great? Why wouldn’t you do an online course? Does it make sense to do an online course? Does it best serve your audience? Today we’re going to get into all of these questions and a whole lot more. (I hope you brought a notebook!) I hesitated about building an online course for so long because, well, I was too afraid to sell to my audience. The big realization for me? You can sell and serve at the same time. And, I realized that I […]

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SPI 303: How a Loan Signing Agent Built a $30K per Month Business

As outlined in my book, Will It Fly?, validation is key, and with me today are two guests who have used that strategy to build an incredible business: Mark Wills and Roman Rosario of Loan Signing System. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] What started as a simple idea turned into a robust online business that’s changed the lives of tons of people, earning Mark and Roman over $30K per month as a result. This episode is a lot of fun, loaded with tips and strategies for online courses, validation, and building an online business organically. How Mark and I connected is kind of a funny story—Mark was actually the agent who oversaw me signing documents for our first rental property. Through that meeting we discovered that we have a love of building online courses. I have both Mark and his business […]

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SPI 299: The Humble Beginnings of Hmong Baby

The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, after experimentation and validation, were able to have enormous success with their products. Welcome to 2018! Hmong Baby is a brand that helps bring the Hmong culture together, spreading and preserving that culture by teaching kids about it. They started out with flashcards, and they recently launched their first board book. Awesome! I’m super stoked to introduce Mykou and Touger to you. They’re going to talk about how they got started with this business, why, after a number of failures, they landed on this idea, and what inspired them. They’re sharing the ideas behind some of their recent launches and campaigns, what apps they used to boost their success, […]

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My November 2017 Monthly Income Report

Over the past few years, the business has become more and more like a machine. Although I’m definitely keeping myself busy with new projects, more parts of the business become automated. This is thanks to the team that I’ve built, the software we’re using, and the rules and procedures we have in place. The blog, the podcast, the emails—a lot of it is automated, which is great. I can serve more and offer even more value since the hard work was put in up front. But . . . Since growing the team and getting more hands-off, I’ve noticed I’ve had a thirst for something new to get excited about—something that would allow me creative freedom and also allow me to re-experience the journey of trying to “figure something out again,” like it was at the start of my podcast and blog. And I think I’ve found it, and it’s […]

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A Blueprint for a Successful Short-Term Joint Venture Affiliate Campaign

November is Affiliate Month here on SPI. Last week we talked about long-term affiliate relationships, so today we’re going to be talking in depth about how to create a successful blueprint for a short-term JV (joint venture) affiliate promotion. How is a short-term affiliate opportunity different, and how can you plan your campaigns to take advantage of the opportunity in a shorter time span? Often there are times when you have the opportunity to promote a product that has some scarcity involved. Maybe it has limited access, discounted prices for a short time only—your goal is to crush it and become the top affiliate. Depending on the promotion, these opportunities can be golden, and you don’t want to waste the short time that you have. I’ll be talking about the different kinds of short-term affiliate opportunities available, how to get involved, and how to stand out from the other affiliates […]

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My September 2017 Monthly Income Report

Welcome to my September 2017 Monthly Income Report! We had a lot of firsts this month, and I’m excited to share them with you today. Before I go on, if you’re looking for the archive of income reports dating back to October 2008, please visit the income report page here. As always, I’m excited to share not only my income sources and total income generated from this past month, but also the lessons learned at the same time. I’m pushing hard through the rest of the year, but I’m having a ton of fun at the same time. Here’s what happened in September. My First Time in Europe, Ever! I checked a major item off my bucket list in the beginning of the month: I finally made it to Europe! I was invited to perform the opening keynote at the DNX Conference for Digital Nomads & Lifehackers in Lisbon, Portugal, […]

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SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com

This month is crowdfunding month on SPI.com. I’m exploring all aspects of the process, from validating, to building your campaign, fulfillment after the fact, and everything in between. Today I’m talking to someone who’s been on the front lines of Kickstarter campaigns, Ugmonk.com founder Jeff Sheldon. In May, Jeff launched a Kickstarter campaign for Gather, a minimal, modular desktop organizer. The campaign was 100 percent funded within 47 minutes, and reached $100k in under 24 hours. Jeff breaks down what made his campaign such a success, and what he learned from a previous campaign that helped him do things well the second time around. Jeff’s campaign went on to raise almost $500,000 and was 2,394 percent funded. We’ll also be talking about the story behind the Ugmonk brand, how Jeff built honesty and transparency into its framework, and why having his mom as an employee is awesome. There’s lots to […]

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SPI 284: Crowdfunding Secrets for Success with Clay Hebert

This month I’m exploring all things crowdfunding. How do you validate and fine-tune your project? What’s the best way to go big with a Kickstarter campaign, not only to earn income, but for exposure as well? What mistakes do failed campaigns make and how can you avoid them? Here to answer those questions and more is crowdfunding expert Clay Hebert. If you’re anything like me, you’re intrigued by the world of possibilities that a Kickstarter, or other crowdfunding campaign can open. Massive exposure, a thriving audience, complete funding for your product or project—these are just some of the draws. But it can be a murky process to navigate, and the decisions you make before you even launch can make or break your campaign. That’s why we have Clay with us today. Clay Hebert has helped over 200 crowdfunding campaigns to succeed and today he’s breaking down his top tips for […]

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$453k in 33 Days: A Guide to Launching on Kickstarter – Guest Post by John Lee Dumas

Absolutely everything you need to know to launch a successful Kickstarter campaign. John Lee Dumas made $453k in 33 days. I think you can too. Pat Flynn September 11, 2017 John Lee Dumas. You’ve probably heard the name since he has one of the most popular business podcasts in the world, Entrepreneurs on Fire. But did you know he has also led the sixth most funded publishing campaign and the second most funded journal on Kickstarter ever with his launch of The Freedom Journal? Amazing. Because of the Kickstarter success John Lee Dumas has had, I knew that one day I’d ask him for advice on how he did all of that. Well, that day has come, and I’m excited to have John (and Kate too!) share their knowledge publicly here in a guest post on SPI to help me and anyone else thinking about going down the crowdfunding route […]

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SPI 282: How Good Night Stories for Rebel Girls Rocked the Kickstarter Scene

This week we’re continuing crowdfunding month with an incredible story about two women, an iPhone, and a vision. Though they had so little, they set out on their Kickstarter journey with their goal set about as high as it could go: To create the most-funded book campaign ever. Today I’m interviewing one of the creators of that campaign, Goodnight Stories for Rebel Girls co-author Francesca Cavallo. When you hear how much was put into this, you’ll find this is far from an overnight success story. Timbuktu, the company Francesca began with her partner Elena, relied on their Kickstarter campaign just to stay afloat. It was, literally, make it or break it. In this episode, I go in depth with Francesca about the record-breaking crowdfunding campaign. We also talk about about how Timbuktu was started and what challenges Francesca and Elena have faced in creating children’s products on digital mediums. Later, Francesca […]

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SPI 281: How Coach Glitter Built Her Affiliate Business and Launched a Product

Before Tiffany Lee Bymaster got into online business, her friends called her the “walking Yelp.” In addition to being a professional makeup artist, she had a reputation as a trusted, go-to resource for recommendations on just about everything. When Tiffany dove into coaching and affiliate marketing, that reputation came with her, and the “Coach Glitter” empire has thrived ever since. In today’s episode, Tiffany (a.k.a. Coach Glitter) walks me through her journey from pro makeup artist to branding coach, course creator, and affiliate marketer. She shares how reading Will It Fly? helped her uncover her entrepreneurial “superpower” and how she maintains her reputation as a trusted voice in the online business world. You’ll hear how she mines her audience for feedback, the platforms she used to build her brand, how she makes the most out of online courses, and the mindset advice that helped her the most while building a business from […]

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