5 Hard Truths About Writing and Publishing Books

Pat Flynn: Hey, Team Flynn. Today in this podcast episode, we’re going to talk about five hard truths about writing and publishing books. A lot of you may know I have a new book coming out in less than a month. On August 13th, my new book, Superfans, comes out. If you haven’t yet pre-ordered it, you can. If you do, you actually get the audiobook for free on launch day. Just go to yoursuperfans.com, and you can submit your receipt there after you pre-order, wherever you want to pre-order it, Amazon, Target, Barnes & Noble, what have you. But today, we’re going to talk about some hard truths because I’ve been doing this for a while and this is my third book. Man, it’s not easy, and I’ve learned a lot. I’m here to share everything with you, so stick around. Announcer: Welcome to the Smart Passive Income Podcast, where […]

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How to Publish a Book in 2020: Step-by-Step

Want to learn how to publish a book in 2020? Read on for book publishing tips, including nailing your big idea, following your writing schedule, and more. Pat Flynn July 15, 2019 Books are top-of-mind for me and Team SPI right now. Superfans is close to being released, and we’re working on an extensive guide to book publishing and marketing coming out later this year! But for now, I wanted to share a “brain dump” of the top 14 things that have been helpful to me in writing and publishing multiple books in the past decade. These are my favorite high-level tips that will be helpful to everybody who’s writing a book or thinking about writing one in 2020. Before we jump in, since we’re very close to publishing Superfans, thank you to everybody who’s already pre-ordered! Just a reminder, you can get the audiobook for free if you pre-order before August […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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I Wrote a New Book, and It’s Publishing Soon!

Pat Flynn has written a new book, and it’s publishing in August 2019! It’s called Superfans, and it’s all about creating superfans for your business. Pat Flynn April 22, 2019 I’m incredibly excited about this post, because it’s the first public announcement about a really big milestone coming up this summer! (No, not FlynnCon, although I am definitely excited about that!) Team Flynn, please mark your calendars for August 13, because that’s the day my next book launches. I’m so amped to share more with you, so read on to learn about the process that’s gone into writing and creating the book—and of course, stay tuned for the big reveal: what the book is called and what it’s going to be about. Why I Chose to Self-Publish (Again) This book has been in the works for a while—about five years, in fact. And like my previous books, I’ll be self-publishing […]

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Anti-Busy. Pro-Purpose. Talking Work-Life Balance with Chalene Johnson

Chalene Johnson: We’re so used to being hyperstimulated and go, go, go, go, go, go, go, I’ll say, admittedly, mainly for me because I had such an addiction to work as my default. We had lots of things in . . . Pat Flynn: You’re listening to Chalene Johnson, an amazing friend and mentor of mine and today we’re going to be discussing work-life balance. I don’t know if you’re like me or like Chalene, but oftentimes we default to just continuing to stay busy and how do we know what we should stay busy on when we want to say no to things. What do we prioritize, how do we manage this versus our family, how do we blend them together nicely? I’ve always admired Chalene and how she’s been able to seemingly have everything together and we find out in this episode that it wasn’t always that way. […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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3 Ways My Podcast Makes Money (And How You Can, Too)

Discover three ways my podcast makes money and how you can too, including affiliate marketing, promoting your own product, and podcast advertising. Pat Flynn March 18, 2019 In this income report, I going to take you “behind the microphone” and share three different ways my podcast helps me make more money, and exactly where it all comes from. I’ve been talking a lot about advanced podcasting strategies lately, and if you missed my video interviews featuring several different podcasters and how they’re each using their podcast to support their business, click here to watch and discover new ways to promote your business with your podcast.  Generating an income with your podcast is 100 percent possible, and you don’t have to rely just on advertisements and sponsorships. In fact, especially if you have a smaller audience, you have way more opportunity elsewhere to generate more income than you would with advertising. […]

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10 Podcasters Who Grew Their Business on Top of Their Show

In this post, ten podcasters who grew their business on top of their show share how they did it, from podcast ROI to podcast Kickstarters and more! Pat Flynn March 11, 2019 Podcasting isn’t just a hobby for people anymore. For many, it’s about business growth and profit. In this post, I’m going to share several examples of how different people have used their new podcast to either grow an existing business or start a brand new one. When I started podcasting in 2010, I wasn’t ready for the kind of positive results it would have for my brand. It didn’t happen overnight, but relatively quickly, my podcast began helping me extend my reach, increase my authority, and grow my income. In a survey I conducted in 2012, for example, I learned that the Smart Passive Income Podcast was the #1 way my audience discovered me, ahead of links on […]

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Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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My First Physical Product (Costs, Manufacturing, and More)

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned into some drawings, which turned into prototypes, which turned into what is now a new hardware brand that just released its first physical product into the world on Kickstarter last week. Meet the SwitchPod, the first tripod invented specifically for vloggers. This blog post is an all-in, super-detailed account of every part of this entire process. From how this idea came to be, who we worked with, every single design […]

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Massive Transformation in Six Months—Before/After with Walid Azami

Pat Flynn: Building a business is all about transformation. For you as a business owner: learning from your mistakes, growing over time, adapting to different situations, hopefully becoming a better person, one percent better every single day perhaps. And it’s about transformation of your audience and the customers that you have: your subscribers, your readers, your viewers, and you the listener. And hopefully you’ve been transformed over the year, through a number of the examples that people have set here as guests on the show, sharing their stories and transformations that they’ve had. Hopefully you’ve been transformed by the information in some of the solo episodes that I’ve done here on The Smart Passive Income Podcast. And since we’re closing in on 2019, and most of you hopefully have some really big, lofty goals for 2019, I’m excited to share with you today a unique episode, where it’s not an […]

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How to Organize a Massive Event (Brick by Brick with Chad Collins)

Chad Collins: The way this started, I went to lunch with a buddy of mine when I was at this start up in New Jersey, and we went to the mall. At the mall there was a LEGO Store, and I had never been in a LEGO Store before. In fact, I didn’t even know they existed. I was like, “Man, we have to go in there,” and he’s like, “Oh, you’re into LEGO,” and I’m like, “Yes.” We went in, and at the back of the store, there’s a wall where you can fill . . . Pat Flynn: You’re listening to Chad Collins, the founder of a number of extremely large events. We’ve had episodes in the past about putting on your own workshops, putting on your own conference with maybe a few hundred, but imagine putting together an event in your space with tens of thousands of […]

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Announcing SPI-ber Monday Deals!

It’s SPI-ber Monday! Deals last until Tuesday at 11:59 p.m. Pacific! Save on my brand new online course, Smart Podcast Player, my current courses, and the brand new SPP Sticky Player! Pat Flynn November 26, 2018 Welcome to SPI-ber Monday! A brand new course I think you’ll love! A special Smart Podcast Player deal—plus a new player for subscribers! And major discounts on all of my current courses! What occasion could possibly bring all of these awesome things together in one place? What could cause the stars to align like this? Get ready for the very first SPI-ber Monday (get it? Haha.)! As you may know if you’ve been following me for a while, you know that my passion and mission in life is to help people. I do that by showing how I’ve grown my online business, and how others can start and grow their own businesses too. SPI-ber […]

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How Studio Neat Became Physical Product Rockstars through Kickstarter

Pat Flynn: Hey, thank you so much for taking the time to listen in today. You know, it’s been an interesting week here in the podcast because last week had two episodes come out; one on Wednesday and another one on Friday. The one on Friday was about me and my videographer’s new invention called SwitchPod. You can find it at SwitchPod.co. This is a physical product. We’ve never done anything like that before so if you wanted to hear more about why that exists and how it was put together and a lot of the experimentation that we’re doing there, you can listen to the previous episode, Episode 343. But this episode, 344, I’m really excited because our special guests are Tom and Dan from Studio Neat. The funny story about Tom and Dan is that both Caleb and I met them in person and watched them speak on […]

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Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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Creating Evergreen Sales Funnels (And What to Watch out For) with Amy Porterfield

Amy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play more, take time on the beach, get a tan, blah, blah, blah. I’ve experienced that evergreen still takes some focus. Every single week I’m dabbling a little bit in my evergreen funnels. Where it happens for me the most would be in my . . . Pat Flynn: That’s Amy Porterfield, our special guest today who’s coming on to talk about evergreen funnels. If you don’t know what a funnel is, a funnel is how you take somebody from when they first find you, to the next step, to the next step, to eventually a purchase decision of some kind. Hopefully a customer is what they become. An evergreen sales funnel is one that happens automatically. You’ve set things up […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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How to Launch a Brand New Website (with a Bang!)

I’ll walk you through each step in how to launch your brand new website with a bang, from creating your viral content to creating buzz for launch day. Pat Flynn June 25, 2018 So you’re here because you want to know how to launch a brand new website (with a bang!). That’s exciting, and you should feel proud! This post will show you exactly how to do that and will cover a wide range of website launch tips, including: What an ideal website launch day looks like. How to maximize your reach and website traffic on day one of your launch. Why you need to be able to pitch your website in seven seconds. What content to choose to be live on day one of your launch. How to create your viral piece: a beastly resource page and a round-up post. Why I also recommend having how-to content, case studies, and […]

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