How to Build Your Very Own Marketing Funnel From Scratch – ShoeMoney

I’ve got some sad law firm marketing news for you. 70% of law firms have no CTA on their website and only 14% send automated emails after a prospect fills out a contact form. That’s like only putting peanut butter on your peanut butter and jelly sandwich. It ruins the taste and really, you’re not actually making a peanut butter and jelly sandwich. Half-assing any aspect of your marketing is like leaving money on the table when you win the jackpot. Your potential clients will all go to your competitors who aren’t half-assing it. The first rule of online marketing is to utilize the marketing funnel. Here’s how you do that. 1. What Is a Marketing Funnel? Imagine you’re an ant lion. You dig a special sandy trap in the dirt and bury yourself in the bottom. You’ve carefully selected a spot right where the ants march on any given […]

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Digital Marketing Hacks to Reel in Clients – ShoeMoney

Where do your clients find you? According to the Clio legal trends report, more than a third find you through an online search. If you’re ignoring digital marketing as a law professional who owns a practice, you’re ignoring a massive chunk of potential income. Likely, the sniveling attorney down the street who gives you sideways glances when you walk into the courtroom is getting your online business. Don’t let the sniveling attorney down the street get your business. Pay attention during the next few paragraphs and you’ll learn how to hack the marketing world to your advantage and reap the rewards. Content Will Hook Them Your potential clients have questions about their legal situations. You’re the expert. Just as you might come to my site for marketing law firms trends potential clients might come to yours for legal advice. But the question is, how do they find the content on […]

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