Advanced SEO Techniques to Take Your Blog to the Next Level

Recently, during my conversations with people online, it’s been more and more common to stop and say “Google break!” We only resume once we’ve filled our conversational knowledge gaps. It’s really not surprising, then, that the two top activities online are search and e-mail. Facebook is losing out majorly on popularity. And the rest of the things you can do on the internet probably share the pie in increments. Some try to declare every year that SEO is dead. But as long as “Googling” remains one of the top activities on the internet, companies, and websites will vie for the top spot in various search strings. If you’ve done the SEO basics, it’s time to take your website to the next level. Here are a few advanced SEO techniques. 1. Bring Your Website into the 21st Century With Mobile Friendly Design Mobile search has now outstripped desktop search in ten countries including the […]

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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception. On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy. On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out. And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one […]

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Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the expected norm due to the content marketing revolution. Low-value brochure sites became invisible to search and social, and quickly abandoned by visitors who managed to come across them. We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. In other words, the concept of what a website should be has changed dramatically once again. Here’s how to get a jump on it. Personalization Will Transform Your Business There are still, without doubt, huge benefits […]

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