SwitchPod—The Final Numbers, Churn, Retail, and How Much Are We Taking Home?

Dive into my latest income report on the SwitchPod Kickstarter, including our final sales and profit numbers, churn, our plan for retail sales, and what’s next on the physical product front. Pat Flynn May 20, 2019 —I’ve been talking about the SwitchPod a lot in the past few months, and I’m excited to finally share this big report with you! To start off, I want to talk about how amazingly thankful I am for everybody’s support for the Kickstarter campaign. It’s been an incredible journey, and I’m really excited for the actual release of the SwitchPod. It wasn’t always smooth, of course. Not all of our marketing efforts panned out, and since it was such new territory, we ran into a lot of things we didn’t know about. In this post, I’ll share some of the numbers from the campaign. I’ll also talk about what worked well, what didn’t, and some […]

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My First Physical Product (Costs, Manufacturing, and More)

How a common pain point led us deep into the physical product world, from designs and prototypes to a KickStarter launch and everything in between. Pat Flynn February 4, 2019 “There’s got to be a better way.” This is what my videographer Caleb Wojcik and I said to each other 15 months ago—almost in unison—as we observed video creators of all types walking around the VidSummit event in Los Angeles. That thought immediately turned into an idea, which then turned into some drawings, which turned into prototypes, which turned into what is now a new hardware brand that just released its first physical product into the world on Kickstarter last week. Meet the SwitchPod, the first tripod invented specifically for vloggers. This blog post is an all-in, super-detailed account of every part of this entire process. From how this idea came to be, who we worked with, every single design […]

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Everything Behind the Launch of My New Invention—the SwitchPod

Pat Flynn: Fourteen-ish months later and here we are from idea to launch. I’m so scared. I’m so excited. This is something I’ve never done before. For those of you who don’t know, myself and my videographer, Caleb, we partnered up, we invented an actual physical product. This idea was conceptualized in October of 2017, and it just launched on Kickstarter. This is a big experiment. Some people have called it a big gamble, but Caleb and I are gonna talk about it and everything about it, including how much money we spent in the process so far, what we hope to achieve out of this, where this idea came from, the entire prototyping process, and how we have been marketing this overtime to hopefully have a successful funding campaign. We’ll even answer questions like, well, why are we even funding it on Kickstarter and where is it gonna be […]

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How Studio Neat Became Physical Product Rockstars through Kickstarter

Pat Flynn: Hey, thank you so much for taking the time to listen in today. You know, it’s been an interesting week here in the podcast because last week had two episodes come out; one on Wednesday and another one on Friday. The one on Friday was about me and my videographer’s new invention called SwitchPod. You can find it at SwitchPod.co. This is a physical product. We’ve never done anything like that before so if you wanted to hear more about why that exists and how it was put together and a lot of the experimentation that we’re doing there, you can listen to the previous episode, Episode 343. But this episode, 344, I’m really excited because our special guests are Tom and Dan from Studio Neat. The funny story about Tom and Dan is that both Caleb and I met them in person and watched them speak on […]

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Some Big Business and Life Updates—Lightning Round Style!

Pat Flynn: What’s up, Team Flynn? It is Friday, which is interesting, because I don’t usually publish a podcast episode on Fridays, nor do I publish two podcasts episodes in one week, but hey, that’s happening this week. Now, truth be told, this episode was supposed to be . . . It is Episode 343, and it remains 343, but it’s a little bit different than what I had thought it was gonna be. It was supposed to be a behind the scenes conversation with myself and my videographer, Caleb, as we launched a brand new invention and physical product on Kickstarter. Some of you may have heard of this little thing called the SwitchPod, which I’ll talk a little bit about that in the beginning here after I intro, because that’s what this episode was supposed to be about, because it was supposed to have launched. But, due to […]

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Preorder the Special Edition of Let Go on Kickstarter!

10 years ago today I walked into my boss’s office and got let go from my dream job. I felt like I’d been punched in the gut, but this was actually one of the best things that’s ever happened to me! Sometimes it takes letting go of where you are to get where you need to be. I celebrate my Let Go Day every year. It reminds me of how far I’ve come since starting my journey. I’ve written about this journey before in my book, Let Go, but this year I’m doing something special. To celebrate the tenth anniversary of my Let Go Day, I’m launching the first ever hardcover edition, coffee table-style version of Let Go. Through my brand-new Kickstarter campaign, you can get access to it, as well as a limited, signature edition of the book. I have various pledge goals at different levels: You can get […]

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SPI 285: Accidental Entrepreneurship and Design Commerce with Jeff Sheldon from Ugmonk.com

This month is crowdfunding month on SPI.com. I’m exploring all aspects of the process, from validating, to building your campaign, fulfillment after the fact, and everything in between. Today I’m talking to someone who’s been on the front lines of Kickstarter campaigns, Ugmonk.com founder Jeff Sheldon. In May, Jeff launched a Kickstarter campaign for Gather, a minimal, modular desktop organizer. The campaign was 100 percent funded within 47 minutes, and reached $100k in under 24 hours. Jeff breaks down what made his campaign such a success, and what he learned from a previous campaign that helped him do things well the second time around. Jeff’s campaign went on to raise almost $500,000 and was 2,394 percent funded. We’ll also be talking about the story behind the Ugmonk brand, how Jeff built honesty and transparency into its framework, and why having his mom as an employee is awesome. There’s lots to […]

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SPI 284: Crowdfunding Secrets for Success with Clay Hebert

This month I’m exploring all things crowdfunding. How do you validate and fine-tune your project? What’s the best way to go big with a Kickstarter campaign, not only to earn income, but for exposure as well? What mistakes do failed campaigns make and how can you avoid them? Here to answer those questions and more is crowdfunding expert Clay Hebert. If you’re anything like me, you’re intrigued by the world of possibilities that a Kickstarter, or other crowdfunding campaign can open. Massive exposure, a thriving audience, complete funding for your product or project—these are just some of the draws. But it can be a murky process to navigate, and the decisions you make before you even launch can make or break your campaign. That’s why we have Clay with us today. Clay Hebert has helped over 200 crowdfunding campaigns to succeed and today he’s breaking down his top tips for […]

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$453k in 33 Days: A Guide to Launching on Kickstarter – Guest Post by John Lee Dumas

Absolutely everything you need to know to launch a successful Kickstarter campaign. John Lee Dumas made $453k in 33 days. I think you can too. Pat Flynn September 11, 2017 John Lee Dumas. You’ve probably heard the name since he has one of the most popular business podcasts in the world, Entrepreneurs on Fire. But did you know he has also led the sixth most funded publishing campaign and the second most funded journal on Kickstarter ever with his launch of The Freedom Journal? Amazing. Because of the Kickstarter success John Lee Dumas has had, I knew that one day I’d ask him for advice on how he did all of that. Well, that day has come, and I’m excited to have John (and Kate too!) share their knowledge publicly here in a guest post on SPI to help me and anyone else thinking about going down the crowdfunding route […]

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SPI 282: How Good Night Stories for Rebel Girls Rocked the Kickstarter Scene

This week we’re continuing crowdfunding month with an incredible story about two women, an iPhone, and a vision. Though they had so little, they set out on their Kickstarter journey with their goal set about as high as it could go: To create the most-funded book campaign ever. Today I’m interviewing one of the creators of that campaign, Goodnight Stories for Rebel Girls co-author Francesca Cavallo. When you hear how much was put into this, you’ll find this is far from an overnight success story. Timbuktu, the company Francesca began with her partner Elena, relied on their Kickstarter campaign just to stay afloat. It was, literally, make it or break it. In this episode, I go in depth with Francesca about the record-breaking crowdfunding campaign. We also talk about about how Timbuktu was started and what challenges Francesca and Elena have faced in creating children’s products on digital mediums. Later, Francesca […]

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Launch Your Product with Crowdfunding | The $1 Million LEGO Wall

Whenever I travel anywhere, I bring my laptop, and on my laptop there’s a laptop cover that everyone seems to ask about. It comes from Brik Book, and it’s a LEGO-compatible cover. It’s awesome. I interviewed the founder of Brik Book, Brett Miller, way back on Smart Passive Income Podcast Session #217, and since then he’s been doing even more to grow the company, including a new product that was recently released called Brik Tile. Using the same launch model, he utilized Kickstarter, and crushed it. I wanted to bring Brett back on the blog today to write a guest post related to his crowdfunding journey, and how we might be able to follow his lead. He’s got an amazing and incredibly detailed overview of the entire process for you below, so if you’re looking to launch your new product soon, pay attention. Here’s Brett Miller, founder of Brik, with […]

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How Much Money Does It Take to Start an Online Business?

Today I want to talk about how much money it takes to start an online business. This is a very common question that I’m asked, and it was definitely a question I had when I first started. Pat Flynn September 5, 2016 Today I want to talk about how much money it takes to start an online business. This is a very common question that I’m asked, and it was definitely a question I had when I first started. There’s a common misconception about what it really costs to get started. Most people, including me at one point, think that it requires loads of money. I understand how that can be discouraging. You may be thinking, “Well, I don’t have any funds. How could I really start a business?” But there’s good news! While it does cost money to start an online business, it costs less than you may be […]

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SPI 223: Over the Shoulder—How John Lee Dumas Launched a Successful Kickstarter Campaign

John Lee Dumas is back! And this time, he’s here to share the incredible story of how he raised half a million dollars with his latest Kickstarter campaign. John is the host of the hugely popular Entrepreneur on Fire podcast. Today, however, he’s going to dig deep into a totally different project: The Freedom Journal, a beautiful, leather-bound journal that guides you through a 100-day journey toward achieving a specific goal. John could have sold the journal through Amazon or churned out a downloadable PDF version, but instead, he chose to offer his Freedom Journals to his audience via a Kickstarter campaign. In this episode, you’ll hear how John set himself up for Kickstarter success, and how he’s transformed his campaign into an ongoing source of passive income. You’ll learn his strategies for publicizing his campaign, choosing pledge rewards, and finding a manufacturer for his products—strategies you can adopt for your next crowdfunding campaign, no matter the scale. […]

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SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

My guest today is Brett Miller, an inspiring entrepreneur who left a comfortable job to build a one-of-a-kind product called Brik Book. It might not surprise you to hear that me and my son are big fans of LEGO. So when I heard the buzz about Brett’s LEGO-compatible, customizable laptop case, I had to know more. I’ve invited Brett on the show today to learn how he validated, manufactured, and promoted his wildly successful product. Building a physical product—as opposed to a digital one—comes with a unique set of challenges. Creators like Brett have to contend with testing, fulfillment, communicating with manufacturers, and responding to customer demand. Brett gets into all that and more, outlining what entrepreneurs can expect when they set out to make their dream product a reality. You’ll hear the strategies and software he’s used to get Brik Book out into the world, plus his experiences using platforms like Kickstarter and Shopify. Tune in […]

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