Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown Author of Missionville 10/31/2017 My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). Writing a novel seems a little daunting to me. How do you bring characters to life and create a world that people want to get lost in with you?  Alex kindly agreed to tell what’s it like to write a novel? And what’s it like to promote a non fiction book in the digital world? Enjoy! About Alex Brown By Alex Brown: I have had a career in horse racing, as well as one in academia. […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With N.E.D. – The Rock N Roll Docs 02/04/2015 Doctors heal patients in many ways … some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women’s cancer issues.  As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, “Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.” N.E.D’s  heartwarming story inspired award winning producers from Spark Media to become N.E.D. groupies (of sorts) following the band for over three years. The end result was an award winning film –  N.E.D. The Movie. There is more. Today on World Cancer Day Regal Cinemas is showing the film (schedule). Awesome and amazing. Hope you are as inspired as I was by this story. Please […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Fourth of July – Peachtree “Community” Road Race 07/04/2014 In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world’s largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it’s fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life.  Even for the people on the sidewalks who cheer on the runners, The Peachtree takes on a carnival atmosphere. For many, like my pal Joe Koufman, founder of AgencySparks, it’s become a tradition. With race number 12 completed (note Joe’s 1-2 fingers!), I asked […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown Author of Missionville 10/31/2017 My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). Writing a novel seems a little daunting to me. How do you bring characters to life and create a world that people want to get lost in with you?  Alex kindly agreed to tell what’s it like to write a novel? And what’s it like to promote a non fiction book in the digital world? Enjoy! About Alex Brown By Alex Brown: I have had a career in horse racing, as well as one in academia. […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With N.E.D. – The Rock N Roll Docs 02/04/2015 Doctors heal patients in many ways … some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women’s cancer issues.  As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, “Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.” N.E.D’s  heartwarming story inspired award winning producers from Spark Media to become N.E.D. groupies (of sorts) following the band for over three years. The end result was an award winning film –  N.E.D. The Movie. There is more. Today on World Cancer Day Regal Cinemas is showing the film (schedule). Awesome and amazing. Hope you are as inspired as I was by this story. Please […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Read more
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