Susan Petersen from Freshly Picked on Selling Moccasins and Her BOOMING Online Retail Business

I can’t wait for you to meet today’s guest, who’s an incredible success story from the online retail world: Susan Petersen of Freshly Picked. Since starting out as an early Etsy entrepreneur, Susan’s had an amazing journey, including an appearance on Shark Tank, a partnership with Nordstrom, and now, a million-dollar online business selling baby moccasins. I first met Susan at 1-Day Business Breakthrough Live, along with Chris Ducker, and was blown away by Susan’s success. I’m so lucky to have her here today to share her tips for building a brand and navigating the world of retail. She’ll share how she’s developed her booming social media following, scaled her team, and set goals for the future. Susan’s story inspired me in a big way, and I’m positive it will inspire you, too. Thanks for Listening! Thanks so much for joining us again this week. Are you selling a physical product online like Susan? Leave a […]

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Marketing 101: What is the happy path?

The happy path is a quick, linear path to the purchase of a product or service where the customer doesn’t get sidetracked, either by their own distracted actions or by a company’s poorly designed process, or because the customer has a more complex use case. Let’s take a closer look at why this is important and how it might look. The Value Exchange Happy Path Often, companies require users to fit certain criteria to be eligible for the simplest outcome. An example of a happy path that MECLABS optimized with one of our Fortune 20 Research Partners would be the “Happy Path Upgrade Funnel.” The happy path would be what is experienced by a customer who chose to start the upgrade process having: Fully paid off their old device Was upgrade eligible based on the rules of their phone plan Had no account problems that they had to resolve in order […]

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Here’s why modern marketing began in 2007

I’ve been playing with my new iPhone X for the past week and I absolutely love it. What an amazing device! I got to thinking about my original iPhone 1 and how revolutionary it was when released in 2007, just ten years ago, so I dug it out of a drawer and played with it too. Fooling around with my apps, I realized how many technologies that are essential to modern marketers got started in the year 2007. Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Old Rules of Marketing vs New Rules of Marketing The Marketing Thank You Box: 12 reasons modern marketers can be thankful The 5 Best Digital Marketing Tools for Understanding Your Customers How to Keep Gmail’s Promotions Tab From Killing Your E-Mail Marketing How to Turn Leads into Clients with Modern Email Marketing Join Us for a Live Workshop […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview with Tamar Rimmon: Analytics Without The Glazed Over Look 03/24/2014 Part Two of a series of interviews with Adobe Digital and Social Media Summit Speakers & Attendees.  Tamar Rimmon, Conde Nast, tells us how her team provides meaningful insights to senior managment and internal clients that support the brand’s goals.  About Tamar Rimmon – Tamar is Senior Manager of Analytics and Audience Development at Conde Nast. She works with Conde Nast’s brands – including The New Yorker, Glamour, and WIRED – helping them deliver unique brand experiences for their audiences and drive engaged users to their sites. Tamar’s career spans the television, publishing and digital media industries. Toby/Diva Marketing: As Senior Manager of Analytics and Audience Development your days are filled with numbers. Often the people that ask for analytic reports may not live in your world. How do you tell the story of the numbers so your internal clients […]

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TechEd Las Vegas – what I learned & what I saw…

In my new role at SAP, I am part of the team that puts together the amazing SAP TechEd events. This past week I had the great pleasure of kicking off TechEd Las Vegas (next week it will be TechEd Amsterdam, and early December we’ll be in India for TechEd Bangalore…) I can’t possibly do this tremendous event justice in one short blog post (hundreds of hours of educational content, 6500 live attendees, over 20,000 online, the events reach a total of over 200,000) and many others have posted their own thoughts and personal highlights. However, I would like to share a couple of small, but very interesting “Ah-HA!” moments I experienced over the course of the event – one of the things that makes attending great conferences and speaking with smart people such a joy. (think the Serendipity Economy). Have the iPhone/iPad trained us to customize UIs (user interfaces)? […]

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Updating Banners the Smart Way

We are excited to introduce Affiliate Marketing Tip of the Week – a new section in which, on a weekly basis, AM Navigator will spotlight a useful tip to help affiliate marketers and/or affiliate managers optimize their work, handling things in a more efficient and, hence, more productive way. Below you will find the first tip (in the long series to come). Very few banner-related problems can compete for badness with outdated affiliate program creatives. Situations that call for a refresh of a brand’s affiliate creative inventory range from changes in customer promotions to rebranding, and contain dozens of other scenarios in-between. Why You Should Care Mismatches between the message carried by an old banner (which an affiliate partner once selected from a brand’s creative inventory) and the actual marketing message that the brand’s landing page conveys can carry far-reaching negative consequences. It isn’t unusual to see a banner that advertises […]

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Comparing Email Subscribers from Pop-Ups vs. Other Methods

I clicked through to your site because of the title .. Notice I didn’t subscribe [LOL] — *couldn’t resist* We’ve already had this sort of discussion — If memory serves, back in 2003-04 there was a big debate over whether or not Browsers should be equipped with Pop-Up Blockers. Publishers were literally running off the rails with these things at the time and folks over at Microsoft, Netscape and the fledgling Mozilla started to take a long hard look at whatever options were available to them at the time. Sure — There was the usual back and forth going on about it with each camp, for, and against, making claims to favor their respective sides. Big Search also got involved. Jeeves, Teoma, Alta Vista, and even the fledgling Google got involved to various degrees on the matter. It’s sort of ironic how it was Search that fired the first salvo […]

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70+ Personal Stories on How to Make Serious Money Online!

When it comes to making money online, we all have our own story on how we first got started. For myself, it was actually back in the mid-90s in the AOL Web Diner Chat Room. I was making 46×860 graphic banners for people and their websites, and they would then send me a dollar in the mail! Keep in mind, this was way before anything like PayPal was around. After that, I found myself in the world of affiliate marketing, and that’s when things really started to scale quickly! Now that you know my story, it’s time for you to read about how others got their start with making money online as well. Be sure to read through each of the blogger, business owner, and entrepreneur stories below to see which you relate to most! When did you first realize you could start making ‘real money’ online, and with what […]

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The Real Secret to Making Money with Webinars

If you’ve worked in your niche for a while, you possess knowledge. And knowledge is power. It’s the power to influence and the power to make money. But getting your ideas out into the world is difficult. You have competition from a million other sources of knowledge. And you could go about sharing your knowledge in so many ways. But webinars are one of the only ways of sharing knowledge that makes money and consistently converts leads into followers. And if you do it right, you’ll breed excitement all over the place like little marketing rabbits. Webinars are the most effective method. And I’m going to take some time to get you updated on how to actually make money doing them. 1. Wait, What Are Webinars Exactly? Webinars are essentially online classes. Typically, they’re hosted by an expert in a particular niche. Companies like HyperTarget Marketing are experts in their […]

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Affkit Review – Essential Affiliate Marketing Tools

Last week, I published an article about a set of keyword tools that I use to run my ppc campaigns and do blogging research. I have built and released three different marketing tools over the past three years. I spend thousands of dollars a year on various affiliate marketing tools. Why? Because the better your tools are, the more edge you have over your competition! The tools I have available allow me to do things better and more efficiently than my competition. The ROI (return on investment) on a good affiliate marketing tool can be tremendous if you learn to use it properly to your advantage. So, when I was introduced to affkit, which packages together all the “essential affiliate marketing tools” you need, I knew I had to have it. Affkit Review Affkit is an awesome product that gives you access to a ton of different affiliate marketing […]

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3 Simple Tips to Stop Wasting Your Time Online

You know what’s one of the two best things about making money online? It’s that you can work whenever you want. If you’re a morning person, you can get up at the crack of dawn and start checking your affiliate sales. If you’re a night owl, you can burn the midnight oil and crank out those epic blog posts. If you want to take a three-hour lunch break with your best buddy, by golly, you can go ahead and do that. (For the record, the other best thing about making money online is the location freedom. Earn your living from the beaches of Maui or your hotel room in Vegas.) But this ends up being a double-edged sword, largely because there is no one to hold you accountable but yourself. On one end of the spectrum, you could feel compelled to work all the time. There is always the opportunity […]

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$10K Challenge Update #9

Welcome to the 9th update of my $10K Challenge. If this is your first time reading, check out what this challenge is all about here. Below are the things that happened since the last update (February 2017): Key Successes Traffic has hit a new record – 200,000+ visits in March Started list building Increased Shipped Items Revenue to Amazon by 24% Key Failures E-commerce project got delayed due to slow incorporation Income potential dropped by 30% due to Amazon’s new fixed commission rate Website Stats – March 2017 More… Domain Profile I used Ahrefs (paid) and Open Site Explorer (free) to help measure the effectiveness of my promotional efforts by tracking these metrics: Domain Rating: 47 (+1) Referring Domains: 284 (+38) Traffic My site didn’t see any negative effects from the Google Fred update and traffic even hit a new record at 207,708 visits in March. Income We finished March 2017 […]

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Snapchat Users Are Not Loving the App Update

This story originally appeared on PCMag Remember when people used to freak out about Facebook News Feed changes? Something similar is happening right now, but for Snapchat. The app’s major redesign has finally reached the U.S., and some people hate it. Petition website Change.org said more than 30 petitions have been launched in the last day protesting the new Snapchat update and asking developer Snap to change the app back to the way it was before. Most of this new activity is being driven by U.S. users, though the largest petition against the Snapchat redesign was started on Jan. 10 by a user in Australia, a Change.org spokesman told PCMag. “With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more difficult,” the Australian petition, which has garnered more than 66,000 signatures as of […]

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Tricks to sell your product

The complete thought of the marketing and gross sales is to play with the psychology of the shoppers. In any marketing campaign, efforts needs to be made it make it so influential that the choice making of the client is completely in the favor of the corporate. There are some methods to manipulate the thoughts of the shoppers, which may be utilized by not solely atypical gross sales individual, however can be utilized by bigger corporations. Although they’re used unknowingly, there isn’t any set checklist. Mutual exchanging is the primary and highly effective trick. The firm can begin with giving one thing totally free to the client. He will take it for the primary time, however from subsequent time he’ll really feel obliged and can attempt to return the favor. Offering the product totally free initially can do that. And if the client is glad with the product, he’ll purchase […]

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Taming Customers though Promotional Marketing

If a enterprise agency id in a position to management the minds of million of consumers, it should earn billions as profit. It is unimaginable to try this. But utilizing some promotional methods, the thoughts of the patron could be tamed by influencing their choice making energy. They could be offered with materials, which could be motivating and persuading. There isn’t any magic concerned in this; solely the psychology of the human thoughts is to be studied and performed with. Human thoughts reacts to totally different conditions in alternative ways. Some key psychological facets could be studied in promotional marketing to get overwhelming buyer response. Curiosity is the need to discover the unknown. Humans are at all times in pursuit of information. They need to know greater than what others know. Secrets are merely laborious to be saved. This need can act as a gorgeous power in marketing. Like buyer […]

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Selling to a Woman Vs Selling to a Man

Different approaches must be taken when promoting services or products to a man in comparison to a lady. As they are saying that males are from mars and ladies from Venus each of them suppose very otherwise and therefore, their pondering must be influenced by totally different strategies. For instance, when a man decides to purchase a automotive he appears out for the most recent mannequin, velocity, mileage, and so forth. But when a lady goes out to purchase a automotive she’s going to select a automotive relying on the colour. She would love it match it both with her work costume or equipment like watch and can be involved whether or not there may be sufficient house to retailer her requirements. Because their psychologies differ a lot, they need to be satisfied to purchase a product utilizing totally different strategies. Presentation can also be crucial. The salesperson speaking to […]

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Relationship Marketing

Relationship Marketing is focused at constructing stronger and lengthy lasting relationships with purchasers and different corporations. The enterprise is finished with a strategic orientation, the place the connection is improved with current prospects slightly than discovering new prospects. It is supposed to cater to the wants of particular person prospects. Its main half includes finding out the necessity of the client and the way it adjustments in totally different circumstances. Relationship marketing applies methods like marketing, gross sales, buyer care and communication. The relationship will not be solely enhanced however its life interval is elevated by these methods. And because the buyer realizes the worth of relationship, they’re drawn nearer. This marketing not solely focuses on constructing relationship and attracting prospects to their services but in addition easy methods to retain them. A uncooked type of Marketing got here into existence in the 1960s. But, organizations had been nonetheless going […]

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Recognizing Target Market

Achieving good gross sales is the last word goal of any agency. Many standards, akin to aggressive pricing, close to good product, reaching out to appropriate viewers and motivational promoting, are answerable for this and must be dealt with in marketing. First issues first, all of the efforts will go futile if the right viewers just isn’t acknowledged. It is the foremost issue in getting ample gross sales, as a result of the suitable clients aren’t focused, they gained’t purchase the product. The proper clients are often called focused clients or area of interest market, those that will likely be joyful to purchase merchandise that fulfill their wants and can also be much less dear. Small companies shouldn’t worry competitors with massive corporations as they produce merchandise contemplating a much bigger spectrum, which generally gained’t be buyer particular because the merchandise are extra generalized and so they don’t a lot […]

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Multi-level Marketing

Multi-level marketing is a enterprise mannequin the place salespersons like gross sales consultants, distributors, and even franchise house owners and unbiased house owners work in concord to extend the gross sales of the product, on fee foundation. This is extra like a franchise association the place the gross sales of the product rely on the mixed effort of every franchise and regional supervisor. There are a number of ranges of individuals receiving fee. Usually there are seven or extra ranges. Multilevel marketing is mainly a mixture of franchise and direct marketing. This idea began in 1980s when a lot of the corporations began dealing with the stocking and distribution points and began compensating all of the people concerned. This elevated the curiosity of every member in selling gross sales because of the likelihood of incomes bonuses and since then the Multilevel Marketing corporations have taken the duty of taking orders, […]

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Mobile Marketing

Mobile marketing could be labeled into two varieties based mostly on the know-how concerned. The extra conventional kind entails marketing on the transfer like shifting billboards and street reveals. The second kind refers to marketing on a mobile telephone like cellular phone. Since the onset of millennium, mobile marketing although cellular phone has turn into highly regarded. Short message service popularly often called SMS has made marketing by this technique loads simpler. There had been some issues in the start as undesirable info was being despatched to the individuals. Most of the SMS that had been handed round was spam and it obtained unfavorable media response in all elements of the world. This was as a result of a sector of the advertisers purchased record of mobile customers and started sending them unsolicited messages. They had been later stopped attributable to strict safety measures and legal guidelines handed. Marketing business […]

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