How Google Works – A Call for a Search Discussion

If you follow me on Twitter, then you know I sometimes complain about the current state of the industry – most notably centered around what passes for research and discussion these days. It feels like people want to be handed the fish – with little interest in learning how the person with the fish caught it. Seeking out debates and experience seems to have been replaced by wanting to be spoon fed blog posts – often laced with assumptions and misinformation hidden within a single-case graph or a slick graphic coupled with an impressive looking byline. Separating fact from fiction becomes increasingly hard as the next generation of our industry raises themselves up by following rather than exploring. At SMX West Google engineer Paul Haahr gave a presentation that gave some insight into how Google works. In my opinion, it’s the most transparent and useful information we’ve been presented with […]

Read more

13 Effective Ways to Build a Consistent Social Media Presence

Maintaining an active and consistent presence on social media is crucial for any business nowadays, as that is often its first point of contact with potential customers. Posting quality content and thoughtful comments is a good way to start engaging with your audience, but it’s hardly enough if you want to stand out among a sea of competing businesses. To expand your reach, grow your visibility, develop stronger relationships and increase your authority, you need to build and maintain a consistent presence on all of your social channels and share quality, engaging content multiple times a day. This will ultimately lead to enhanced brand recognition and higher ROI. Below, 13 entrepreneurs from YEC share their top tips on how to achieve a consistent social media presence. 1. Try IFTTT There are many social tools that allow you to automate posts. However, a lot of them require premeditated scheduling. If you […]

Read more

Why You’re Not Getting Kickstarter Backers

There are plenty of people out there with disposable income. About 30% of Americans have a discretionary income of at least $21,000 per year. The higher the income bracket, the more people have to spend on things outside their needs. Now, some of this money does have to go into savings. But much of it goes to movies, furniture, and other fun things. Yet, as someone who wants their Kickstarter campaign funded, you’re seeing none of that money. Of course, it’s not like you have a right to it. But you’re wondering why nobody is spending money on your campaign. You wonder where the problem lies. Is your idea not good enough? Are your incentives lame? What gives? I’m here to tell you that you’re wasting your efforts. That’s right. But I’m also here to tell you how to start maximizing your efforts. What? Let’s examine what I mean. 1. […]

Read more

Running a PeerFly Offer with TONIC Zero Click Traffic

I have received a lot of questions about a traffic source I recently recommended so I thought it would be beneficial to do a quick guide and explain how to to run a PeerFly offer with TONIC’s zero click traffic. TONIC is a traffic marketplace (ad network) where you can buy zero click and pop traffic. I prefer to run the zero click domain traffic because it seems to convert better. It’s called zero click traffic because when someone goes to one of the domains in TONIC’s network, they are automatically redirected to the offer you are advertising. The visitor is not required to click an ad. So, let’s take a look at how you can setup a PeerFly offer directly linking to your affiliate link and start getting traffic and conversions from TONIC! The first step is creating a TONIC advertiser account. You can find their advertiser registration […]

Read more

Paying $30K A Year Just for Middle School

On this episode of the Dot Com Lifestyle vlog, I get a $30K tuition bill from Sally’s school, eat some chicken wings, look at fine dining restaurants in Las Vegas, flash a lot of cash, and call out a reader who says I’m a fake. Enjoy the vlog and don’t forget to subscribe so you don’t miss a single episode. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is a […]

Read more

How To Find Profitable Sub-Niches In 2017

One of the downsides of using data driven lists is you don’t really know which niches are actually going to pop. And which niches are going to be drop dead, failures. I know, sucks. But don’t worry! There’s a solution to the madness. And it’s rather simple. Stick to evergreen niches Compared to niches that are full with uncertainty, evergreen niches are always going to be popular. They’re always going to crave and generate interest. And there’s always going to be BIG money to be made here. Here are some examples of evergreen niches: Money (i.e. internet marketing, consulting, financial, investing etc.) Health & Fitness (i.e. weight loss, exercise regimes, diets, weight gain, supplements etc.) Relationship (i.e. dating, breakups, marriage etc.) Personal Development (i.e. education, careers, skills etc.) These niches will never die! Ever. Your job is to choose one of these big markets and then zero in on a […]

Read more

The Company That Created a New Way to Drink Tea Is Truly a Product of Love

In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths of customers. Amanda Wee didn’t know it at the time, but in September 2015 she had reached “an inflection point” in her life. The Singapore native had just gotten out of a serious relationship and felt burnt out at her corporate finance job. “I knew I was ready for a change, and I wanted to do something that I was deeply passionate about,” she says. “But the truth is that I had no idea what it was.” Image credit: Courtesy Amanda Wee/Pique Tea Little did she know that a trip to San Francisco to visit her sister would not only result in her meeting the co-founder of her first entrepreneurial venture, Pique Tea, makers of cold brew instant tea, but […]

Read more

3 Ways to Create ‘Next Level’ Content

This week, we offered concrete ways to make your content more memorable, more compelling, and more attractive to your audience. The three blog posts and podcast episodes I highlight below each give easy-to-implement advice that can transform your work. On Monday, Loryn Thompson kicked us off with a post about respecting your audience’s intelligence and finding that “sweet spot” between writing that’s dumbed-down and writing that’s overwhelming. She talks about creating content that gets our audiences into the “Flow” state, which can lead to real transformations. On Tuesday, Brian Gardner, founder of StudioPress, swung by with a resource to help you make your site design as brilliant as your words. It’s a free ebook written by our ultra-talented VP of Design, Rafal Tomal — who walks you through making great choices for your WordPress theme, site colors, typography, and layouts. No additional opt-in is required, so you can just go […]

Read more

How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know the same thing: what is content marketing’s impact on sales? My answer is that content marketing’s influence permeates all aspects of the sales process throughout the buyers’ journey, though it may not always be obvious. With so much information available online, buyers are spending more time researching and becoming more informed before any conversation with a salesperson. Experts disagree on how much of the buying process occurs before a sales touch (some studies estimate between 50% and 70%), however but they do agree that interactions with sales are still a hugely important influencer during the buying process. This means that before a lead ever speaks to a sales rep, he or she has likely engaged with content on one of your channels. Your prospect has likely taken […]

Read more

BoredAF.com custom business animations business is for sale

Hi everyone. At the start of the year I started a little side hobby business / project doing custom business explainer videos. I called it BoredAF.com. I marketed it only to my network and my Facebook group and landed a bunch of projects. I did some for free for my network so I could get some social proof together for the site, and I did some paid projects. Since I started, I’ve become much busier with my main business Black Hops Brewery, and I’ve decided to sell BoredAF.com. Here are some details. What is included in the sale? BoredAF.com domain The BoredAF main logos and branding material from the original design. BoredAF.com website and blog, built on WordPress. All example projects completed for clients. The illustrator and animator Daniel would move across to work for you. He is based in the Philippines and charges $,1000 USD / month full time. […]

Read more

The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon. As we head into 2018, I’ve taken the time to identify the top marketing trends for the year. I want to share my insights with you so that you can apply these concepts to your business and start the new year on the right track. Properly applying these trends to your marketing strategy will improve customer engagement. You’ll also be able to acquire more customers this year. Let’s dive right in. These are the top 9 marketing trends for 2018. 1. Live video streaming Social media platforms paved the way for the live video trend. Instead […]

Read more

Is it Possible to Support Your Family From an Indie Business? Yes. Just Listen to This.

Is it actually possible to support your family over the long-haul with an independent online small business? Like, is it actually possible? Or are we all just kind of hoping that our blog or podcast or freelancing business will last? Steve Maxwell maxes and relaxes making his online business with that old-ass macbook… this is long before the 4 hour workweek methinks 🙂 Well this episode right here is your answer. In it we learn exactly how possible it truly is… AND we get to hear from a real buddha of online biz; a mentor to many of us because he’s been doing it for so much longer than most of us. Creating your own business is not about making it easy; there is still going to be work that needs to be done. That said, it is POSSIBLE to create a life that is less stressful, more prosperous, and […]

Read more

Chalene Johnson and the Lowdown on Lifers

You might know today’s guest as a fitness guru. But Chalene Johnson hasn’t stopped there—she’s also an inspiring entrepreneur and the leader of a tribe of amazing, committed fans. Chalene’s career has grown beyond the fitness industry to include all kinds of businesses, lifestyle coaching, and podcasts like Build Your Tribe. When Chalene invited me to her event, The Success Summit, I didn’t know what to expect. What I found was incredible: an amazing event full of raving fans that Chalene calls her “Lifers.” I knew I had to have her on the show to share her insights on building a following. Chalene also offers up a few personal glimpses into her life as a business owner, including times when the going wasn’t easy. She’ll give an honest look at the effects of career burnout and restoring a healthy work/life balance. Her story is exciting, inspiring, and full of invaluable lessons for all of us business owners. I can’t wait […]

Read more

Ask MarketingSherpa: Should I use geo-targeting for event emails?

We frequently receive questions about marketing advice from our email subscribers. Instead of hiding those answers in a one-to-one email communication, we publish some of them here on the MarketingSherpa blog since they may be able to help many other readers. And if you have any questions, let us know. This question was submitted by Email Marketing Manager Korbin in reference to emails about his organization’s events. Korbin: I’m trying to find the average decrease in conversion when we send an event email to a 30-mile radius around the event, versus something larger like 70 miles. It’s caused some heated disagreements between field and HQ staff. Do you have any research on something like this? For example, if an event is in Denver, and we send an email invitation to 30 miles around Denver (~1 hr drive radius), how does that conversion/unsubscribe rate compare to an invitation sent to something like […]

Read more

Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons. Related posts: MozCon 2018: Making the Case for the Conference (& All the Snacks!) Massive Affiliate ADdays – Eastern Europe conference. Alibaba’s Singles Day Shopping Event Sales Hit $1 Billion in 85 Seconds Can the Annual Review Be Replaced By an App? FTC Releases 2017 Annual Highlights ‘Donald’ Makes It on Annual Worst Passwords List This 9-Year-Old Wrote to Taco Bell Asking Why They Don’t Deliver. Now She is Going to Speak at Its Annual Convention. What You Need to Know before Hosting a Conference (with Ronsley Vaz)

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

Read more

2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More

With the economy booming, we have all the reasons to believe that in 2018 we will see more affiliate marketing events (happening globally) than ever before. To help you navigate these, we hereby bring you our 8th annual compilation of affiliate marketing conferences, trade shows, expos, and other events to consider in the course of the year (the list will be constantly updated throughout 2018 – so, do bookmark it and check back frequently). As always, if we’ve missed an event that belongs here, please do not be shy and add it through the “Comments” area under this post, and (if it is indeed suited) it will be momentarily included in the list. [Last Updated: 01/19/2017 at 10:33 am ET] 2018 Calendar Affiliate Marketing Conferences & Events 01/07-01/09 – Affiliate Summit West (Las Vegas, NV, USA) 01/31-02/01 – DealMaker Scottsdale by Rakuten Marketing (Scottsdale, AZ, USA) 02/06-02/07 – Affiliate Summit Europe (London, UK) 02/07-02/10 […]

Read more

Using Google Alerts to Find New Affiliate Programs in Your Niche

Google Alerts is a free service offered by Google that will alert you to new content Google finds on the web that contains keywords you specify. Google Alerts is most commonly recommended as a way to monitor your brand – and your competition’s brand – online. But I also use Google Alerts as a way to find out about new affiliate programs in my niche. Setting up the alerts Go to Google Alerts and enter a keyword for products or services in your niche followed by the phrase affiliate program. As an example, type the phrase SEO tools affiliate program into the alerts search box: On the resulting screen, you’ll see a preview of the results that alert would generate: You can set Google Alerts up to email you those results on a once a day, once a week or an as it happens basis. I also limit the sources […]

Read more

Zig Ziglar Success Quotes to Make You a Better Entrepreneur

Zig Ziglar is one of the most quoted and influential men of the 21st century. There is a good reason for this. Ziglar had a way of inspiring people with his ideas, and he was able to shape this into meaningful words. In fact, he was the embodiment of what is meant when someone says that words and ideas can change the world. One of the most notable aspects of Ziglar’s quotes and books is the fact that every single thing he said in his speeches, programs, and publications could be applied in some way to the real world. For entrepreneurs, Zig Ziglar ranks right up there with people like Earl Nightingale and Brian Tracy, both who influenced entrepreneurs who were struggling with the concepts of starting and maintaining a business and achieving success. 10 Practical Quotes with Advice for Entrepreneurs Goal-setting and implementation is at the heart of Ziglar’s […]

Read more

How to Automate Your Passive Income

What if you could make money without even lifting a finger? We call passive income “passive” but we all know it’s not truly and absolutely passive. There will always be some work involved, right? But what if there were a way to make your passive income actually passive? Would you do it? Today we’re going to talk about how it’s possible to completely automate your passive income. 1. Wait, How Can Income Be Passive? Most people trade hours for dollars. Even when creating a product, most people value their product by the time and effort put in to build it. But passive income is a completely different mindset. You’re no longer trading hours for dollars, you’re trading value for dollars. And you’re doing it in your sleep. The goal is to make enough money to fund your life or supplement your income without having to remain on the mouse wheel. […]

Read more
1 529 530 531 532 533 536