Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

Read more

How the ultimate selfie changed everything.

You need to know who you are, otherwise it’s impossible to change. Sounds like a leadership slogan, but it’s also a perfect way to sum up how the environmental movement got started in North America in the late 1960′s and early 70′s. It wasn’t a great political announcement that kicked things off. It wasn’t a damning report on a toxic disaster. It was one, simple photograph. In 2013, we’d probably call it “the ultimate selfie”: Earthrise, taken by William Anders. Nature photographer Galen Rowell called it “the most influential environmental photograph ever taken.” Earthrise, the “big blue marble” (it’s almost impossible to imagine this) was the first time that humans had truly seen ourselves. That we’d identified our home, Earth, as a place, a thing. That sudden self-awareness was not only a near-religious experience for many of the NASA astronauts who experienced it, but also a powerful realization for those […]

Read more

How to Create a Clickable Backup Affiliate Ad for AdSense

Sometimes an AdSense unit won’t display an ad to a user for whatever reason. When an AdSense unit doesn’t show an ad, it leaves an odd amount of space within the content, and reduces my ability to monetize those pages – and I find that unacceptable. This used to be a much more significant problem, but in the age of remarketing, AdSense can usually find an ad to display for a user even if your particular page content doesn’t have a good content specific match for one. But, sometimes an ad still won’t show, so I still define a backup ad for my AdSense units. AdSense offers up the ability to specify what you want to show in the place of an AdSense unit that doesn’t display an ad for whatever reason when you create an AdSense unit. The drop down offers you the option to decide whether you want […]

Read more

7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

If you’ve been on the internet long enough, there is a good chance that you’ve stumbled across the term search engine optimization at some point or another. You’ve probably used Google or another search engine millions of times. The goal of SEO is to ensure that your website shows up on the first page of Google’s results. In return, your company’s website will gain more visibility, additional traffic and your revenue will eventually soar to new heights. For most of us, the concept here is nothing new. What is different however, are the methods being used to rank higher in Google, while also pushing the competition lower. Within this guide, you will learn how the right strategy that can empower your company to achieve growth through the use of both SEO and social media. Helps Build Your Reputation First and foremost, you should realize that consumers think highly of companies […]

Read more

Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying task but a very important one.  There are three main reasons why not linking to 3XX and 4XX pages is important for SEO, not to mention creating a good experience for your website visitors. If you’re an IT or DEV professional reading this to get out of changing links, even though a 301, 302 or 307 redirect is quick and not very noticeable for an end user, it is certainly noticeable by a search engine and that is what this post covers. Three Reasons to 3XX and 4XX Are Bad For SEO: You do not waste your crawl allowance with them Sending users to resources that do not exist creates a bad UX and less favorable option for the search […]

Read more

Why Introverts Thrive in Online Business

Most people don’t understand introverts except, of course, introverts. But sometimes introverts don’t even understand themselves. If you’re an introvert and feel like you could never be an entrepreneur, you don’t understand either yourself or entrepreneurial online business. In fact, you’ve probably never realized that some of the most incredibly entrepreneurial people in the world are introverts. I mean, I just watched Mark Zuckerburg stand up in front of thousands to introduce new VR technology. I would never have guessed that man is an introvert. Introverts like Zuckerberg and Bill Gates have been the backbone of Silicone Valley for years now. How did they do it? Not by sitting back and saying, “I can’t” that’s for sure. While you might not build the world’s most successful social media outlet, you will succeed in your own way. Let’s look at how introverts can actually thrive in online business. 1. Why Are […]

Read more

How to Get Thousands of Targeted Twitter Followers Every Month

Over the past 6 years, my focus on Twitter has continued to increase. There are a lot of marketers and big brands that are shifting their focus away from Twitter and I have read many articles that claim that Twitter is dying. I disagree. Not only do I believe that Twitter is a great marketing channel right now and will be into the future, but I have spent a lot of time and money investing into tools to help me continue to grow my audience. Now, as other marketers run away from it, I will be able to capture even more of the active audience on Twitter. Below, I will explain my strategy for getting thousands of targeted Twitter followers every month so that you can be prepared and you can capture more of that audience with very little effort! Get Thousands of Targeted Twitter Followers Having a lot of Twitter followers is […]

Read more

You’re Over-Thinking It Too Much

How many times have you scrolled your way through social media or had a casual conversation with a group of friends when one of them mentions that they once had this great idea? They might say that after they signed up for Twitter or Facebook more than ten years ago, they thought it would be great to have a social network that was entirely focused on stylized photos. They might say that they thought of Instagram way before it became a thing. Sure. Sure they did. But even if we were to take this claim at face value, we must then ask whether this friend actually acted on and pursued this idea. Did he look into what it would take to make such a mobile app? Did he hire a team of designers to create the interface? Did he work with a team of coders and engineers to develop the […]

Read more

How to Keep Track of Your Online Business Income and Expenses

If you’re looking for a simple way to keep track of your online business income and expenses, then you’re in for a treat. Today I’m going to share with you a super simple Google spreadsheet that I’ve developed to help me quickly and easily keep track of my online business income and expenses… … without having to hire a bookkeeper… … or using complicated, expensive bookkeeping softwares. Let’s dive right in. More… Step 1. Make a Copy of My Free Google Spreadsheet Template Click here to access the spreadsheet then click on File >> Make a New Copy to copy it to your Google Drive. Step 2. Setting Up The Spreadsheet Now you will need to set up your bookkeeping spreadsheet to fit your business needs. First off, go the Settings sheet: ​Under Project, list all the projects you have and want to track here. For example, you could enter in […]

Read more

What You Can Learn From Snap and Instagram’s Divergent Exit Strategies

Snap and Instagram were founded within months of each other in the early 2010s. Both operated in the photo sharing space and targeted millennial, social media savvy users. However, their paths diverged when one chose to be acquired by Facebook and the other went public though an IPO (initial public offering) — and it has made all the difference. Related: 3 Signs It’s a Smart Time to Sell Your Online Business Successful startups typically take one of two paths to provide liquidity to their early investors and continue to grow: acquisition or IPO. Snap chose the IPO path, and therefore spent approximately six years growing its business to make it attractive to public shareholders, going public in March 2017. Founders who choose to go public over being acquired, often do so because it allows them to retain their independence and control and continue to operate as a standalone company. Snap wanted […]

Read more

The Power of Believing You’re an Artist

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in your nature to create, you envision and execute your own projects. You know you’re practicing and building your portfolio, even if others ask you, “What’s the point?” You could let that question drain your energy as you try to explain yourself. You could let it distract you. You could let it stop you. But artists don’t. Here’s a story of a young artist who, through a dedication to his craft, got a life-changing opportunity. Food critic Kalen Allen meets Ellen Just a few months ago, Kalen Allen was an honors student at Temple University juggling […]

Read more

How to Take and Edit Photos Without Hiring a Professional

No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can even send images to subscribers on your email marketing lists to make your messages more visually appealing. Incorporate photos into your blog posts to break up the content and make it easier for people to read. I like to use visuals in my blogs to illustrate what I’m talking about. High quality images can add credibility to your website. While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs. Taking your own photos means they are unique. Someone won’t be able to say, “Oh, I’ve seen this picture […]

Read more

The 1 Incredibly Easy Tip to Having More Energy as an Entrepreneur

What if there was something you could do right now to bring more energy into your life every day as an entrepreneur? You know the whole game — on a fundamental level — is about energy, right? Energy enough to think, energy enough to strategize, energy enough to take action effectively. And yet many of us entrepreneurs struggle with having enough energy. For entrepreneurs, the work never stops. Entrepreneurs never really “clock-out” or leave work at the office. They are the business and this makes it difficult to take a break and keep energy levels up in their busy day-to-day lives. And yet, all your strategy and action rely on having enough energy. So what can we do to get more energy!? Well, before I tell you, can I just say: you’re not going to like it? And some of you are going to ditch out right here. But others of […]

Read more

Multiple Successful Businesses in Multiple Niches with Scott Turner

Running a successful online business takes serious effort. Today’s guest doesn’t just run one successful online business—he runs several! I first connected with Scott Turner through his company Green Building Education Services when I was just starting out, building my own Green Exam Academy. When I re-connected with him at the 1-Day Business Breakthrough, I realized that Scott hadn’t just stopped there. He’d launched several businesses across a variety of niches. Now, he’s enjoying multiple income streams and living the passive income lifestyle. Scott’s here today to share just how he operates in many spaces at once. He’ll share the skills and strategies he’s honed through launch after launch, as well as the failures he’s learned from along the way. Even if you’re still getting your very first business off the ground, Scott’s got some crucial wisdom for you to hear. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave […]

Read more

Best of 2017: MarketingSherpa’s most popular content about email, customer-first marketing, and competitive analysis

As you head into 2018, I hope you have grand plans on how to exceed your company’s goals, improve results and create even more effective customer-first marketing. Whatever your plans are for 2018, it all begins with an idea — and the inspiration to carry out that idea. Hopefully, here at MarketingSherpa, we’ve played even a small part in powering those ideas and providing that inspiration. To give you that little extra oomph before we cross the line into 2018, here’s a look at some of our readers’ favorite content from the MarketingSherpa Blog this past year. Time to Move On: Three email marketing habits your customers are sick of seeing We provided some ideas for email marketing habits you might want to break. Habits like tricky subject lines. Or overlooking your email’s true call-to-action. “Actually, I kind of view it as a failure for that email if they do […]

Read more

Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017

Oxford Dictionaries announced the shortlist and winner of the Word of the Year for 2017 and I’m stunned that newsjacking, a marketing strategy I popularized, is on the list. Youthquake was selected as this year’s Word of the Year and the shortlist includes Antifa , Broflake, Gorpcore, Kompromat, Milkshake Duck, Newsjacking, Unicorn, and White fragility. Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! The Moz Year in Review 2017 Expert Witnesses Find New Business By Newsjacking Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How To Create Word Of Mouth For Your Company, Product, Or Idea How To Create Word Of Mouth For Your Company, Product, Or Idea

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Fourth of July – Peachtree “Community” Road Race 07/04/2014 In the wee hours of the morning traffic challenged Peachtree Street in Buckhead (Atlanta) experiences a few quiet hours before the mad rush hour/s begin. But not on the Fourth of July. Today the 45th Peachtree Road Race brought out more than 250,000 (60k official runners) people who woke up the city to take part in the world’s largest 10K race. Unlike it’s cousin the Boston Marathon, The Peachtree, as it’s fondly called, is not just a race for runners or even joggers. It’s a community experience where generations of family and friends often walk together to celebrate life.  Even for the people on the sidewalks who cheer on the runners, The Peachtree takes on a carnival atmosphere. For many, like my pal Joe Koufman, founder of AgencySparks, it’s become a tradition. With race number 12 completed (note Joe’s 1-2 fingers!), I asked […]

Read more

Thought Leadership Marketing: You’re Doing it Wrong

First up, just to get it out of the way, I’m going to lay out my bona fides on this topic. In 2006 I started a specialist consulting firm with no funding and no partners in a new space that most people had never heard of: social media. I had no marketing budget and I needed clients. I (along with many of my peers at the time) used what is now called thought leadership marketing to create valuable content, raise our profiles and generate leads. The company I started with nothing in 2006 went on to employ dozens of people and deliver multimillion dollar annual revenues for over seven years because of the thinking we did and the ideas we shared. Therefore, I think it’s fair to say I know something about thought leadership marketing. Today I see large companies (including my own current employer, SAP) identifying the obvious value […]

Read more

How Google Works – A Call for a Search Discussion

If you follow me on Twitter, then you know I sometimes complain about the current state of the industry – most notably centered around what passes for research and discussion these days. It feels like people want to be handed the fish – with little interest in learning how the person with the fish caught it. Seeking out debates and experience seems to have been replaced by wanting to be spoon fed blog posts – often laced with assumptions and misinformation hidden within a single-case graph or a slick graphic coupled with an impressive looking byline. Separating fact from fiction becomes increasingly hard as the next generation of our industry raises themselves up by following rather than exploring. At SMX West Google engineer Paul Haahr gave a presentation that gave some insight into how Google works. In my opinion, it’s the most transparent and useful information we’ve been presented with […]

Read more

13 Effective Ways to Build a Consistent Social Media Presence

Maintaining an active and consistent presence on social media is crucial for any business nowadays, as that is often its first point of contact with potential customers. Posting quality content and thoughtful comments is a good way to start engaging with your audience, but it’s hardly enough if you want to stand out among a sea of competing businesses. To expand your reach, grow your visibility, develop stronger relationships and increase your authority, you need to build and maintain a consistent presence on all of your social channels and share quality, engaging content multiple times a day. This will ultimately lead to enhanced brand recognition and higher ROI. Below, 13 entrepreneurs from YEC share their top tips on how to achieve a consistent social media presence. 1. Try IFTTT There are many social tools that allow you to automate posts. However, a lot of them require premeditated scheduling. If you […]

Read more
1 480 481 482 483 484 488