Rewriting the Beginner’s Guide to SEO, Chapter 4: On-Page Optimization

Chapter Four of the Beginner’s Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you’ve provided thus far on our outline, Chapter One, Chapter Two, and Chapter Three, we’re eager to hear how you feel about Chapter Four. What really works for you? What do you think is missing? Read on, and let us know your thoughts in the comments! Chapter 4: On-Page Optimization Use your research to craft your message. Now that you know how your target market is searching, it’s time to dive into on-page optimization, the practice of crafting web pages that answer searcher’s questions. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more at length in the next chapter on technical optimization. For now, put on your wordsmithing hats — it’s time to create your content! Creating […]

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Try This System to Manage Your Blog Comments Faster (and with Less Stress)

I think the best way to introduce the topic of this post is to remind you that my favorite word is No. At the risk of sounding no-fun, I like rules. If you’re in a position to set rules for any given situation, they can help you reach solutions to issues faster and avoid future headaches. And you are in a position to set rules for the online community you build with your website’s content. Setting rules for your digital home isn’t strict; it’s a smart way to set yourself up for success. Preserve your time for your most important work We’re always looking for more time to spend on the projects we deeply care about. But we often get tied up performing other necessary tasks, such as monitoring, evaluating, and responding to blog comments. The good news is, you can preserve a lot of your energy by establishing communication […]

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Take the 2018 Moz Local Search Marketing Industry Survey

Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don’t have a ready answer, things like… What sort of benchmarks should I be measuring my daily work by? Do my clients’ needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future work? Here’s a chance to find out what your peers are observing and doing on a day-to-day basis. The Moz Local Search Marketing Industry Survey will dive into job descriptions, industries served, most effective tactics, tool usage, and the non-stop growth of Google’s local features. We’ll even touch on how folks may have been impacted by the recent August 1 algorithm update, if at all. In-house local SEOs, agency local SEOs, and other digital marketers are all welcome! […]

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5 Things You Absolutely Need to Know About Cannabis Taxes

Managing marijuana taxes is no joke. Here’s what you need to do to keep the IRS off your back. August 3, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Tens of thousands of people have left traditional careers or pivoted to join the cannabis space within the last five years. The one thing all these people will all tell you is that with legalization comes new layers of business responsibilities. Taxes, and how they are levied and collected, are causing major growing pains. Getting everything right is crucial in developing positive relationships with government regulators, vendors, end consumers, and ultimately protecting the bottom line. Here’s how the most successful entrepreneurs are managing it. Related: What East Coast Cannabis Entrepreneurs Can Learn from Colorado 1. Understand Local Tax Laws The importance of taxation is quite apparent in California, the largest and most diverse legal cannabis market in the […]

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Forget the Indoor Rainforest and the Beer on Tap — Workers Want More Practical Things

Attracting and retaining employees in this job market doesn’t require extravagant amenities. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With the United States enjoying the lowest unemployment rates since the Vietnam War drove joblessness to 3.5 percent in 1969, employers are struggling. The available pool of labor is so tight that companies are finding it hard to retain workers. As a result, executives are scrambling to find innovative ways to engage their employees. There’s no doubt that in this labor market workers can pick and choose where they want to work.  Related: Can’t Compete With Google’s Perks? Here’s How to Keep Your Team Happy on a Startup Budget. These days, many human resources executives feel pressured to compete with the working conditions and perks at leading U.S. tech companies — especially places like Google, Amazon, Facebook and Apple (GAFA) — to attract and keep desirable […]

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What to Do When You’ve Hit a Wall.

Jessica Abo shares the best piece of advice she received while writing her first book. August 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. This video is part of a series brought to you by Entrepreneur’s book division, Entrepreneur Press, the publisher of Jessica Abo’s book Unfiltered: How to Be as Happy as You Look On Social Media. If you have been writing and rewriting the same section of your book and feel like you still don’t have things the way you want them, then this episode is for you. No matter how hard I tried to work with some of the chapters I finished, I still felt like something was off. Entrepreneur’s editorial director, Jennifer Dorsey, suggested I take out all of the sections that were giving me a hard time and paste them in a new document. I printed the chapters to see where the […]

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EIG Bowling Party at Affiliate Summit East 2018

At Affiliate Summit, we hard but we play harder. After a full day at the show, it was time to kick back, relax, have some drinks and beat each other at bowling! Check out the video to see all the action. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: Win A Networking Plus Pass To Affiliate Summit East 2018 2018 Affiliate Summit East Meet Market 5 Affiliate Marketing Conference Guides You Need to Follow How Rossana Tello Made $534K Online Supercharge Summit Las Vegas – Day 2 MOBE Supercharge Summit Las Vegas – Day 1 Titanium Mastermind Welcome Dinner and Party End of School Party At Monarch Bay Club

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4 Logo-Design Options to Boost Your Startup’s or Small Business’s Marketing Campaign

You may not have an artistic bone in your body, but rest easy: There are experts, freelancers and low-cost online tools to help. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We live in a logo-driven world. Think about those familiar logos for Coca-Cola, Nike, Starbucks, Google, Target (and more) … Related: What Is a Logo? Just the Beating Heart of Your Brand, That’s All. According to the experts at Red Crow Marketing, the average adult is exposed to over 4,000 advertisements every day, and often the only image in the ad is the sponsoring company’s logo. That’s why, for a small business or startup, a logo is critical. It’s the anchor of your brand, drawing attention to your company and representing its core values. So, if you’re considering designing this important aspect of your company’s marketing presentation, here are four basic options you can choose […]

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ClickFunnels – High Paying Affiliate Programs

How ClickFunnels Works There Are Three Primary Reasons Why Internet Marketers Need Funnels: To Generate Leads To Make Sales To Run Online Events Such As Webinars Or Training Let’s take a closer look at all three: 1. Lead Generation using two different methods: Using ClickFunnels there are two ways to generate leads: Building a private list using basic email or messenger leads via a ‘squeeze page’ which collects your subscribers automatically 2. Sales Generation using three different methods: A two-step “tripwire” or “unboxing” funnel. This is generally for lower priced products (often times a loss leader where you lose some money up front) but where the goal is to get a customer, and then use 1-click upsells in the funnel to generate a profit. A sales letter or a video sales letter funnel. This type of funnel is generally for products that require a little more selling, either because the product needs more […]

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The 5 Women All Female Entrepreneurs Need in Their Corner

It’s possible to build professional friendships and mentorships outside of a traditional office — and you should. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The number of women-led businesses has catapulted in recent years with female entrepreneurs owning 39 percent of the 28 million small businesses around the United States according to a recent SCORE study. Still, the road to success can feel overwhelmingly lonely from the prison of your Macbook. Related: 10 Pieces of Advice I Wish Every Woman Could Hear I work from home, and while this affords me the luxury of wearing yoga pants every day and getting some extra snuggles with my kids in the morning, it can also feel lonely. Women have come together in world-changing ways for empowering movements like #MeToo and the Women’s March, but female entrepreneurs have lengths to go when it comes to connecting with […]

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NYC Stops Prosecuting, and Ryan Reynolds Is ‘Stoned Alone’

August 3, 2018 2 min read Green Entrepreneur’s video recap of cannabis news you might have missed the week of July 30th, hosted by Conrad Martin.  NYC Officially Ceases Prosecution of Marijuana Cases On Tuesday, District Attorney Cyrus Vance announced that city will officially cease the prosecution of marijuana possession and use cases. In a tweet, Cyrus wrote “Our research has found virtually no public safety rationale for prosecuting these cases, and no justification for the underlying racial disparities” Related: Racial Injustice and the Legal Marijuana Industry Ryan Reynolds Remakes a Classic With a Stoner Twist This is either going to be awesome or awful, but Ryan Reynolds and Fox are making a stoner remake of the holiday classic “Home Alone”. The aptly titled “Stoned Alone”. Eaze CEO Predicts Amazon Will Sell Cannabis  Jim Patterson, CEO of cannabis delivery company Eaze predicts that amazon, the Company that has everything from A […]

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VCs These Days Are Off Chasing Unicorns. But You Have Another Funding Option: Acquisition.

Showcasing that you have an innovative idea, understand your market need and have a talented team can get you in the door with the right potential partner. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s competitive venture capital environment, it can prove challenging for startups to secure investors. According to a recent TechCrunch report, VCs are making only half as many investments in technology companies as they did in 2014 and are cutting down on early-stage companies. Instead, they are seeking out “unicorns,” or companies with the potential to lead or dominate their market. Related: How to Position Your Business for a Strategic Acquisition That change means that for your early-stage businesses, it may be worthwhile to rethink how you’re going to make it as a startup. And the answer there may be the alternatives to achieving success that don’t involve multi-million dollar funding rounds, […]

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3 Industries Blockchain Entrepreneurs Will Change for the Better

Here are promising markets for any entrepreneur looking to dive into a long-term blockchain project. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With the emergence of blockchain technology, innovation seems far from over, and as new processes and systems emerge, entrepreneurs should be looking for market pain points in need of innovative solutions. Related: How Blockchain Is Poised to Disrupt the Gig Economy Of all the industries that can benefit from blockchain solutions, three stand out. Transparency and traceability in supply chain management Traceability, transparency and authenticity are the three key pillars of efficient logistics. However, the present day standard databases that are used to store the key information about the goods in transit are neither efficient nor foolproof. The records can be easily tampered with and manipulated, information is often not available or updated in real-time, and there is a serious lack of […]

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How To Dominate Your Competitors Content And Boost Rankings

Blogging and building an online presence is about dominating your competition. I must admit one thing I learned over the years is that “content is king” because it’s a channel to provide people with value. However, I’m surprised at the amount of people who fail to understand the importance and get swept away by their competition. It’s doesn’t have to be this way because you have full control over your success, but you have to stay focused on your end goal. These days because of the ease to start an online website it’s no surprise that every niche has competition. More content is popping up then ever before so you have to find creative ways to leverage what’s already available online. If you can outshine your competition then you won’t have any problem succeeding where others have failed. I feel as though bloggers simply give up because they don’t know […]

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Tired of Sitting at Work? Try These 5 Top-Rated Standing Desks.

Excess sitting can lead to a host of health risks. Turn things around with a standing desk. August 3, 2018 6 min read Here’s a shortlist of things to write off as exceedingly bad for us. Smoking. Too much screen time. Processed foods. And sitting. That’s right. Study after study shows that excess amounts of sitting — we’re talking upwards of eight hours a day — can increase risk of premature mortality. It can lead to higher blood pressure, blood sugar and cholesterol, as well as excess fat around the waist and even thinning in the part of the brain that’s important for memory. What’s the biggest culprit when it comes to excess sitting? Since the average American works more than eight hours a day, that often translates to at least that much time spent in an office chair. And don’t forget the time you spend on your rear during […]

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What Will Happen to Your Wealth After You Die?

Find the answers to your most pressing questions about wills and estate planning. August 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Do you know what will happen to your wealth and possessions when you’re gone? The only way to truly know is if you have a will in place, says Entrepreneur Network partner Phil Town.  Without a will prepared, your money can go to your closest family relatives — or maybe even your state’s government. It’s an especially good idea to have a will because it is, undoubtedly, hard to anticipate when your time will be up. If you’re worried about your debts, know that they will not be passed down to your family, though they will affect the amount of money you will be able to leave behind. As for the stocks and assets you own during your lifetime, these will turn into liquid assets when you are gone. So, […]

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How an Alexa ‘Skill’ Can Boost Your Brand

Get people to talk about you — literally. August 3, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t seen an Amazon Echo commercial where someone calls out “Alexa,” you are among the (luck?) few. According to a recent study by NPR and Edison research, one in six Americans, or around 39 million people, have a smart home speaker — and the Amazon Echo leads all of these sales. Alexa’s apps are called “skills,” and they can be downloaded onto the device by voice command, the app on your phone or the website. With so many people using Alexa, your business might consider adding an app or skill, not just for boosting sales, but for branding and awareness. Related: 3 Ways Entrepreneurs Can Position Their Brand to Dominate Voice Search Types of skills. The Amazon Echo is compatible with more than 30,000 different skills, leading Google Home […]

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What Is Amazon Spark (and Should You Bother)?

Staying on top of any emerging or growing social media trends is an absolute must for any successful Internet marketer. You need to know how to best utilize Instagram Stories to build your brand, for example, or how Facebook Live video can be immensely useful in reaching out to your audience on a much more authentic, genuine level. Things don’t always work out, of course — does anyone still remember Ello? — but even if you don’t hurl yourself deep into these new channels, it pays to know about them in case they do take off… even if it’s just to squat on your preferred username or vanity URL. And it’s even more important when these new platforms are backed by some of the biggest names online. A somewhat perplexing example of this is Amazon Spark. It was quietly announced to the world in summer 2017, but barely anyone has […]

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‘It’s Not the Most Important Measure of Our Success’

‘Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges.’ August 3, 2018 2 min read Apple made history on Thursday when it became the first company to reach a $1 trillion valuation. CEO Tim Cook wrote the following email (obtained by Buzzfeed) to employees about the milestone. Team, Today Apple passed a significant milestone. At our closing share price of $207.39, the stock market now values Apple at more than $1 trillion. While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values. It’s you, our team, that makes Apple great and our success is due to your hard work, dedication and passion. I am deeply humbled by what you […]

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2018 Affiliate Summit East Meet Market

The 2018 Affiliate Summit East opened in New York with the Meet Market. This is the place for affiliate marketers to find produce to make money online with. Over 5000 people flew in from all over the world to be at this event. Check out the video to see all the action. Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model! Read_more Related posts: Win A Networking Plus Pass To Affiliate Summit East 2018 EIG Bowling Party at Affiliate Summit East 2018 How Rossana Tello Made $534K Online 2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More How I Made $725,554.00 In 4 Months 5 Affiliate Marketing Conference Guides You Need to Follow How Will the G20 Summit Affect the U.S. Stock Market? It’s Not Too Late to Meet Your Goals for 2018

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