11 Ways to Make a Living on Social Media Without Selling a Single Product

Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling or doing something fun. But what exactly do they do to fund this fairytale lifestyle? They are social influencers. Experts predict that in the next two years, global influencer marketing will be a $5-10 billion dollar industry. In 2017, 86% of marketers relied on influencer marketing campaigns at some point during the year. And 39% of marketers say they have increased their influencer marketing budgets for 2018. All of this is promising news if you’re interested in making a living on social media as an influencer. Even if you don’t have lots of followers right now, this guide will show […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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4 Building Blocks of the In-House Data Science Team You Need

Know what skills are missing and who can provide them. August 29, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You’ve been grinding for months to recruit data scientists to your company to build some excellent machine learning capability into your hardware or app. You have one, or two, or 10 on the team, but you feel like you need more. If you’re not already, you should be thinking about how to keep these hard-earned talents focused, happy and motivated. Here are a few pieces of wisdom I have culled from years of managing teams of data scientists. Related: Hiring the Modern Programmer: Does That Smart New Software Developer of Yours Also Have ‘Soft’ Skills? Know the roles. “Data scientist” has become a pretty vague term that people frequently misuse to label all kinds of talents. The first thing to do is familiarize yourself with the specific skills that […]

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A New (Almost Free) Resource to Help You Massively Up Your Content Game

We’ve been talking about this for a few weeks now, and we’ve just published our Content Confidence Checklist, a small but mighty resource that will let you craft content with more confidence … even if you aren’t a “great” writer. (Yet.) Now you may have a bunch of free or nearly-free resources cluttering up your desktop right now. I probably have hundreds of free ebooks tucked away in various Dropbox folders. And there’s that moment when you ask yourself, “Am I actually going to use this one?” I definitely don’t have a crystal ball. But I do know that you want your content to do something after all the work you put into it. You want to build an audience with your blog posts. To get more customers for your product or service. To build your authority and your network. If you read this blog, it’s a pretty safe bet […]

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What We Can Learn From the $10,000 Instagram Model

There are tons of ways for you to make money online and the barriers to entry are lower than ever before. If you put in the work and put out a compelling product, you could be the next YouTube superstar. But even if you don’t become an Internet sensation overnight, you can leverage your online influence to grow your bottom line too. It can be a tremendous income source when done right. You might remember when I talked about what it takes to be a successful brand ambassador for example. That kind of relationship far extends beyond a single sponsored post, for instance, to a sustained promotional partnership where both the influencer and the brand can benefit tremendously. Influencer marketing is a huge deal, so it makes sense that many people want to get their piece of the pie. Celebrity in the Making? And you’ve probably heard the old adage […]

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The Last Days of Summer? The Perfect Time to Celebrate ‘Family’ Businesses.

Say thanks when you eat that cheeseburger or watch those fireworks this Labor Day. Either may come from one of our nation’s dynastic brands. August 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. This summer, the economy has been as hot as the weather — with the unemployment rate down to just 4 percent. GDP growth, overall, is over 2 percent; and even with the claw back in the markets, the Dow Jones Industrial Average has roared back from around 7,000 — its financial crisis nadir in 2009 — to more than 25,000 today. Related: How to Successfully Prepare Your Family Business for the Next Generation A big part of that economic comeback? It’s due to large family businesses. When you think of family businesses, you likely conjure the image of a mom-and-pop store. But many of the world’s largest and best known businesses are led by families. And these […]

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How to Effectively Take a Stand on Social Media

Listen before speaking out, and prepare your people in advance for dealing with controversy. August 28, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Despite a recent rise in repercussions, brands have not backed off from being political: From 1985, when Pepsi pulled its operations out of South Africa during the apartheid era, to 1992, when Levi Strauss ceased financial support to the Boy Scouts of America over the organization’s refusal to admit gay scouts — arguably every move a business makes is potentially a political stance. Related: The 7 Biggest Social Media Fails of 2017 And this is happening amid news cycles that stay alive long after the first few days of coverage. Indeed, newsworthy hashtags live on and on; and passionate citizens keep those issues alive. This is why, in the era of social media, organizations regularly contemplate how, if and when taking a stand is an appropriate course of […]

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One of the Biggest Issues Facing Blockchain Is Its Lack of Ability to Scale

Here’s what you need to know about the problems facing the technology backing Bitcoin and other cryptocurrencies. August 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In order for the world economy to continue to grow, we need to develop digital infrastructure to sustain the speed and volume in which we share information. Data infrastructure needs to be scalable and deployable as the needs of our digital era continue to evolve. Even though blockchain is somewhat the “new kid on the block,” it has excited the world of business. According to a survey carried out by Gartner, 66 percent of the respondents said they believed that blockchain is a business disruption and 5 percent were willing to spend over $10 million on the technology. Blockchain has many uses and implications; however, the first mainstream application we’ve seen is through cryptocurrency. But the initial design of cryptocurrencies was not built for widespread […]

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The Long-Term Link Acquisition Value of Content Marketing

Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients. Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surprising and strongly reiterated our conviction that this style of data-driven content and digital PR yields some of the highest possible ROI […]

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Is It Too Early for Pumpkin Spice Lattes? 3 Things to Know Today.

Stay in the know in 60 seconds. August 28, 2018 1 min read With temperatures expected to hit 95 in New York City today, it sure doesn’t feel like fall. But, starting today you can get a taste of fall at Starbucks by ordering a pumpkin spice latte. August 28 is the earliest official launch date for the fan-favorite seasonal drink. In other food news, have you ever wanted a raw steak at 3 in the morning and haven’t been able to find one? Well, you’re in luck. A butcher in New York State has opened 24-hour meat vending machines for all your late-night meat needs. And Toyota is investing $500 million in Uber as part of an autonomous vehicle partnership. Under the deal, Uber will equip Toyota minivans with its self-driving technology. The new investment puts Uber’s valuation at $72 billion. Watch the previous 3 things video: Is Amazon Bribing […]

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5 Critical Success Factors for Raising Money Through Equity Crowdfunding

This relatively new option can be a boon to entrepreneurs, if done right. August 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When President Obama signed the JOBS Act on April 5, 2012, it opened the doors for a new source of capital for small businesses by allowing the use of crowdfunding to raise up to $1,070,000. Since the Securities and Exchange Act of 1934, only accredited investors (generally those individuals with a net worth of over $1 million or income more than $200,000 per year) had the ability to invest in private equity. The JOBS Act opened the door for entrepreneurs to access an entirely new source of capital from non-accredited investors. The new law allows non-accredited investors to invest up to $2,000 per company every 12 months, giving them the opportunity to participate in economic growth while supporting the companies they want to support. […]

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Local Laws Make Marijuana Businesses Loco

Even cannabis entrepreneurs in legal states struggle with draconian restrictions at a local level August 28, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. Even the most casual observer of the current legal marijuana situation in the United States understands that there now exists a patchwork quilt of marijuana laws from sea to shining sea. In California, marijuana is legal for both recreational and medical sales. Same thing in Colorado, Oregon, Washington, and (sort of) Massachusetts. But even within those states where marijuana is legal for recreational sales, there’s another level of bureaucracy that has the right not to allow that to happen. Those are the cities and counties that have banned any type of cannabis-related business. It’s already starting in New Jersey, which hasn’t even approved legal recreational marijuana sales. The city of Clifton recently joined a growing list of cities and towns banning […]

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What Is Your Intent? Reminding Yourself Why You Do What You Do.

Once you’re clear about your deepest desires, you can start thinking about the ways that you can achieve it. August 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Research shows that the most successful and resilient people are driven by a sense of purpose. However, for many of us, everyday work can become routine and boring, or totally overwhelming and stressful. Reminding ourselves of our deeper aspirations (our intents) can help find new passion and purpose in our work, or help us admit that it is time to make a change. Related: After Her Father’s Death, This Entrepreneur Built a Billion-Dollar Company on Passionate Purpose An intent is who we aspire to be — as individuals, members of our community (family, workplace) or citizens of our planet. As a child, my father, the well-known author Deepak Chopra, would regularly ask my brother and I what we wanted. […]

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A Quarter-Million Reasons to Use Moz’s Link Intersect Tool

Let me tell you a story. It begins with me in a hotel room halfway across the country, trying to figure out how I’m going to land a contract from a fantastic new lead, worth annually $250,000. We weren’t in over our heads by any measure, but the potential client was definitely looking at what most would call “enterprise” solutions and we weren’t exactly “enterprise.” Could we meet their needs? Hell yes we could — better than our enterprise competitors — but there’s a saying that “no one ever got fired for hiring IBM”; in other words, it’s always safe to go with the big guys. We weren’t an IBM, so I knew that by reputation alone we were in trouble. The RFP was dense, but like most SEO gigs, there wasn’t much in the way of opportunity to really differentiate ourselves from our competitors. It would be another […]

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These Are the Companies That Millennials and Gen Zers Most Want to Work for

Check out where Amazon, Google and Facebook stack up in the rankings. August 28, 2018 2 min read Millennials aren’t quite the demographic monolith you might think. The oldest millennials are 31 to 35 years old, younger millennials range from 26 to 30 and then you have Generation Z, with members ranging from 18 to 25. It’s safe to say that someone’s approach to work and technology who was born in 1983 could certainly vary from that of someone who was born in 2000. But according to careers site Comparably, while those experiences might differ, older and younger millennials and Generation Z do have a fair bit in common when it comes to the companies they would be most excited to work for. In a study that queried 23,000 people ages 18 to 35, Comparably found that for older millennials, their 10 most wanted employers were Amazon, Google, Microsoft, Facebook, Uber, […]

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How Do You Grab Millennial Buyers?

Lincoln is making a big bet on tech. August 28, 2018 4 min read What do millennial drivers crave in an SUV? Lincoln is hoping that “help not getting lost” is high on the list. This summer, Lincoln’s flagship SUV, the Navigator, came equipped with something the company hopes will appeal to younger buyers: Waze. Sure, most of us already have the traffic and speed-trap-avoiding app downloaded on our phones, but we’d all also agree that having to look down at our phones bouncing around in a cupholder as we drive can be a drag and a distraction. The Navigator’s SYNC 3 system ends that by letting drivers plug in and operate the app on the dashboard vehicle’s touchscreen, which keeps your eyes up and your thumbs off the phone keyboard. Related: 4 Strategies to Use When Marketing to Millennials Sounds pretty sweet, but is it really? Earlier this summer, I had the chance to […]

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3 Ways to Protect Your Company Against Pervasive Ad Fraud

Never deal with anyone you can’t talk to. August 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. What exactly is ad fraud? Tech Target’s Margaret Rouse says ad fraud is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic or ineffective ad placement. It’s a lethal rip-off in the digital advertising arena, and it’s on the rise. Advertisers will lose an estimated $19 billion to fraudulent activities in 2018 alone, according to a recent study by Juniper. It’s very easy for a get-rich-quick scammer to create a phony website, stuff it with keywords, and get the site to rank higher on Google. Then they can sell ads to advertisers for whom those keywords are relevant. Related: 6 Sneaky Ways Your Competitors Are Keeping Ahead of You The result? The scammer makes […]

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What Key Skills Do You Need for Content Marketing?

Content marketing is all about having the right skills, and making sure your article will resonate with your readers. The more you can write to attract your readers, the increased chances of getting some solid backlinks to your content, boosting your rankings within the SERP’s. However, I’m afraid to say many people don’t have the key skills necessary to write content that will resonate with readers the right way. Even your existing readers will soon go to your competition because they find more value in their work than yours. I’m here to tell you that you can keep this from happening, but you have to start paying close attention to the following skills that will be discussed within the post. We all know that content marketing is the new trend because search engines love it, and readers find enormous value within it. It’s no wonder companies spend thousands of dollars […]

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5 Operational Bases Every Startup Should Have Covered If It Wants to Grow

The easier you make it for investors to understand your startup structure and operations, the more likely they will be to invest. August 27, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Once a business gets up and running, it’s time to reassess where the company’s operational priorities are. It’s tempting, at that point, to let “structure” remain on the back burner, when you’re scrambling for growth. But having that singular factor in place early on is much more effective than backlogging it two years later, should you, for instance, need a clear picture of your financial history. Related: The Basics of Business Structure Having a strong operational foundation in place, in fact, is key for a business to efficiently scale and, ultimately, realize its full potential value. Follow these steps to ensure you place your own startup on a solid foundation footing: Be sure to use accrual accounting. Businesses typically follow […]

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Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make the top five. And for good reason: Generally, it’s solid advice. “You are not your audience” reminds us to question assumptions and never stop learning about the people we aim to persuade. But I have a bone to pick with this advice. It has a darker side, one that separates us from the people we try to serve, and enables our worst marketing selves. If you’re a big-wig consumer-product CEO who pays others to cook, clean, and go grocery shopping, then stop reading. You are definitely not your audience. But if you’re a content marketer who wants to provide useful, quality content for a niche — even if you’re not actually part of that niche — read on. The “good enough” enabler Marketers often suffer from a condition I call […]

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