5 Great Examples of Successful Amazon Affiliate Websites (2017 Edition)

The main premise of WhoIsHostingThis.com is a tool to look up what hosting provider any website is using. As most of you know already, the domain’s name servers are public information and WhoIsHostingThis.com is matching the name server to the host’s full name. This is brilliant because they are ranking #1 for the search terms “who hosts this” and “host lookup” (and probably many more variations of these), which have 2,400 and 1,000 average monthly searches respectively. A tool as simple and valuable as this attracts thousands of backlinks on its own. When you try looking up a site, you’ll immediately find out the site’s host, and also be greeted with an affiliate link to buy the same hosting as the site you looked up. MONETIZATION STRATEGY: WhoIsHostingThis.com probably makes a ton of money through hosting affiliate links, which we know how lucrative that can be from The Smart Passive […]

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This Young Entrepreneur Explains Why You Shouldn’t Fear Being Wrong

In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. When you are building your company, one of the most important things is the relationships that you build, including with your customers, employees, advisors and investors. When you’re operating alone — or at least with a small team — there may be a lot of things going on, but the last thing you want is for an important meeting to fall through the cracks. That’s where Maran Nelson wants Clara Labs to come in. Nelson, 26, is the co-founder and CEO of the nearly 4-year-old company that is the maker of scheduling assistant Clara. It works within your email to make sure that all of your meeting needs are […]

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Transform Your Business Website Using Our Free ‘Design 101’ Ebook

Is your current website design working for your business as well as it could be? You might know that it’s not, but don’t know where to start when it comes to a redesign. We understand that. Choosing a WordPress theme for your website can be a little overwhelming and leave you with lots of further questions. As you browse new themes, keep these factors in mind to help narrow down your search. A solid theme framework: features that include SEO, mobile-responsiveness, and security Support and community: only get your design from a trusted theme developer Minimalism: a simple design can have a big impact Next, you’ll want the new look of your website to reflect your brand — without disrupting the elements that already work well. We can help you with that … Learn more in Design 101 In this free ebook, Rainmaker Digital’s VP of Design, Rafal Tomal, guides […]

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2016 did not suck – year in review

Every year I write a post publicly committing to my goals for the year and reviewing the year that was. This is my 3rd post, here is the 2015 one and the 2016 one. Every year I fail almost all of my goals. In some cases I aim too high, in others I just have no clue what the future holds, and pretending to is a bit of a futile exercise. Safe to say 2016 was a year like that, it was more about missing goals and achieving things I never would have considered when the year started. So let’s look at the goals and the results. I will post another article soon with 2017 goals. This year I broke my goals up into my 3 businesses, WP Curve, Black Hops and my personal brand. WP Curve Goals: Reach $120,000 in Monthly Run Rate ($1.44m UDS annually). Build the email […]

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Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday

Your rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id=”selection-marker-1″ class=”redactor-selection-marker”></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to talk about diagnosing a site and specifically a section of a site’s pages and why they might be performing poorly, why their traffic may have dropped, why rankings may have dropped, […]

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Fix This Writing Mistake to Engage Readers with the Right Challenges

In college, there are three kinds of classes. First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank worksheets. To pass, all you really have to do is show up. Then, there are the classes taught by “real hardasses.” These classes kept you up well past midnight, flipping frenetically through flashcards, chugging coffee and energy drinks. Though one class is incredibly easy, and the other is mind-numbingly difficult, they are actually two sides of the same coin. They both rely on worksheets, textbooks, lectures, essay questions, and culminate in the undergraduate cycle of doom: cram, regurgitate, forget, repeat. The third kind of class, however, sidesteps the whole messy system. I was lucky to have a few classes like that, but one stands out in particular: Honors Shakespeare. The professor was intelligent, and very well-read. Beyond her academic credentials, though, she was an inspiring teacher. In her […]

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Content Marketing Job Description and Titles for Building Your Team

Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent of advertising and marketing executives and content marketing salaries are up more than 5 percent from last year according to  The Creative Group. This post will address what your content marketing job description needs to stand out from the rest. So how can you get your content marketing job descriptions to stand out from the rest? Resist the urge to speed past the creation of the job listing by leaving it to HR or just copying and pasting a result you googled (yes, that includes this post). You’re hiring writers after all, and the job description will help form the early impressions of your company and your team. If you want to capture the attention of the top content talent in your area, roll-up your […]

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Storytelling in business: how to use it to grow your brand

Storytelling has forever been a core piece in the way humans communicate. It’s universal and powerful, and as marketers, it’s something that is at the core of our skillset. Still, storytelling in business wasn’t something I really thought about too much when I was starting out. I heard it mentioned a lot, but I never really read anything very practical about how to do it. I figured it was a bit of a wanky buzzword and moved on to other sensible marketing strategies like yellow pages ads. I did, however, start telling my story naturally. I enjoyed writing about my journey and I got good feedback from others. But I didn’t realize how powerful it was as a way to spread the message. I also didn’t really know exactly how to do it, or more importantly how not to do it. That was until Kyle, who worked for me at […]

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Rewriting the Beginner’s Guide to SEO, Chapter 1: SEO 101

Back in mid-November, we kicked off a campaign to rewrite our biggest piece of content: the Beginner’s Guide to SEO. You offered up a huge amount of helpful advice and insight with regards to our outline, and today we’re here to share our draft of the first chapter. In many ways, the Beginner’s Guide to SEO belongs to each and every member of our community; it’s important that we get this right, for your sake. So without further ado, here’s the first chapter — let’s dive in! Chapter 1: SEO 101 What is it, and why is it important? Welcome! We’re excited that you’re here! If you already have a solid understanding of SEO and why it’s important, you can skip to Chapter 2 (though we’d still recommend skimming the best practices from Google and Bing at the end of this chapter; they’re useful refreshers). For everyone else, this chapter […]

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Advice and Resources for Success as a Creative Professional

This week, we talked about some of the joys — and pitfalls — of the professional creative life. Your friends don’t get what you do, sometimes you don’t completely “get it” yourself — but when it’s working, the rewards can be glorious. On Monday, Stefanie Flaxman explored the peculiar (and sometimes hard to understand) nature of creative work. If you’ve ever struggled with the idea of making a career out of something you do because you love it, this one will be food for thought. On Tuesday, Stefanie returned with some advice on how to get that messy, complex, creative work into our schedules, so we can produce solid work reliably. And on Wednesday, I talked about how writers use our creative mojo to build content environments that support business objectives — particularly that “scary” one — making a sale. Over on Copyblogger FM, I had some thoughts for writers […]

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The Best Content Marketing Content This Week

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. source_link Related posts: How to Be a Better Content Marketing Writer, Taylor Swift Style SPI 214: How to Master Content Marketing with Neil Patel Join the 3-day Email Marketing Challenge! – SPI TV Ep. 58 In a World of Social Media, Content Is Even More King […]

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A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

It’s hard to believe that 2017 is already past. We entered the year with big ambitions and we’ve made some great strides. As has become tradition, I’ve compiled a rundown of some of the most interesting updates that you may have seen (or missed) this past year. We’ve intentionally focused on significant product updates, but I’ve also shared a little about some newer programs that provide value for customers in different ways. TL;DR, here are some of the larger and more interesting additions to Moz in 2017: Keywords by Site: Keyword Explorer adds site-based keyword research and competitive intelligence Site Crawl V2: Overhauled Site Crawl for better auditing and workflow Major investments in infrastructure: Better performance and resilience across the Moz toolset New instructor-led training programs: Targeted classes to level-up your SEO knowledge Customer Success: Custom walkthroughs to help you get the most out of Moz […]

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The ‘Old School’ Factors that Lead to 21st-Century Sales

When I first started out as a business owner, marketing my freelance copywriting services, I was very aware of my biggest constraint: I was a lousy salesperson. When I was a kid, I had a hard time selling raffle tickets to my own grandmother. And all the books I was reading said that I had to be a “natural salesperson” or I couldn’t be successful in business. So, let me cut to the chase: That is completely wrong. However. You do need to understand how selling works if you want your business to thrive — whether it’s a big organization or a one-person show. Yes, you can hire sales professionals, but you can’t outsource the fundamentals of creating an environment where people feel inclined to buy from you. It’s your job to figure out what makes people buy the kind of thing you have to offer. And that’s absolutely something […]

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How to build an audience: my unconventional approach to rebuilding mine in a few years

In the last four years I’ve launched one 7-figure and two 6-figure businesses off the back of the audiences I’ve built up. Since a lot of the people who read my stuff don’t have an audience like mine, I often get questions, such as this one below, on how to build an audience: Thanks for the question Nick, because I was wondering what I was going to write about this week and I think this is a great topic. What a lot of people don’t know, is while I’ve been online for a decade, I actually started almost entirely from scratch 4 years ago, giving up virtually everything I’d done in the 7 years prior. There is a lot of information out there on how to build an audience, but all of it focusses on how to increase your metrics like conversions, email list subscribers, social media followers etc. The […]

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How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read more of. If you haven’t seen the results from 2017, you can view them here. The results contain many great questions, challenges, and roadblocks that SEOs face today. As I was reading the 2017 Moz Blog readership survey, a common thread stood out to me: there are disconnects on fundamental topics between SEOs and clients and/or bosses. Since I work at an agency, I’ll use “client” through the rest of this article; if you work in-house, replace that with “boss.” Check out this list: I can definitely relate to these challenges. I’ve been at Distilled for a few years now, and worked in other firms before — these challenges are real, and they’re tough. Through sharing my experience dealing with these challenges, I hope to help other […]

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How to Schedule Time for an Imaginative Process, Rather Than an Exact Task

I’m pretty happy with my current writing process. Once you’ve accepted that you don’t need to convince anyone that your creative job is actually work, you’re free to focus on optimizing the processes that allow you to produce creativity on demand. And that’s exactly what I’m up to right now … although my creative process enables me to publish content that is up to my standards, I’ve pinpointed a belief that adds stress to my workdays. That belief is: I know I can write a draft fairly quickly. Although true, writing a draft quickly is only one part of the content equation. I’ve been giving that ability too much credit when scheduling creative time, which has caused me to make the same mistake over and over again. “In theory” versus “in practice” For example, I’ll think I need an hour-and-a-half to finish a draft. If I only schedule an hour-and-a-half […]

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Six 2018 Content Marketing Resolutions You Should Make Today

January is way too late to start making the resolutions that will shape your content marketing strategy in the year ahead. Here are six commitments that should be a part of any content marketing plan for 2018. 1. Find the time to go long. Analyze the data on content marketing influence and authority (as LinkedIn did in a groundbreaking recent study with Buzzfeed) and one finding is overwhelmingly clear: content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more effective than shorter posts. Over 2,000 words, effectiveness leaps up again. Why is this? Long form content may be correlated positively with performance because long form content has the potential to cover a wide range of interrelated topics, thus allowing any singular piece to rank for multiple keyphrases on search engines. Finding the time to create quality, longer-form content should therefore be on […]

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How to build a 6 figure side business by self publishing books

4 years ago I was broke, looking for a job after 7 failed years as an entrepreneur. Things have changed since, which is great but perhaps the most surprising is the business I’ve built through self publishing books. In the last 2 years I’ve written 4 books and turned them into a stand alone 6-figure side business. I never considered for a second that I would be a writer / author so it feels pretty wild. I was recently asked to talk at the Dynamite Circle event in Bangkok on the topic of self-publishing (The 6-figure self publishing side hustle), and I thought I’d share the lessons here also, as well as my slides (available at the end of this post). Here are all the topics covered in this post, you can click on the topic to go down the page to the content. Getting ideas for your book When I think […]

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How to Write for SEO in 2018 – Whiteboard Friday

“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalized. In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs. Click on the whiteboard image above to open a high-resolution version in a new tab! <span id=”selection-marker-1″ class=”redactor-selection-marker” data-verified=”redactor”></span> Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard […]

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Why Your Friend with a Creative Job Isn’t the Village Idiot

It happened again. You were out to dinner with your Writer Friend, and the waiter came over to see if you needed anything. This led to a short, friendly conversation with him, and as he walked away your meal companion apologized for reaching into her purse to get her phone. She opened her Notes application and explained, “I have to jot that down. What he said was so perfect for something I’m working on. It just gave me a bunch of ideas.” You sat back and took a sip of your Syrah while thinking, “We’re supposed to be having a relaxing dinner … The last thing I’m thinking about right now is work. She’s not doing real work anyway. It’s annoying that she calls it work.” The nonsensical nature of creative work can bewilder onlookers, but if we dig a little deeper, I don’t think creative work is all that […]

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