Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Entrepreneurship Is Helping to Save Puerto Rico Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria’s Aftermath These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned Not Every Bug or Outage is Preventable, But Help Is Out There. Here’s What You Can Do. Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

Read more

Where are all the women in tech?

Where are all the women in tech? There are, of course, very high profile female executives who are great examples to all of us (Ginni Rometty, Marissa Meyer, Susan Wojcicki are just a few). But what about the many thousands of strong female leaders in tech whose every move is not covered by mainstream media? People like Daniela Lange, who leads product development for systems that process payroll for over 80-million individuals worldwide, and Satya Sreenivasan, leader of a team of developers working on the next generation of medical analytics software, who speaks passionately about the creativity and artistry that goes into writing code. These women are exemplars, and we need to make an effort to find and share their stories; each one has the beauty of being both extraordinary and tangible. Lunde, Barbara Kegerreis b. 1937, from the Smithsonian Institution Archives The excuses around why we don’t hear more […]

Read more

How to Cloak Affiliate Links (& Why You Should)

I always run my affiliate links through redirects – also referred to as cloaking affiliate links – for several reasons: Running them through my redirects means I have a click count to match up to the one the merchant is reporting. Affiliate links are usually ugly and impossible to remember without doing a copy/paste. Redirects allow you to create short, memorable URLS for them and allow you to access commonly used affiliate links from memory. If you’re in an industry where you market to other affiliates, it can help prevent folks from switching out your affiliate ID with theirs. If the merchant decides to change networks or linking methods, you can edit a single redirect instead of needing to edit every instance in which you linked to them throughout your entire site. If you decide to change which merchant you’re using to promote a product, you can edit one redirect […]

Read more

Ultimate 2018 Guide to Convert a Blog into a Profitable YouTube Channel

YouTube is a massive ecosystem of thousands of audiences ready to take action. Us bloggers like this. People buy, sell, play, download, vote, chat etc every day because YouTube inspires them to. One source reports over 62% of millennials will take action after viewing an ad (think of an ad as your clever piece of content) as do 51% of viewers over age 35. People are so hooked on random video content it’s no wonder small-scale creators have risen to stardom to become the likes of Grumpy Cat, PewDiePie, Derek Halpern, Zoella, Dude Perfect, KSI, Phil DeFranco and so many more. You don’t even have to be a huge star to be successful on YouTube though – there are far more medium-sized…we can still call them stars. Imagine adding 30,000 views/month to your blogging efforts just because you’re on the YouTube. It’s possible. So if you’re ready to take your […]

Read more

Why Copyblogger Makes over $1 Million per Month

Nobody can agree on why Copyblogger makes so much money. If you read all the blogs on Brian Clark’s success, everyone tries to simplify his “formula,” but everyone’s answer is different. The truth is, he built Coppyblogger with very little capital and a lot of hard work. So, I’m not going to sit here and pretend it was easy for the man. That would be disingenuous. But I am going to dig into how he grew from a fairly successful blog to a successful business in a very short time. So, hold onto your butts, this is an interesting story. 1. He Forgot about Capital Altogether Brian Clark sees startup capital as waste. Why? Because statistically, most startups fail. Why burden yourself with investor expectations when all you’re really going to do is toss their money to the wind? Sure, you’ve probably done your market research and created a business […]

Read more

Pagez Will Make You Rethink Your Facebook Marketing Strategy

On July 14th, I started recruiting beta testers for a new website I co-founded with my friend Danny. Over the past 68 days, Pagez has added 1,300 new users who have published 5,000 articles that have generated 12,500,000 page views. In this article, I will explain what Pagez is, how I came up with the idea, how we went about our beta launch, and what we have planned for the future. Pagez is a “game changer” for Facebook marketing and I am very excited to tell you all about it. Instant Articles, the Facebook Audience Network, and Pagez The easiest way to describe Pagez is by calling it an article publication and monetization platform. The best way to explain how it works is to explain how I came up with the idea. In June, I started monetizing my It’s Always Sunny In Philadelphia Facebook Fan Page by publishing articles […]

Read more

The Future of Guest Blogging

Any time someone asks me, “What is the best way to increase traffic and brand awareness?” I tell them guest blogging because if you find the right opportunities, a single post can generate thousands of niche relevant visitors. However, I’m beginning to see a huge change in guest blogging from when I first started and I’m afraid to tell you it’s NOT for the positive. Many of you will disagree with my comment, but I’ve been in the business long enough to know when it’s beneficial or when it’s simply a waste of time. I’m not saying you won’t be able to benefit, but recent changes have decreased the value and this is where things get a bit tricky. I’ll run through a few quick factors that I feel are making a huge IMPACT in reference to guest blogging. Let’s get started… The Announcement The practice of guest blogging in […]

Read more

How To Conduct Effective Cold Email Outreach

I think you’ll be nodding your head in agreement when I say: Getting responses for cold emails is plain out difficult! Or is it? Well, it turns out, you can quickly increase response rate by making a few simple tweaks to your email. And in today’s post I’m going to reveal the cold email outreach tweaks I personally use to double response rate and create win/win relationships. But first, a quick story (to show how effective these tweaks can be): How I Used Cold Email To Land A 15-Minute Call With A High-Level CEO Back in College, I discovered the art of writing high converting cold emails. Then I sent one in particular that got me great results. How great? Well, it got me a 15-minute Skype meeting with a very successful (not to mention busy) CEO that you most likely know and follow (this was during one summer semester […]

Read more

8 Questions You Can Ask to Coach Others to Success

In this video, Entrepreneur Network partner Jack Canfield walks his viewers through eight great questions coaches can use to spur improvement.  Whether you lead a team of people or you simply need to walk a co-worker, student or friend through a rough patch in his or her life, having the ability to coach others to success is a tremendously useful skill. You can start by identifying the situation that needs improvement. Are you mindful about what is wrong and needs to be fixed? Then, ask about the root or source of that problem. Are you creating the problem or allowing it to happen? Click play to learn more of the coaching questions Canfield uses, and how they can help. Related: Want to Be Successful? You Have to Do This One Thing. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities […]

Read more

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social media presence. But having social media profiles and properly managing them are two different things. Did you know about 80% of social media browsing takes place on mobile devices? That’s one of the reasons why you need to focus on your Instagram strategy. Plus, look at the rapid growth it’s had over the last several years: The popularity of this platform can’t be ignored. Businesses are recognizing this trend and acting accordingly. In fact, over 70% of companies in the United States had an Instagram profile in 2017. That number has skyrocketed from 48.8% in 2016. If you […]

Read more

3 Big Reasons Why The Goals We Set Don’t Stick

Why is it that we set goals that fail? Why do we allow our dreams to fizzle out? Could the problem be with the way we are approaching our goals from the get-go? 2018 is here and you have things to do, right? You have dreams to achieve, goals to set and things to accomplish! But do you know what the difference is between a goal and a New Year’s resolution? Do you know the difference between “mountain top goals” and “foundational goals”? Do you know why your goals are so prone to fizzle out? THAT’S what I want to talk to you about today: how to set goals that will actually work because most of us think about goals in the WRONG way. In this episode, we are essentially talking about how you get your sh*t done! It’s the beginning of the year and everyone is talking about New […]

Read more

How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use

Just about every business owner starts from scratch. Today’s guest did, too, but in a totally unique way. He’s Nathan Chan, creator of Foundr Magazine, an entirely digital publication. When Nathan first built Foundr Magazine, he knew he was headed into unique, unfamiliar territory. Without tried-and-true methods to fall back on, Nathan found himself learning through experience every step of the way. Now, the magazine ranks with heavy hitters like Entrepreneur and Fast Company and sports an incredible Instagram following. He got there through smart strategy, amazing design, and total commitment to creating the best product possible. I’m so excited for you to hear the incredible insight Nathan’s brought with him today. This episode is crammed with actionable strategies and tips—including a few that are so good, Nathan almost wishes he hadn’t told me! If you’re interested in growing your audience, promoting your product, or attracting big-name guests to your publication or show, Nathan’s […]

Read more

Customers as Value-Creating Partners, Not Just Value-Extraction Targets

What is a customer anyway? According to the definition you get when you type the term into Google, a customer is “a person or organization that buys a good or service from a store or business.” This is a very one-sided view of a customer — let’s get the money from customers, as much as we can. Sure, we give them value in return. But mostly, customers are the cow and brands are trying to pump them for as much milk as they can. However, in the Harvard Business Review article What Most Companies Miss About Customer Lifetime Value (an article I’m reading as part of the Communicating Value and Web Conversion graduate certificate program form the University of Florida and MECLABS Institute), Michael Schrage insinuates a very different definition. Customers as members of a company’s value-delivery ecosystem In the article, Schrage, a research fellow at MIT Sloan School’s Center […]

Read more

The New Rules of Marketing and PR 6th Edition Audiobook Out Now

This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com.  Related posts: Why Setting Rules Can Help You Balance Your Work and Personal Lives Old Rules of Marketing vs New Rules of Marketing 2 Key “People” Rules That Can Make or Break Your Business This Is Marketing: You Can't Be Seen Until You Learn to See Here’s why modern marketing began in 2007 Will It Fly Audiobook Now Available! (Sample) 7 Rules for Shipping Internationally 4 Rules to Keep in Mind When Looking for a Mentor

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Beyond The Ink Smudge To Digital Relevancy 07/17/2014 “Always in motion is the future”– Yoda  She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except … whatever you do is always front and center in the town you serve. Like many small business owners, nonprofits and yes, larger brands, publishers struggle with how to critically and strategically enter the 21st century digital and social content world. Except … they face an interesting dilemma […]

Read more

The Future of Marketing: Business As Unusual

Over the last few months, I’ve been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we’ll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We’re entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team ready to let go of decisions made based solely on “gut feel” (though you shouldn’t entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the […]

Read more

Fixing a Penalty From Compensated Content & Reviews

This past weekend Google sent out a round of manual penalty notices citing “unnatural outbound links” – later confirmed to be targeting sites publishing compensated content and reviews where the blogger is linking out to the brand or site that compensated them. If your site received the notice, you’ll find some advice for fixing your site and getting the manual penalty removed below. If you haven’t been hit with this penalty, but review products or experiences on your blog (even if you use nofollows), I’d still highly recommend reading this post. Not receiving the notice this round doesn’t necessarily mean your site is completely in the clear. If you don’t know what a manual penalty is (also referred to as manual actions), you can find more information on what manual penalties are here. This post will focus solely on how you can fix the manual penalty related to compensated content […]

Read more

Is WordPress the Ultimate Platform for Casino Affiliate Sites?

There used to be a time when if you wanted your own online casino affiliate website you typically had to pay a web developer or web development firm (depending on the size of your budget) to design, build and manage it for you. That’s all changed, however, with the advent of open source, flexible and easy-to-use content management systems (CMS) like WordPress. As a result of WordPress and other leading CMSs, virtually anybody with a computer, a connection to the internet and the patience and willingness to learn can design, build and regularly update their own sites. This means that thousands of people every day are cost-effectively and effortlessly adding their own easy to maintain websites to the ‘information super highway.’ This is particularly true of online casino affiliates. Ever since the first online casinos there have been online casino affiliate sites to promote them. In fact, new online gaming […]

Read more

What ‘Silicon Valley’ Can Teach Us About Entrepreneurs

You would think that after some thirty odd years, the tech industry would have accrued more parodies. But with only one movie and a handful of geeky shows available to watch we’re not even close to getting started. One show rises above the rest in its wit, charm, and outright ability to roast its namesake. HBO’s Silicon Valley is what other geeky tv shows wish they could be.Today I’m going to take a look past the gags. And we’ll discover together what Silicon Valley’s writers actually think about entrepreneurs. 1. “I’m Offering You $4 Million Right Now!” From the very beginning of the show, our protagonist, Richard Hendricks, falls head first into the whirlwind of Silicon Valley’s startup culture. His boss at Hooli catches wind of his “game-changing” compression software and offers to buy it. At the same time, a Bill Gates-esque Peter Gregory offers to fund Hendricks’ possible startup, […]

Read more
1 402 403 404 405 406 412