3 Components of the Perfect Elevator Pitch

After filming two seasons of Entrepreneur Elevator Pitch, I’ve come to realize that there are three key elements to delivering the perfect pitch. Our show is unique when it comes to pitching: Potential entrepreneurs have just one minute to pitch their idea, service or product. Those 60 seconds have added pressure because the contestants are being filmed, and they are talking to a camera (instead of people) while riding up to the penthouse suite in an elevator. Related: Entrepreneur Elevator Pitch Season 2 Ep. 1: Breaking the Cardinal Rule of Pitching In real life, with a different set of distractions, it’s essential to know how to deliver a convincing elevator pitch. Whether you are pitching a product, a service or yourself, here are the three essential components in a pitch: Stimulate interest. Transition that interest. Share a vision. Can you stimulate interest? The first step, stimulating interest, is the most important. In […]

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The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of your ecommerce website. Learn how to design a homepage that converts. This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips. It doesn’t matter whether you’re building a new website or making changes to your existing one. Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to […]

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5 Simple Ways to Become the Office Superhero

Not all heroes wear capes. Here’s how you can build goodwill in the workplace and have coworkers singing your praises. A superhero goes above and beyond to help others, and if you work in the same space as your team, you know that working together isn’t just about, well, work. It’s about creating a harmonious environment where people feel included, important and happy. You probably spend nearly as much time (if not more) with your coworkers as you do with your family. So why wouldn’t you take the time to cultivate office relationships, the same way you do in other walks of life? It doesn’t have to be a grind developing these relationships. You don’t need to bring in bagels or coffee every morning or put in 60-hour weeks. All it really takes is a little thoughtfulness and the willingness to do things outside of your job description. Here are […]

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She Built Her Startup With No Money or Team. How the CEO of Piazza Did It.

Pooja Sankar gave new meaning to the word ‘scrappy’ as she built her online question-and-answer forum. May 17, 2018 6 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality—and the first steps they took to make it happen. “My undergraduate experience was one of real isolation,” says Pooja Sankar, founder and CEO of Piazza, the online platform where students can anonymously ask and answer questions on assignments and gain feedback from fellow students as well as professors. “I was surrounded by brilliant students but didn’t have access to them,” Sankar says of her time at the Indian Institute of Technology in Kanpur. “I was so shy, struggled to speak to boys and was in a male-dominated major. Every night I’d stay in the lab until 6 a.m., watching boys finish their […]

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Dramatically Increase Your Customer Base With Event Marketing

Eric Siu demonstrates how one event helped him grow his interested parties. In this video, Entrepreneur Network partner Eric Siu breaks down some of the ways he uses live marketing to increase business. He details how using a launch sequence based on the timing of buying tickets helped drive interest to his event. Additionally, there are many tools out there to help you organize and manage these people who have expressed interest in your event. Siu explains several of these digital tools can help you gather information and compile email lists. Eventually, you will have a growing community of people who are attentive to your product whom you can divide into powerful segments.  And even though the event marketing space can be difficult to break into, organizing your audience will help you stay on your feet, form long-term relationships and learn new skills. Click play to hear more. Related: Make More Sales by Hiring the […]

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Let’s Make Money: 4 Tactics for Agencies Looking to Succeed – Whiteboard Friday

We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz’s own Russ Jones covers four essential success tactics that’ll ultimately increase your bottom line in today’s edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. I am Russ Jones, and I can’t tell you how excited I am for my first Whiteboard Friday. I am Principal Search Scientist here at Moz. But before coming to Moz, for the 10 years prior to that, I was the Chief Technology Officer of a small SEO agency back in North Carolina. So I have a strong passion for agencies and […]

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8 in 10 Employees Live Paycheck to Paycheck — How You Can Help Them Break the Cycle

Financial struggles for employees also create problems for employers. Counting down to payday is a stressful, but all too common practice. Unfortunately, an August 2017 CareerBuilder survey found that the vast majority (78 percent) of the 3,462 full-time U.S. workers polled said they live paycheck to paycheck. Related: Help With Student Loans Is the ‘Hot’ New Employee Benefit This isn’t just the employees’ problem. Financial stress hurts everything from productivity and performance to morale and satisfaction at work, making it an employers’ problem, too. For these reasons, more employers are opting to provide financial wellness assistance to their employees. Free financial education To improve where they stand financially, employees need to first focus on becoming more financially literate. Interestingly, employees at BambooHR, an HR software company based in Lindon, Utah, actually get paid to complete a class on financial savviness. The course, called “Financial Peace,” has not only helped them gain a […]

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$23 Million & Counting – MOBE Top Earners Mike Williams and Mike Antoni

Mike Williams and Mike Antoni are the number one earners in MOBE. Since joining, the team has racked up over $23 million in commissions. They were presented with platinum rings and gold Rolex to recognize their achievement. In the video below, Mike and Mike receive their gifts and explain how they were able to generate so much money from their business. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start is by applying for the 21 Step System. This is […]

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How the Co-Founder of Cuyana Customized Her Own Career Path by Being Intentional

Shilpa Shah talks with her mentor and the president of Fandango, Paul Yanover, about their shared early days at Disney, her transformation from employee to boss and the importance of intention. May 17, 2018 5 min read In the Women Entrepreneur series Mentor Moments, female founders sit down to chat with their own mentors (and us!) about how and why the relationship developed, and the lasting impact it’s had on their careers.  Shilpa Shah wasn’t ready to be a leader at the age of 23. But when she was unexpectedly thrust into a management position at one of her first jobs, she leaned on her then-boss, Paul Yanover, at the time an EVP at Walt Disney Online, for support and guidance as she built her team. More than a decade later, Shah is the co-founder of clothing line Cuyana, and Yanover has moved on to serve as the president of Fandango. […]

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Free Chrome Extensions for Entrepreneurs With Crazy Long To-Do Lists and Too Many Open Tabs

Trick out your browser to simplify your life. If you spend all day in your browser, you need to get organized. You’re likely toggling among social media accounts, email, shared documents, search queries, to-do lists and articles you’re meaning to read, and when the tabs pile up, it can be hard to focus. You might try keeping things in separate windows or on separate monitors, but that doesn’t change the fact that most of what you’re looking at is likely browser-based. Google Chrome is your connection to nearly everything you need to access, but the trouble is, it’s also a window to distractions. That’s why it’s up to you to hack it, to tame it and to download a bunch of browser extensions that will put you back in control. Related: A Guide to Reducing Unneeded Distractions and Time-Sucks So You Can Be More Productive Read on for 15 browser […]

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6 Ways Women Can Raise Cannabis Capital

Tap into these resources to get an edge on the competition. Raising capital for your business is never easy, especially if you’re a woman. Although the corporate world has yet to achieve true gender equality, one sector is leaps and bounds ahead of the rest of the country: the cannabis industry. Marijuana Business Daily reports that women made up approximately 27 percent of executive level roles in the cannabis industry in 2017, compared to the national average of 23 percent. That number rises to 42 percent if you only count ancillary cannabis businesses (such as apps and paraphernalia). Women also hold approximately 35 percent of executive-level positions in cannabis dispensaries. Related: Women Increasingly Are Cannabis Entrepreneurs and Customers Traditionally, most startups will raise money through either a venture capital firm or angel investors. There are also businesses incubators, which often provide assistance and advice to startups in exchange for a small fee […]

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5 Easy Things You Can Do to Be a Better Manager

Being a manager is harder than it looks — and being a good manager is even more challenging. This story originally appeared on Ellevate Being a manager is harder than it looks from the outside. Being a good manager is even more challenging. There are countless books and resources out there for anyone who wants to grow and develop as a manager. For most of us, getting promoted into a management role doesn’t come with access to training or mentors, and we often have to learn good management skills on the job. It’s actually a bit crazy when you think about it, especially when you know that tons of research indicates that people don’t leave companies or organizations; they leave managers and supervisors. Related: How to Take Charge of Your Career So, what are some low-risk and easy-to-implement steps you can take today that set you up to be a good boss? 1. Be […]

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Why How-to Content Continues to Grow

Over the years, I’ve stated that “how-to” content is the best type available online and it continues to grow in popularity over the years. Many people often wonder if it’s growing in popularity over the rest of them so I decided to do some research to put together some insight into the topic. What I found was very surprising and I encourage you to pay close attention to some of the factors. This way, you can tweak your content strategy to include more “how-to” content and increase traffic, conversions, engagement, and profits. For those of you NOT aware, “how-to” content is tutorial based content describing the process to get something done from beginning to end. For example: How to write quality content How to setup your TV How to optimize your website How to create YouTube.com videos It’s important you know how to utilize how-to content to your advantage. Let’s […]

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How Women Can Build Stronger Relationships at Work — and Actually Boost Their Careers

Think strategically and actively about building your in-office network. The more you give, the more you’ll get. May 17, 2018 6 min read Each edition of this Women Entrepreneur series, Behind the Numbers, presents a stat about a disadvantage women face at work and in business, examines the dynamics at play and provides guidance to help women overcome obstacles. There’s greater benefit to building a strong support system at work than simply having someone to vent to at Friday happy hours. Surrounding yourself with colleagues who have a vested interest in your workplace success can actually help advance your skill set and career. But it’s easier said than done — and it’s even tougher for women. According to the Harvard Business Review, 19 percent of full-time male employees in large companies have what can be called a sponsor — a senior-level colleague who’s actively interested in helping them advance — while […]

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Is It Saying 'Yanny' or 'Laurel'? 3 Things to Know Today.

Stay in the know in 60 seconds. Read_more Related posts: Starbucks to Open Its First Location in Italy. 3 Things to Know Today. Amazon Is Laying Off ‘Several Hundred’ Employees Elon Musk Says Falcon 9 Second Stage Recovery Requires ‘Giant Party Balloon’ Amazon’s Biggest Prime Day Sale Starts on July 16 The Formula Jeff Bezos Uses to Identify Great Ideas A Boost for Sports Betting and Fewer Babies Named Alexa. 3 Things to Know Today. Amazon Is Doing What It Does Best: Making Lots and Lots of Money Car Vending Machines and New Emojis! 3 Things to Know Today.

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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception. On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy. On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out. And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one […]

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Why Some Veterans Are On the Front Lines to Legalize Hemp

U.S. Armed Forces veterans have had to fight many enemies both on and off the battlefield. One of the most insidious is the opioid addiction that’s arisen as a result of treating their pain and PTSD. A sobering 2011 study found that veterans are twice as likely to die from opioids than non-veterans.  Related: The Opioid Crisis is Forcing Open Minds About the Lifesaving Potential of Medical Marijuana Now some veterans are fighting for the legalization of some hemp products to manage their debilitating symptoms. Last April, a group of veterans descended on the U.S. House of Representatives in D.C. to talk with members of the Cannabis Caucus and the House Veterans’ Affairs Committee. The meeting was spearheaded by a retired Marine, Steve Danyluk, who worked with wounded vets at Walter Reed and Bethesda medical centers. “I witnessed what I believe is a policy of over-medicating wounded service men and women with opiates […]

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5 Reasons Why Your Business Is Losing Customers

Ever think about why people keep buying iPhones, even though they’re so darned pricey? Like it or not, your business is losing customers. Recent research from McKinsey & Company revealed that only 13 percent of customers surveyed said they were loyal to a single brand. The research found that 87 percent of customers surveyed said they shopped around, and 58 percent had switched to a new brand. Related: 25 Tips for Earning Customer Loyalty Why do people shop around? What motivates them to abandon the businesses they know and buy products or services from competitors? It’s time that you take a close look at why your business is losing customers — and, what you can do to fix it. Here are five common reasons why customers leave small businesses … and effective tips you can use to start turning the tide. 1. You’re guilty of poor customer service experience. Few things can sour a customer experience more […]

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When an Investor Bailed, Finery Founders Brooklyn Decker and Whitney Casey Had to Do Major Damage Control

Finding new capital, calming staff nerves and making sure the brand’s reputation was intact called for calm leadership and quick thinking. May 16, 2018 4 min read In the Women Entrepreneur Series My Worst Moment, female founders look back on the most difficult, gut-wrenching, almost-made-them-give-up experience they’ve had while building their business—and how they recovered. Finery is a digital wardrobe-management platform that tracks your online clothing purchases and helps create and manage outfits. (Yes, it’s the Clueless closet come true!) Founders Whitney Casey and Brooklyn Decker launched the company to make women’s lives easier, but getting the startup off the ground was anything but easy. When a well-known investor backed out of a deal, the women worried that the reputation of their operation was at stake—not to mention the peace of mind of their employees. Casey, the startup’s CEO, tells us what went wrong. “As a new startup, having an […]

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I’ve Raised Over $20 Million for My Businesses. Here’s How to Get the Attention of Venture Capitalists.

Think big and pitch with passion. In this video, Entrepreneur Network partner Neil Patel breaks down a few tips on how to successfully secure investments from venture capitalists. First off, go in with the approach of raising just a little over what you need. If you accrue an excessive amount, down the line all this extra money will simply go back to the investors. Next up, avoid getting passed over by investors (and getting handed that “we’ll get back to you” excuse) but developing a relationship with VCs. Patel stresses not simply picking random people to fund your business, but opting for those you know better than a single, one-off conversation. He also brings up the common platitude that it’s about “who you know” to emphasize the importance of networking during your business’s fundraising round. Also if you can, find a co-founder to help you diversify the company’s expertise and also show investors there is […]

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