7 Ways to Get Recruiters and Job Offers to Come to You

Instead of looking for jobs, let jobs come to you. source_link Related posts: 5 Ways that Kajabi Makes Selling Courses Online Easy for Bloggers The Best Way to Search PeerFly’s Offers Looking for Leads? These 4 #DirectMail Offers Are Your Answer How to Direct Link PeerFly Offers on Facebook Ads This Simple Change Can Make More Prospects Say “Yes” to Your Offers How to Craft No-Brainer Marketing Offers [Free Poster] How to Make Money Promoting Survey and Quiz Affiliate Offers How to Make Money Promoting Survey and Quiz Affiliate Offers

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You Need Both of These Skill Sets to Keep Your Audience Coming Back for More

When I’m not performing my typical duties as Rainmaker Digital’s Marketing Technologist, I’m cooking up a storm in my kitchen. Amidst the rhythmic chopping of fresh produce, the clashing of pots and pans, and the roar of boiling water, I realized that my two roles have a lot in common. They both require a balance of technique and artistry — a balance that is also an important factor when creating content, because when you strike it, you produce experiences that your audience craves. First, master your technique A chef needs to have a variety of knife skills and perfect every type of cut, from julienne to paysanne. Have you ever seen a restaurant kitchen? There are so many different tools, and a chef’s success depends on his ability to correctly use each and every one of them — from the “big guns” like grills and ovens to often-overlooked accessories like […]

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New Research: 35% of Competitive Local Keywords Have Local Pack Ads

Over the past year, you may have spotted a new kind of Google ad on a local search. It looks something like this one (on a search for “oil change” from my Pixel phone in the Chicago suburbs): These ads seem to appear primarily on mobile results, with some limited testing on desktop results. We’ve heard rumors about local pack ads as far back as 2016, but very few details. How prevalent are these ads, and how seriously should you be taking them? 11,000 SERPs: Quick summary For this study, we decided to look at 110 keywords (in 11 categories) across 100 major US cities. We purposely focused on competitive keywords in large cities, assuming, based on our observations as searchers, that the prevalence rate for these ads was still pretty low. The 11 categories were as follows: Apparel Automotive Consumer Goods Finance Fitness Hospitality […]

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How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception of your company. Creating an accurate customer persona can help you accomplish this. It will help you learn about their habits, behaviors, and interests. That way, you’ll be able to market to them accordingly. Customer personas can help you get more money from your existing customers and even help you acquire new customers. You’ll be able to keep your customers engaged. Ultimately, this will improve conversion rates. If you’ve never created a customer persona before, it can sound a little intimidating. Don’t worry—it’s not as difficult as you might think. I’ve created the ultimate guide […]

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How we Doubled an Email List in 7 Days

Are you feeling down about the low numbers on your email list? Have you ever wondered how you could really accelerate its growth? Perhaps all it takes is a mindset shift. That’s what we did recently on a separate website we run and it had HUGE results. First of all, you already know how important your email list is to your business, right? If you don’t know about how important email is to modern business, you can check out any of these educational posts. The gist is this: for many of us successful indie entrepreneurs, our email list is the core of our business because through email we have a powerful form of “digital relationship” with our customers. So, if you aren’t getting a very good “conversion rate” on your website — from casual visitor to email subscriber — then it can feel kinda terrible. Like, there’s all these people coming to […]

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I Haven’t Done This in 4 Years…and it’s Happening Right Now

I’m not happy about it, but it’s been over 4 years since I conducted my last audience survey here at SPI. 4 years! A lot happens in a year, let alone four, and the brand – at least according to the number of email subscribers – has grown by over 1500%. The podcast, which was about a year old at the time, has grown from 1 million downloads to now 17 million. Ask Pat has entered the scene as a primary channel, as well at SPI TV, and my primary social media channels (Twitter and Facebook) are now well over 100k followers strong each. All this to say, I haven’t been doing my best to truly discover what I can do to improve your experience here on Smart Passive Income and how I can serve you best. All of that is now, however, going to change. With the team behind me as well as the gracious […]

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The Difference Between Marketing and Advertising (and Why It Matters)

In his 1923 book “Scientific Advertising,” Claude Hopkins said, “Advertising is multiplied salesmanship.” But in the modern day, I’ve more often seen a tight comparison (and even confusion) between marketing and advertising. On the other hand, marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of products are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t something marketers spend most of their time thinking about. They’re too heads down, focused on budgets and marketing automation and copywriting. I know I am. But I came across that quote from Hopkins when I took MMC 5435: Messaging Strategy and the Centrality of the Value Proposition, part of the Communicating Value and Web Conversion graduate certificate created by MECLABS Institute in partnership with the University of Florida. And […]

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects The Hard Truth About Being Impeccable With Your Word To Keep Customers Loyal Trust That They Can Handle the Truth This Successful Media Executive Shares a Surprising Truth About What You Must Do to Secure Your Place at the Top

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

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How the ultimate selfie changed everything.

You need to know who you are, otherwise it’s impossible to change. Sounds like a leadership slogan, but it’s also a perfect way to sum up how the environmental movement got started in North America in the late 1960′s and early 70′s. It wasn’t a great political announcement that kicked things off. It wasn’t a damning report on a toxic disaster. It was one, simple photograph. In 2013, we’d probably call it “the ultimate selfie”: Earthrise, taken by William Anders. Nature photographer Galen Rowell called it “the most influential environmental photograph ever taken.” Earthrise, the “big blue marble” (it’s almost impossible to imagine this) was the first time that humans had truly seen ourselves. That we’d identified our home, Earth, as a place, a thing. That sudden self-awareness was not only a near-religious experience for many of the NASA astronauts who experienced it, but also a powerful realization for those […]

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How to Create a Clickable Backup Affiliate Ad for AdSense

Sometimes an AdSense unit won’t display an ad to a user for whatever reason. When an AdSense unit doesn’t show an ad, it leaves an odd amount of space within the content, and reduces my ability to monetize those pages – and I find that unacceptable. This used to be a much more significant problem, but in the age of remarketing, AdSense can usually find an ad to display for a user even if your particular page content doesn’t have a good content specific match for one. But, sometimes an ad still won’t show, so I still define a backup ad for my AdSense units. AdSense offers up the ability to specify what you want to show in the place of an AdSense unit that doesn’t display an ad for whatever reason when you create an AdSense unit. The drop down offers you the option to decide whether you want […]

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7 Ways an Effective Social Media and SEO Strategy Can Grow Your Brand

If you’ve been on the internet long enough, there is a good chance that you’ve stumbled across the term search engine optimization at some point or another. You’ve probably used Google or another search engine millions of times. The goal of SEO is to ensure that your website shows up on the first page of Google’s results. In return, your company’s website will gain more visibility, additional traffic and your revenue will eventually soar to new heights. For most of us, the concept here is nothing new. What is different however, are the methods being used to rank higher in Google, while also pushing the competition lower. Within this guide, you will learn how the right strategy that can empower your company to achieve growth through the use of both SEO and social media. Helps Build Your Reputation First and foremost, you should realize that consumers think highly of companies […]

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Why Linking to 3XX and 4XX Pages Is Bad for SEO

If your SEO has said you need to change all internal links pointing to a page that has moved or been killed, they’re doing their job.  It is an annoying task but a very important one.  There are three main reasons why not linking to 3XX and 4XX pages is important for SEO, not to mention creating a good experience for your website visitors. If you’re an IT or DEV professional reading this to get out of changing links, even though a 301, 302 or 307 redirect is quick and not very noticeable for an end user, it is certainly noticeable by a search engine and that is what this post covers. Three Reasons to 3XX and 4XX Are Bad For SEO: You do not waste your crawl allowance with them Sending users to resources that do not exist creates a bad UX and less favorable option for the search […]

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Why Introverts Thrive in Online Business

Most people don’t understand introverts except, of course, introverts. But sometimes introverts don’t even understand themselves. If you’re an introvert and feel like you could never be an entrepreneur, you don’t understand either yourself or entrepreneurial online business. In fact, you’ve probably never realized that some of the most incredibly entrepreneurial people in the world are introverts. I mean, I just watched Mark Zuckerburg stand up in front of thousands to introduce new VR technology. I would never have guessed that man is an introvert. Introverts like Zuckerberg and Bill Gates have been the backbone of Silicone Valley for years now. How did they do it? Not by sitting back and saying, “I can’t” that’s for sure. While you might not build the world’s most successful social media outlet, you will succeed in your own way. Let’s look at how introverts can actually thrive in online business. 1. Why Are […]

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How to Get Thousands of Targeted Twitter Followers Every Month

Over the past 6 years, my focus on Twitter has continued to increase. There are a lot of marketers and big brands that are shifting their focus away from Twitter and I have read many articles that claim that Twitter is dying. I disagree. Not only do I believe that Twitter is a great marketing channel right now and will be into the future, but I have spent a lot of time and money investing into tools to help me continue to grow my audience. Now, as other marketers run away from it, I will be able to capture even more of the active audience on Twitter. Below, I will explain my strategy for getting thousands of targeted Twitter followers every month so that you can be prepared and you can capture more of that audience with very little effort! Get Thousands of Targeted Twitter Followers Having a lot of Twitter followers is […]

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You’re Over-Thinking It Too Much

How many times have you scrolled your way through social media or had a casual conversation with a group of friends when one of them mentions that they once had this great idea? They might say that after they signed up for Twitter or Facebook more than ten years ago, they thought it would be great to have a social network that was entirely focused on stylized photos. They might say that they thought of Instagram way before it became a thing. Sure. Sure they did. But even if we were to take this claim at face value, we must then ask whether this friend actually acted on and pursued this idea. Did he look into what it would take to make such a mobile app? Did he hire a team of designers to create the interface? Did he work with a team of coders and engineers to develop the […]

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How to Keep Track of Your Online Business Income and Expenses

If you’re looking for a simple way to keep track of your online business income and expenses, then you’re in for a treat. Today I’m going to share with you a super simple Google spreadsheet that I’ve developed to help me quickly and easily keep track of my online business income and expenses… … without having to hire a bookkeeper… … or using complicated, expensive bookkeeping softwares. Let’s dive right in. More… Step 1. Make a Copy of My Free Google Spreadsheet Template Click here to access the spreadsheet then click on File >> Make a New Copy to copy it to your Google Drive. Step 2. Setting Up The Spreadsheet Now you will need to set up your bookkeeping spreadsheet to fit your business needs. First off, go the Settings sheet: ​Under Project, list all the projects you have and want to track here. For example, you could enter in […]

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What You Can Learn From Snap and Instagram’s Divergent Exit Strategies

Snap and Instagram were founded within months of each other in the early 2010s. Both operated in the photo sharing space and targeted millennial, social media savvy users. However, their paths diverged when one chose to be acquired by Facebook and the other went public though an IPO (initial public offering) — and it has made all the difference. Related: 3 Signs It’s a Smart Time to Sell Your Online Business Successful startups typically take one of two paths to provide liquidity to their early investors and continue to grow: acquisition or IPO. Snap chose the IPO path, and therefore spent approximately six years growing its business to make it attractive to public shareholders, going public in March 2017. Founders who choose to go public over being acquired, often do so because it allows them to retain their independence and control and continue to operate as a standalone company. Snap wanted […]

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The Power of Believing You’re an Artist

In How to Feel Good as a Writer: an Origin Story, I wrote, “It’s not our job to know all of the whys, whats, and hows of the future. It’s just our job to do the work.” “Doing the work” before you reach professional status in a creative field is often self-directed. Because it’s in your nature to create, you envision and execute your own projects. You know you’re practicing and building your portfolio, even if others ask you, “What’s the point?” You could let that question drain your energy as you try to explain yourself. You could let it distract you. You could let it stop you. But artists don’t. Here’s a story of a young artist who, through a dedication to his craft, got a life-changing opportunity. Food critic Kalen Allen meets Ellen Just a few months ago, Kalen Allen was an honors student at Temple University juggling […]

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How to Take and Edit Photos Without Hiring a Professional

No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can even send images to subscribers on your email marketing lists to make your messages more visually appealing. Incorporate photos into your blog posts to break up the content and make it easier for people to read. I like to use visuals in my blogs to illustrate what I’m talking about. High quality images can add credibility to your website. While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs. Taking your own photos means they are unique. Someone won’t be able to say, “Oh, I’ve seen this picture […]

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