Category: Internet Marketing

Lead generation success = nature + nurture

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What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead, the environmental factors you influence them with through your lead nurturing. In other words, no matter how good the lead is, you need to shepherd these people along and help them understand the value of your product or service. True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. […]

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Look Out for These 5 Signs of Black Hat SEO

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Black hat SEO techniques will hurt your rankings and your business. Here’s how to spot them. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization — and being penalized for it. Though black hat can temporarily help a website rank higher in Google, search engines will ultimately demote it for bad practice. You need to know how to identify black hat SEO techniques. Here are five signs to look for in your website and others. What Is Black Hat SEO? SEO, which stands for search engine optimization, is the process of designing a website to rank higher in search engines like Google, Amazon or the App store. It’s an innovative way to “optimize” content, whether you’re a […]

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Carl’s Jr. Will Become the First Major Fast-Food Chain to Debut a Cannabis-Infused Burger

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The ‘Rocky Mountain High: CheeseBurger Delight’ will be topped with CBD-infused ‘Santa Fe Sauce.’ April 17, 2019 3 min read This story originally appeared on Business Insider Carl’s Jr. is making history this 4/20. On Saturday, Carl’s Jr. will debut the CBD-infused “Rocky Mountain High: CheeseBurger Delight” at a single location in Denver. The CBD burger will be available for $4.20 during the one-day test, fittingly held on April 20, a weed-filled celebration for many Americans. With the test, Carl’s Jr. would become the first major fast-food chain to roll out a cannabis-infused menu item — even if just for a one-location, one-day event. The CheeseBurger Delight consists of two beef patties, topped with pickled jalapenos, pepper jack cheese, fries, and CBD-infused “Santa Fe Sauce.” The rise of the CBD-infused burger Carl’s Jr. Image credit: Hollis Johnson/Business Insider Carl’s Jr. has been working on the CBD burger since its vegan Beyond Meat burger […]

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How to Meet (and Exceed) Your Creative Content Goals

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Why is it so hard to produce good content? Because creative work is uniquely draining … and uniquely rewarding, too. Smart writers know that the right creative practices will keep you motivated and productive. On Monday, Stefanie Flaxman talked about mastering the part of editing that has nothing to do with grammar, spelling, or punctuation. It’s the thoughtful, human element that no app can ever hope to reproduce. On Tuesday, Stefanie joined us again to talk about six behaviors that build trust when you work with a creative team — including making one another’s lives easier and even listening to the voices inside your head. And on Wednesday, I wrote about 10 business goals that take good content and turn it into good content marketing. Because if you’re going to put the work in, you might as well get the results you’re after. I’ve got more strategy for you on […]

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How to Build Quality Links From Resource Pages

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Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use resource pages to build backlinks. This strategy is second only to content creation in terms of the most popular ways to build links. Why is this case? That’s because the sole purpose of resource pages is to link out to other websites, which makes this an easy process. All you need to do is find authority resource pages that are related to your site, and then convince the webmasters to add your site to their page. It’s actually not that complex when you know how to approach it. I’ve dealt with so many website owners […]

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Automation Is Becoming a Business Imperative: Don't Wait Until It's Too Late

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Automation is here to stay. To sustain long-term success in this new age, ask yourself these four questions. Read_More Related posts: In South Korea, Stressed Out Workers Are Sending Themselves to Fake Prison 3 Benefits of Marketing Automation Your Startup Is Already Big Enough to Begin Using Marketing Automation Grow Your Business By Leveraging Marketing Automation and AI Don’t Wait to Launch Until Your Product Is Perfect Here’s Why You Shouldn’t Fear Automation It’s Never Too Late to Pursue Your Passion It’s Not Too Late to Meet Your Goals for 2018

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Want to Turn Your Side Project Into a Full-Time Business? Here’s How This Man Did It.

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Founder, Danish Yusuf, discusses the ins and outs starting his Canada-based insurance company. April 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Mars Discovery District talks Danish Yusuf, the CEO of Canadian insurance company Zensurance. Yusuf speaks about reaching a roadblock at his first job due to office politics. In time, Yusuf teamed up with a like-minded co-worker to develop the beginnings of Zensurance. The two business owners spent every Saturday morning developing a prototype and a pilot program for their business.  Two years ago, Zensurance had no office, no employees and relied mostly on the drive of Yusuf and his co-founder. Now, the company has a new office space with 15 employees and more hires to come. Click the video to hear more.  Related: How This Entrepreneur Built a Business Out of a College Project Entrepreneur Network is a premium video network providing entertainment, education and inspiration […]

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10 Popular ‘Game of Thrones’ Characters, Ranked By Life Insurance Risk

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Like Cersei, Daenerys or Jon Snow, you may need life insurance benefits for your loved ones. Except, if Khaleesi dies, who pays out the dragons’ benefit? April 17, 2019 10 min read Opinions expressed by Entrepreneur contributors are their own. Never mind the fact that spring has sprung across the North American Continent … Winter is coming. Winter is here. If you’re a Game of Thrones fan and you live (in your imagination at least) on the continent of Westeros, you know the energy that that-now familiar phrase got with last Sunday’s highly anticipated premiere of the final season of this HBO megahit. “Winter is coming” signals the swift and terrifying advance of the White Walkers and their servant-zombie “wights.” And that … Could. Be. Bad. Related: How Apple’s March 25 Announcement Looks a Lot Like ‘The Game of Thrones’ That’s why, as the final series began, I took a stab (see what I did […]

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5 Habits This Creative Marketing CEO Uses to Improve Her Life and Work

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Entrepreneur Lauren Maillian on storytelling, self-care and finding deeper meaning in your work. April 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lauren Maillian is the founder and CEO of LMB Group, a strategic marketing and brand advisory company. She was also a founding partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer-facing technology-enabled companies. Impressed? I’m not done yet. When she was just 19, Maillian co-founded a boutique winery that quickly became an internationally recognized award-winning wine brand, making her the youngest self-made winery owner in the country. She did that after she got back from working as a model in Paris and Buenos Aires, Argentina. I probably left out a bunch of other impressive accomplishments, so to get the full story, I suggest reading her bestselling business memoir, The Path Redefined: Getting To the Top […]

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Jack Dorsey Says Twitter Makes It ‘Super Easy’ to Harass and Abuse Others

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He said if he could conceive of Twitter again, he wouldn’t count people’s ‘likes.’ April 17, 2019 3 min read This story originally appeared on Business Insider Twitter CEO Jack Dorsey took the stage at TED on Tuesday, just a day after enduring criticism for abuse and misinformation on his social media platform. Dorsey spoke with the head of TED, Chris Anderson, and the conference’s current affairs curator, Whitney Pennington Rodgers, about that very controversy. “We have seen abuse, we have seen harassment, we have seen manipulation, automation, human coordination, misinformation,” Dorsey said. “These are dynamics that we were not expecting 13 years ago.” Dorsey said his biggest worry was his ability to address the issue in a systemic way. He recognized that Twitter has created a “pretty terrible situation” for women — and particularly women of color — but said the company was relying more on machine learning to identify abusive tweets as opposed to […]

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Tackle Your To-Do List With This Award-Winning Mac App

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2Do is a user-friendly task manager that’s jam-packed with features. April 17, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Finding the best way to knock tasks off your to-do list takes some trial and error. Some entrepreneurs rely on classic paper lists, others take the electronic route with apps and reminders. You’ve probably tried more than one method to keep track of your work responsibilities, but the 2Do Task Manager takes your productivity to the next level. 2Do is a Mac-optimized app that marries productivity and speed. Jot down multiple tasks in seconds with the Quick Entry feature, then stay on top of related to-dos and events with color-coded lists and groups. You can filter everything […]

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How Do I Improve My Domain Authority (DA)?

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The Short Version: Don’t obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you’ll improve both your Domain Authority and your rankings. Unless you’ve been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we’ve avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation. I set out to write a how-to post, but what follows can only be described as a belligerent FAQ … Why do you want […]

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This Week in Weed: Notorious B.U.D!

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The latest state news, a hip hop legacy lives on, and Maryland’s ultimatum. Welcome to Green Entrepreneur’s video recap of the cannabis news you might have missed this week, hosted by our cannabis correspondent, Conrad Martin. Tennessee ‘volunteers’ a later date for cannabis In what seems like a sad trend, Tennessee has become the latest state to say no to marijuana. The volunteer state’s lawmakers shot down a medical marijuana proposal due to a lack of support. Advocates anticipate a new vote in 2020 Related: Not In New Jersey A hip hop legend’s son takes action CJ Wallace, the son of legendary hip hop artist, Biggie Smalls is launching a cannabis company with a mission. The company, “Think BIG” plans use the proceeds of cannabis products to invest in social and criminal justice reform. Think Big’s first proprietary strain, Frank White, set to debut this year.  Related: Rapper Nipsey Hussle: From Gang Life to Self-Made Millionaire […]

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How to Avoid Friction Points for Your Customers

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There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects are hesitating from moving through your funnel. What is a friction point? Friction is any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle. Friction can stem from the most subtle details on your website. Here are some common sources of friction and ways that your company can avoid them: Landing Page Length One common point of friction relates to web page length — in other words, the amount of content and information to share with your website visitors. Friction happens when you […]

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The Fashion Industry Is Insanely Wasteful. Can Blockchain Fix It?

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The technology is helping savvy companies (and enterprising entrepreneurs) find fresh opportunity in overlooked materials. April 17, 2019 7 min read This story appears in the April 2019 issue of Entrepreneur. Subscribe » Stephanie Benedetto has always been a material girl — not in the Madonna kind of way, but as a wild child of fabrics. Her great-grandfather came from Austria in 1896 to New York City’s Lower East Side and made coats and boleros out of other immigrants’ furs. Her family has been in textiles ever since. But when Benedetto came of age, she didn’t want to simply carry on. As much as she loved the business, she hated its waste.   The $800 billion global apparel industry, with its ever-faster fashion, has become famous for its squander. It slurps up water like no tomorrow — literally, because at this rate, it will cause extreme scarcity in countries like […]

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How to Use Tumblr To Drive Traffic and Land New Customers

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With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch. I’ll also go over how you can promote your blog within Tumblr without being pushy or salesy. Your first step is to head over to Tumblr.com and sign up on the home page. So you put in your email, your password, and your username, and your username is really important so just like at any social media site, like Pinterest or Facebook or Twitter, you want your username to be a brand name. So if we are signing up for Quick Sprout, you would want to make it Quick Sprout and click “Sign up,” and then put your age, and agree to the terms and services and click done. […]

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7 Female Entrepreneurs and Women in Business to Follow in 2019

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When it comes to marketing, every method is the same as long as it yields results, right? Actually, there’s a variety of ways to market and a difference depending on what techniques get used. But what are the key differences between inbound vs outbound marketing? And is one better than the other when it comes to generating interest that converts to sales? Related blog posts and resources: This ultimately all comes down to what you are trying to promote to an audience, how that market can take action, and also how you can measure your results as well. As we all known, online advertising is much easier to set up and track, versus offline advertising. The good thing about ‘inbound’ and ‘outbound’ marketing methods, is that they can also be tracked in the same way. Learn more about inbound vs outbound marketing, and see which techniques can bring the most success […]

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Get Your Business Off the Ground by Making Mistakes

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Here’s why young business owners should not be afraid of taking the plunge and screwing things up. April 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Gianna Wurzi, a founder of Quilt. Wurzi is intentional with her time. She concentrates on carving out specific time to socialize and time to buckle down. This helps her have perspective and keeps her priorities in place. Wurzi encourages young female founders to get out there and take action. She says you shouldn’t be afraid to make mistakes, because those mistakes will teach you how to build the company you envisioned.  Click play to hear more.  Related: Want to Grow Your Business? You Have to Fire Yourself First. Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and […]

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The Danger of Overdoing SEO

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Posted by randfish During my first few years in the SEO field, half of the sites I’d visit – those my SEO brethren in the forums or over email owned – were what today we’d probably call "over-optimized." They tended to have features like: Keyword after keyword stuffed into the title element of every page Overly-lengthy and keyword rich URL strings Page filled with "SEO’d" content that was never intended to be a focus for visitors Backlink profiles that lacked a single high-quality, "editorial" link At its best, our profession is about making amazing things that people are asking to see (via their search queries in the engines) and then marketing it in the most optimal ways. At its worst (excluding the crap-hat junk that doesn’t even deserve to be called "SEO"), it looks like this: There’s a gigantic gap between this type of "SEO" and the industry’s best practices, but […]

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The Psychology Of Color

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Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Hellobar. This tool may not be beautiful. In fact, on some websites, it looks like a total eyesore. But it stands out. You see, audiences online have limited attention spans. They’re powering through websites (and digesting information at a million miles an hour). The only way to grab their attention is to stand out from everything that is competing for their attention. That is where color comes in. Color has value beyond aesthetics. Yes, we all have preferences, but why? The answer to that question will directly affect your online marketing and conversion optimization strategy. Color […]

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