Category: Internet Marketing

3 Ways to Ensure a Team Follows Your Lead

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Real stewardship requires ego-free collaboration. August 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s start with the good news: Recent Gallup survey results suggest the highest levels of employee engagement since 2000, at 34 percent. Unfortunately, that’s a far cry from a world where even the majority of employees are engaged in their jobs, so there’s still a massive amount of work to be done. Much has been said about the importance of engagement, but most of the current literature focuses on increases in productivity and retention rate that go along with an engaged workforce. I would add that there’s another vital benefit hiding in plain sight: getting your employees to buy into your strategy and involve themselves in executing your business plan. Related: Five Mistakes that Hinder Employee Engagement When work gets repetitive, a disconnect inevitably forms between what you’re doing on a daily basis and […]

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How to Fire Yourself as CEO and Hand Over the Reins

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Here are four steps to successfully transition to a new CEO. August 14, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs start companies to solve problems. A founder identifies a pain point, develops an innovative solution, raises money, hires an engineering team, and pushes the product to market. Yet the drive and skills that can propel a founder to early success aren’t necessarily the same ones required to scale a business or run a large public company as CEO. Sometimes, the founder has to step aside to make way for another leader with a skill set better suited to continue to grow a company. The shift requires a CEO to be self-aware and for both parties to take steps to make the transition seamless. But making the hard choice to move on can be key to keeping the company on the right path and maximizing […]

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WeWork Files for IPO, Revealing Spiraling Losses of $1.6 Billion

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The filing provides the first in-depth look at WeWork’s financial results. August 14, 2019 3 min read This story originally appeared on Business Insider WeWork, the office coworking company valued at $47 billion, made public on Wednesday its paperwork for an initial public offering, starting the countdown to one of the most highly anticipated — and potentially scrutinized — market debuts of the year. In its filing with the Securities and Exchange Commission, WeWork’s parent company The We Company, gave the world the first official look at its business results, revealing billions in losses, a sprawling collection of leases, and growing revenue. WeWork hasn’t stated how much it plans to raise during the IPO, although media reports suggest the figure will be at least $3 billion. The firm will trade under the ticker “WE”, but hasn’t said where it plans to list. The filing reveals that WeWork has signed a commitment letter with […]

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What to Do When You Want to Quit

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Consider your values before making any dramatic life decision. Read_More Related posts: 12 Signs You’re Financially Ready to Quit Your Job Entrepreneur Insider Video of the Week: Achieve a Never-Quit Mentality Five Signs You Should Quit Your Job and Live Your Dreams 9 Signs You Should (Maybe) Quit Your Job Now Have Enough Space For Your Biz, Don’t Just Quit (FS309) How to Keep Going When All the Signs Say ‘Quit’ 4 Signs You’re Not Ready to Quit Your Job 9 Things to Do When You Want to Quit Your Job But Really Shouldn’t

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7 ways to overcome self-doubt, procrastination, and hesitancy to finally launch your business

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You will fail as an entrepreneur. Correction: If you keep on a path of self-doubt, procrastination, and passivity, you’ll fail in business.  Being a business owner is about calculating risks, taking action, and pivoting as you go along.  If you can’t stomach risk or genuinely can’t fit a business into your schedule, by all means, don’t become an entrepreneur.  But if you’re ready to put aside procrastination, doubts, and hesitancy to start a business, follow these seven strategies.  Tactic #1: Practice self-care You aren’t going to succeed in the long-term if you’re burnt out.  You won’t operate your business to the best of your abilities if you’re tired, full of doubt, or running on an unhealthy diet, so take care of yourself even as you’re coming up with business ideas.  To that end, follow a healthy diet, exercise, spend time with people important to you. Get enough sleep, because the […]

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How to Bounce Back When Your Business Threatens to Go Under

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Plus, why consumer finance businesses can make for risky startups. August 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Mars Discovery District talks with Peter Kalen, the CEO of fintech company Flexiti Financial. At one point, Flexiti struggled to keep its head above water and make payroll. The business narrowly avoided going under and eventually turned the business around.  Looking back on the unpredictable entrepreneurial journey, Kalen describes the precarious nature of consumer financial businesses, considering the loose structure and large amount of capital the businesses require. Click the video to hear more.  Related: How Off-Grid Technology Can Increase Connectivity and Improve the World Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN […]

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How This Farmer Entrepreneur Is Literally Growing Her Profits (Podcast)

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Former chef Patty Gentry’s love of amazing food led to her buying a farm. And no, she did not see that coming. August 14, 2019 1 min read After years working as a chef in the kitchens of some the hottest restaurants in New York, Patty Gentry needed a breath of fresh air. And, well, a breath of cow manure as well.  Patty took her love and passion for food down to the literal root and opened Early Girl Farm on Long Island. Early Girl Farm’s mission is simple, as Patty explains, “Lovingly craft a deep, dark, mineral loaded, biologically thriving soil that packs a veggie flavor punch!” And she does all of that working on just an acre of land.  Entrepreneur spoke with Gentry as she was just finishing up a day in the field. She was tired, covered in dirt, and said she’s never been happier in her entire […]

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Entrepreneur Insider Video of the Week: Achieve a Never-Quit Mentality

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Watch this free Entrepreneur Insider session with Mark Pattison, who is on a mission to become the first NFL player to climb the highest peaks on each of the world’s seven continents. August 14, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Former NFL player Mark Pattison is an entrepreneur, mountaineer, philanthropist, podcaster, author and dad. He is currently on a quest to be the first NFL player to climb the Seven Summits (the highest peaks on each of the world’s seven continents) and along the way has gained a lot of insights into overcoming setbacks and staying focused on goals. Related: How to Push the Boundaries of Human Potential In this high-energy, inspiring discussion, Mark shares those insights to help you unlock your potential and identify your key driving motivators so that you don’t quit on your goal when times get tough. He’ll help you recognize your “why,” understand the […]

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British Airways Is Offering VR Entertainment on Flights

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First class passengers between London and New York get their own cinema in the sky. August 14, 2019 1 min read This story originally appeared on Engadget British Airways is set to trial VR entertainment on select first class flights from London Heathrow to New York JFK. From now until the end of the year, customers on these flights will have their own 3D cinema in the sky, and will be able to watch a variety of films, documentaries and travel shows in 2D, 3D or 360° formats. The headsets come from VR company SkyLights and are fully immersive regardless of how the wearer is sitting — they’ll even work if they’re lying fully flat (which is another first class luxury in itself). The line-up also includes a range of expertly-selected therapeutic VR experiences, such as guided meditation and sound therapy, specifically designed for those with a fear of flying. British Airways […]

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This App Customizes Your Background While Conferencing, Presenting, and Interviewing

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August 14, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The proliferation of video conferencing apps has made arranging meetings with anyone a breeze. If you have to conduct a quick meeting with your team, no longer will you have to book a conference room and talk to everyone face to face. All it takes is your trusty webcam and a reliable app to have a seamless virtual convention. But as with formal meetings, video conferences still require basic etiquette. For starters, it’s vital that you still look presentable, albeit engaging with people through a screen. In addition to dressing your best, you also have to make sure that your background is free from distractions. But clearing […]

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Three Resources That Will Save Marketers Money In 2019

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As bloggers, content creation and brand marketers, we know how expensive running a business on the internet can truly be. Sure, start up costs and running the day to day operations are often much lower than the costs associated with running a brick and mortar business, but there are still some heavy costs associated with premium hosting, software, developers, and advertising in general. Throw in all of the attractive tools and monthly solutions out there to grow your business, and you could easily be looking at recurring costs of a few thousand dollars per month — and that’s just from the aspect of a smaller player. There are so many tools that go into the right internet marketing mix; but like cooking soup on a low budget, you may not get all you want. Therefore, it is important though to get the best deal for the ‘ingredients’ you can afford.  […]

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Successful Startups Have This One Thing in Common

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Here’s how you can earn the support your new business needs. August 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. No matter how much you bring to the table, whether it’s money, experience or enthusiasm, there’s one lesson every entrepreneur has to learn sooner or later: You can’t do it alone. Visionaries like Jeff Bezos and Elon Musk might be at the helm of some of the world’s most exciting companies, but Musk isn’t in the production plant assembling Teslas any more than Bezos is fulfilling shipments in an Amazon warehouse. The reality is that it takes a village to get a startup up and running, and while you’re well aware of the genius of your idea, the people around you probably aren’t. That means that your new job as a founder is finding a support network, inside and outside the office, to help you go […]

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Entrepreneur Names the Top 100 Cannabis Companies (60-Second Video)

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Your weekly rundown of the biggest news in the cannabis business, including the first-annual Green 100. August 14, 2019 1 min read There once was a pot shop in Nantucket, Bernie Sanders wants to make it legal, and the first-annual Entrepreneur Green 100 is here. Welcome to the Cannabiz Countdown, your weekly rundown of the biggest news in the cannabis business.  The first legal marijuana shop off the Massachusetts mainland is open for business! The Green Lady Dispensary — which also cultivates marijuana on the island — opened Sunday after receiving approval from the state’s Cannabis Control Commission. Bernie Sanders would legalize marijuana by executive order if elected president, he revealed to Joe Rogan on his podcast. The candidate has long called for an end to the highly destructive “war on drugs.” The Entrepreneur Green 100 — our first-annual list saluting the cannabis companies making the biggest impact in the business — has been revealed! The list focuses on key sectors […]

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The Rise of Impostor Entrepreneurs

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It’s not only easier to steal an identity, but also to create one. August 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. For every aspiring entrepreneur in the world, there’s a scam artist who’s tried to rip them off. If you need proof, just search this website. You’ll find warnings of startup scams, venture capital scams, credit card scams, travel scams and SEO scams. Unfortunately, there’s a new one, and it’s especially insidious, because you might never know you were taken. It won’t cost you money, but it can sink your credibility. The best way to explain it is to give you a recent example from my own industry. Last month, the Huffington Post exposed a “fake financial expert” who was quoted in MarketWatch, Consumer Reports, and Business Insider, among other noted online outlets, before being outed. Her “name” was Patricia Russell, and her photo, as it turns out, was a […]

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

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No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility. Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed. That’s why there’s another content marketing tool that I always recommend having in place — ideally before you write your first blog post. It’s the email autoresponder. What is an email autoresponder and why do I want one? An autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and […]

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Ketchum’s First Female CEO Talks Diversity in Upper Management

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Here’s how this CEO thinks women can break through the glass ceiling and positively impact their businesses. August 13, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this episode of The Rough Cut, Storyhunter co-founder Alex Ragir continues the series at the Cannes Lions International Festival of Creativity with Barri Rafferty, CEO of Ketchum. Rafferty tells Ragir that since taking over, she’s led Ketchum through the process of rebranding as a “communications consultancy.” The pair also discuss how women can break the glass ceiling and the impact that women in upper management can have on an organization. Related: Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. […]

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4 Ways Visuals Can Make Your PR Pitch a Success

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Sometimes, images are everything. August 13, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this fast-paced world of information, it’s vital to stick out, but getting eyeballs on your content takes a certain level of skill or budget. Visuals are going to be a huge component to any successful PR strategy, and below are some ideas worth considering for your next campaign. 1. Focus on video. These days, it can feel like you need to create a branded TV station for sharing videos, but short clips that pack a punch in terms of information or announcements stretch further than text-based updates. You don’t have to re-invent the wheel here. Reach out to your marketing or customer success team to see what they have on hand, e.g. product demos, how-to tutorials, interviews, behind-the-scenes footage and case studies. Whether trying to gain inclusion in listicles or earn more substantive reviews, product-based videos can help […]

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Designed, Built and Financed by Women, This 100-Year-Old Hotel Stays Relevant by Leaning Into Its Past

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In a city known for chasing trends, Los Angeles’ Hotel Figueroa thrives by embracing its long history. August 13, 2019 6 min read Hotel Figueroa has seen many lives since opening in 1926 as a safe haven for women travelers. For almost 100 years, the historic building in downtown Los Angeles — with its distinctive Italian Renaissance exterior and Spanish Colonial interior — has served as a communal space for artists and writers, a focal point for social activism and, of course, a gathering place for the Hollywood elite. That’s why Bradley Hall, the hotel’s co-owner, sees himself merely as a steward of this living piece of history. “Hotel Figueroa was here long before us,” he tells Entrepreneur, “and it’s our obligation to make sure it’s here long after us.” To achieve his goal, Hall and his team aren’t chasing the latest hospitality trends; instead, they’re looking back into the hotel’s storied […]

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How to Get Started Building Links for SEO

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Search for information about SEO, and you’ll quickly discover three big themes: content, user experience, and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely. Think of this post as a quick-and-dirty version of The Beginner’s Guide to SEO’s chapter on link building. We definitely recommend you read through that as well, but if you’re short on time, this condensed version gives you a quick overview of the basics as well as actionable tips that can help you get started. Let’s get to it! What does “building links” mean? Link building is a term used in SEO to describe the process of increasing the quantity of good links from other websites to your own. Why are […]

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Florida and Texas Decriminalize Marijuana Possession

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Officials in both states have voiced their intention to stop prosecution of low-level marijuana cases. August 13, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When members of Congress voted to legalize hemp late last year, they likely did not envision that it would make it harder for law enforcement in places such as Florida and Texas. But that’s exactly what has happened. Officials in both Florida and Texas have voiced their intention to stop the prosecution of low-level marijuana cases. That’s because no reliable field test exists that can tell the difference between the presence of hemp, which won’t get you high, and cannabis, which will. The nose doesn’t know A state attorney in Florida recently announced he is done prosecuting some marijuana crimes until a reliable field test is developed. He also said he will not authorize search warrants in cases where officers or […]

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