3 Easy Steps for Sparking Engagement On LinkedIn

Insights from a seasoned expert on how to make the career-networking site work for you. December 3, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. In my experience, the one step product developers struggle with the most, by far, is getting in touch with the right people –people who can move their invention forward. The two classic paths to commercialization are venturing and licensing. My expertise is licensing, which you can think of like renting. Venturing gets all the glory, but licensing is far less risky. For years, I contacted and introduced myself to companies that I thought might want to license my product ideas using a landline. These days, savvy product developers are making the most of social media, specifically LinkedIn. LinkedIn can help stack the deck in your favor and greatly empower your business-networking endeavors, but only if you’ve adopted the correct approach. Benjamin […]
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