Category: Internet Marketing

3 Easy Steps for Sparking Engagement On LinkedIn

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Insights from a seasoned expert on how to make the career-networking site work for you. December 3, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. In my experience, the one step product developers struggle with the most, by far, is getting in touch with the right people –people who can move their invention forward. The two classic paths to commercialization are venturing and licensing. My expertise is licensing, which you can think of like renting. Venturing gets all the glory, but licensing is far less risky. For years, I contacted and introduced myself to companies that I thought might want to license my product ideas using a landline. These days, savvy product developers are making the most of social media, specifically LinkedIn. LinkedIn can help stack the deck in your favor and greatly empower your business-networking endeavors, but only if you’ve adopted the correct approach. Benjamin […]

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7 Steps to Acquiring a Small Business

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You don’t have to start a business to own one. December 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. EDITOR’S NOTE: Investing of any type involves risk, and therefore there is potential for losing money. Before investing, seek advice from a professional financial advisor. Post written by Moran Pober, an Advisor in The Oracles and founder and CEO of Acquisitions.com. Owning a business is one of the best ways to create lasting wealth and freedom. But there’s a lot of uncertainty.  Maybe you don’t have the funding, connections, or world-changing vision required to get moonshot ideas like Tesla, Amazon, or SpaceX off the ground. Perhaps you have a business but are struggling to build momentum. Or you have a franchise but want to create something of your own. I know how difficult it is to start a business from scratch. My first entrepreneurial venture was […]

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Your Employees Are Your Best Asset

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Creating fandom around your business is something you can do right now. The excitement and energy fans bring serves as rocket fuel for any business. Just look at Trader Joe’s and Southwest Airlines, two companies that have beaten the competition through investing in fandom. Related posts: How to Turn Fans into Customers and Customers into Fans How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? How Company Values Can Help Your Employees Work Smarter and More Efficiently 5 Reasons Why Your Employees Are Quitting 10 Proven Ways Good Leaders Build Trust With Their Employees (Infographic) A Gift from Nantucket UPS Store Builds Fanocracy The One Person All New Employees Should Get to Know During Their First Week on the Job

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Instagram’s Head of Content on Making Videos for 318 Million Followers

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Here’s what it’s like to run one of the most popular social media handles in the world. December 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the third episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Instagram’s Manhattan offices to sit down with Jeffrey Wisenbaugh, the head of content who runs the @instagram account on Instagram, one of the most popular social media accounts in the world with over 318 million followers. Ragir and Wisenbaugh discuss building a content team within Instagram and how to create stories that will resonate with arguably the most diverse audience ever.  You can watch the whole interview on Storyhunter’s Video Strategist Blog or listen to it on Apple Podcasts or Spotify. Related: The Digital Director for One of the World’s Liquor Distillers Gives Her 3 Pillars for Content Strategy Read_More Related posts: VaynerMedia Content Head Talks Branded Video […]

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Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

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Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily writing practice that helps you get more out of your daydreams. It only requires 15 minutes, and it doesn’t always have to be done at the same time. On your most productive days, it can positively impact your work, but it’s especially useful on days when you feel directionless or overwhelmed. And I’ll let you know what the glass of water is for, too. Time away from your responsibilities Now, this isn’t actually time to practice your writing. You won’t be journaling or brainstorming content ideas. You might become a better writer over time, but […]

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Ultimate TED Talk Guide for Entrepreneurs

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How to structure and deliver a TED Talk that listeners remember long after it ends. December 3, 2019 10 min read Opinions expressed by Entrepreneur contributors are their own. You don’t have to be a Nobel prize winner to create a TED Talk. In fact, there have been dozens of talks given by entrepreneurs. Recently I had the opportunity to visit TED headquarters and participate in the coveted TED masterclass to see what creating a TED Talk is all about.   The class is taught by Briar Goldberg, who has made a name for herself as a master communication strategist for Mark Zuckerberg and many other high-profile CEOs, in addition to her role as the Director of Speaking at TED.  Related: 15 Great TED Talks for Sparking Creativity (Infographic) According to Goldberg, if we’re not careful, even the most intelligent of us could be delivering speeches filled with clichés that leave our audience feeling […]

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The Biggest Tech Product Flops of the 2010s

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The last decade introduced a wealth of game-changing technology to our lives. But along with it came some true disasters. December 3, 2019 15+ min read This story originally appeared on PCMag In the US, 20 percent of small businesses can’t make it a year, half are dead in five years and a full 70 percent can’t make it past a decade, according to the Bureau of Labor Statistics. Success is even harder if that business is all about one particular product — especially if that product is tech-related. Look at companies like Juicero, which couldn’t launch a smart juicer even with $120 million. Or Pono, a digital media player and music download service for audiophiles that Neil Young just couldn’t quite make happen. Crowdfunding has many tales of spectacular failure, like the Zano Drone, which earned $3 million on Kickstarter but couldn’t actually … fly. Even big names like Apple, Google, Facebook, Microsoft and Amazon […]

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5 Digital Marketing Tips for the Legal Niche From a Lawyer

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When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique challenges. December 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you’re trying to introduce your law practice to a new level of online marketing, you may be feeling overwhelmed. A mere glance at the stats can scare you — the prospect of forking out up to $500 for a single click to your website isn’t appealing to everyone.  However, I have seen far too many lawyers who heavily invested in their organic performance — and successfully, for some time — only to see their entire online assets evaporate after another Google algorithm update. I recently had a conversation with Nicholas Wooldridge, a high-profile lawyer who has been generating a huge chunk of his business online. Related: Don’t Let Digital Marketing Mistakes Derail Your Business I asked him to share the secrets […]

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Cyber Monday Spending Soars to Record-High $9.2 Billion Online, With a Whopping $3 Billion Spent via Smartphones

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Now, 2019’s Cyber Monday is the biggest online spending day in US history. December 3, 2019 2 min read This story originally appeared on Business Insider Online spending on Cyber Monday in the US soared nearly 17 percent year-over-year to $9.2 billion, with shoppers spending about $11 million a minute during peak hours, according to preliminary data from Adobe Analytics. A whopping $3 billion of Cyber Monday’s online sales were completed through a smartphone, which represents a 46 percent increase over last year’s smartphone-based purchases. The spending totals make Cyber Monday 2019 the biggest online spending day in US history. Black Friday‘s online sales, by comparison, totaled $7.4 billion, according to Adobe. Online sales also totaled $7.4 billion on the Saturday and Sunday after Black Friday. Related: Holiday Shopping Is Here, and Mostly on Our Mobile Devices “Retailers unlocked sales earlier to combat a shorter shopping season, while continuing to drive up promotion of the big […]

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How to Hijack Your Subconscious and Create Massive Success

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Celebrity psychic Fia Johansson on cultivating a winning mindset. December 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Fia Johansson is not the regular psychic medium you see on television. Her psychic gifts have aided law enforcement in solving cold cases for decades. Her background in psychology and business led her to co-author books with best-selling scribes including Jack Canfield and Brian Tracey. She’s also a trusted advisor to A-list celebrities, high-profile CEOs and business leaders across the globe.   Johansson’s philosophy on entrepreneurship is simple: She believes that each of our power and ability begins and ends in our mind, a topic she discusses frequently with her 1.5 million Instagram followers. She should know, as she herself has built several multi-million dollar businesses. She teaches that reprogramming your subconscious mind will help cultivate a mindset that can truly aspire to a higher level. After all, we don’t get the […]

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How Apprenticeships Can Benefit Your Company’s Bottom Line

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Training entry-level workers is a rare win-win for workers and their employers. December 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. A recent report by McKinsey found that approximately 14.7 million U.S. workers under may face job displacement due to automation by 2030. Younger folks entering the workforce have traditionally turned to jobs in retail and food service, and both of these sectors are due to turn toward automation to replace human employees. That means a significant portion of the population will be out of a job. While apprenticeships are already well known as a job-training opportunity for electricians and others with skilled trades, they can also be a solid alternative to technical college or other classroom instruction. Apprenticeships not only benefit employees in a changing world, but also can be beneficial for companies. Here are a few reasons why small business owners should leverage apprenticeship training to help their […]

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Achieve More in Less Time When You Learn to Speed Read

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ZapReader combines technology and expert-led training to help you read faster. December 3, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. There are more benefits to speed reading than simply being able to read more books. Of course, that is a significant benefit, but when you can speed read, you can also process more information faster. When you can process more information faster, you can complete more work, take on larger challenges, and set yourself up to succeed. ZapReader will help you do just that. ZapReader is like having the world’s leading speed reading experts at your beck and call. This program shares secrets from those experts and combines them with activities and scientifically designed exercises to […]

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How This Founder Raised Venture Capital — Before She Built Her Debut Product

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Interior designer Nicole Gibbons knew she could create a better interior paint brand. She also knew she couldn’t bootstrap the process. December 3, 2019 4 min read This story appears in the December 2019 issue of Entrepreneur. Subscribe » As an interior designer, Nicole Gibbons was used to friends asking for decorating advice. And in 2016, one needed help selecting paint, so Gibbons consulted a well-regarded brand’s website — and found it impossible to navigate. The lightbulb went off: She could create a direct-to-consumer paint brand that offered a curated range of colors, an algorithm to point shoppers toward their ideal shade, and a simplified way to sample hues. But her interior design business was already a full-time job, so Gibbons didn’t move forward until, she says, “I woke up on New Year’s Day 2017 and was like, It’s now or never.” Here’s how she went on to build Clare, […]

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How to Break Through the Noise to Raise Awareness and Funding for a Cause

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Jessica Abo sits down with the co-founder of Bisous for Léo. December 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. When Emily Rogath Steckler learned her best friend’s son was diagnosed with Infantile Neuroaxonal Dystrophy (INAD), she knew she had to do something; so, she and Léo’s mom, Deborah Vauclare, started, Bisous for Léo. The organization is “an ancillary arm of the INAD Cure Foundation, which is the only United States-based nonprofit working on treatment and cure options for INAD, which in layman’s terms is a cross between Alzheimer’s and Parkinson’s for kids,” she says. “We’re trying to kiss this disease goodbye so that way nobody else is affected; and also, to raise awareness for those who already are affected and who are suffering.” Rogath Steckler sat down with Jessica Abo to explain what people can do to support INAD research, how pregnant women can get tested for […]

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Understanding LTL Shipping Rates for Retail and eCommerce Businesses

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With more people diving into the world of ecommerce, dropshipping and selling on Amazon, the business of truck deliveries has been growing at a rapid pace as well. In 2017, trucking revenues totaled $700 billion for medium and short distances. The transportation and logistics industry in the US has continued to thrive over the years. One of the shipping options that’s becoming prevalent is the Less-Than-Truckload shipping method, commonly referred to as LTL. Related blog posts and resources: LTL is highly flexible and convenient. What’s more, the approach is cost-effective for medium and small-sized businesses. LTL allows you to ship in a trailer’s smaller space instead of using the entire container. You ought to have insights on LTL rates and tariffs. When you need to partner up with an affordable and reliable LTL shipping company for your business needs, understand how rates are calculated. Weight in Freight Calculation The heavier […]

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Why Paige Spiranac Says You Should Never Change Who You Are

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Paige Spiranac and Entrepreneur Network partner David Meltzer sit down for this wide-ranging conversation. December 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Social media personality and golf influencer Paige Spiranac shares her best tips for building an impactful brand on social media and how to handle any negativity that comes your way. Related: How Your Beliefs Can Empower Your Achievement Read_More Related posts: Answering This Question Can Change Your Life This Is What It Takes to Spark Change in Your Life How Visionary Tech Can Help Prevent Climate Change Will Virtual Reality Change Marketing? New & Underused Methods for Building Your Email List (on Your Podcast & Other Content Platforms) with Tim Paige Entrepreneur Chris Dufey on Why You Have to Change Yourself to Change the World How Ecommerce Will Change in 2019 and Beyond Why Your Blog Isn’t Getting Traffic (and How to Change That)

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Vertical Brands’ New President Cynthia Cleveland Discusses The Role Of Women In Cannabis

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A leading female in the cannabis industry talks the past, present and future for women of high-ranking positions. December 3, 2019 4 min read This story originally appeared on Benzinga Vertically-integrated seed-to-sale cannabis company Vertical Brands recently announced the appointment of Cynthia Cleveland as its new president. Benzinga had a conversation with Cleveland, in which she discussed the past, present and future for women of high-ranking positions in the cannabis industry. The company is based in California and also has operations in Ohio, which include cultivation, extraction, manufacturing, product development, marketing, distribution and legal compliance services. “As a five-time CEO and President, leading Fortune 500 companies, private for-profit companies, and start-ups, Cynthia is a dream fit to lead our branding operations,” said Todd Kaplan, Founder, Chairman, and CEO of Vertical. RELATED: Women Are Disappearing From The Cannabis Industry. Why? A Head Start But A Slow Race For Women In Cannabis Cleveland mentioned how […]

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Your 2019 Cyber Monday Deal Cheat Sheet

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Best Buy, Target, Amazon, and more are serving up more deals from Nespresso to Beats by Dr. Dre. December 2, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Presented by Is Cyber Monday the new Black Friday? This year’s deals are further proof that it might officially be taking the reins as the best shopping day of the year. And since most of us are technically on the job today, we’ve done the heavy lifting for you to find the best deals out there. Shop by your favorite retailer or Control F to find your favorite brands. Quick reminder that Christmas and Hanukkah are only three weeks away, so maybe throw some gifts in your cart while […]

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The 5 Things Every (Great) Marketing Story Needs

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Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes. Stories are memorable and shareable — and those are two of the most important aspects of the very best content. So we can all agree that stories matter … but how do you tell them? What, specifically, makes for a good marketing story? Here are five critical components, and how they fit into your marketing and your business. We’ll start, as every good story does, with the hero … 1. You need a hero All good stories are about someone (even if that someone is a professional monster or a talking toy). The biggest mistake businesses make is […]

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5 Things Every Cannabis Entrepreneur Must Know About Raising Money

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It’s hard enough getting money for a traditional startup, so how do you find funds for a highly regulated and risky market like cannabis? December 2, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Raising a round of financing can be a struggle for entrepreneurs in any vertical. It’s an exhausting, emotional, time sink, that requires the entrepreneur to make decisions that will undoubtedly impact their business going forward. Bottom line: It’s anything but easy. Given the regulatory environment and the stigmas still surrounding the cannabis market, raising capital in that industry can be all the more grueling. The list below is meant to share thoughts, feelings and learnings I’ve experienced along the way in my journey of doing so. 1. Choose The Right Partner (Not The Firm) It’s easy for entrepreneurs to get overly excited about big-name firms. The firm name might help with recruiting down […]

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